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市場調查報告書
商品編碼
2046994

全球髮梳市場－產業規模、佔有率、趨勢、機會和預測：按產品類型、材料、分銷管道、地區和競爭格局分類，2021-2031年

Hairbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球髮梳市場預計將大幅擴張，從 2025 年的 46 億美元成長到 2031 年的 69.6 億美元，複合年成長率為 7.15%。

梳子是手持式梳理工具，配有硬式手柄和刷毛梳頭，是梳理、撫平毛躁和造型頭髮的必備工具。該市場的主要驅動力是可支配收入的增加以及消費者對個人整裝儀容和頭皮衛生日益成長的關注，這促使人們更頻繁地使用梳子。此外，針對特定髮質和類型的專用工具的需求不斷成長，也推動了該行業的發展，這表明人們的需求正從短暫的美容潮流轉向持久的功能性需求。

市場概覽
預測期 2027-2031
市場規模：2025年 46億美元
市場規模：2031年 69.6億美元
複合年成長率：2026-2031年 7.15%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，該行業面臨著許多挑戰，尤其是原料成本的波動，例如高檔木材和天然猪鬃毛，這可能會擠壓製造商的利潤空間。該產業運作於一個龐大的價值生態系統之中，而這個價值生態系統支撐著消費者對護髮產品的興趣。根據歐洲化妝品協會（Cosmetics Europe）預測，2024年歐洲護髮產品零售額將達181億歐元。儘管這一數字凸顯了護髮產品市場良好的經濟環境，但不斷上漲的原料價格仍然是一個持續存在的障礙，可能會阻礙未來的市場成長。

市場促進因素

專業美髮沙龍和水療行業的持續擴張是全球美髮梳市場的主要驅動力，為維持服務標準創造了對高品質造型工具的穩定需求。專業造型師需要耐用、符合人體工學設計且性能卓越的美髮梳，這促使製造商不斷創新其高階產品線，最終影響消費市場。該行業的強勁經濟實力推動了設備採購。例如，根據歐萊雅於2024年2月發布的“2023會計年度業績報告”，專業產品部門實現了7.6%的強勁同比成長，反映出公司對專業管道的持續投入。這種商業性活力確保了沙龍環境中對專業熱處理、造型和解結梳的穩定需求。

市場價值的顯著成長也得益於針對特定髮質和紋理的產品創新。消費者越來越需要能夠滿足自身需求的工具，例如照顧易受損髮質或梳理濃密頭髮的工具。製造商正超越通用設計，提供獨特的尖端技術以減少機械損傷，並採用符合人體工學的形狀，這項策略已獲得財務上的成功。根據 Bic 公司 2024 年 12 月發布的關於收購 Tangle Teezer 的公告，該專業品牌累計在 2024 年的淨銷售額將達到 7,000 萬歐元。此外，不斷變化的美容潮流也需要各種各樣的造型工具。 Pinterest 於 2024 年 12 月發布的「Pinterest 2025 年預測」報告指出，「波浪濕髮造型」的搜尋量增加了 80%，這表明造型偏好的動態變化正在推動對多功能梳子的需求。

市場挑戰

全球髮梳市場成長受到原物料成本波動和投入價格上漲的嚴重限制。製造商依賴穩定的天然鬃毛和優質木材供應，但這些原料越來越容易供不應求和貿易價格波動。這種不穩定性擾亂了生產計畫，擠壓了利潤空間，並削弱了企業投資新產品研發的能力。生產成本上升往往導致美容工具零售價格上漲，這可能會疏遠價格敏感型消費者，並減緩大眾市場的銷售成長。

近期產業數據顯示，營運成本飆升的影響不容忽視。根據歐洲刷具聯合會預測，2024年工業製造商的能源價格將維持在每兆瓦時約90歐元的高位，這將對刷子生產的成本結構帶來沉重負擔。這種持續的財務壓力限制了主要市場參與者的財務柔軟性，直接阻礙了整體市場擴張，並使其難以實施長期投資策略。

