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市場調查報告書
商品編碼
2048114

米餅零食市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、銷售管道、地區和競爭格局分類，2021-2031年

Rice Snacks Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球美國零食市場預計將從 2025 年的 2,413.7 億美元成長到 2031 年的 3,539.8 億美元，複合年成長率達到 6.59%。

這些加工食品，包括用米粉或米粒製成的蛋糕、餅乾和膨化脆片，為小麥糖果甜點提供了鹹甜口味的替代品。市場成長的主要驅動力是全球麩質敏感和乳糜瀉盛行率的上升，這迫使消費者嚴格遵守無麩質飲食。此外，人們對低熱量、營養豐富的簡便食品的需求不斷成長，也推動了這個市場擴張，因為人們越來越傾向於選擇清淡的食物，而不是傳統的高脂肪油炸糖果甜點。

市場概覽
預測期 2027-2031
市場規模：2025年 2413.7億美元
市場規模：2031年 3539.8億美元
複合年成長率：2026-2031年 6.59%
成長最快的細分市場 線上
最大的市場 亞太地區

阻礙市場發展的主要障礙之一是原料成本的波動，這對生產盈利產生重大影響。根據美國稻米聯合會的數據，2024年國內米出貨量的45.3%將用於加工食品，凸顯了該產業對穩定農業投入的深度依賴。因此，貿易限制和主要稻米產區的惡劣天氣造成的供應鏈中斷會導致價格波動，使休閒食品生產商難以製定長期生產計畫。

市場促進因素

消費者對低卡路里、更健康零食的偏好正在從根本上改變全球米製零食產業。隨著人們對高糖高脂糖果甜點健康風險的認知不斷提高，消費者明顯轉向更輕盈、更營養的米製替代品。這一趨勢在無麩質、空氣爆米花和烘焙點心的日益流行中尤其明顯——這些食品過去雖然熱量高，但卻能帶來飽腹感，例如傳統的薯片和麥片餅乾。製造商們正在透過改進產品配方來應對這一需求，強調更高的膳食纖維含量和天然成分等營養優勢。 SNAC International於2024年5月發布的《2024年產業趨勢報告》也印證了這項需求，報告指出，如果能方便地買到更健康的鹹味零食，39%的鹹味零食消費者會購買他們喜愛產品的更健康版本。

同時，消費者對有機和潔淨標示產品的需求日益成長，迫使製造商實施再生農業實踐並建立透明的採購系統。現今的消費者傾向於仔細查看成分標籤，並更青睞那些實踐環境責任和符合道德規範的供應鏈管理的品牌。這促使企業加大對專注於永續農業和有機認證的公司的投資，以在競爭激烈的市場中脫穎而出。例如，蓮花食品公司在2024年8月的新聞稿中宣布，已成功資金籌措2,250萬美元，用於擴大其再生水稻種植規模並加強其有機供應鏈網路。這種向高品質、永續生產要素的轉變得益於強大的原料基礎。美國農業部經濟研究局預測，2024年全球米的生產量將達到創紀錄的5.273億噸，從而確保工業加工的穩定供應。

市場挑戰

原物料價格波動是全球米製零食市場持續成長的主要障礙。生產商高度依賴穩定且價格合理的米粉和稻米供應，以確保營運效率和利潤率。當貿易政策、惡劣天氣或出口國供應鏈中斷導致農業投入成本波動時，企業會立即面臨財務壓力。這種不確定性使得生產商難以製定長期財務計劃或維持具有競爭力的零售價格，往往迫使他們自行承擔額外成本或將其轉嫁給消費者，從而導致產品需求下降。

這些成本上漲的影響在近期關鍵原料的出口數據中得到了清楚反映。 2024年1月，泰國米出口商協會報告稱，泰國白米（碎米率5%）的價格已上漲至每噸646美元。這意味著海外買家的採購成本大幅增加。關鍵原料成本的上漲將直接給生產預算帶來壓力，限制用於產品創新和市場拓展的資金，從而減緩整個產業的發展。

