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市場調查報告書
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2046784

嬰幼兒食品市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、產品類型、通路、地區和競爭格局分類，2021-2031年

Baby Food Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球嬰兒食品市場預計將從 2025 年的 1,112.1 億美元大幅成長至 2031 年的 1,711.5 億美元，複合年成長率為 7.45%。

該市場涵蓋多種易於消化且營養豐富的嬰幼兒配方產品，例如嬰兒配方奶粉、乾穀物和食物泥。推動這一市場成長的主要動力是全球女性勞動參與率的不斷提高，這增加了對便利、優質營養補充劑的需求，以取代母乳哺育。此外，都市化的加速以及父母對嬰幼兒營養重要性的認知不斷增強，也促進了強化食品和機能性食品需求的成長。根據美國嬰幼兒營養委員會2024年的數據，79%的母親和照顧者在孩子出生後的第一年使用某種形式的嬰兒配方奶粉，這凸顯了現代育兒對市售營養產品的普遍依賴。儘管市場呈現成長態勢，但全球出生率下降的挑戰依然存在，這直接導致消費群體萎縮，並限制了銷售量的成長。除了這些人口結構變化之外，政府對母乳替代方案的行銷和標籤的嚴格監管也可能阻礙市場的長期發展。

市場概覽
預測期 2027-2031
市場規模：2025年 1112.1億美元
市場規模：2031年 1711.5億美元
複合年成長率：2026-2031年 7.45%
成長最快的細分市場 線上
最大的市場 北美洲

市場促進因素

推動市場發展的關鍵因素包括女性勞動參與率的提高和雙薪家庭的增加。這一趨勢意味著母親們往往在產後不久便重返職場，從而限制了她們母乳喂養和自製嬰兒輔食的時間。因此，職業父母越來越依賴市售的母乳替代品和便利的食物泥，這些產品既能提供充足的營養，又方便快速。這項需求體現在主要產業參與者強勁的銷售業績上。例如，達能旗下特殊營養品部門報告稱，2025年前三個季度的銷售額達到69.04億歐元，凸顯了市售營養食品在支持忙碌的現代家庭方面發揮的關鍵作用。同時，消費者對有機和潔淨標示成分的需求顯著成長，提高了產品標準，並推動了市場優質化。父母越來越要求產品不含防腐劑、農藥和人工添加劑，這迫使製造商確保供應鏈透明並獲得相關認證，以吸引注重健康的消費者。有機貿易協會 (OTA) 的數據顯示，2024 年美國有機嬰兒食品和配方奶粉的銷量成長了 3.8%，而雅培公司 2025 年第三季度全球營養相關產品的銷量成長了 4.2%，這印證了上述觀點。

市場挑戰

全球嬰幼兒食品市場擴張的主要限制因素是全球出生率的持續下降，這直接導致目標消費族群萎縮。與其他行業不同，嬰幼兒食品行業的銷售量成長本質上受到年出生率的限制，而其他行業可以透過提高人均消費量來推動成長。嬰兒數量的減少從根本上限制了銷售量，因為需要嬰兒配方奶粉、穀物和食物泥的嬰兒數量減少了。人口下降抵消了其他領域（例如產品優質化）的進展，因為潛在買家的總數減少了。出生率的持續下降對獲利能力構成長期風險，迫使製造商在日益飽和的市場環境中爭奪現有市場佔有率，而不是創造新的需求。人口與社會保障研究所的一份報告凸顯了這種人口結構變化的嚴重性，該報告指出，到2024年，全球整體總合將為每名婦女生育2.2個孩子，略高於人口更替水平，這凸顯了銷售量面臨的巨大限制。

市場趨勢

市場關鍵趨勢之一是，越來越多的嬰幼兒食品生產商開始關注添加人類乳寡聚醣（HMO）、益生菌和後生元，以維持健康的腸道環境。這表明，嬰幼兒食品技術正從基礎營養供應發展到更接近母乳的先進配方。生產者正積極添加2'-岩藻糖基乳糖和其他特殊低聚醣等成分，以支持嬰幼兒腸道菌叢和免疫系統的發育，從而在單純的熱量含量之外開闢新的競爭領域。這種對功能性的關注已被證明是重奪市場佔有率的關鍵策略。雀巢在2024年的成功就是一個典型的例子，該公司透過基於HMO的創新，重新運作了其在中國的嬰幼兒配方奶粉業務。同時，個人化D2C（直接面對消費者）訂閱模式的興起正在改變傳統零售業。這些模式為父母提供了更大的便利性和可靠的產品取得管道。數位品牌利用演算法預測需求，並將客製化的營養食品直接送到家中，避免了傳統零售商面臨的挑戰。這項服務已迅速從利基市場發展成為一股重要的市場力量，吸引了大量現有競爭對手的業務。例如，以數位化為先導的品牌Bobbie預測，其2025年的零售額將比2024年成長100%以上，這清晰地展現了這些現代化、服務導向型營養平台的快速擴張和永續性。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球嬰幼兒食品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 類別（嬰兒配方奶粉、點心、穀物、果汁/奶昔、其他）
    • 按產品類型（有機、傳統）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美嬰幼兒食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲嬰幼兒食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區嬰幼兒食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲嬰幼兒食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲嬰幼兒食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球嬰幼兒食品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Nestle SA
  • Hero Group
  • Danone SA
  • Abbott Laboratories
  • The Hain Celestial Group, Inc.
  • Bellamys Organic Pty Ltd
  • The Kraft Heinz Company
  • Kewpie Corporation
  • HiPP GmbH & Co. Vertrieb KG
  • Alter SL