市場趨勢

全球髮梳市場正經歷結構性變革，可生物分解的竹子等永續材料的廣泛應用成為主流。製造商們積極減少對原生塑膠的使用，以最大限度地降低對環境的影響。各大品牌正擴大將小麥秸稈、蓖麻籽和再生聚合物等可再生資源融入產品中，以吸引具有環保意識的消費者，並將永續性定位為關鍵的競爭優勢。這種材料的革新得到了市場的廣泛認可。例如，根據Tangle Teezer於2025年5月發布的《永續發展報告》，該公司在2024年售出了38.5萬把植物來源髮梳，銷售量較前一年加倍。這一趨勢表明，個人護理行業正在向循環生產模式進行永久性的結構性轉變。

同時，隨著多功能熱風造型梳的興起，消費者的美容習慣也正在改變。這類產品將吹乾造型融為一體，操作高效便捷。它們通常配備可更換的梳頭，用於增加蓬鬆度或拉直頭髮，讓用戶在家就能輕鬆打造沙龍級造型，為家用電器品牌創造了可觀的收益。市場對這些先進產品的需求正在推動其強勁的商業性成長。根據SharkNinja於2025年11月發布的“2025年第三季財務業績報告”，其美容和家居環境領域的銷售額同比成長56.7%，這主要得益於公司先進造型系統的持續成功。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球髮梳市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（圓梳、通風梳、扁平梳、氣墊梳、順髮梳、其他）
    • 依材料分類（天然材料、合成材料）
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美髮梳市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲髮刷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區髮梳市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲髮刷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲髮刷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球髮梳市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Bristle Hair Brush
  • Denman
  • Meson Pearson
  • Conair LLC
  • GB Kent & Sons
  • L'Oreal Paris
  • Spornette
  • Crave Natural
  • Dyson Limited
  • Revlon Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19988

The Global Hairbrush Market is projected to expand significantly, growing from USD 4.60 billion in 2025 to USD 6.96 billion by 2031, achieving a CAGR of 7.15%. Defined as hand-held grooming instruments featuring a rigid handle and a bristled head, hairbrushes are essential for detangling, smoothing, and styling hair. The market is primarily propelled by rising disposable incomes and a heightened consumer focus on personal grooming and scalp hygiene, which drives frequent product usage. Additionally, the industry is supported by a growing demand for specialized tools designed to manage specific hair textures and types, marking a shift from temporary aesthetic trends to sustained functional needs.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 4.60 Billion
Market Size 2031USD 6.96 Billion
CAGR 2026-20317.15%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the sector encounters notable difficulties due to the volatility of raw material costs, specifically for premium woods and natural boar bristles, which can squeeze manufacturer profit margins. This industry operates within a vast value ecosystem that underscores consumer commitment to hair care; according to Cosmetics Europe, retail sales for the hair care category in the European market hit €18.1 billion in 2024. Although this figure highlights a thriving economic environment for hair-related products, increasing input prices remain a persistent obstacle that could hinder future market growth.

Market Driver

The continued expansion of the professional salon and spa sector serves as a major catalyst for the Global Hairbrush Market, creating a consistent need for high-quality grooming tools to uphold service standards. Professional stylists require durable, ergonomic, and high-performance brushes, encouraging manufacturers to innovate premium lines that eventually influence the consumer market. The financial strength of this sector drives equipment procurement; for example, L'Oreal's '2023 Annual Results' from February 2024 revealed that its Professional Products Division achieved a strong like-for-like sales growth of 7.6%, reflecting ongoing investment in the professional channel. This commercial vigor ensures steady demand for specialized thermal, styling, and detangling brushes within salon environments.

Market value is also being significantly driven by product innovation tailored to specific hair types and textures, as consumers increasingly demand tools engineered for needs such as managing fragile strands or detangling thick hair. Manufacturers are moving beyond generic designs to offer proprietary bristle technologies and ergonomic forms that reduce mechanical damage, a strategy validated by financial success. According to a December 2024 corporate announcement by Bic regarding its acquisition of Tangle Teezer, the specialized brand generated estimated net sales of €70 million in 2024. Furthermore, changing aesthetic trends require diverse styling tools; Pinterest's 'Pinterest Predicts 2025' report from December 2024 noted an 80% increase in searches for "wavy wet hair looks," demonstrating how dynamic styling preferences fuel the need for versatile brushing instruments.