市場趨勢

美國零食市場正透過引入豐富而獨特的口味來擴大其消費群體，不再局限於傳統的鹹味零食，而是涵蓋大膽且具有多元文化特色的口味。各大品牌積極推出甜辣味、辣味蒔蘿醃菜以及來自世界各地的混合香辛料等複雜口味，以吸引那些尋求全新感官體驗的、勇於零嘴零食的年輕人。一個典型的例子是，一些大型公司會推出限量版辣味產品，以製造主題並鼓勵消費者試吃。例如，《零食與批發烘焙》雜誌2024年3月刊報導題為「桂格推出醃菜脆，醃菜泡菜熱潮」的文章指出，近70%的消費者偏愛醃菜味零食，這一偏好直接促使桂格決定將這種流行口味加入其產品線。

同時，隨著環保因素日益影響消費者的購買決策，採用可堆肥和永續包裝正成為關鍵的差異化策略。米粉類零食生產商正從傳統的多層塑膠包裝轉向生物基包裝袋和可回收薄膜，以迎合注重產品全生命週期的環保意識消費者的價值觀。這種營運模式的轉變更多是出於商業性需求而非監管合規，有助於維護品牌忠誠度，並在競爭激烈的市場中確立高階定位。根據PPC Flex於2024年1月發布的《2024年零食包裝趨勢》報告，82%的消費者願意為永續包裝支付額外費用，生產商正投資於環保材料以贏得這一注重性價比的消費群體。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球米餅休閒食品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（米餅、米脆、米片、其他）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美米餅零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲米餅零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區米餅零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲米餅零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲米餅零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球米餅休閒食品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • PepsiCo, Inc.
  • Kellanova
  • Element Snacks Inc.
  • General Mills, Inc.
  • Kameda Seika Co., Ltd.
  • Lundberg Family Farms
  • Hunter Foods LLC
  • DeZhou Harvest Foods Co., Ltd.
  • Jiangsu Daysun Foods Co., Ltd.
  • SanoRice Holding BV

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19947

The Global Rice Snacks Market is projected to rise from USD 241.37 Billion in 2025 to USD 353.98 Billion by 2031, achieving a CAGR of 6.59%. These processed consumables, which include forms such as cakes, crackers, and extruded crisps made from rice flour or kernels, offer savory and sweet alternatives to wheat-based confectioneries. The market's growth is largely driven by the increasing global rates of gluten sensitivity and celiac disease, which compel consumers to adhere to strict gluten-free diets. Additionally, the rising demand for low-calorie, nutrient-rich convenience foods supports this expansion, as people increasingly favor lighter sustenance over traditional, high-fat fried snacks.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 241.37 Billion
Market Size 2031USD 353.98 Billion
CAGR 2026-20316.59%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

One major obstacle hindering market progress is the instability of raw material costs, which can significantly impact manufacturing profitability. Data from the USA Rice Federation indicates that in 2024, 45.3 percent of domestic rice shipments were allocated to processed food uses, highlighting the industrial sector's deep reliance on steady agricultural inputs. Consequently, supply chain disruptions resulting from trade restrictions or severe weather in key rice-producing regions lead to pricing volatility, complicating long-term production planning for snack manufacturers.

Market Driver

A significant shift in consumer behavior toward low-calorie and healthier snacking choices is fundamentally transforming the global rice snacks industry. As people become more aware of the health risks associated with high-sugar and high-fat treats, there is a clear movement toward rice-based alternatives that are viewed as lighter and more nutritious. This trend is especially visible in the rising popularity of gluten-free, air-popped, and baked formats that provide satisfaction without the high calorie count of standard potato chips or wheat crackers. Manufacturers are reacting by reformulating their products to emphasize nutritional advantages, such as high fiber content and natural ingredients. The '2024 State of the Industry Report' by SNAC International in May 2024 underscores this demand, revealing that 39 percent of salty snack consumers would buy healthier versions of their favorite items if they were more accessible.

At the same time, the growing appetite for organic and clean-label products is pushing manufacturers to implement regenerative agricultural practices and transparent sourcing. Today's consumers examine ingredient lists closely, preferring brands that show environmental responsibility and ethical supply chain management. This has led to substantial investment in companies that focus on sustainable farming and organic certification to distinguish themselves in a competitive market. For example, Lotus Foods announced in an August 2024 press release that it secured $22.5 million to scale its regenerative rice farming and expand its organic supply networks. This transition to premium, sustainable inputs is supported by a strong raw material base; the USDA Economic Research Service projected global rice production to reach a record 527.3 million tons in 2024, ensuring a reliable supply for industrial processing.

