全球頭髮及頭皮護理市場－產業規模、佔有率、趨勢、機會及預測：依產品類型、銷售管道、地區及競爭格局分類，2021-2031年

全球頭髮和頭皮護理市場預計將從 2025 年的 1,021.2 億美元大幅成長至 2031 年的 1,516.3 億美元，複合年成長率為 6.81%。

該領域涵蓋多種旨在維護個人衛生、解決特定皮膚問題以及改善頭髮外觀的產品，例如洗髮精、護髮素和專業護理產品。這一成長主要得益於全球可支配收入的增加和快速的都市化，從而帶動了消費者在整裝儀容的支出成長。此外，脫髮症和頭皮敏感等疾病的日益普遍，使得針對特定症狀的治療方案的需求持續成長，而不受暫時趨勢的影響。歐洲化妝品協會（Cosmetics Europe）的數據凸顯了該領域巨大的經濟影響力，該協會報告稱，2024年歐洲護髮產品零售額將達到181億歐元。這一數字表明，在不斷變化的消費者需求中，製造商努力維持市場佔有率至關重要。然而，由於嚴格的成分法規，該行業面臨許多挑戰。這些法規要求頻繁且成本高昂地修改配方，並進行廣泛的合規性測試，從而增加了行政負擔，延緩了新產品的上市，並加重了營運預算的壓力，尤其對於旨在進入成熟市場的中小型企業而言更是如此。因此，這種複雜的法規環境給製造商帶來了巨大的挑戰，影響了他們高效創新和拓展業務的能力。

市場促進因素

頭髮和頭皮護理市場的主要驅動力之一是護膚成分擴大被融入頭皮護理產品中。這反映了一種常被稱為「護膚護髮」的消費趨勢。這種概念是指像呵護臉部肌膚一樣細緻地護理頭皮，從而帶動了針對特定問題（例如保濕和增加發量）的洗髮精和精華液的需求成長，這些產品通常添加了透明質酸、水楊酸和煙醯胺等活性成分。聯合利華在其2024年7月發布的「2024年上半年商業性報告」中指出，多芬品牌在推出專為改善頭皮健康和增加發量而配製的「頭皮+頭髮護理」系列後，銷量實現了中等個位數的成長，這便是這一轉變取得商業成功的一個例證。同時，可支配收入的成長也推動了對高階頭髮和頭皮護理產品的需求，隨著消費者越來越傾向於選擇高階沙龍級產品而非大眾市場產品，成熟市場的價值成長顯著。為了應對這項挑戰，製造商正採取策略性措施，推出先進的護理方案，承諾在家即可獲得專業級的護理效果，從而提高單價並提升盈利。寶潔公司發布的《2024年年度報告》（2024年8月）指出，其護髮部門實現了中等個位數的有機銷售成長，這主要得益於價格上漲和高級產品組合的強勁表現。漢高公司發布的《2023會計年度公佈財報》（2024年3月）也呈現了類似的趨勢。該公司旗下消費品牌部門實現了6.1%的強勁有機銷售成長率，這主要歸功於護髮業務的出色表現，也印證了消費者向高附加價值消費轉變的趨勢。

市場挑戰

由於成分法規結構的嚴格性，全球頭髮和頭皮護理市場面臨巨大的限制。政府機構正在執行日益嚴格的安全標準，這往往迫使製造商淘汰或替換現有成分。這項要求導致配方變更成本高昂，合規性測試週期漫長，佔據了原本可用於新產品創新的關鍵資金和研發資源。因此，產品開發流程被延長，先進治療方案的上市時間被推遲，產業快速回應不斷變化的消費者需求的能力也因此受到阻礙。儘管監管有助於小眾產品的多樣化，但這種監管負擔對缺乏大型企業財務實力的中小型企業造成了不成比例的影響。與合規相關的巨額成本構成了市場准入和擴張的巨大障礙，威脅著這些敏捷創新者的生存。歐洲化妝品協會的報告顯示，截至2024年，歐洲化妝品和個人護理行業共有超過9,600家中小企業，凸顯了這種脆弱性的嚴重性。如此眾多的小規模企業所承受的營運負擔直接阻礙了市場動態，並抑制了整個行業的銷售量成長。