Market Challenge

The growth of the Global Hairbrush Market is significantly hindered by the volatility of raw material costs and rising input prices. Manufacturers rely on a steady supply of natural bristles and premium woods, but these commodities are increasingly affected by supply shortages and fluctuating trade values. This instability disrupts production planning and compresses profit margins, reducing the ability of companies to fund new product development. As production costs rise, retail prices for grooming tools often increase, which risks alienating price-sensitive shoppers and slowing sales volume in the mass market.

The impact of these escalating operational expenses is confirmed by recent industry data on manufacturing overheads. According to the European Brushware Federation, energy prices for sector manufacturers remained high at approximately €90 per megawatt-hour in 2024, placing a heavy burden on the cost structure of brush production. This persistent financial pressure limits the fiscal flexibility of key market players, directly stalling broader market expansion and complicating the execution of long-term investment strategies.

Market Trends

The Global Hairbrush Market is being reshaped by the adoption of sustainable materials, such as biodegradable bamboo, as manufacturers aggressively shift away from virgin plastics to minimize environmental impact. Brands are increasingly incorporating renewable resources like wheat straw, castor beans, and recycled polymers to attract eco-conscious consumers, positioning sustainability as a key competitive advantage. This material evolution is supported by strong market uptake; for instance, Tangle Teezer's May 2025 'Sustainability' report indicated that the company sold 385,000 units of its plant-based brush range in 2024, doubling the previous year's volume. This trend signals a permanent structural transition toward circular production models in the grooming sector.

Concurrently, consumer grooming habits are evolving through the surge in multifunctional hot air styling brushes, which combine drying and styling into a single, efficient process. These electric tools, often featuring interchangeable heads for volumizing and smoothing, enable users to achieve salon-quality results at home, driving substantial revenue for appliance-focused brands. The demand for these advanced instruments is generating significant commercial momentum; according to SharkNinja's 'Third Quarter 2025 Financial Results' from November 2025, the Beauty and Home Environment segment saw a 56.7% year-over-year sales increase, largely fueled by the continued success of its advanced styling systems.

Key Market Players

  • Bristle Hair Brush
  • Denman
  • Meson Pearson
  • Conair LLC
  • G.B. Kent & Sons
  • L'Oreal Paris
  • Spornette
  • Crave Natural
  • Dyson Limited
  • Revlon Inc.

Report Scope

In this report, the Global Hairbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hairbrush Market, By Product Type

  • Round Brush
  • Vent Brush
  • Paddle Brush
  • Cushion Brush
  • Detangling Brush
  • Others

Hairbrush Market, By Material

  • Organic
  • Synthetic

Hairbrush Market, By Distribution Channel

  • Online
  • Offline

Hairbrush Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hairbrush Market.

Available Customizations:

Global Hairbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hairbrush Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others)
    • 5.2.2. By Material (Organic, Synthetic)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Hairbrush Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Material
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hairbrush Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Material
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Hairbrush Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Material
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Hairbrush Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Material
        • 6.3.3.2.3. By Distribution Channel

7. Europe Hairbrush Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Material
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hairbrush Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Material
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Hairbrush Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Material
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Hairbrush Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Material
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Hairbrush Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Material
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Hairbrush Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Material
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Hairbrush Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Material
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hairbrush Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Material
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Hairbrush Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Material
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Hairbrush Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Material
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Hairbrush Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Material
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Hairbrush Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Material
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hairbrush Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hairbrush Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Material
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Hairbrush Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Material
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Hairbrush Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Material
        • 9.3.3.2.3. By Distribution Channel

10. South America Hairbrush Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Material
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hairbrush Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Material
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Hairbrush Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Material
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Hairbrush Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Material
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hairbrush Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Bristle Hair Brush
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Denman
  • 15.3. Meson Pearson
  • 15.4. Conair LLC
  • 15.5. G.B. Kent & Sons
  • 15.6. L'Oreal Paris
  • 15.7. Spornette
  • 15.8. Crave Natural
  • 15.9. Dyson Limited
  • 15.10. Revlon Inc.

16. Strategic Recommendations

17. About Us & Disclaimer