Market Challenge

Fluctuating raw material prices represent a major barrier to the continued growth of the global rice snacks market. Manufacturers depend heavily on a consistent and affordable supply of rice flour and kernels to ensure operational efficiency and protect profit margins. When agricultural input costs oscillate due to trade policies, adverse weather, or supply chain interruptions in exporting countries, companies face immediate financial strain. This unpredictability makes it difficult for producers to plan finances for the long term or maintain competitive retail prices, often forcing them to absorb the extra costs or pass them on to consumers, which can dampen product demand.

The consequences of these rising costs are clearly reflected in recent export data for key ingredients. In January 2024, the Thai Rice Exporters Association reported that the price of Thai white rice (5 percent broken) climbed to 646 US dollars per tonne, marking a sharp increase in procurement expenses for international buyers. These inflated costs for essential raw materials directly constrict manufacturing budgets, limiting the funds available for product innovation and market expansion, thereby slowing the overall development of the industry.

Market Trends

The rice snacks market is expanding its consumer base by embracing savory and exotic flavor profiles, moving beyond standard salted varieties to include bold, culturally diverse tastes. Brands are aggressively introducing products with complex seasonings such as sweet chili, spicy dill pickle, and global spice blends to appeal to an adventurous younger demographic seeking sensory excitement in convenience foods. This strategy is exemplified by major companies launching zesty, limited-time items to spark viral trends and encourage trial purchases. For instance, a March 2024 article in Snack Food & Wholesale Bakery titled 'Quaker hops onto pickle-flavored craze with new Pickle Rice Crisps' notes that nearly 70 percent of consumers enjoy pickle-flavored snacks, a preference that directly influenced Quaker's decision to add this trending flavor to its portfolio.

In parallel, the adoption of compostable and sustainable packaging has emerged as a crucial differentiation strategy, as environmental concerns increasingly guide purchasing decisions. Producers of rice snacks are switching from traditional multi-layer plastics to bio-based pouches and recyclable films, aligning with the values of eco-conscious shoppers who evaluate the entire product lifecycle. This operational shift is less about regulatory compliance and more about commercial necessity, helping to maintain brand loyalty and justify premium positioning in a crowded market. According to the 'Snack Packaging Trends in 2024' report by PPC Flex in January 2024, 82 percent of consumers are willing to pay extra for sustainable packaging, prompting manufacturers to invest in eco-friendly materials to capture this value-driven segment.

Key Market Players

  • PepsiCo, Inc.
  • Kellanova
  • Element Snacks Inc.
  • General Mills, Inc.
  • Kameda Seika Co., Ltd.
  • Lundberg Family Farms
  • Hunter Foods LLC
  • DeZhou Harvest Foods Co., Ltd.
  • Jiangsu Daysun Foods Co., Ltd.
  • SanoRice Holding BV

Report Scope

In this report, the Global Rice Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Snacks Market, By Type

  • Rice Cakes
  • Rice Crisps
  • Rice Crackers
  • Others

Rice Snacks Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Rice Snacks Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rice Snacks Market.

Available Customizations:

Global Rice Snacks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rice Snacks Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Rice Cakes, Rice Crisps, Rice Crackers, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Rice Snacks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Rice Snacks Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Rice Snacks Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Rice Snacks Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Rice Snacks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Rice Snacks Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Rice Snacks Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Rice Snacks Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Rice Snacks Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Rice Snacks Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Rice Snacks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Rice Snacks Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Rice Snacks Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Rice Snacks Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Rice Snacks Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Rice Snacks Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Rice Snacks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Rice Snacks Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Rice Snacks Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Rice Snacks Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Rice Snacks Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Rice Snacks Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Rice Snacks Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Rice Snacks Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Rice Snacks Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. PepsiCo, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kellanova
  • 15.3. Element Snacks Inc.
  • 15.4. General Mills, Inc.
  • 15.5. Kameda Seika Co., Ltd.
  • 15.6. Lundberg Family Farms
  • 15.7. Hunter Foods LLC
  • 15.8. DeZhou Harvest Foods Co., Ltd.
  • 15.9. Jiangsu Daysun Foods Co., Ltd.
  • 15.10. SanoRice Holding BV

16. Strategic Recommendations

17. About Us & Disclaimer