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 16475

The global baby food market is projected to expand significantly, from USD 111.21 Billion in 2025 to USD 171.15 Billion by 2031, demonstrating a compound annual growth rate of 7.45%. This market encompasses various easily digestible and nutritious products tailored for infants and toddlers, such as infant formula, dried cereals, and purees. Key factors propelling this growth include the rising involvement of women in the global workforce, which increases the need for convenient and quality nutritional substitutes for breastfeeding. Additionally, accelerating urbanization and heightened parental awareness of crucial early childhood nutrition contribute to the demand for fortified and functional food choices. Data from the Infant Nutrition Council of America in 2024 shows that 79% of mothers and caregivers used infant formula at some point during their child's first year, highlighting the widespread dependence on commercial nutritional products in contemporary parenting. Despite this growth, the market contends with declining global birth rates, which directly reduces the consumer base and constrains volume expansion. This demographic change, along with strict government regulations on marketing and labeling breast-milk substitutes, could hinder the market's long-term development.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 111.21 Billion
Market Size 2031USD 171.15 Billion
CAGR 2026-20317.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market Driver

A significant market driver is the increased participation of women in the workforce and the rise of dual-income households. This trend means mothers often return to work soon after childbirth, limiting the time for breastfeeding or preparing homemade baby meals. Consequently, there's a growing reliance on commercial breast-milk substitutes and convenient purees, which provide working parents with both adequate nutrition and practicality. This demand is reflected in strong sales from industry leaders; for instance, Danone's Specialized Nutrition division reported €6,904 million in sales for the first nine months of 2025, emphasizing the crucial role of commercial nutrition in supporting busy modern families. Alongside this, a notable shift towards organic and clean-label ingredients is elevating product standards and premiumizing the market. Parents are increasingly seeking products free from preservatives, pesticides, and artificial additives, pushing manufacturers to ensure transparent supply chains and acquire certifications to attract health-conscious consumers. This is evidenced by a 3.8% increase in organic baby food and formula sales in the US in 2024, as per the Organic Trade Association, and a 4.2% rise in Abbott's worldwide nutrition sales in Q3 2025.

Market Challenge

The main impediment to the global baby food market's expansion is the ongoing decline in global birth rates, which directly shrinks the target consumer population. Unlike other sectors where increased consumption per user can drive growth, the baby food industry's volume growth is inherently limited by the annual number of births. A shrinking infant population establishes a fundamental cap on volume, as fewer babies require formula, cereals, and purees. This demographic reduction offsets progress in other areas, like product premiumization, by reducing the overall pool of potential buyers. This sustained decline in fertility presents a long-term risk to revenue, compelling manufacturers to vie for existing market share in an increasingly saturated environment rather than generating new demand. The extent of this demographic shift is highlighted by the Population Reference Bureau, which reported a global total fertility rate of 2.2 children per woman in 2024, barely above the replacement level, underscoring the significant volume constraint.

Market Trends

A key market trend involves a growing emphasis on fortifying baby foods with HMOs, probiotics, and postbiotics for gut health. This represents a technological evolution from basic nutrition to advanced formulations that more closely resemble human breast milk. Manufacturers are actively incorporating ingredients such as 2'-Fucosyllactose and other specialized oligosaccharides to support infants' developing microbiomes and immune systems, thereby establishing a new area of competition beyond mere caloric content. This focus on functional benefits is proving to be a critical strategy for regaining market share, as demonstrated by Nestle's success in revitalizing its infant formula business in China during 2024 through HMO-based innovation. Concurrently, the rise of personalized direct-to-consumer subscription models is transforming traditional retail. These models offer caregivers enhanced convenience and assured product access, with digital brands using algorithms to anticipate needs and deliver customized nutrition directly to homes, circumventing conventional retail challenges. This service has quickly grown from a specialized offering into a significant market force, attracting substantial business from established competitors. For example, the digital-first brand Bobbie anticipated over 100% growth in its retail revenue for 2025 compared to 2024, illustrating the rapid expansion and viability of these modern, service-oriented nutrition platforms.

Key Market Players

  • Nestle S.A.
  • Hero Group
  • Danone S.A.
  • Abbott Laboratories
  • The Hain Celestial Group, Inc.
  • Bellamys Organic Pty Ltd
  • The Kraft Heinz Company
  • Kewpie Corporation
  • HiPP GmbH & Co. Vertrieb KG
  • Alter S.L.

Report Scope

In this report, the Global Baby Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Food Market, By Type

  • Infant Formula
  • Snacks
  • Cereals
  • Juice & Smoothies
  • Others

Baby Food Market, By Product Type

  • Organic
  • Conventional

Baby Food Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Baby Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Food Market.

Available Customizations:

Global Baby Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Infant Formula, Snacks, Cereals, Juice & Smoothies, Others)
    • 5.2.2. By Product Type (Organic, Conventional)
    • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Baby Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Product Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Product Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Baby Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Product Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Baby Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Product Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe Baby Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Product Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Product Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Baby Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Product Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Baby Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Product Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Baby Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Product Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Baby Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Product Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Baby Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Product Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Product Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Baby Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Product Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Baby Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Product Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Baby Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Product Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Baby Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Product Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Baby Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Product Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Product Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Baby Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Product Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Baby Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Product Type
        • 9.3.3.2.3. By Distribution Channel

10. South America Baby Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Product Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Product Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Baby Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Product Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Baby Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Product Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Nestle S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Hero Group
  • 15.3. Danone S.A.
  • 15.4. Abbott Laboratories
  • 15.5. The Hain Celestial Group, Inc.
  • 15.6. Bellamys Organic Pty Ltd
  • 15.7. The Kraft Heinz Company
  • 15.8. Kewpie Corporation
  • 15.9. HiPP GmbH & Co. Vertrieb KG
  • 15.10. Alter S.L.

16. Strategic Recommendations

17. About Us & Disclaimer