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市場調查報告書
商品編碼
1708085

全球 RTD 雞尾酒市場：現況與預測（2024-2032 年）

Ready-to-Drink Cocktails Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球即飲（RTD）雞尾酒市場持續擴張，這得益於消費者對提供多種口味選擇的優質便利產品的需求日益增長。由於現代人時間緊迫，更喜歡在家中招待客人，RTD 雞尾酒已成為傳統調酒的便利替代品。由於口味設計、包裝方法和新成分的不斷創新，市場正在成長，這些創新滿足了注重健康的消費者對低糖、低卡路里和有機食品的偏好。電子商務和數位廣告的推廣使得即飲雞尾酒更容易獲得，從而推動了全球多個人群的銷售成長。

全球 RTD 雞尾酒市場預計將以約 13.6% 的速度成長。消費者正在尋找無需麻煩的酒精飲料，而 RTD 雞尾酒因其方便性而越來越受歡迎，因為它們不需要混合原料或調酒技巧。此外，不斷增加的研發、投資、產品進步和產業合作正在推動 RTD 雞尾酒市場的發展。例如，2024 年 2 月，Diageo宣佈將在英國推出一系列新的優質 RTD 瓶裝雞尾酒。該系列名為The Cocktail Collection，包含三種不同的雞尾酒：Johnnie Walker Old Fashioned（酒精度 20.5%）、Tanqueray Negroni（酒精度 17.5%）和Ciroc Cosmopolitan（酒精度 17.5%）。

根據類型，市場分為麥芽型、烈酒型和葡萄酒型。其中，麥芽類市場佔據了RTD雞尾酒市場的最大佔有率，因為RTD雞尾酒採用麥芽原料製成，價格實惠、酒精含量低、易於飲用，吸引了廣泛的消費者。麥芽基即飲飲料的稅基較低，因此與烈酒基即飲飲料相比，它為製造商和消費者提供了更具成本效益的選擇。基於啤酒的配方使製造商能夠透過流行的啤酒網絡分銷產品，從而提高市場滲透率。

根據包裝，市場分為瓶裝和罐裝。其中，瓶裝類別是 RTD 雞尾酒市場的最大貢獻者。瓶裝 RTD 雞尾酒透過精緻、高品質的製備方法滿足了消費者對優質產品不斷變化的偏好。無論是商業用途還是個人用途，玻璃瓶都完美結合了口味品質和手工風格，適合高檔活動、禮品或家庭個人使用。可密封的設計保持了產品的質量，使用戶可以延長飲用時間。

根據分銷管道，市場細分為大賣場/超市、網路商店和酒類商店。其中，大賣場/超市類別佔據了即飲雞尾酒市場的最大佔有率。對於即飲雞尾酒，我們在各個行銷平台上進行折扣活動，以增加顧客的自發性購買動機，並透過更大的展示面積來獲得更多的銷售。大型超市和雜貨店提供種類繁多的產品，吸引了休閒購物者以及尋求新口味和不同品牌的雞尾酒愛好者。

從各方面來看，RTD 雞尾酒市場均由北美主導，其中美國的需求最為強勁。隨著北美消費者對易於使用的產品表現出強烈需求，同時對高檔和精釀飲料以及烈酒飲料的興趣日益濃厚，市場正在不斷擴大。千禧世代和 Z 世代選擇即飲、便攜和高品質的產品，推動了市場需求。監管改革擴大了分銷管道，並引入了以商店為基礎的酒類分銷的可能性，從而促使酒類零售額增加。北美充滿活力的雞尾酒傳統和硬蘇打水的流行正在推動該地區 RTD 雞尾酒消費的快速增長。

本報告研究了全球 RTD 雞尾酒市場，包括市場動態、區域和細分分析以及公司簡介。

目錄

第1章市場介紹

第2章 研究方法或前提條件

第3章 執行摘要

  • 業界摘要
  • 分部展望
    • 市場成長的力量
  • 區域展望

第4章 市場動態

  • 促進因素
  • 機會
  • 阻礙因素
  • 趨勢
  • PESTEL 分析
  • 需求面分析
  • 供給側分析
    • 併購
    • 合作夥伴關係、投資和場景
    • 產業洞察：主要新創公司及其獨特策略

第5章 價格分析

  • 區域定價分析
  • 影響價格的因素

第6章 全球 RTD 雞尾酒市場收入（2022-2032 年）

第7章 市場類型分析

  • 麥芽基
  • 烈酒基地
  • 以葡萄酒為基礎

第8章 包裝市場分析

  • 瓶子
  • 罐

第9章通路市場分析

  • 大賣場/超級市場
  • 線上
  • 酒類商店

第10章 區域市場分析

  • 北美
    • 美國
    • 加拿大
    • 北美其他地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 亞太其他地區
  • 其他國家

第11章價值鏈分析

  • 邊際分析
  • 進入市場的企業名單

第12章競爭格局

  • 比賽儀表板
  • 競爭對手市場定位分析
  • 波特五力分析

第13章 公司簡介

  • Ranch Rider Spirits Co.
  • Delola Spritz
  • Diageo
  • Brown-Forman
  • BACARDI
  • ASAHI GROUP HOLDINGS, LTD
  • Pernod Ricard
  • Halewood Sales
  • Suntory Global Spirits Inc.
  • Manchester Drinks

第14章 縮寫與先決條件

第15章 附錄

簡介目錄
Product Code: UMCG213226

The ready-to-drink (RTD) cocktails market continues to expand globally due to expanding consumer desire for premium convenience products that offer wide flavor choices. RTD cocktails serve as a convenient substitute for conventional mixology because people nowadays have less time, and they prefer entertaining guests at home. The market grows through continuous innovations in flavor design and packaging methods and new ingredients that support health-conscious customers' tastes for low-sugar low-calorie and organic options. E-commerce and digital advertising initiatives made RTD cocktails simpler to access so sales increased among different population groups across the world.

The Ready-to-Drink Cocktails Market is set to show a growth rate of about 13.6%. Consumers seek hassle-free alcoholic beverages, making RTD cocktails popular for their ease of consumption, eliminating the need for mixing ingredients or bartending skills. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Ready-to-Drink Cocktails market. For instance, in February 2024, Diageo announced the launch of a new range of premium ready-to-drink (RTD) bottled cocktails in the UK This collection, named The Cocktail Collection, features three distinct cocktails: A Johnnie Walker Old Fashioned (20.5% ABV), a Tanqueray Negroni (17.5% ABV), and a Ciroc Cosmopolitan (17.5% ABV).

Based on type, the market is segmented into malt-based, spirit-based, and wine-based. Among these, the malt-based market category is the largest contributor to the Ready-to-Drink Cocktails market because RTD cocktails are made from malt ingredients which deliver both affordability and wide consumer appeal because they remain accessible while having reduced alcohol strength. Due to their lower tax base, malt-based RTDs offer producers and consumers a cost-efficient alternative when compared to spirit-based RTDs. This formulation based on beer makes it possible for manufacturers to distribute their product through general beer networks thus increasing their market penetration.

Based on the packaging, the market is bifurcated into bottles and cans. Among these, the bottles category is the largest contributor to the Ready-to-Drink Cocktails Market. Bottled RTD cocktails meet consumers' changing preferences toward high-end products through their refined and high-quality preparation methods. For both commercial and personal occasions glass bottles represent a superior combination of taste quality and hand-made style making them appropriate for upscale events, gift-giving, and personal use at home. Users can have extended drinking sessions with these products since their sealable design maintains product quality for long-term enjoyment.

Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, online, and liquor stores. Among these, the hypermarkets/supermarkets category is the largest contributor to the ready-to-drink cocktails market because these retail giants make products easily visible and accessible to consumers through their extensive networks. RTD cocktails find additional sales through their sizable display areas along with discount offers across different marketing platforms which push customers to make spontaneous purchases. The variety of products available at hypermarkets and grocery stores attracts people who casually shop with cocktail enthusiasts who want to discover fresh flavors and different brands.

For a better understanding of the market adoption of ready-to-drink cocktails, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the RTD cocktail market receives its greatest demand from North America specifically from the United States which leads all criteria. The market has expanded because North American consumers show a strong desire for easy-to-use products while demonstrating a growing interest in premium and craft-style drinks and beverages containing spirits. Millennials together with members of Gen Z drive market demand by choosing high-quality products that are ready-to-drink and feature portability. Higher alcohol retail sales grew after regulatory changes introduced expanded distribution channels and store-based alcohol distribution possibilities. The dynamic cocktail traditions of North America along with hard seltzer popularity have driven quick growth of RTD cocktail consumption across this region.

Some major players running in the market include Ranch Rider Spirits Co.; Delola Spritz; Diageo; Brown-Forman; BACARDI; ASAHI GROUP HOLDINGS, LTD; Pernod Ricard; Halewood Sales; Suntory Global Spirits Inc.; Manchester Drinks.

TABLE OF CONTENTS

1.Market Introduction

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.Research Methodology or Assumption

  • 2.1. Research Process of the Global Ready-to-Drink Cocktails Market
  • 2.2. Research Methodology of the Global Ready-to-Drink Cocktails Market
  • 2.3. Respondent Profile

3.Executive Summary

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.Market Dynamics

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Collaboration & Investment and Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.Global Ready-to-Drink Cocktails Market Revenue (USD Bn), 2022-2032F

7.Market Insights By Type

  • 7.1. Malt-Based
  • 7.2. Spirit-Based
  • 7.3. Wine-Based

8.Market Insights By Packaging

  • 8.1. Bottles
  • 8.2. Cans

9.Market Insights By Distribution Channel

  • 9.1. Hypermarkets/Supermarkets
  • 9.2. Online
  • 9.3. Liquor Stores

10.Market Insights By Region

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.Value Chain Analysis

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.Competitive Landscape

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.Company Profiled

  • 13.1. Ranch Rider Spirits Co.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Delola Spritz
  • 13.3. Diageo
  • 13.4. Brown-Forman
  • 13.5. BACARDI
  • 13.6. ASAHI GROUP HOLDINGS, LTD
  • 13.7. Pernod Ricard
  • 13.8. Halewood Sales
  • 13.9. Suntory Global Spirits Inc.
  • 13.10. Manchester Drinks

14.Acronyms & Assumption

15.Annexure