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市場調查報告書
商品編碼
2046989

麥芽食品飲料市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、分銷管道、地區和競爭格局分類，2021-2031年

Malted Food Drinks Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球麥芽食品和飲料市場預計將從 2025 年的 68.9 億美元成長到 2031 年的 94.4 億美元，複合年成長率達到 5.39%。

這些水溶性飲料主要由大麥等麥芽穀物粉製成，通常添加乳固態、可可和必需微量營養素，是重要的營養補充品。推動市場擴張的主要因素是消費者對便捷營養補充的需求日益成長，以及兒童和老年人微量營養素缺乏症的盛行率不斷上升，這代表著一種穩定的需求，而非曇花一現的潮流或口味偏好。強大的產業基礎設施為市場提供了支撐；根據歐洲麥芽協會（Euromalt）報告，到2024年，歐盟範圍內的麥芽產能將達到10,237,085噸。然而，市場成長面臨的主要障礙是消費者日益關注傳統產品中普遍存在的高糖問題。這些營養方面的擔憂導致了監管審查的加強，加劇了與低熱量機能飲料的競爭，並最終限制了該品類的整體成長軌跡。

市場概覽
預測期 2027-2031
市場規模：2025年 68.9億美元
市場規模：2031年 94.4億美元
複合年成長率：2026-2031年 5.39%
成長最快的細分市場 不含可可
最大的市場 亞太地區

市場促進因素

全球麥芽飲料市場正經歷重大變革，其驅動力在於消費者對營養機能飲料的偏好日益成長，這些飲料除了提供熱量外，還能帶來特定的生理益處。這種轉變要求製造商進行產品線創新，推出富含更多蛋白質、膳食纖維和必需微量營養素的強化型產品，而不僅僅是補充能量。這些加值產品旨在解決普遍存在的營養不足問題，尤其是在尋求便捷健康解決方案的年輕一代和活躍成年人群中。例如，根據 BeverageDaily 報導，雀巢將於 2025 年 7 月在東南亞推出“美祿 Pro”，這是機能飲料。同時，消費者健康意識的增強和更廣泛的健康趨勢正迫使現有品牌重新調整產品配方，以緩解消費者對高糖含量的擔憂。精明的消費者和監管機構都在仔細審查營養標籤，推動「更純淨」配方的研發，這些配方能夠在不影響口感的前提下顯著提升產品的健康價值。例如，根據 afaqs! 報道，億滋印度公司（Mondelez India）於 2025 年 3 月將其旗艦產品 BornVita 的添加糖含量降低了 14.4%，以滿足不斷變化的健康需求。儘管面臨這些壓力，該品類在區域市場仍保持強勁動能。聯合英國食品公司（Associated British Foods）報告稱，2025 年 1 月其食品雜貨銷售額成長了 1%，這主要得益於阿華田（Ovaltine）在中國和非洲等主要市場的強勁銷售成長。

市場挑戰

全球麥芽飲料市場成長的最大障礙在於消費者和監管機構對傳統產品配方中普遍存在的高糖含量日益關注。儘管這些飲料歷來被定位為營養補充劑，但其內在矛盾——由於添加糖導致的高熱量——與當今注重健康的消費者的需求日益衝突。對於那些既想為孩子補充營養又想避免攝入過多甜味劑的家長來說，這一點尤其明顯，這從根本上損害了品牌信譽，使傳統麥芽飲料在與新興的低熱量功能性替代品的競爭中處於劣勢，並直接縮小了其在“健康飲料”類別中的市場佔有率。傳統產品配方與現代健康標準之間的這種根本脫節，因嚴格的飲食指南而進一步加劇，這些指南直接影響消費者的購買決策。例如，美國心臟協會2024年飲食指南重申了一項嚴格建議，即限制兒童每日添加糖的攝取量為25克或更少。而許多傳統麥芽飲料單份的添加糖含量就可能遠遠超過這個基準值。隨著大眾對這些具體數值限制的認知不斷提高，市場滲透率停滯不前，標籤方面的監管限制也越來越嚴格，這些產品的核心價值提案正受到質疑。