市場趨勢

鍵結強化和分子修復技術的進步正在從根本上改變頭髮和頭皮護理市場，消費者的興趣也從表面護理轉向結構性頭髮修復。這一趨勢的特點是生物活性胜肽和氨基酸複合物的廣泛應用，這些產品旨在滲透髮芯，修復化學處理和熱造型造成的損傷。隨著消費者越來越重視頭髮的真正健康與活力，而非暫時的美容效果，製造商正積極拓展產品線，推出經科學驗證的高效能修復系統。這一領域的商業性成功是大型企業集團成長的主要驅動力。根據歐萊雅發布的「2024會計年度業績報告」（2025年2月），其專業產品部門的同店銷售額成長了5.3%，主要得益於卡詩臻萃系列等新型分子級修復技術的強勁表現。同時，人工智慧驅動的超個人化和診斷技術正在透過提供數據驅動的精準產品推薦，改變零售體驗。品牌和零售商正在利用人工智慧和擴增實境(AR) 工具來分析個人頭髮密度、滲透程度和頭皮健康狀況，從而製定針對特定需求的個人化護理方案。這種技術整合不僅提高了消費者的參與度，還最大限度地減少了試驗誤購買，這對髮質複雜的人群尤其有利。為了反映這種對數位轉型的投入不斷增加，BeautyMatter 在 2024 年 8 月報道稱，人工智慧頭髮分析公司 Myavana 已獲得 590 萬美元的資金籌措，用於擴展其個性化診斷技術。這凸顯了該行業對演算法解決方案的日益依賴，以在未來保持其市場地位。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球頭髮與頭皮護理市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 產品類型（去屑、防脫髮、頭皮乾燥/發癢、白髮、其他）
  • 銷售管道（大賣場/超級市場、百貨公司、藥局、線上通路、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美頭髮與頭皮護理市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲頭髮與頭皮護理市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區頭髮與頭皮護理市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲頭髮和頭皮護理市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲頭髮和頭皮護理市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球頭髮與頭皮護理市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• L'Oreal SA
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Hair and Scalp Care Market is projected to expand significantly, rising from USD 102.12 Billion in 2025 to USD 151.63 Billion by 2031, demonstrating a compound annual growth rate (CAGR) of 6.81%. This sector encompasses a variety of formulations, including shampoos, conditioners, and specialized treatments, all designed to maintain hygiene, address specific dermatological concerns, and enhance hair's aesthetic appeal. This growth is primarily fueled by increasing global disposable incomes and rapid urbanization, which lead to higher consumer spending on personal grooming. Furthermore, the rising incidence of conditions such as alopecia and scalp sensitivity creates a sustained demand for targeted therapeutic solutions, independent of temporary fashion trends. This segment's substantial economic impact is highlighted by data from Cosmetics Europe, which reported that retail sales for hair care products in the European market reached €18.1 billion in 2024. This figure underscores the high stakes for manufacturers striving to maintain market share amidst evolving consumer needs.However, the industry faces a considerable hurdle due to stringent regulatory frameworks governing ingredients. These regulations frequently necessitate costly reformulations and extensive compliance testing, imposing an administrative burden that can delay new product introductions and strain operational budgets, particularly for smaller businesses seeking to enter established markets. The complexity of these regulatory environments therefore presents a key challenge for manufacturers, impacting their ability to innovate and expand efficiently.

Market Driver

A primary driver for the hair and scalp care market is the increasing integration of skincare ingredients into scalp health formulations, reflecting a consumer trend often termed the "skinification" of hair. This approach involves treating the scalp with the same meticulous attention as facial skin, thereby boosting demand for shampoos and serums enriched with active components like hyaluronic acid, salicylic acid, and niacinamide to target specific issues such as hydration and density. Illustrating this shift's commercial success, Unilever reported in its 'First Half 2024 Results' (July 2024) that the Dove brand experienced high-single-digit growth driven by volume after launching its Scalp + Hair Therapy line, specifically formulated for improved scalp health and hair density.Concurrently, a surge in disposable income is propelling demand for premium hair and scalp care products, fostering significant value growth in established markets as consumers increasingly opt for high-end and salon-grade options over mass-market alternatives. Manufacturers are strategically responding by introducing sophisticated regimens that promise professional-level results at home, which in turn elevates unit prices and enhances profitability. Procter & Gamble's '2024 Annual Report' (August 2024) noted high single-digit organic sales growth in Hair Care, attributed to increased pricing and a favorable product mix from premium offerings. Further evidence comes from Henkel's 'Fiscal Year 2023 Earnings Release' (March 2024), which reported very strong organic sales growth of 6.1 percent in its Consumer Brands business unit, largely driven by performance in the Hair business area, underscoring this trend toward higher-value consumption.

Market Challenge

The Global Hair and Scalp Care Market faces a significant constraint from stringent regulatory frameworks pertaining to ingredients. Government agencies are increasingly enforcing rigorous safety standards, often compelling manufacturers to either remove or replace existing formulation components. This requirement initiates a costly cycle of reformulations and extensive compliance testing, which diverts essential capital and research resources away from new product innovation. Consequently, the product development process is prolonged, delaying the market introduction of advanced therapeutic solutions and impeding the industry's capacity to swiftly address evolving consumer demands.This regulatory burden disproportionately impacts smaller market players, who frequently contribute to niche product diversity but lack the financial robustness of larger corporations. The substantial costs associated with compliance act as a formidable barrier to both market entry and expansion, thereby jeopardizing the viability of these agile innovators. Highlighting the extent of this vulnerability, Cosmetics Europe reported that in 2024, the European cosmetic and personal care industry comprised over 9,600 small and medium-sized enterprises (SMEs). The operational strain placed on such a large number of smaller entities directly stifles market dynamism and hinders the overall volume growth of the sector.

Market Trends

Advancements in bond-building and molecular repair technologies are fundamentally reshaping the hair and scalp care market, shifting consumer focus from superficial conditioning to structural hair restoration. This trend is defined by the widespread adoption of bio-active peptides and amino acid complexes designed to penetrate the hair cortex and reverse damage caused by chemical treatments and heat styling. As consumers increasingly prioritize genuine hair health and integrity over temporary cosmetic improvements, manufacturers are proactively expanding their product portfolios with high-efficacy, science-backed repair systems. The commercial success of this segment is significantly driving growth for major conglomerates; L'Oreal's '2024 Annual Results' (February 2025) indicated a 5.3% like-for-like sales growth in its Professional Products Division, largely fueled by strong performance from new molecular repair innovations like Kerastase Premiere.Simultaneously, AI-driven hyper-personalization and diagnostics are transforming the retail experience by enabling precise, data-backed product recommendations. Brands and retailers are deploying artificial intelligence and augmented reality tools to analyze individual hair density, porosity, and scalp health, thus creating bespoke regimens tailored to unique needs. This integration of technology not only enhances consumer engagement but also minimizes trial-and-error purchasing, particularly beneficial for individuals with complex hair types. Reflecting the increasing investment in this digital transformation, BeautyMatter reported in August 2024 that the AI-powered hair analysis company Myavana secured $5.9 million in funding to scale its personalized diagnostic technology, underscoring the industry's growing reliance on algorithmic solutions for future market relevance.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

Report Scope

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type

• Anti-dandruff
• Hair Loss
• Dry & Itchy Scalp
• White & Grey Hair
• Others

Hair and Scalp Care Market, By Sales Channel

• Hypermarket/Supermarket
• Departmental stores
• Pharmacy
• Online
• Others

Hair and Scalp Care Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair and Scalp Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others)
  • 5.2.2. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Hair and Scalp Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair and Scalp Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Hair and Scalp Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Hair and Scalp Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Hair and Scalp Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Hair and Scalp Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Hair and Scalp Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Hair and Scalp Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Hair and Scalp Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Hair and Scalp Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Hair and Scalp Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Hair and Scalp Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Hair and Scalp Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Hair and Scalp Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Hair and Scalp Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Hair and Scalp Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Hair and Scalp Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Hair and Scalp Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Hair and Scalp Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Hair and Scalp Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Sales Channel

10. South America Hair and Scalp Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair and Scalp Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Hair and Scalp Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Hair and Scalp Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Hair and Scalp Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Unilever plc
• 15.3. Johnson & Johnson Services, Inc.
• 15.4. Kao Corporation
• 15.5. Shiseido Co., Ltd.
• 15.6. The Estee Lauder Companies Inc.
• 15.7. Beiersdorf AG
• 15.8. Revlon Inc.
• 15.9. Amorepacific US, Inc.
• 15.10. Himalaya Global Holdings Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer