果汁汽水果汁飲料市場：全球產業規模、市場佔有率、趨勢、機會和預測（按產品類型、基底類型、分銷管道和地區分類）、競爭格局（2021-2031 年）

全球果汁汽水飲料市場預計將從 2025 年的 13.8 億美元成長到 2031 年的 17.4 億美元，複合年成長率為 3.94%。

這些不含酒精的濃縮糖漿主要成分為果汁、水和甜味劑，飲用前需要用水稀釋。推動這一市場發展的主要推動要素是消費者對價格實惠的飲料日益成長的偏好，以及對方便在家中補充水分、並能自行調節口味濃度的需求。此外，隨著健康意識的增強，低糖配方的興起並非曇花一現，而是已成為該市場的堅實基礎。英國軟性飲料協會發布的2024年數據顯示，2023年英國軟性飲料市場中，低卡路里或含卡路里飲料的銷量佔比超過70%，凸顯了健康意識的持續重要性。

儘管成長指標強勁，但該市場仍面臨一個重大障礙：來自即飲飲料產業的激烈競爭。預調蘇打水和風味水的即時便利性往往超過了稀釋濃縮液的麻煩，尤其是在外出飲用時。這種便利性差距限制了該品類滲透衝動型消費管道的能力，阻礙了其向即時消費領域的擴張。

市場促進因素

消費者對低糖和機能飲料日益成長的偏好是推動市場發展的主要動力，迫使製造商從根本上重新思考產品系列，以符合現代飲食標準。隨著健康意識的增強，各公司正積極改進濃縮糖漿配方，在保持風味的同時降低卡路里，從而直接滿足消費者對更健康補水選擇的需求。這種轉變已從一種小眾趨勢發展成為大型企業為遵守法規並適應不斷變化的消費者習慣而採取的核心策略。例如，Britvic 在 2024 年 11 月發布的「2024 會計年度中期業績」中強調，其對更健康配方的戰略重點使其所有產品系列的平均每份熱量僅為 21 卡路里。

同時，高濃度飲料的成本績效和便利性推動了其受歡迎程度，尤其是在通貨膨脹時期。與即飲飲料相比，濃縮飲料成本績效的性價比更高，使其成為在經濟困難時期尋求成本績效的精打細算家庭的理想選擇。這種經濟韌性使得該品類即使在自由裁量權支配支出受到抑制的情況下也能維持銷售量。根據Nichols plc於2024年7月發布的“2024會計年度中期業績報告”，儘管消費者支出承壓，Vimto品牌在英國的零售額仍創下1.09億英鎊的紀錄。三得利飲料食品公司也報告稱，截至2024年12月的會計年度銷售額成長了6.6%，進一步印證了該行業的強勁勢頭。

市場挑戰

即飲飲料產業的激烈競爭是全球果汁汽水飲料市場成長的主要障礙。與需要用水稀釋和攪拌的果汁汽水不同，預調蘇打水和風味水能夠即時補水，完美契合現代快節奏的生活方式。這種便利性的固有差異，使得果汁汽水產品難以進入消費者更注重速度而非性價比和衝動消費的場所，例如自動販賣機、便利商店和加油站。因此，該品類仍嚴重依賴家庭消費，難以在盈利的即時消費細分市場中佔據佔有率，而該細分市場正是推動整個產業擴張的關鍵所在。

這種競爭劣勢因更廣泛的非酒精飲料產業（主要由即飲型飲料驅動）的壓倒性市場主導地位和經濟規模而進一步加劇。據美國飲料協會稱，到2024年，非酒精飲料產業將在美國創造3,240億美元的直接經濟效益，這充分展現了果汁汽水所面臨的巨大商業性壓力。這種廣泛的市場佔有率使得即飲型產品能夠壟斷零售貨架空間和市場佔有率，導致濃縮液飲料在主要零售環境中的可及性和可見度都受到限制。

市場趨勢

異國水果和植物來源風味的出現正在從根本上改變市場格局，使這一品類不再僅限於兒童的日常補水飲品。製造商們正推出接骨木花、青檸和香辛料漿果等精緻口味，以吸引成年人的味蕾，並抓住消費者對高階非酒精飲料日益成長的需求。這種優質化策略不僅提升了品牌形象，還透過將果汁汽水定位為社交場合的百搭飲品，有效促進了銷售成長。根據Nichols plc於2025年3月發布的“2024會計年度初步業績報告”，該公司英國包裝業務的銷售額成長了6.3%。這項業績主要得益於成功的產品創新以及在這些新興細分市場中不斷拓展的分銷網路。

同時，在嚴格的永續發展目標和消費者減少塑膠廢棄物的壓力下，整個產業正經歷著向超高濃度和環保包裝的重大轉變。各大品牌正在提高糖漿濃度，以便使用更小的包裝容器，從而減少運輸排放和原料消耗，並積極將回收材料納入其供應鏈。隨著領導企業紛紛實踐循環經濟原則，這種轉變正成為價格以外的重要競爭優勢。例如，三得利食品飲料歐洲公司在2025年6月發布的《2024年永續發展報告》中指出，該公司已成功將所有產品系列中回收塑膠的使用率提高至47%，這充分展現了其在環保方面所取得的實際成果。

目錄

第1章：引言

第2章 分析方法

第3章執行摘要

第4章：客戶心聲

第5章：全球果汁汽水飲料市場展望

• 市場規模及預測
  • 以金額為準
• 市佔率及預測
  • 依產品類型（添加糖、不添加糖）
  • 基底類型（漿果、柑橘、熱帶/異國水果、混合水果、其他）
  • 分銷通路（大賣場/超級市場、便利商店、線上通路、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美果汁汽水飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲果汁汽水飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區果汁汽水飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲果汁汽水飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美果汁汽水飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 企業合併（M&A）
• 產品發布
• 近期趨勢

第13章：全球果汁汽水飲料市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客購買力
• 替代品的威脅

第15章 競爭格局

• Britvic plc
• PepsiCo Inc.
• The Coca-Cola Company
• Suntory Beverage & Food Ltd.
• Cott Corporation
• Refresco Group
• Keurig Dr Pepper Inc.
• AG Barr
• Kraft Heinz Company
• Nestle SA

第16章 策略建議

第17章 關於TSCI與免責聲明

The Global Squash Drinks Market is projected to expand from USD 1.38 Billion in 2025 to USD 1.74 Billion by 2031, reflecting a compound annual growth rate of 3.94%. These non-alcoholic concentrated syrups, composed principally of fruit juice, water, and sweeteners, require dilution with water prior to consumption. The market is primarily driven by a growing consumer preference for affordable beverage solutions and the demand for convenient at-home hydration that allows for adjustable flavor intensity. Additionally, rising health awareness has firmly established the shift toward low-sugar formulations as a fundamental market pillar rather than a temporary trend. This is evidenced by data from the British Soft Drinks Association in 2024, which noted that low or no-calorie drinks comprised over 70 percent of soft drink purchases in the United Kingdom in 2023, highlighting the enduring importance of health-centric drivers.

Despite these positive growth indicators, the market confronts a substantial obstacle in the form of fierce competition from the ready-to-drink beverage sector. The immediate convenience provided by pre-mixed sodas and flavored waters frequently outweighs the preparation effort required for squash, particularly in on-the-go scenarios. This convenience disparity limits the category's ability to penetrate impulse purchase channels, thereby restricting its expansion into the immediate consumption segment.

Market Driver

The rising consumer inclination toward low-sugar and functional beverages serves as a primary market catalyst, compelling manufacturers to fundamentally reshape their product portfolios to align with modern dietary standards. As health consciousness grows, companies are aggressively reformulating concentrated syrups to lower caloric content while maintaining taste, directly catering to the demand for healthier hydration options. This transition has evolved from a niche trend to a core strategy for major players aiming to meet regulatory levies and changing habits; for instance, Britvic highlighted in its 'Preliminary Results 2024' in November 2024 that its strategic focus on healthier formulations achieved an average of just 21 calories per serve across its portfolio.

Simultaneously, the cost-effectiveness and convenience of high-concentration formats are driving adoption, especially within an inflationary economic climate. Squash provides a superior price-per-serving ratio compared to ready-to-drink alternatives, making it an attractive choice for budget-conscious families seeking value during periods of financial strain. This economic resilience enables the category to sustain volume even when discretionary spending is tight. According to Nichols plc's 'Interim Results 2024' from July 2024, the Vimto brand attained a record UK retail sales value of £109 million despite consumer spending pressures, while Suntory Beverage & Food reported a 6.6 percent revenue increase for the fiscal year ending December 2024, further confirming the sector's strength.

Market Challenge

The intense competition presented by the ready-to-drink (RTD) beverage sector constitutes a significant barrier to the growth of the Global Squash Drinks Market. Unlike squash, which necessitates dilution with water and a mixing vessel, pre-mixed sodas and flavored waters provide instant hydration that fits seamlessly into modern on-the-go lifestyles. This inherent convenience gap effectively excludes squash products from high-volume impulse purchase locations such as vending machines, convenience stores, and gas stations, where consumers prioritize speed over cost-efficiency. As a result, the category remains heavily reliant on in-home consumption, preventing it from capturing market share in the lucrative immediate consumption segment that fuels broader industry expansion.

This competitive disadvantage is further compounded by the massive market dominance and economic scale of the wider non-alcoholic beverage industry, which is driven primarily by RTD formats. According to the American Beverage Association, the non-alcoholic beverage industry generated 324 billion dollars in direct economic impact within the United States in 2024, demonstrating the formidable commercial power that squash must contend with. This extensive market presence allows RTD products to monopolize retail shelf space and marketing share, thereby limiting the physical availability and visibility of concentrate-based drinks in critical retail environments.

Market Trends

The emergence of exotic fruit and botanical flavor infusions is fundamentally transforming the market landscape, shifting the category beyond its traditional role as a simple hydration option for children. Manufacturers are increasingly launching sophisticated flavor profiles, such as elderflower, lime, and spiced berries, to attract adult palates and leverage the growing demand for premium non-alcoholic beverage alternatives. This premiumization strategy not only revitalizes brand image but also drives volume by positioning squash as a versatile mixer for social occasions. According to Nichols plc's 'Preliminary Results 2024' in March 2025, the company's UK Packaged division achieved a 6.3 percent sales increase, a performance largely attributed to successful product innovations and distribution gains in these evolving segments.

Concurrently, the industry is undergoing a significant transition toward ultra-concentrated and eco-friendly packaging formats, driven by strict sustainability targets and consumer pressure to minimize plastic waste. Brands are reformulating syrups into higher concentrations to utilize smaller containers, which lowers transport emissions and material usage, while actively integrating recycled materials into their supply chains. This shift is becoming a key non-price competitive differentiator as major players align with circular economy principles. For example, Suntory Beverage & Food Europe reported in its '2024 Sustainability Report' in June 2025 that it successfully increased the use of recycled plastic across its portfolio to 47 percent, demonstrating the tangible impact of these environmental initiatives.

Key Market Players

• Britvic plc
• PepsiCo Inc.
• The Coca-Cola Company
• Suntory Beverage & Food Ltd.
• Cott Corporation
• Refresco Group
• Keurig Dr Pepper Inc.
• AG Barr
• Kraft Heinz Company
• Nestle S.A.

Report Scope

In this report, the Global Squash Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Squash Drinks Market, By Product Type

• Added Sugar
• No-added Sugar

Squash Drinks Market, By Base Type

• Berry
• Citrus Fruit
• Tropic & Exotic Fruits
• Mixed Fruits
• Others

Squash Drinks Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Squash Drinks Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Squash Drinks Market.

Available Customizations:

Global Squash Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Squash Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Added Sugar, No-added Sugar)
  • 5.2.2. By Base Type (Berry, Citrus Fruit, Tropic & Exotic Fruits, Mixed Fruits, Others)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Squash Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Base Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Squash Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Base Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Squash Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Base Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Squash Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Base Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Squash Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Base Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Squash Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Base Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Squash Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Base Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Squash Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Base Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Squash Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Base Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Squash Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Base Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Squash Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Base Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Squash Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Base Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Squash Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Base Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Squash Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Base Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Squash Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Base Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Squash Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Base Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Squash Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Base Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Squash Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Base Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Squash Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Base Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Squash Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Base Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Squash Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Base Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Squash Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Base Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Squash Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Base Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Squash Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Base Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Squash Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Britvic plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. PepsiCo Inc.
• 15.3. The Coca-Cola Company
• 15.4. Suntory Beverage & Food Ltd.
• 15.5. Cott Corporation
• 15.6. Refresco Group
• 15.7. Keurig Dr Pepper Inc.
• 15.8. AG Barr
• 15.9. Kraft Heinz Company
• 15.10. Nestle S.A.

16. Strategic Recommendations

17. About Us & Disclaimer