市場趨勢

全球麥芽飲料市場正經歷顯著擴張，製造商正從傳統的粉狀​​營養補充劑轉向攜帶式即飲（RTD）飲料，而便捷的即飲形式日益普及正是推動這一趨勢的關鍵因素。這種轉變直接滿足了現代消費者忙碌生活方式的需求，他們更傾向於隨時隨地獲取營養，而非需要自行沖調的產品，而快速的都市化也推動了這一趨勢。這一趨勢正積極重塑分銷策略，各大品牌紛紛增加對自動販賣機、便利商店和單份裝飲料亭的投入，以抓住消費者在家外的衝動性購買需求。雀巢公司2025年10月發布的報告進一步印證了這項需求，該報告預測非家庭通路的內部成長將達到6.2%，凸顯了即時消費管道相對於傳統零售通路的快速成長。同時，在日益嚴格的環境法規和消費者對企業道德規範的強烈需求的推動下，開發永續和環保的包裝解決方案正成為一大趨勢。各公司正積極努力減少對原生塑膠的依賴，例如設計可生物分解的複合材料，以及用紙質材料取代吸管和外包裝。這種商業策略的轉變不僅是為了遵守監管規定，更成為品牌在競爭激烈的市場環境中實現差異化的核心要素，因為環境因素對消費者的購買決策的影響日益顯著。億滋國際（Mondelez International）在2025年4月取得的成就便是一個很好的例證，屆時其約96%的包裝材料都將採用可回收設計。這體現了整個產業向循環經濟原則的轉變。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球麥芽食品飲料市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（含可可、不含可可）
    • 銷售管道（藥局/藥妝店、超級市場/大賣場、百貨公司/雜貨店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美麥芽食品飲料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲麥芽食品飲料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區麥芽食品飲料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲麥芽食品和飲料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美麥芽食品與飲料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球麥芽食品飲料市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Nestle SA
  • Abbott Laboratories
  • Associated British Foods Plc
  • GlaxoSmithKline plc
  • Mondelez International, Inc.
  • Danone SA
  • Zydus Wellness Limited
  • Cytosport Inc.
  • Continental Milkose（India）Ltd.
  • CTL Foods, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 1269

The Global Malted Food Drinks Market is projected to expand from USD 6.89 Billion in 2025 to USD 9.44 Billion by 2031, achieving a compound annual growth rate (CAGR) of 5.39%. These soluble beverages, derived from malted grain powder-primarily barley-are often enhanced with milk solids, cocoa, and vital micronutrients, serving as crucial dietary supplements. The fundamental drivers propelling this market's expansion are the increasing consumer demand for accessible nutritional support and the rising prevalence of micronutrient deficiencies among both pediatric and geriatric populations, representing stable demand rather than ephemeral consumption or flavor trends.A significant industrial infrastructure supports this market, with Euromalt reporting a total EU malting capacity of 10,237,085 tonnes in 2024. However, a primary obstacle to market growth is the growing consumer concern regarding the substantial sugar content commonly found in traditional formulations. This nutritional apprehension invites increased regulatory scrutiny and heightens competition from lower-calorie functional beverage alternatives, thereby constraining the overall growth trajectory of the category.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.89 Billion
Market Size 2031USD 9.44 Billion
CAGR 2026-20315.39%
Fastest Growing SegmentWithout Cocoa
Largest MarketAsia Pacific

Market Driver

The Global Malted Food Drinks Market is undergoing a significant transformation, driven by an increasing consumer preference for nutritional and functional beverages that offer specific physiological benefits beyond mere caloric intake. This shift mandates that manufacturers innovate their product lines, moving beyond basic energy claims to introduce variants fortified with higher protein, fiber, and essential micronutrients. Such value-added products are designed to address widespread dietary gaps, especially among younger demographics and active adults seeking convenient wellness solutions, as exemplified by Nestle's launch of 'Milo Pro' in Southeast Asia in July 2025, a functional beverage with three times more protein, as reported by BeverageDaily.Concurrently, evolving consumer health consciousness and pervasive wellness trends are compelling established brands to reformulate their products to alleviate concerns about high sugar content. Both informed consumers and regulatory bodies are meticulously examining nutritional labels, spurring the development of "cleaner" formulations that uphold taste while significantly enhancing health profiles. For instance, Mondelez India proactively reduced the added sugar in its flagship Bournvita formulation by 14.4% in March 2025, as noted by afaqs!, to align with changing health expectations. Despite these pressures, the category maintains strong regional presence, with Associated British Foods reporting a 1% revenue increase in its Grocery division in January 2025, significantly bolstered by Ovaltine's positive sales growth in key markets like China and Africa.

