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市場調查報告書
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2047065

全球化妝品市場－產業規模、佔有率、趨勢、機會和預測：按產品、應用、銷售管道、地區和競爭對手分類，2021-2031年

Makeup Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product, By Application Area, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球化妝品市場預計將從 2025 年的 449.7 億美元成長到 2031 年的 648.1 億美元，複合年成長率為 6.28%。

該市場涵蓋粉底、口紅和眼影等旨在提升臉部和肌膚外觀的化妝品。市場擴張的主要驅動力是全球都市化加快和可支配收入增加，這兩者共同促使消費者投資於整裝儀容和美容產品。例如，預計到2024年，歐洲化妝品零售額將達到139億歐元，這充分體現了該產業龐大的經濟規模。

市場概覽
預測期 2027-2031
市場規模：2025年 449.7億美元
市場規模：2031年 648.1億美元
複合年成長率：2026-2031年 6.28%
成長最快的細分市場 線上
最大的市場 北美洲

市場促進因素

電子商務和D2C（直接面對消費者）管道的蓬勃發展，透過降低進入門檻和實現個人化品牌互動，從根本上重塑了全球彩妝市場。數位平台正演變為身臨其境型體驗中心，擴增實境（AR）工具和演算法推薦正推動著建議的提升。這使得製造商能夠繞過傳統零售通路，直接獲取高利潤的直銷收入，例如科蒂公司（Coty Inc.）在2024會計年度第二季電商銷售額年增約20%。同時，在消費者對多功能產品需求的驅動下，融合護膚成分和混合化妝品配方的趨勢日益成長。這種趨勢正在重新定義產品開發，將透明質酸等經臨床驗證的成分融入彩妝品中，不僅帶來即時的美容效果，更帶來長期的皮膚健康益處。這推動了優質化，歐萊雅「皮膚美容」部門在 2024 年上半年實現了 16.4% 的同比成長，中國化妝品零售額在 2024 年上半年達到了 2,168 億元人民幣，都證明了這一點。

市場挑戰

由於成分安全和環境永續性方面的法規結構日益嚴格，全球化妝品市場面臨許多挑戰。這迫使製造商將大量研發投入僅用於滿足法規要求，而非創新。因此，為了滿足不同的國際監管要求，產品配方需要頻繁更改，包裝也需要重新設計，造成生產瓶頸。這不僅延長了新產品上市時間，限制了品牌掌握瞬息萬變的消費趨勢的能力，也增加了營運成本。這種監管負擔直接影響產業的財務業績，擠壓了利潤空間，減緩了國際貿易的成長勢頭。法國化妝品聯合會的報告預測，化妝品出口成長率將從前一年的10.8%放緩至2024年的6.8%，凸顯了監管複雜性如何阻礙市場擴充性和成長潛力。

市場趨勢

隨著消費者對減少廢棄物和提高資源利用效率的需求日益成長，採用永續、可重複填充和循環包裝模式正成為全球彩妝市場的關鍵趨勢。製造商正從一次性塑膠包裝轉向可重複填充的系統，例如粉底液和口紅等產品無需丟棄原包裝即可填充。這不僅減少了對環境的影響，也有助於提升品牌忠誠度。歐萊雅在2019年至2024年間，其全線產品可重複填充產品的數量增加了17倍，充分體現了這項轉變。同時，整個產業正經歷著一場以「清潔美妝2.0」和成分透明度為特徵的變革。這使得人們的關注點從模糊的行銷宣傳轉向檢驗的供應鏈排放和安全性數據，要求供應商和品牌實施嚴格的追蹤和揭露框架。例如，黑田國際將於2024年發布約1500種美妝成分的「產品碳足跡」報告，使化妝品製造商能夠準確計算並傳達其對環境的影響。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球化妝品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類別（粉劑、凝膠、乳液、其他）
    • 透過塗抹方式（唇部、眼部、臉部、指甲）
    • 銷售管道（大賣場/超級市場、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美化妝品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲化妝品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區彩妝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲化妝品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲化妝品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球化妝品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • L'Oreal SA
  • Unilever plc
  • Avon Products, Inc.
  • Revlon Consumer Products LLC
  • Coty Inc.
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Benefit Cosmetics LLC
  • The Estee Lauder Companies Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28021

The Global Makeup Market is projected to grow from USD 44.97 Billion in 2025 to USD 64.81 Billion by 2031 at a 6.28% CAGR, encompassing cosmetic preparations such as foundations, lipsticks, and eye shadows formulated to enhance facial and skin appearance. Market expansion is primarily fueled by rising global urbanization and increasing disposable incomes, which collectively empower consumers to invest in personal grooming and aesthetic products; for instance, European decorative cosmetics retail sales reached €13.9 billion in 2024, demonstrating the sector's substantial economic scale.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 44.97 Billion
Market Size 2031USD 64.81 Billion
CAGR 2026-20316.28%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market Driver

The proliferation of e-commerce and direct-to-consumer channels is fundamentally restructuring the global makeup market by reducing barriers to entry and enabling personalized brand engagement, with digital platforms evolving into immersive experience hubs where augmented reality tools and algorithmic recommendations drive conversion, allowing manufacturers to bypass traditional retail and capture high-margin direct sales, as exemplified by Coty Inc.'s approximately 20% like-for-like e-commerce sales growth in Q2 FY2024. Simultaneously, the expansion of skincare-infused and hybrid cosmetic formulations, driven by consumer demand for multifunctionality, is redefining product development as manufacturers integrate clinically proven ingredients like hyaluronic acid into color cosmetics, offering long-term dermatological benefits alongside immediate aesthetic correction, supporting premiumization, which is reflected in L'Oreal's Dermatological Beauty division achieving 16.4% like-for-like growth in H1 2024 and China's H1 2024 retail cosmetics sales reaching 216.8 billion yuan.

Market Challenge

The global makeup market faces substantial hurdles due to increasingly rigorous regulatory frameworks concerning ingredient safety and environmental sustainability, compelling manufacturers to allocate significant capital toward research and development solely for compliance rather than innovation. This necessitates frequent product reformulations or packaging redesigns to meet diverse international mandates, creating production bottlenecks that compromise speed-to-market for new cosmetic collections, limiting brands' ability to capitalize on fleeting consumer trends, and driving up operational expenditures. This regulatory burden directly impacts the industry's financial trajectory by eroding profit margins and slowing international trade momentum, as indicated by the French Federation of Beauty Companies reporting a deceleration in cosmetics export growth to 6.8 percent in 2024 compared to 10.8 percent in the previous year, highlighting how regulatory complexities temper market scalability and expansion potential.

Market Trends

The adoption of sustainable, refillable, and circular packaging models is emerging as a critical trend in the global makeup market, driven by intensifying consumer demand for waste reduction and resource efficiency. Manufacturers are increasingly moving away from single-use plastics toward systems that allow consumers to replenish products like foundations and lipsticks without discarding the primary container, thereby mitigating environmental impact and fostering brand loyalty, a transition evidenced by L'Oreal's 17-fold increase in refillable options across its portfolio between 2019 and 2024. Concurrently, the industry is undergoing a transformation characterized by Clean Beauty 2.0 and radical ingredient transparency, where the focus has shifted from vague marketing claims to verifiable data regarding supply chain emissions and safety, compelling suppliers and brands to implement rigorous tracking and disclosure frameworks; Croda International, for example, published Product Carbon Footprint statements for approximately 1,500 beauty ingredients in 2024, enabling cosmetic manufacturers to accurately calculate and communicate environmental impact.

Key Market Players

  • L'Oreal S.A.
  • Unilever plc
  • Avon Products, Inc.
  • Revlon Consumer Products LLC
  • Coty Inc.
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Benefit Cosmetics LLC
  • The Estee Lauder Companies Inc.

Report Scope

In this report, the Global Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Market, By Product

  • Powders
  • Gels
  • Lotions
  • Others

Makeup Market, By Application Area

  • Lips
  • Eyes
  • Face
  • Nails

Makeup Market, By Sales Channel

  • Hypermarket/Supermarket
  • Specialty Store
  • Online
  • Others

Makeup Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Makeup Market.

Available Customizations:

Global Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Makeup Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Powders, Gels, Lotions, Others)
    • 5.2.2. By Application Area (Lips, Eyes, Face, Nails)
    • 5.2.3. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Makeup Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Application Area
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Makeup Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Application Area
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Makeup Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Application Area
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Makeup Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Application Area
        • 6.3.3.2.3. By Sales Channel

7. Europe Makeup Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Application Area
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Makeup Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Application Area
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Makeup Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Application Area
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Makeup Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Application Area
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Makeup Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Application Area
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Makeup Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Application Area
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Makeup Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Application Area
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Makeup Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Application Area
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Makeup Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Application Area
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Makeup Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Application Area
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Makeup Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Application Area
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Makeup Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Application Area
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Makeup Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Application Area
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Makeup Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Application Area
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Makeup Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Application Area
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Makeup Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Application Area
        • 9.3.3.2.3. By Sales Channel

10. South America Makeup Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Application Area
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Makeup Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Application Area
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Makeup Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Application Area
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Makeup Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Application Area
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Makeup Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever plc
  • 15.3. Avon Products, Inc.
  • 15.4. Revlon Consumer Products LLC
  • 15.5. Coty Inc.
  • 15.6. The Procter & Gamble Company
  • 15.7. Kao Corporation
  • 15.8. Shiseido Co., Ltd.
  • 15.9. Benefit Cosmetics LLC
  • 15.10. The Estee Lauder Companies Inc.

16. Strategic Recommendations

17. About Us & Disclaimer