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市場調查報告書
商品編碼
2047031

頸枕市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、應用、分銷管道、地區和競爭格局分類，2021-2031年

Neck Pillow Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球頸枕市場預計將從 2025 年的 45.1 億美元成長到 2031 年的 60.9 億美元，複合年成長率為 5.13%。

這種專為穩定頸椎、預防長時間坐姿或旅行引起的肌肉緊張而設計的專業整形外科坐墊，正受益於全球旅遊業的復甦和消費者對人體工學健康日益成長的關注，市場需求不斷擴大。這些因素表明，旅客和通勤者越來越重視旅途中的舒適度和預防性醫療保健。這一市場趨勢與航空業的發展密切相關。根據國際航空運輸協會（IATA）預測，到2025年，全球航空旅客數量預計將達到創紀錄的50億人次，這將直接推動對旅行舒適產品的需求。然而，由於原料成本的波動，尤其是用於記憶海綿組件的石油衍生原料價格的波動，市場面臨巨大的挑戰。這種價格波動會擠壓利潤空間，並疏遠對價格敏感的消費者。

市場概覽
預測期 2027-2031
市場規模：2025年 45.1億美元
市場規模：2031年 60.9億美元
複合年成長率：2026-2031年 5.13%
成長最快的細分市場 離線
最大的市場 北美洲

市場促進因素

全球頸枕市場的主要成長要素來自全球旅遊業和長途旅行的復甦。隨著邊境重新開放，飛機和火車上的睡眠支撐需求日益成長，越來越多的旅客購買舒適配件以緩解長途旅行中的疲勞。聯合國世界旅遊組織（UNWTO）的一份報告顯示，2024年第一季國際觀光數量將恢復到疫情前水準的97%，這表明符合人體工學的旅行用品市場將顯著擴張，並帶動零售商交易量的成長。此外，遠距辦公的興起和久坐的職場生活方式也增加了非旅遊場景下對頸部支撐的需求。在家工作的普及使許多人面臨不符合人體工學的工作環境，加劇了頸部壓力。根據《富比士顧問》報道，目前有28%的員工採用混合辦公模式，這催生了對既可在家使用又可在通勤途中使用的多功能舒適產品的需求。這種兩用趨勢也反映在行業業績中，新秀麗國際股份有限公司報告稱，上一會計年度淨銷售額成長了 27.9%。

市場挑戰

全球頸枕市場面臨一大挑戰：原料成本波動。這尤其成問題，因為記憶棉——人體工學旅行枕的關鍵成分——嚴重依賴石油衍生的化學原料。原油衍生性商品價格的波動會直接導致製造商生產成本的不穩定。這種財務上的不確定性往往會導致零售價格上漲，從而可能疏遠那些將旅行配件視為「奢侈品」的價格敏感型消費者。美國化學工業協會 (ACC) 的一份報告顯示，這些供應鏈壓力的影響在 2024 年特種化學品產量下降 3.2% 的趨勢中得到了清晰體現。上游化學品行業的萎縮直接擠壓了頸枕製造商的利潤空間，限制了他們以具有競爭力的價格提供產品的能力，從而阻礙了他們進一步拓展市場。

市場趨勢

頸枕市場正經歷一場變革，智慧按摩、加熱和睡眠追蹤技術的整合使產品從被動支撐轉變為主動健康設備。製造商將生物感測器和治療性加熱元件整合到枕芯中，以滿足消費者在旅途中對優質睡眠的需求，並透過應用程式控制的疲勞管理功能，將這一品類拓展到更廣泛的睡眠和健康市場。這項創新源自於睡眠品質的普遍下降。根據瑞思邁（ResMed）的報告顯示，全球受訪者每周平均損失近三個晚上的恢復性睡眠，這促使智慧旅行配件的研發，以實現最佳的睡眠恢復。同時，產品配方也在重新評估，透過採用環保、可生物分解和可回收的纖維材料來最大限度地減少對環境的影響。各大品牌正積極以植物來源替代品和再生纖維取代傳統的石油基記憶海綿和原生聚酯纖維。這項轉變直接解決了紡織業過度依賴合成纖維和排放原料的問題。據紡織品交易所稱，聚酯纖維主要來自石化燃料，目前仍佔全球紡織品產量的 59%，而頸枕製造商正致力於透過永續創新來減少這種依賴。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球頸枕市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（U型、J型、斜背頸枕、其他）
    • 按用途（旅行、居家、辦公、其他）
    • 銷售管道（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美頸枕市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲頸枕市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區頸枕市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲頸枕市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲頸枕市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球頸枕市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Resident Home, LLC
  • John Cotton Group Ltd
  • Coop Home Goods, LLC
  • Azurous Inc.
  • Studio Banana Inc
  • Samsonite IP Holdings S.ar.l.
  • Somnigroup International Inc.
  • Domfoam Inc.
  • J-Pillow Limited
  • HiGear Design, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28036

The Global Neck Pillow Market is projected to grow from USD 4.51 billion in 2025 to USD 6.09 billion by 2031, exhibiting a 5.13% CAGR. These specialized orthopedic cushions, which stabilize the cervical spine and prevent muscle strain during extended sitting or transit, are seeing market expansion driven by the resurgence of global tourism and a growing consumer focus on ergonomic wellness. These factors represent a sustained shift among travelers and commuters towards prioritizing comfort and preventive healthcare during journeys. The market's trajectory is strongly linked to aviation activity; global air passenger numbers are forecast to reach a record 5 billion in 2025, according to the International Air Transport Association, directly boosting demand for travel comfort products. However, the market faces a significant challenge from volatile raw material costs, especially for memory foam components, whose fluctuating petroleum-derived input prices can squeeze profit margins and potentially deter price-sensitive consumers.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 4.51 Billion
Market Size 2031USD 6.09 Billion
CAGR 2026-20315.13%
Fastest Growing SegmentOffline
Largest MarketNorth America

Market Driver

The primary catalyst for the Global Neck Pillow Market is the resurgence of global tourism and long-haul travel. As international borders reopen, travelers are increasingly purchasing comfort-enhancing accessories for fatigue relief during extended transit, driven by a growing necessity for sleep support on flights and trains. UN Tourism reported that international tourist arrivals reached 97% of pre-pandemic levels in Q1 2024, indicating a substantial market for ergonomic travel products and leading to higher transaction volumes for retailers. Additionally, the rise of remote work and sedentary corporate lifestyles is fostering demand for neck support beyond tourism. The shift to home offices has exposed many to poor ergonomic setups, increasing cervical strain. Forbes Advisor noted that 28% of employees now work in hybrid models, requiring versatile comfort products for both home and commuting use. This dual-utility trend is reflected in the industry's financial performance, with Samsonite International S.A. reporting a 27.9% net sales increase in the prior fiscal year.

Market Challenge

The Global Neck Pillow Market faces a significant barrier in the volatility of raw material costs. This is particularly critical as memory foam, a core component of most ergonomic travel pillows, relies heavily on petroleum-based chemical inputs. Fluctuations in crude oil derivative prices create immediate instability in production expenses for manufacturers. This financial unpredictability often results in higher retail prices, which can deter price-sensitive consumers who perceive travel accessories as discretionary. The impact of this supply chain pressure is evident in a 3.2% decline in specialty chemical production volume in 2024, as reported by the American Chemistry Council. This contraction in the upstream chemical sector directly compresses neck pillow manufacturers' profit margins and restricts their ability to offer competitively priced products, thus impeding broader market penetration.

Market Trends

The neck pillow market is being transformed by the integration of Smart Massage, Heating, and Sleep-Tracking Technology, evolving products from passive supports into active wellness devices. Manufacturers are embedding biometric sensors and therapeutic heating elements into cushions to address the consumer demand for quality rest during transit, moving the category into the broader sleep-health market with app-controlled fatigue management. This innovation is propelled by a widespread sleep quality deficit, with ResMed reporting that global respondents lose almost three nights of restorative sleep weekly, driving the development of intelligent travel accessories for optimized recovery. Concurrently, the adoption of Eco-Friendly, Biodegradable, and Recycled Fabric Materials is reshaping product composition to minimize environmental impact. Brands are actively replacing traditional petroleum-derived memory foams and virgin polyester with plant-based alternatives and post-consumer recycled textiles. This shift directly responds to the textile industry's heavy reliance on synthetic, carbon-intensive inputs; Textile Exchange indicates that polyester, largely fossil-based, still comprises 59% of global fiber production, a dependency neck pillow manufacturers aim to mitigate through sustainable innovations.

Key Market Players

  • Resident Home, LLC
  • John Cotton Group Ltd
  • Coop Home Goods, LLC
  • Azurous Inc.
  • Studio Banana Inc
  • Samsonite IP Holdings S.ar.l.
  • Somnigroup International Inc.
  • Domfoam Inc.
  • J-Pillow Limited
  • HiGear Design, Inc.

Report Scope

In this report, the Global Neck Pillow Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Neck Pillow Market, By Product Type

  • U-Shaped
  • J-Shaped
  • Cross-Body Neck Pillows
  • Others

Neck Pillow Market, By Application

  • Travel
  • Home Use
  • Office Use
  • Others

Neck Pillow Market, By Distribution Channel

  • Offline
  • Online

Neck Pillow Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neck Pillow Market.

Available Customizations:

Global Neck Pillow Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Neck Pillow Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (U-Shaped, J-Shaped, Cross-Body Neck Pillows, Others)
    • 5.2.2. By Application (Travel, Home Use, Office Use, Others)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Neck Pillow Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Neck Pillow Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Neck Pillow Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Neck Pillow Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Neck Pillow Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Neck Pillow Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Neck Pillow Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Neck Pillow Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Neck Pillow Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Neck Pillow Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Neck Pillow Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Neck Pillow Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Neck Pillow Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Neck Pillow Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Neck Pillow Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Neck Pillow Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Neck Pillow Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Neck Pillow Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Neck Pillow Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Neck Pillow Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Neck Pillow Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Neck Pillow Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Neck Pillow Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Neck Pillow Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Neck Pillow Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Resident Home, LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. John Cotton Group Ltd
  • 15.3. Coop Home Goods, LLC
  • 15.4. Azurous Inc.
  • 15.5. Studio Banana Inc
  • 15.6. Samsonite IP Holdings S.ar.l.
  • 15.7. Somnigroup International Inc.
  • 15.8. Domfoam Inc.
  • 15.9. J-Pillow Limited
  • 15.10. HiGear Design, Inc.

16. Strategic Recommendations

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