Market Challenge

The most substantial hurdle impeding the growth of the Global Malted Food Drinks Market is the escalating consumer and regulatory scrutiny directed at the high sugar content prevalent in conventional product formulations. While these beverages have historically been positioned as nutritional supplements, the inherent paradox of their high caloric load from added sugars increasingly conflicts with the health-conscious priorities of contemporary buyers. This is particularly true for parents seeking nutritional fortification for their children without the adverse effects of excessive sweetener consumption, fundamentally eroding brand trust and forcing traditional malt-based products to compete unfavorably against emerging, lower-calorie functional alternatives, thereby directly diminishing their market share in the "health drink" category.This fundamental disconnect between traditional product composition and modern health standards is further emphasized by stringent dietary benchmarks that directly influence purchasing decisions. For example, the American Heart Association's 2024 dietary guidelines reinforce a strict recommendation to limit children's added sugar intake to no more than 25 grams per day, a threshold that a single serving of many conventional malt-based beverages can substantially exceed. As public awareness of these precise numerical limits grows, the market experiences stalled penetration rates, accompanied by regulatory bodies increasingly imposing labeling restrictions that challenge the core value proposition of these products.

Market Trends

The Global Malted Food Drinks Market is experiencing significant expansion due to the proliferation of Ready-to-Drink (RTD) convenience formats, as manufacturers shift from traditional powder-based supplements to portable, immediate-consumption beverages. This transition directly addresses the needs of rapid urbanization and the fast-paced lifestyles of modern consumers, who prioritize on-the-go nutrition over products requiring preparation. This trend is actively reshaping distribution strategies, prompting brands to concentrate more on vending machines, convenience stores, and single-serve kiosks to capture impulse purchases outside the home, a demand underscored by Nestle's report in October 2025 indicating 6.2% organic growth in out-of-home channels, highlighting the swift expansion of immediate consumption segments compared to traditional retail.Simultaneously, the development of sustainable and eco-friendly packaging solutions has emerged as a crucial trend, spurred by escalating environmental regulations and strong consumer demand for ethical corporate practices. Companies are aggressively working to reduce their reliance on virgin plastics by designing biodegradable laminates and transitioning to paper-based alternatives for straws and external wrappers. This operational pivot extends beyond mere compliance, establishing itself as a core brand differentiator in a competitive landscape where environmental stewardship increasingly sways purchasing decisions, exemplified by Mondelez International's achievement in April 2025 of approximately 96% of its packaging being designed to be recyclable, reflecting an industry-wide shift toward circular economy principles.

Key Market Players

  • Nestle S.A.
  • Abbott Laboratories
  • Associated British Foods Plc
  • GlaxoSmithKline plc
  • Mondelez International, Inc.
  • Danone S.A.
  • Zydus Wellness Limited
  • Cytosport Inc.
  • Continental Milkose (India) Ltd.
  • CTL Foods, Inc.

Report Scope

In this report, the Global Malted Food Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Malted Food Drinks Market, By Product Type

  • With Cocoa
  • Without Cocoa

Malted Food Drinks Market, By Distribution Channel

  • Pharmacies/Drug Stores
  • Supermarket/Hypermarkets
  • Departmental/Grocery Stores
  • Online
  • Others

Malted Food Drinks Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Malted Food Drinks Market.

Available Customizations:

Global Malted Food Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Malted Food Drinks Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (With Cocoa, Without Cocoa)
    • 5.2.2. By Distribution Channel (Pharmacies/Drug Stores, Supermarket/Hypermarkets, Departmental/Grocery Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Malted Food Drinks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Malted Food Drinks Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Malted Food Drinks Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Malted Food Drinks Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Malted Food Drinks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Malted Food Drinks Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Malted Food Drinks Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Malted Food Drinks Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Malted Food Drinks Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Malted Food Drinks Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Malted Food Drinks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Malted Food Drinks Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Malted Food Drinks Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Malted Food Drinks Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Malted Food Drinks Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Malted Food Drinks Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Malted Food Drinks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Malted Food Drinks Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Malted Food Drinks Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Malted Food Drinks Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Malted Food Drinks Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Malted Food Drinks Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Malted Food Drinks Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Malted Food Drinks Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Malted Food Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Nestle S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Abbott Laboratories
  • 15.3. Associated British Foods Plc
  • 15.4. GlaxoSmithKline plc
  • 15.5. Mondelez International, Inc.
  • 15.6. Danone S.A.
  • 15.7. Zydus Wellness Limited
  • 15.8. Cytosport Inc.
  • 15.9. Continental Milkose (India) Ltd.
  • 15.10. CTL Foods, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer