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市場調查報告書
商品編碼
2048382

米粉市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、分銷管道、地區和競爭格局分類，2021-2031年

Rice Noodles Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Vermicelli, Stick, Wide, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球米粉市場預計將從 2025 年的 72.3 億美元大幅成長至 2031 年的 119.8 億美元，複合年成長率為 8.78%。

市場主要集中於麵條的生產和銷售，麵條由米粉和水製成，通常會添加木薯澱粉或玉米粉來改善口感。目前強勁的成長勢頭得益於全球對無麩質和植物性食品日益成長的需求，以及方便快速、符合現代生活方式的速食食品越來越受歡迎。此外，全球對正宗亞洲料理（例如越南河粉和中國螺子粉）的興趣日益濃厚，也進一步推動了消費。這些地方特色美食帶來的巨大經濟效益便是最好的證明：柳州螺子粉產業在2024年前三個季度的銷售額超過545億元人民幣（約75億美元）。

市場概覽
預測期： 2027-2031
市場規模：2025年 72.3億美元
市場規模：2031年 119.8億美元
複合年成長率：2026-2031年 8.78%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，這種強勁的成長勢頭面臨著原料價格大幅波動的挑戰，尤其是易受惡劣天氣和氣候變遷影響的米價格。優質米粉成本和供應的不穩定性會擾亂生產流程並降低利潤率，因此建立穩定的供應鏈至關重要。這些供應方面的壓力，加上國際上對出口產品嚴格的食品安全法規，可能對米粉貿易在發展中國家市場的進一步擴張構成潛在障礙。

市場促進因素

市場擴張的主要驅動力是亞洲料理在全球日益成長的人氣。這些地區的特色菜餚正從小眾的民族料理演變為廣受歡迎的國際主食。全球消費者對道地美食體驗的偏好，推動了越南河粉和中國羅子粉等特定米粉的需求，使其銷售通路拓展至傳統市場之外。主要產區的顯著工業成長和出口促進措施進一步推動了這一文化趨勢。例如，根據《環球時報》2025年2月的一份報告預測，柳州羅子粉產業鏈的總銷售額預計將在2024年達到759.6億元人民幣，這表明這些傳統米粉類菜餚在整體市場成長中扮演著核心角色。

此外，速食和簡便食品產業的蓬勃發展，滿足了都市區對快速營養餐的需求，顯著推動了這一成長。生產商正在研發口感更佳、營養更豐富的先進速食米粉，以吸引忙碌的消費者。這種需求的成長也體現在產量數據上；例如，根據《投資者》雜誌2025年11月發布的報告顯示，越南Ace Cook公司2024年售出33億份麵條，同比成長7%，印證了該行業的蓬勃發展。歐美市場也呈現類似的趨勢；根據《食品雜貨商》雜誌2024年5月發布的一篇報導報道，英國米粉和麵條市場規模達到8.215億英​​鎊，年增16.2%。

市場挑戰

全球米粉市場的穩定和成長受到原料價格波動的嚴重限制。生產商依賴特定品種米的穩定供應進行碾米，但惡劣天氣和氣候變遷導致的作物歉收經常擾亂這些關鍵原料的供應。環境因素造成的稻米產量波動會導致關鍵投入成本意外上漲。這種不穩定性使得生產商難以維持價格競爭力，並對長期生產計畫和供應鏈的可靠性構成重大挑戰。

上游環節的這些中斷給下游加工業者帶來了嚴重的財務壓力。例如，根據泰國米出口商協會（TREA）的報告，2024年1月，5%碎米（白米）的出口價格飆升至每噸669美元，這清楚地表明製造商面臨著成本大幅上漲的局面。關鍵原料成本的急劇上漲直接擠壓了米粉產業的利潤空間。因此，這種價格波動限制了企業進入對價格敏感的新興市場。在這些市場，價格承受能力是影響消費者接受度的主要因素，阻礙了整個產業的發展。

