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市場調查報告書
商品編碼
2048344

代餐市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、分銷管道、地區和競爭格局分類，2021-2031年

Meal Replacement Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Ready-to-Drink, Bars, Powder, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球代餐市場預計將從 2025 年的 229.1 億美元大幅成長至 2031 年的 381.5 億美元，複合年成長率為 8.87%。

這些產品，包括奶昔、能量棒和營養粉，旨在提供均衡的熱量和必需營養素，並可取代每日一餐或多餐。該市場的成長主要受全球文明病的增加所驅動。這導致人們對有效的體重管理方案的需求日益成長，同時也促使忙碌的商務人士對便利的營養補充品的需求不斷增加。健康產業進一步推動了這一趨勢。世界直銷協會聯合會 (WFDA) 的報告顯示，到 2025 年，包括代餐產品在內的健康產業仍將是全球直銷市場的主要類別之一，市場規模將達到 1,640 億美元，這充分體現了其巨大的商業性影響力。

市場概覽
預測期 2027-2031
市場規模：2025年 229.1億美元
市場規模：2031年 381.5億美元
複合年成長率：2026-2031年 8.87%
成長最快的細分市場 酒吧
最大的市場 北美洲

然而，由於嚴格的健康相關聲明和標籤檢視監管框架，該行業面臨巨大的挑戰。這些法規因地區而異，可能導致產品核准延遲。這些複雜的合規要求常常成為新參與企業的障礙，阻礙了製造商開發創新產品並迅速推向市場，以滿足注重健康的消費者的需求。儘管消費者需求強勁，但這種監管的複雜性可能會減緩全球市場滲透的整體速度。

市場促進因素

全球肥胖症和文明病率的不斷攀升是代餐市場的主要驅動力，從根本上改變了消費者的行為，使其更加注重「卡路里攝取管理」。隨著代謝紊亂的日益普遍，越來越多的人尋求系統性的體重管理方案，這些方案利用科學配方的代餐產品來確保精準的營養供給。這種人口結構的變化為專注於減重解決方案的行業領導者帶來了巨大的市場機會。例如，世界肥胖聯盟在2025年3月預測，到2030年，全球成年肥胖人口將達到11.3億，凸顯了一項重大的公共衛生挑戰，並推動了相關產品的普及。因此，領先的直銷公司不斷拓展其龐大的分銷網路以滿足這一需求。康寶萊在2025年2月公佈的全年淨銷售額達50億美元，進一步證實了全球對體重管理解決方案的需求仍強勁。

同時，人們對便利、隨時隨地補充營養的需求日益成長，尤其是在忙碌的商務人士和年輕一代中，這也推動了市場成長。在現代都會生活中，準備傳統餐點往往十分繁瑣，因此人們越來越依賴即飲型營養奶昔和能量棒，這些產品既能提供全面營養，又不會影響工作效率。這種轉變使市場關注點從嚴格的飲食控制轉向功能性便捷食品，讓品牌能夠觸及更廣泛的、關注整體健康和積極營養的受眾。這一領域的成長動能在近期的財務表現中顯而易見。例如，BellRing Brands在截至2025年11月的會計年度實現了23.2億美元的銷售額，年增16.1%，這主要得益於其便利蛋白奶昔產品線的銷售成長。

市場挑戰

全球代餐市場成長的主要限制因素在於對健康聲明和產品標籤的嚴格監管。製造商必須應對高度分散的國際環境，因為不同地區對可接受的營養成分和健康聲明的定義差異顯著。例如，要達到歐洲食品安全局 (EFSA) 制定的嚴格標準，通常需要與北美監管機構要求完全不同的產品配方和標籤。這種全球統一性的缺失迫使企業投入大量資金和時間用於區域合規和測試，這不可避免地增加了營運成本，並延遲了新產品的上市時間。

這些複雜的合規要求直接阻礙了行業快速響應強勁的消費者需求的能力。冗長的核准流程成為瓶頸，延緩了創新營養解決方案進入關鍵市場，並阻礙了製造商掌握新興健康趨勢。鑑於便捷膳食補充劑的使用者群體不斷成長，這種延遲尤其重要。根據責任營養委員會 (CRN) 預測，到 2024 年，膳食補充劑使用者中使用體重管理產品的比例預計將上升至 27%。這些監管障礙透過延遲產品上市和設置新進入者的壁壘，有效地抑制了市場擴張，儘管市場對此類產品有著濃厚的商業性興趣。

