米粉米線市場:現狀分析及預測(2025年～2033年)

由於亞太地區及其他週邊地區對無麩質、健康美味產品的需求不斷增長，米粉市場在全球蓬勃發展。最初，米粉是專門從東亞和東南亞進口的，但現在，它們已成為烹飪愛好者、有機食品愛好者以及任何尋求簡單快捷營養食品的人士的日常消費品。市面上提供多種產品，以滿足不同的用途和消費者需求，例如新鮮米粉、乾米粉、速食米粉和調味米粉。大型超市和超市等現代零售通路的普及，尤其是電商平台的興起，正在推動米粉產品的供應。繁忙的生活方式和人們的健康意識使米粉在已開發市場和新興市場都成為一種極具發展潛力的食品。

預計在預測期（2025-2033），米粉市場規模將以約8.9%的速度成長。亞洲國家，尤其是中國和印度，米粉市場也迎來了新的機遇，預計這兩個國家的米粉市場將會快速成長。這得歸功於亞洲美食在城市地區的快速增長，高可支配收入的中產階級的烹飪選擇日益豐富，以及人們越來越青睞易於獲取的健康食品。隨著這些國家越來越多的消費者轉向民族風味和國際美食，這一趨勢可能會進一步推動米粉市場的成長。此外，當前素食主義和無麩質飲食的流行趨勢也有望進一步推動米粉市場的成長。

依產品類型，米粉市場分為細米粉、米棒粉、寬米粉等。其中，細米粉佔據主導地位。推動細米粉市場成長的關鍵因素包括無麩質產品、低卡路里產品和注重健康的產品。這種米粉普遍受到現代消費者的青睞，因為它比普通的小麥麵條更細、更美味，用途廣泛且有益健康。無麩質飲食和減肥等因素使得粉絲成為家庭烹飪和外帶的理想選擇。亞洲美食在世界範圍內的佔有率不斷增長，以及健康飲食的趨勢也推動了這一細分市場的發展。

依製作方法，市場可分為泡麵和傳統麵條。其中，傳統麵條對米粉產業的貢獻最大。傳統麵條的蓬勃發展得益於其數量充足、價格低廉，使其成為亞洲乃至全球家庭和餐飲業的熱門選擇。人們，尤其是發展中國家的消費者，由於成本低廉、保質期長以及在傳統食譜中易於食用等原因，更青睞傳統麵條。此外，由於價格實惠、食用方便，傳統麵條也被廣泛應用於街頭小吃、快餐和加工食品等食品中，尤其適合大規模烹飪。由於這類產品適合日常使用且成本不高，該產業也蓬勃發展。

依分銷通路劃分，米粉市場分為大賣場及超市、便利商店、線上及其他。其中，大賣場和超市是米粉產業最大的貢獻者。米粉市場中大賣場和超市細分市場的主要驅動力是一站式購物中心，消費者可以以更低的價格購買各種品牌和類型的產品。在這種大型零售模式中，消費者可以區分產品、比較各種選擇，並享受促銷活動和組合優惠，使其更具吸引力。最後，全球超市和大賣場數量的增加、連鎖店的普及以及發達國家和新興國家的有序零售體系，都對米粉的銷售產生了積極影響，使米粉能夠更有效地在全球市場上定位。這個細分市場保持活躍，因為它符合消費者對超市便利性、多樣性以及產品和服務價格實惠的購物偏好。

為了更了解米粉的市場接受度，本文基於其在北美（美國、加拿大、其他地區）、歐洲（德國、英國、法國、西班牙、義大利、其他地區）、亞太地區（中國、日本、印度、其他地區）和世界其他地區的全球分佈進行了分析。在所有地區中，亞太地區目前是最大的米粉市場。這主要歸功於其傳承的文化、較高的米消費率以及當地人對米製品的偏好。進出口米粉的國家包括中國、越南、柬埔寨、泰國、印尼、印度、寮國、緬甸和菲律賓。作為一種廣受歡迎的食品配料，該地區擁有豐富的大米等原材料，並且擁有充足的本地生產設施。隨著大量人口遷往城市地區和可支配所得的增加，包裝麵條的消費量也隨之增加。總體而言，消費者日益增長的健康意識正在將目光轉向無麩質、低脂的米粉，而非小麥麵條。亞太地區正受惠於政府對農業發展和食品加工產業的大力推動。此外，超市、大賣場和便利商店等現代零售業態的盛行，以及跨國和本土品牌的強勢存在，使得米粉在城市和半城市地區廣泛流通。