市場趨勢

市場的一個關鍵趨勢是優質手工米粉的興起。這正推動著米粉產業從大規模生產的普通商品轉向高以金額為準、注重品質的產品。這一趨勢反映了消費者對精選優質芳香米製成的米粉的強勁需求，這些米粉口感獨特，風味純正，能夠滿足挑剔的味蕾。生產商越來越重視產品的產地和手工製作工藝，以吸引高階市場。這種對優質原料的重視得益於優質穀物的活躍貿易。例如，根據新華社2025年1月報道，泰國2024年米出口額約64.3億美元，年增27%。這主要得益於全球對「泰國茉莉馬利共和國）等優質品種的需求，這些品種是製作正宗手工米粉的必備原料。

同時，在日益嚴格的環境法規和不斷變化的消費者偏好背景下，採用永續和可生物分解的包裝解決方案已成為製造商面臨的關鍵業務挑戰。該行業正迅速從一次性塑膠轉向可堆肥材料和循環包裝設計，尤其是在快速發展的速食和外賣領域。亞洲主要生產中心的政府指南旨在減少食品飲料行業的塑膠廢棄物，這進一步加速了這一轉變。例如，正如歐盟中小企業中心在2024年11月指出的那樣，中國的法規結構旨在2025年將食品外帶包裝中一次性塑膠的使用量減少30%，這要求米粉生產商採用環保替代品以確保符合市場要求。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球米粉市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（粉絲、條狀粉絲、寬粉絲、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美米粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲米粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區米粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲米粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲米粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布

第13章：全球米粉市場：SWOT分析

第14章：波特五力分析

  • 產業內部競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Thai President Foods Public Company Limited
  • Nongshim Co., Ltd.
  • Toyo Suisan Kaisha, Ltd.
  • Nasoya Foods USA, LLC
  • Nissin Foods Co., Ltd.
  • McCormick & Company, Inc.
  • Lotus Foods Inc.
  • Annie Chun's, Inc.
  • Embridge Foods, Inc.
  • Natural Earth Products Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28666

The global rice noodle market is projected to expand significantly, from USD 7.23 billion in 2025 to USD 11.98 billion by 2031, demonstrating an 8.78% compound annual growth rate. This market primarily involves the manufacturing and distribution of noodles derived from rice flour and water, often with tapioca or cornstarch added for textural improvements. Its current strong growth is fueled by increasing worldwide demand for gluten-free and plant-based diets, coupled with the rising popularity of quick, convenient instant food options for modern lifestyles. The growing global enthusiasm for authentic Asian dishes like Vietnamese Pho and Chinese Luosifen further boosts consumption, as evidenced by the Liuzhou Luosifen industry's sales revenue surpassing 54.5 billion yuan (approximately 7.5 billion USD) in the first nine months of 2024, highlighting the substantial economic impact of these regional specialties.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.23 Billion
Market Size 2031USD 11.98 Billion
CAGR 2026-20318.78%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, this positive growth trajectory is challenged by significant raw material price fluctuations, particularly for rice crops, which are vulnerable to adverse weather and climate change. Such instability in the cost and availability of premium rice flour can disrupt manufacturing processes and reduce profit margins, making a stable supply chain crucial. These supply-side pressures, alongside rigorous international food safety regulations for exports, present potential obstacles that could impede the broader expansion of rice noodle trade in developing markets.

Market Driver

The market's expansion is primarily driven by the growing global appeal of Asian cuisines, as these regional specialties evolve from niche ethnic offerings into widely consumed international staples. A worldwide consumer preference for authentic culinary experiences is boosting demand for specific rice noodle types, such as Vietnamese Pho and Chinese Luosifen, extending their reach beyond their traditional markets. This cultural trend is bolstered by significant industrial growth and export initiatives in major production regions. For example, the total sales revenue for the Liuzhou snail noodle industry chain was projected to hit 75.96 billion yuan for 2024, as reported by Global Times in February 2025, illustrating how these traditional rice-based dishes are central to the overall market's growth.

Furthermore, the expanding instant and convenience food sector significantly propels this growth by addressing the demand for rapid, nourishing meal options in urban environments. Producers are developing advanced instant rice noodle varieties that provide better texture and health advantages over conventional wheat-based ramen, appealing to consumers with limited time. This increase in demand is evident in production figures; Acecook Vietnam, for instance, sold 3.3 billion noodle units in 2024, a 7% year-on-year rise, according to The Investor in November 2025, underscoring the sector's vibrancy. Similarly, Western markets reflect this trend, with the UK's rice and noodles category increasing in value by 16.2% year-on-year to 821.5 million GBP, as noted by The Grocer in May 2024.

Market Challenge

The global rice noodle market's stability and growth are significantly hindered by the unpredictable prices of raw materials. Manufacturers depend on a steady supply of specific rice types for flour production, but unfavorable weather and climate-related crop failures often disrupt the availability of these essential raw materials. Environmental factors causing fluctuations in rice yields lead to unforeseen increases in the cost of key inputs. This instability makes it challenging for producers to sustain competitive pricing, creating considerable obstacles for long-range production planning and supply chain dependability.

These upstream disruptions exert severe financial pressure on downstream processors. For example, in January 2024, the export price of 5 percent broken white rice jumped to 669 USD per tonne, as reported by the Thai Rice Exporters Association, illustrating the significant cost surges manufacturers face. Such steep rises in the core ingredient's cost directly reduce profit margins for rice noodle businesses. As a result, this price volatility limits manufacturers' capacity to enter price-sensitive emerging markets, where affordability largely dictates consumer acceptance, thus impeding the sector's overall progress.

Market Trends

A key market trend is the rise of premium artisanal and hand-crafted rice noodles, moving the industry from mass-produced commodities towards high-value, quality-focused products. This trend reflects a strong consumer demand for noodles crafted from select, high-grade aromatic rice varieties that deliver exceptional texture and authentic flavors for sophisticated tastes. Producers are increasingly emphasizing the origin and artisanal nature of their offerings to attract the premium market segment. This focus on superior ingredients is supported by a strong trade in high-quality grains; for example, Thailand's rice exports reached approximately 6.43 billion USD in 2024, a 27% annual increase, largely driven by global demand for premium strains like Thai Hom Mali, crucial for authentic artisanal noodles, as reported by Xinhua in January 2025.

Simultaneously, the adoption of sustainable and biodegradable packaging solutions has become a vital operational imperative for manufacturers, driven by strict environmental regulations and evolving consumer preferences. The industry is swiftly transitioning from single-use plastics to compostable materials and circular packaging designs, particularly within the expanding instant and delivery sectors. This shift is hastened by government directives in major Asian production centers aimed at reducing plastic waste in the food and beverage industry. For instance, regulatory frameworks in China aim to cut single-use plastic consumption in food delivery packaging by 30% by 2025, as stated by the EU SME Centre in November 2024, thereby obliging rice noodle manufacturers to embrace environmentally friendly alternatives to ensure market adherence.

Key Market Players

  • Thai President Foods Public Company Limited
  • Nongshim Co., Ltd.
  • Toyo Suisan Kaisha, Ltd.
  • Nasoya Foods USA, LLC
  • Nissin Foods Co., Ltd.
  • McCormick & Company, Inc.
  • Lotus Foods Inc.
  • Annie Chun's, Inc.
  • Embridge Foods, Inc.
  • Natural Earth Products Inc.

Report Scope

In this report, the Global Rice Noodles Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Noodles Market, By Product Type

  • Vermicelli
  • Stick
  • Wide
  • Others

Rice Noodles Market, By Distribution Channel

  • Online
  • Offline

Rice Noodles Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rice Noodles Market.

Available Customizations:

Global Rice Noodles Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rice Noodles Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Vermicelli, Stick, Wide, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Rice Noodles Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Rice Noodles Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Rice Noodles Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Rice Noodles Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Rice Noodles Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Rice Noodles Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Rice Noodles Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Rice Noodles Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Rice Noodles Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Rice Noodles Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Rice Noodles Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Rice Noodles Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Rice Noodles Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Rice Noodles Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Rice Noodles Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Rice Noodles Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Rice Noodles Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Rice Noodles Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Rice Noodles Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Rice Noodles Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Rice Noodles Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Rice Noodles Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Rice Noodles Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Rice Noodles Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Rice Noodles Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Thai President Foods Public Company Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nongshim Co., Ltd.
  • 15.3. Toyo Suisan Kaisha, Ltd.
  • 15.4. Nasoya Foods USA, LLC
  • 15.5. Nissin Foods Co., Ltd.
  • 15.6. McCormick & Company, Inc.
  • 15.7. Lotus Foods Inc.
  • 15.8. Annie Chun's, Inc.
  • 15.9. Embridge Foods, Inc.
  • 15.10. Natural Earth Products Inc.

16. Strategic Recommendations

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