市場趨勢

GLP-1 輔助營養產品的出現對產品配方產生了重大影響，使其能夠更好地滿足使用Semaglutide減重藥物的消費者的特定生理需求。與注重限制卡路里攝取的傳統代餐奶昔不同，這些新型「輔助」產品優先考慮高密度蛋白含量，以抵消 GLP-1促效劑通常伴隨的肌肉快速流失，同時增強微量營養素的攝入，彌補食物攝入量的減少。這個以醫療為導向的細分市場正快速商業化，各大產業巨頭推出專門的產品線來滿足這項特定需求。例如，2024 年 6 月，雀巢健康科學宣布推出一系列專為超過 1500 萬服用 GLP-1 製劑的美國人設計的新產品系列，旨在滿足肌肉維持和腸道健康等方面的需求。

同時，在消費者對潔淨標示、無過敏原營養產品的需求推動下，植物來源和純素配方產品的廣泛應用正成為一股重要的成長動力。製造商正擴大用源自豌豆和南瓜的先進植物性混合物替代乳蛋白質，以提供完整的氨基酸譜，從而吸引日益成長的彈性素食消費者群體。專注於無乳製品營養食品的品牌銷售額大幅成長，也印證了這項轉變。 2024年10月，Simply Good Foods公司預測，其近期收購的植物來源品牌OWYN在2025會計年度的淨銷售額將達到1.35億美元至1.45億美元，凸顯了其純素認證的即飲產品的盈利擴充性。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球代餐市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（即飲型、能量棒型、粉末型、其他）
    • 銷售管道（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美代餐市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲代餐市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區代餐市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲代餐市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲代餐市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球代餐市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Abbott Laboratories
  • Glanbia plc
  • Amway Corporation
  • Herbalife International of America, Inc.
  • Nestle SA
  • Huel Inc.
  • Blue Diamond Growers
  • WK Kellogg Co
  • General Mills, Inc.
  • Starco Brands, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28046

The Global Meal Replacement Market is projected to expand significantly, rising from USD 22.91 Billion in 2025 to USD 38.15 Billion by 2031, demonstrating an 8.87% Compound Annual Growth Rate. These products, which include shakes, bars, and powders, are formulated foods designed to replace one or more daily meals by delivering a balanced intake of calories and vital nutrients. The market's growth is primarily fueled by the increasing worldwide incidence of lifestyle-related metabolic disorders, which drives the need for effective weight management solutions, alongside a growing demand for convenient nutritional options among busy professionals. This trend is reinforced by the wellness sector, encompassing meal replacement products, which, in 2025, remained the leading category within the USD 164 billion global direct selling market, as reported by the World Federation of Direct Selling Associations, indicating its substantial commercial footprint.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 22.91 Billion
Market Size 2031USD 38.15 Billion
CAGR 2026-20318.87%
Fastest Growing SegmentBars
Largest MarketNorth America

However, the industry faces a considerable challenge due to rigorous regulatory frameworks governing health claims and labeling, which vary widely across different regions and can cause delays in product approvals. These intricate compliance requirements frequently pose obstacles for new market entrants and impede manufacturers' ability to innovate or quickly market their formulations to health-conscious consumers. This regulatory complexity could potentially slow the overall pace of global market penetration, even in the face of strong underlying consumer demand.

Market Driver

The escalating global prevalence of obesity and chronic lifestyle-related diseases is a key factor propelling the meal replacement market, fundamentally shifting consumer behaviors towards controlled caloric intake. As metabolic disorders become more widespread, a growing number of individuals are turning to structured weight management programs that leverage scientifically formulated substitutes to ensure precise nutrient delivery. This demographic change presents a substantial market opportunity for established industry leaders specializing in weight-loss solutions. For instance, the World Obesity Federation projected in March 2025 that the global adult obese population would reach 1.13 billion by 2030, highlighting the critical public health issue that drives product adoption. Consequently, major direct-selling companies continue to operate extensive commercial networks to meet this demand, as evidenced by Herbalife's reported full-year net sales of $5.0 billion in February 2025, underscoring the enduring scale of demand for weight management solutions worldwide.

Concurrently, the market is also being boosted by an increasing need for convenient, on-the-go nutritional solutions, particularly among time-pressed professionals and younger demographics. Modern urban lifestyles often make it challenging to prepare traditional meals, leading to a greater reliance on ready-to-drink shakes and bars that offer complete nutrition without compromising productivity. This evolution has expanded the market's focus beyond strict dieting to functional convenience, enabling brands to reach a broader audience interested in general wellness and active nutrition. The strong momentum in this segment is clearly demonstrated by recent financial results; BellRing Brands, for example, achieved fiscal year net sales of $2.32 billion in November 2025, a 16.1% increase largely driven by the volume growth of its convenient protein shake portfolio.

