葡萄酒旅遊市場：現況與預測（2024-2032）

Wine Tourism Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計預測期內（2024-2032 年），葡萄酒旅遊市場將以 12.8% 的複合年增長率顯著增長。隨著生活水準的提高，旅遊業也蓬勃發展。假日全球化趨勢的分散影響正在吸引遊客前往提供葡萄酒旅遊的國家。由於全球化和數位化，人們現在只需點擊一下滑鼠，甚至無需離開舒適的家，就可以隨時隨地查詢任何商品的價格。這使得旅行變得更加便捷，無需排長隊，也無需應對售票亭和旅行社的喧囂。此外，與葡萄酒供應商的合作也變得越來越普遍。

例如，2024 年 1 月 19 日，TUI 宣佈將擴大其目的地體驗服務，選擇 WineTourism.com 作為其主要合作夥伴，為 TUI 客戶提供令人難以置信的葡萄酒體驗選擇。

依服務類型，市場分為品酒之旅及葡萄酒節及活動。 2023 年，葡萄酒品嚐與旅遊佔據全球市場主導地位。這主要是由於葡萄酒在世界各地的知名度不斷提高。葡萄酒、旅遊和獨特體驗的結合極大地改變了旅遊目的地。隨著西方化的不斷加強，品酒已成為近年來的新發展。此外，葡萄園之旅在專業人士和葡萄酒愛好者中越來越受歡迎。此外，許多企業紛紛挺身而出，透過合作或收購，為這個熱門旅遊目的地做出貢獻。

根據遊客類型，市場分為國內和國際，其中國內市場占主要佔有率。國內葡萄酒遊客的驅動力來自於享樂主義動機和與葡萄酒相關的特定活動。該地區獨特的葡萄酒聯繫和葡萄酒知識吸引遊客。此外，國內旅遊業也振興了當地的文化遺產。葡萄酒旅遊與農業旅遊、美食旅遊、文化旅遊的融合可望刺激旅遊市場，並對經濟產生影響。酒莊為國內遊客提供更優質的外國產品。根據英國葡萄酒協會 (WineGB) 2024 年旅遊報告，2023 年將有 150 萬人參觀英國釀酒廠和葡萄園，比 2022 年增加 55%。根據聯合國旅遊局的數據，2022 年英國國內遊客數量最多，達 2,914,000 人。

依供應商，市場分為航空公司、飯店公司和旅行社。預計預測期內（2024-2032 年）航空公司的複合年增長率將顯著成長。葡萄酒旅遊市場的大部分佔有率由酒店公司佔據，尤其是氣候較涼爽的度假村和酒店。這些供應商正在利用葡萄酒旅遊為遊客提供更好、更獨特的體驗。現代遊客渴望體驗探索、交流和講故事的樂趣，因此對管理葡萄酒旅遊服務的需求不斷增長，並繼續推動市場發展。

為了更瞭解葡萄酒旅遊的市場接受度，我們根據其在北美（美國、加拿大和北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太其他地區）和世界其他地區的全球影響力對葡萄酒旅遊市場進行了分析。預計預測期內（2024-2032 年）亞太地區將以顯著的複合年增長率成長。人們對探索新地方和獲得新奇體驗的渴望日益增長，這無疑推動著這個市場的發展。同時，亞太地區旅遊業正由宗教旅遊轉變為現代旅遊。這讓遊客沉浸在迷人的葡萄酒世界中。基礎設施建設的改善和 IT 及通訊領域投資的增加也促進了葡萄酒旅遊市場的成長。隨著亞太地區商業和政府措施的改善以及營運成本和進口關稅的降低，葡萄酒旅遊可能成為理想的目的地並促進當地經濟發展。例如，2024年12月24日，北阿坎德邦政府在科特瓦爾正式啟動了第一個葡萄酒生產單位，以在新的消費稅政策下促進葡萄酒旅遊。新工廠已經生產了 1,000 箱葡萄酒。

市場的主要參與者包括 BK Wine AB、Wine Tourism Global、Wine Paths、Santa Rita、Robert Mondavi Winery (Constellation Brands)、Grape Escapes、Treasury Wine Estates Ltd、Vinoteca Wine.md、Chateau Burgozone 和 Winetours Moldova。

Wine Tourism, or enotourism, refers to the practice of traveling to wine-producing regions for tasting, consumption, or purchase of wine. It includes visits to vineyards, wineries, and wine estates, engrossing the tourists who are fond of discovering new cultures and admiring the landscape. Wine Tourism offers the sightseer the enigma to get immersed in the history, traditions, culture, redolence, and flavor of viticulture. It also allows travelers to uncover the hidden rural and inland destinations and have discussions and talks with the estate's owners, winemakers, and agronomists. Wine tourism not only promotes the wine industry but also supports the local economies by attracting visitors to rural areas, hence opening ample business opportunities for industries such as hospitality, Food & Beverage, other local businessmen, etc.

The Wine Tourism Market is expected to grow with a significant CAGR of 12.8% during the forecast period (2024-2032). With the rising standard of living, there has been a surge in the tourism industry. The influence of globalization trend fragmentation of holidays is alluring tourists to the countries offering Wine Tourism. As a result of globalization and digitalization, people can now learn about any location and find out the price of any item with a single click from the comfort of their own homes. This has made traveling more convenient and accessible without going in long queues and dealing with the hustle-bustle at the ticket counter and travel agency companies. Moreover, partnerships and collaborations with wine providers are becoming increasingly common.

For instance, on January 19, 2024, TUI announced an expanding its offering of in-destination experiences, and they have selected WineTourism.com as their primary partner to provide TUI customers with a great selection of wine experiences.

Based on the service type, the market is segmented into wine tastings & tours and wine festivals & events. The wine tastings & tours dominated the global market in 2023. This is mainly due to the increasing prominence of wine worldwide. The integration of wine, travel, and distinct experiences has drastically evolved the destinations of tourism. Wine tasting has recently been developed a lot due to increased westernization. Adding to this trip to wine yards have increased a lot among specialists and wine enthusiasts. Further, many companies are coming forward and are making partnerships and acquisitions, contributing to making this popular tourism. For instance, on January 19, 2024, TUI announced an expanding its offering of in-destination experiences, and they have selected WineTourism.com as their primary partner to provide TUI customers with a great selection of wine experiences.

Based on the tourist type, the market has been divided into domestic and international, with the domestic segment holding a significant share. Domestic wine tourists are actuated by hedonistic and wine-specific activities. Wine involvement and wine knowledge in the region-specific areas compels the tourists. Further, domestic tourism whips up the local cultural heritage. The integration of wine tourism with agricultural, gastronomic, and cultural tourism may incentivize the tourism market optimistically, impacting the economy. Wine yards offer better availability of foreign products to domestic travelers. According to WineGB Tourism Report 2024, 1.5 million people visited UK wineries and vineyards in 2023, with a 55% increase from the year 2022. According to United Nations Tourism (UN Tourism), the United Kingdom (UK) had the highest number of domestic tourists at 29,14,000 in 2022.

Based on the suppliers, the market has been divided into airlines, hotel companies, and tour operators. Airlines are expected to grow with a significant CAGR in the forecast period (2024-2032). The major share of the Wine Tourism market comes from the hotel companies sector, especially the resorts and hotels located in cold climatic places. These providers utilize wine tourism to offer their tourists a better and unique experience. The increase in demand for managed wine tourism services continues to fuel the market since tourists nowadays are craving experiences that blend the delight of discovery, making connections, and storytelling.

For a better understanding of the market adoption of Wine Tourism, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032). The increasing inclination towards exploring new places and feeling new and exotic experiences is certainly driving this market. With this, Asian-Pacific tourism is shifting from religious to modern wine tourism. This allows the tourists to get immersed in the enchanting world of wine. The continuing infrastructural development and the rising investments in IT & telecommunications also contributes to the growth of the Wine Tourism market. It has been observed that as firms and government initiatives in the Asia-Pacific region industry improve, cutting down operating costs and import and customs duties, wine tourism may become an ideal tourism hence boosting the region's economy. For instance, on December 24, 2024, The Uttarakhand government officially launched its first wine production unit in Kotdwar to promote wine tourism under its new excise policy. This initiative has already resulted in the production of 1,000 cases of wine from the new facility.

Some of the major players operating in the market include BK Wine AB, Wine Tourism Global, Wine Paths, Santa Rita, Robert Mondavi Winery (Constellation Brands), Grape Escapes, Treasury Wine Estates Ltd, Vinoteca Wine.md, Chateau Burgozone, Winetours Moldova

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Wine Tourism Market
2.2. Research Methodology of the Wine Tourism Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL WINE TOURISM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY SERVICE TYPE

7.1. Wine Tastings & Tours
7.2. Wine Festivals & Events
7.3. Others

8.MARKET INSIGHTS BY TOURIST TYPE

8.1. Domestic
8.2. International

9.MARKET INSIGHTS BY SUPPLIERS

9.1. Airlines
9.2. Hotel companies
9.3. Tour operators

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. France
- 10.2.3. UK
- 10.2.4. Spain
- 10.2.5. Italy
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of APAC
10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. BK Wine AB
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Wine Tourism Global
13.3. Wine Paths
13.4. Santa Rita
13.5. Robert Mondavi Winery (Constellation Brands)
13.6. Grape Escapes
13.7. Treasury Wine Estates Ltd
13.8. Vinoteca Wine.md
13.9. Chateau Burgozone
13.10. Winetours Moldova