營運該市場的主要企業有Nissin Foods Holdings Co., Ltd.，Nongshim Co.，Acecook Vietnam Joint Stock Company，Thai President Foods Public Company Limited，McCormick &Company Inc.，Lotus Foods Inc.，Annie Chun's Inc.(CJ CheilJedang)，Roland Foods LLC，Lieng Tong Rice Vermicelli Company Limited，Thai Wah Public Company Limited等。

本報告提供全球米粉米線市場相關調查，市場概要，以及各產品，烹調法，各流通管道，各地區的趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 市場簡介

第2章 調查手法或假設

第3章 摘要整理

第4章 市場動態

• 促進因素
• 機會
• 阻礙因素
• 趨勢
• PESTEL分析
• 需求面分析
• 供給方面分析

第5章 價格分析

• 地區價格分析
• 價格的影響因素

第6章 全球米粉米線市場收益(100萬美元)，2023年～2033年預測

第7章 各產品市場分析

• 粉絲米粉
• 米粉
• 寬米粉
• 其他

第8章 烹調法市場分析

• 即時
• 傳統

第9章 各流通管道市場分析

• 大賣場和超級市場
• 便利商店
• 線上
• 其他

第10章 各地區市場分析

• 北美
  • 美國
  • 加拿大
  • 其他
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他
• 其他各國

第11章 價值鏈分析

• 限制分析
• 市場參與企業清單

第12章 競爭情形

• 競爭儀表板
• 競爭的市場定位分析
• 波特五力分析

第13章 企業簡介

• Nissin Foods Holdings Co., Ltd.
• Nongshim Co., Ltd.
• Acecook Vietnam Joint Stock Company
• Thai President Foods Public Company Limited
• McCormick & Company Inc.
• Lotus Foods Inc.
• Annie Chun's Inc. (CJ CheilJedang)
• Roland Foods LLC
• Lieng Tong Rice Vermicelli Company Limited
• Thai Wah Public Company Limited

第14章 縮寫與假設

第15章 附錄

The rice noodles market is growing rapidly in global markets due to the increasing demand in the Asia-Pacific region and other neighboring regions for products that are gluten-free, healthy, and delicious. Originally, rice noodles were a specialty import from East and Southeast Asia, but are now a normal feature in culinary arts, organic food enthusiasts, or anyone desiring a simple, speedy, nutritional food solution. There are many products available on the market in the form of fresh, dried, instant, and flavoured, based on the use and consumer choice. The availability of modern retailing outlets such as hypermarkets, supermarkets, and, especially, e-marketing has boosted the accessibility of the products. With busy lifestyles and a consciousness of people's health, rice noodles appear as a well-adapted food product in both developed and emerging markets.

The Rice Noodles market is set to show a growth rate of about 8.9% during the forecast period (2025-2033F). New opportunities for the rice noodles market are also going to be emerging in the Asian countries, especially China and India, which are expected to be the fastest-growing countries for the market. This is due to factors like: high growth of Asian cuisine in urban areas, an increase in cuisine options for middle-class people with better disposable income, and changing eating trends by people preferring easily accessible and healthier foods. This trend will further propel the growth of rice noodles as more consumers in these countries turn to ethnic and international foods. Furthermore, the current trend towards veganism and gluten-free diets will drive further growth of the rice noodle market.

Based on Product, the market is segmented into Vermicelli Rice Noodles, Rice Stick Noodles, Wide Rice Noodles, and Others. Among these, the Vermicelli Rice Noodles segment is leading the market. Some of the major factors that would increase the growth of the Vermicelli rice noodles market include gluten-free products, low-calorie products, and health-oriented products. This type of rice noodles, which is quite thin and tastier than the regular wheat noodles, is generally preferred by contemporary consumers due to their versatility and health benefits. Such factors include gluten-free diets and weight reduction, which make the vermicelli rice noodles ideal for consumption in home-made meals as well as takeaway meals. The enhancement of the share of Asian cuisine worldwide, combined with the tendency towards active consumption of healthy meals, also boosts the development of this segment.

Based on the Cooking Method, the market is segmented into Instant and Conventional. Among these, Conventional is the largest contributor to the Rice Noodles industry. The high activity of conventional rice noodles is justified by their availability in volume and cost, which makes it a popular choice for both the household and foodservice sector across Asia as well as worldwide. The people, especially consumers in the developing world, prefer conventional types due to cost issues, long shelf life, and ease of use in traditional recipes. Furthermore, regular rice noodles are incorporated into food items such as street foods, fast foods, and processed foods because of their price and convenience, especially for large-scale food preparations. This segment also remains live and active since the product type also relates to daily use, but does not call for high costs.

Based on the Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Online, and Others. Among these, Hypermarkets & Supermarkets are the largest contributors to the Rice Noodles industry. The leading driver of the Hypermarkets & Supermarkets segment in the rice noodles market is the one-stop shopping centre for a range of brands and types of products at cheaper rates. These large retail formats allow consumers to differentiate the products, compare different options, and avail the benefit of offers or combo offers, which makes it more appealing. Finally, growth in the number of supermarkets and hypermarkets around the world, and availability of chain stores, organized retail systems in developed and emerging countries have positively impacted sales of Rice Noodles, and they can be more effectively positioned all over the Global Market. This segment remains active since it is within the context of consumers' shopping preferences for convenience, product range, and affordability of goods and services across these supermarkets.

For a better understanding of the market adoption of Rice Noodles, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Out of all the regions, the Asia-Pacific (APAC) is currently the largest market for rice noodles, mainly due to inherited culture, high rice consumption rate, and local preference for rice-based delicacies. Some of the countries include China, Vietnam, Cambodia, Thailand, Indonesia, India, Laos, Myanmar, and the Philippines, among others, that are either importing or exporting rice noodles. A popular food ingredient, the region has a good source of raw materials, such as rice, and adequate production facilities locally. As more of the population moves to urban areas and their disposable income increases, the consumption of organized packaged noodles increases as well. Altogether, a rising health consciousness is making consumers shift toward rice noodles as a gluten-free and low-fat product instead of wheat noodles. The APAC region is benefiting from government backing for agricultural development and food processing sectors. Moreover, the strong presence of both multinational and domestic brands, along with the proliferation of modern retail formats like supermarkets, hypermarkets, and convenience stores, supports the widespread availability of rice noodles across urban and semi-urban areas.

Some major players running in the market include Nissin Foods Holdings Co., Ltd., Nongshim Co., Ltd., Acecook Vietnam Joint Stock Company, Thai President Foods Public Company Limited, McCormick & Company Inc., Lotus Foods Inc., Annie Chun's Inc. (CJ CheilJedang), Roland Foods LLC, Lieng Tong Rice Vermicelli Company Limited, and Thai Wah Public Company Limited.

TABLE OF CONTENTS

1.Market Introduction

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.Research Methodology or Assumption

• 2.1. Research Process of the Global Rice Noodles Market
• 2.2. Research Methodology of the Global Rice Noodles Market
• 2.3. Respondent Profile

3.Executive Summary

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.Market Dynamics

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Collaboration & Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.Global Rice Noodles Market Revenue (USD Mn), 2023-2033F

7.Market Insights By Product

• 7.1. Vermicelli Rice Noodles
• 7.2. Rice Stick Noodles
• 7.3. Wide Rice Noodles
• 7.4. Others

8.Market Insights By Cooking Method

• 8.1. Instant
• 8.2. Conventional

9.Market Insights By Distribution Channel

• 9.1. Hypermarkets & Supermarkets
• 9.2. Convenience Stores
• 9.3. Online
• 9.4. Others

10.Market Insights By Region

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of World

11.Value Chain Analysis

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.Competitive Landscape

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.Company Profiled

• 13.1. Nissin Foods Holdings Co., Ltd.
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Nongshim Co., Ltd.
• 13.3. Acecook Vietnam Joint Stock Company
• 13.4. Thai President Foods Public Company Limited
• 13.5. McCormick & Company Inc.
• 13.6. Lotus Foods Inc.
• 13.7. Annie Chun's Inc. (CJ CheilJedang)
• 13.8. Roland Foods LLC
• 13.9. Lieng Tong Rice Vermicelli Company Limited
• 13.10. Thai Wah Public Company Limited

14.Acronyms & Assumption

15.Annexure