Market Challenge

The primary hindrance to the growth of the Global Meal Replacement Market stems from the stringent regulatory frameworks governing health claims and product labeling. Manufacturers must navigate a highly fragmented international landscape where permissible nutrient profiles and health claim definitions differ significantly across various jurisdictions. For example, meeting the rigorous standards set by the European Food Safety Authority often requires completely different product formulations and labeling compared to those mandated by North American regulatory bodies. This lack of global harmonization forces companies to invest substantial capital and time into region-specific compliance and testing, inevitably increasing operational costs and delaying the commercial launch of new products.

These intricate compliance requirements directly impede the industry's capacity to swiftly respond to robust consumer demand. Protracted approval processes create a bottleneck, slowing the introduction of innovative nutritional solutions into key markets and preventing manufacturers from capitalizing on emerging health trends. This lag is particularly restrictive given the growing user base seeking convenient dietary aids; the Council for Responsible Nutrition reported that in 2024, the usage of weight management products among supplement users rose to 27 percent. By postponing product rollouts and creating obstacles for new entrants, these regulatory hurdles effectively temper the market's expansion despite strong underlying commercial interest.

Market Trends

The emergence of GLP-1 Companion Nutrition Products is significantly influencing product formulations, tailoring them to the specific physiological requirements of consumers using semaglutide-based weight loss medications. Unlike traditional shakes focused on caloric restriction, these new "companion" products prioritize a high-density protein content to counteract the rapid loss of lean muscle mass often associated with GLP-1 agonists, along with enhanced micronutrient profiles to compensate for reduced food intake. This medically-oriented subcategory is experiencing rapid commercialization, with major industry players launching dedicated product lines to serve this specialized demographic. For instance, in June 2024, Nestle Health Science announced a new product portfolio specifically designed for the more than 15 million Americans prescribed GLP-1 drugs, addressing needs such as muscle preservation and gut health.

Simultaneously, the widespread adoption of Plant-Based and Vegan Formulations is becoming a major growth driver, spurred by consumer demand for clean-label, allergen-free nutrition. Manufacturers are increasingly substituting dairy proteins with sophisticated botanical blends, such as those derived from pea and pumpkin, to provide complete amino acid profiles that appeal to the expanding flexitarian consumer base. This shift is substantiated by significant revenue projections for brands exclusively focused on dairy-free nutrition; The Simply Good Foods Company, in October 2024, projected that its recently acquired plant-based brand, OWYN, would generate net sales between $135 million and $145 million for fiscal year 2025, underscoring the lucrative scalability of vegan-certified ready-to-drink options.

Key Market Players

  • Abbott Laboratories
  • Glanbia plc
  • Amway Corporation
  • Herbalife International of America, Inc.
  • Nestle S.A.
  • Huel Inc.
  • Blue Diamond Growers
  • WK Kellogg Co
  • General Mills, Inc.
  • Starco Brands, Inc.

Report Scope

In this report, the Global Meal Replacement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Meal Replacement Market, By Product Type

  • Ready-to-Drink
  • Bars
  • Powder
  • Others

Meal Replacement Market, By Distribution Channel

  • Offline
  • Online

Meal Replacement Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Meal Replacement Market.

Available Customizations:

Global Meal Replacement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Meal Replacement Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Ready-to-Drink, Bars, Powder, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Meal Replacement Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Meal Replacement Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Meal Replacement Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Meal Replacement Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Meal Replacement Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Meal Replacement Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Meal Replacement Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Meal Replacement Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Meal Replacement Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Meal Replacement Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Meal Replacement Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Meal Replacement Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Meal Replacement Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Meal Replacement Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Meal Replacement Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Meal Replacement Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Meal Replacement Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Meal Replacement Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Meal Replacement Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Meal Replacement Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Meal Replacement Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Meal Replacement Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Meal Replacement Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Meal Replacement Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Meal Replacement Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Abbott Laboratories
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Glanbia plc
  • 15.3. Amway Corporation
  • 15.4. Herbalife International of America, Inc.
  • 15.5. Nestle S.A.
  • 15.6. Huel Inc.
  • 15.7. Blue Diamond Growers
  • 15.8. WK Kellogg Co
  • 15.9. General Mills, Inc.
  • 15.10. Starco Brands, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer