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市場調查報告書
商品編碼
2046516
密碼管理器市場 - 全球產業規模、佔有率、趨勢、機會、預測:按解決方案類型、技術類型、最終用戶供應商、地區和競爭對手分類,2021-2031 年Password Manager Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Solution Type, by Technology Type, by End-User Vertical, By Region & Competition, 2021-2031F |
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全球密碼管理器市場預計將從 2025 年的 26.8 億美元大幅成長至 2031 年的 107.4 億美元,複合年成長率高達 26.03%。
密碼管理器是一種軟體應用程式,旨在安全地生成、儲存和檢索加密資料庫中的複雜登入憑證,從而實現對各種數位服務的安全存取。推動密碼成長要素的關鍵因素包括日益成長的網路威脅(例如人員編制攻擊)以及每個用戶線上帳戶數量的增加,所有這些都促使人們對更高效的身份管理解決方案的需求不斷成長。此外,嚴格的資料保護法規結構要求實施強大且可審計的存取控制。為了佐證這項對增強安全性的迫切需求,身分定義安全聯盟 (Identity Defined Security Alliance) 在 2024 年發布的報告顯示,90% 的組織在過去一年中至少經歷過一次與身分相關的安全事件。儘管存在這些強勁的成長要素,但市場仍面臨一個重大障礙:風險集中。這些工具固有的架構通常會造成單點故障 (SPOF)。如果主密碼外洩或提供者的基礎設施遭到入侵,所有儲存的憑證都可能同時暴露。這種安全困境引起了規避風險的組織和消費者的擔憂,造成了信任障礙,阻礙了在更廣泛的大眾市場中的採用,並阻止了人們從傳統的儲存資源身份驗證方法轉向其他方法。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 26.8億美元 |
| 市場規模:2031年 | 107.4億美元 |
| 複合年成長率:2026-2031年 | 26.03% |
| 成長最快的細分市場 | 桌面 |
| 最大的市場 | 亞太地區 |
網路攻擊和資料外洩事件的日益頻繁是推動密碼管理解決方案普及的主要動力。隨著惡意攻擊者越來越專注於竊取憑證以滲透企業網路,企業被迫放棄靜態憑證存儲,轉而使用加密保險庫。這種轉變很大程度上是由於進入許可權洩漏造成的嚴重經濟損失。根據 IBM Security 於 2024 年 7 月發布的《2024 年資料外洩成本報告》,憑證被竊或外洩導致的全球資料外洩平均成本估計為 481 萬美元。因此,企業正在積極採用這些工具來保護敏感登入資訊免受網路釣魚和暴力破解攻擊,從而減少與未管理敏感資訊相關的攻擊面。同時,數位服務和線上帳戶的激增導致終端用戶普遍出現密碼疲勞。由於所需的憑證數量不斷增加,個人難以為每個服務維護獨特且複雜的密碼,常常會養成重複使用密碼等危險習慣。根據 Bitwarden 於 2024 年 5 月發布的出版報告《解碼數位世界的安全》,全球 25% 的受訪者承認在 11 到 20 個甚至更多不同的網站上重複使用密碼。這種情況表明,人們無法追蹤其不斷擴大的數位足跡,凸顯了密碼管理器提供的自動化功能的必要性。使用者錯誤率居高不下也進一步強調了此類軟體的迫切性。 Verizon 在 2024 年報告稱,68% 的已確認資料外洩事件是由無意的人為錯誤造成的。
風險集中化是全球密碼管理器市場擴張的一大障礙。這些工具的基本設計是將高度敏感的憑證整合到單一的保險庫中,這本身就造成了單點故障,引發了企業和消費者在考慮採用此類工具時的擔憂。如果主密碼或服務供應商的系統遭到入侵,所有儲存的帳戶都可能同時暴露,原本旨在提供安全保障的工具反而會變成災難性的漏洞。這種全面身分外洩的可能性是信任的主要障礙,也是規避風險的企業和消費者不願意從分散式身分驗證方法遷移的原因之一。因此,市場難以吸引那些將憑證整合視為不可接受風險的廣大使用者群體。資料外洩事件的增加進一步印證了這些擔憂的合理性,凸顯了數位儲存固有的不穩定性。身分盜竊資源中心在2024年報告稱,上一年報告的資料外洩事件數量達到創紀錄的3,205起,比上一季增加了78%。這次資料外洩事件激增清楚地表明了網路基礎設施固有的脆弱性。因此,這些備受矚目的事件不斷發生,加劇了人們對集中式憑證管理的擔憂,阻礙了市場成長。
無密碼認證和金鑰技術的快速普及正在從根本上改變市場格局,使其從簡單的憑證儲存轉向複雜的加密認證。這種轉變意味著用基於FIDO的密鑰對取代易受攻擊的共用密鑰,後者本身就更能抵禦網路釣魚攻擊,並從根本上改變了用戶存取數位服務的方式。供應商正在重新設計其密碼管理工具,使其能夠作為金鑰提供商,從而實現無需直接處理基於文字的程式碼即可進行身份驗證。這種技術變革正獲得用戶的廣泛支持。根據Dashlane於2025年10月發布的報告《2025年Dashlane金鑰實力榜20強》,其平台上的金鑰認證數量年增超過一倍,達到每月130萬次。同時,密碼管理器市場正日益與身分和存取管理(IAM)以及單一登入(SSO)生態系統融合,以解決企業現有的安全漏洞。雖然單一登入 (SSO) 解決方案能夠集中存取關鍵應用程式,但它們通常無法覆蓋在既定管治之外運行的非託管「影子 IT」服務。密碼管理器正在發展成為重要的身份橋樑,它們能夠保護這些分散的憑證,並為 IT 管理員提供先前未受監控的網路基地台的關鍵可見性。隨著企業逐漸意識到單一提供者的局限性,這種整合變得日益重要。根據 1Password 於 2025 年 10 月發布的《2025 年年度報告:存取信任差距》,70% 的 IT 和安全專業人員認為,現有的 SSO 工具無法提供保護員工身分的完整解決方案。
The Global Password Manager Market is projected to expand significantly, from USD 2.68 Billion in 2025 to USD 10.74 Billion by 2031, demonstrating a robust 26.03% Compound Annual Growth Rate (CAGR). Password managers are software applications designed to securely generate, store, and retrieve complex login credentials within an encrypted database, thereby enabling secure access to various digital services. Key growth drivers include the rising incidence of cyber threats, such as credential stuffing attacks, and the increasing number of online accounts per user, which collectively demand more efficient identity management solutions. Additionally, stringent regulatory frameworks around data protection mandate that enterprises implement strong, auditable access controls. Supporting this critical need for enhanced security, the Identity Defined Security Alliance reported in 2024 that 90% of organizations had encountered at least one identity-related incident in the preceding year.Despite these compelling growth factors, the market faces a substantial obstacle in the centralization of risk. The inherent architecture of these tools often creates a single point of failure; should a master password be compromised or the provider's infrastructure breached, all stored credentials could be simultaneously exposed. This security paradox fosters apprehension among risk-averse organizations and consumers, establishing a barrier to trust that hinders broader mass-market adoption and impedes the transition away from traditional, memory-based authentication methods.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.68 Billion |
| Market Size 2031 | USD 10.74 Billion |
| CAGR 2026-2031 | 26.03% |
| Fastest Growing Segment | Desktop |
| Largest Market | Asia Pacific |
Market Driver
The increasing frequency of cyberattacks and data breaches serves as a primary catalyst for the widespread adoption of password management solutions. As malicious actors increasingly focus on credential theft to infiltrate corporate networks, organizations are compelled to abandon static credential storage in favor of encrypted vaults. This shift is largely driven by the severe financial repercussions of compromised access; a July 2024 report by IBM Security, 'Cost of a Data Breach Report 2024', indicated that breaches resulting from stolen or compromised credentials incurred an average global cost of USD 4.81 million. Consequently, enterprises are actively implementing these tools to safeguard sensitive login information from phishing campaigns and brute-force attacks, thereby shrinking the attack surface linked to unmanaged secrets.Concurrently, the proliferation of digital services and online accounts has led to widespread password fatigue among end-users. With an ever-growing volume of required credentials, individuals struggle to maintain unique and complex passwords for each service, often resorting to hazardous hygiene practices like repetition. According to Bitwarden's May 2024 'Decoding the Safety of Our Digital World' report, 25% of global respondents admitted to reusing passwords across 11 to 20 or more distinct sites. This inability to mentally manage an expanding digital footprint underscores the necessity for the automation provided by password managers. The urgency for such software is further highlighted by the prevalence of user error, with Verizon reporting in 2024 that the non-malicious human element contributed to 68% of confirmed data breaches.
Market Challenge
The centralization of risk presents a significant impediment to the expansion of the Global Password Manager Market. The foundational design of these tools, which consolidates sensitive credentials into a single vault, inherently creates a single point of failure that causes concern among potential adopters. A breach of either the master password or the service provider's system could expose all stored accounts simultaneously, transforming what is intended as a security asset into a catastrophic vulnerability. This potential for comprehensive identity compromise establishes a considerable trust barrier, prompting risk-averse enterprises and consumers to resist migrating from decentralized authentication methods. Consequently, the market struggles to attract a broader user base that perceives the consolidation of credentials as an unacceptable hazard.The validity of these concerns is further underscored by the escalating number of data events, which highlights the inherent volatility of digital storage. The Identity Theft Resource Center reported in 2024 that publicly disclosed data compromises in the previous year reached a record 3,205 incidents, representing a 78% increase over the prior period. This surge in breaches serves as a tangible reminder of the vulnerabilities inherent in online infrastructure. As a result, the continued frequency of such high-profile incidents sustains the apprehension surrounding centralized credential management, thereby hindering the market's growth momentum.
Market Trends
The rapid embrace of passwordless authentication and passkey technology is fundamentally reshaping the market, moving it beyond mere credential storage towards advanced cryptographic authentication. This transition involves replacing vulnerable shared secrets with FIDO-based key pairs, which are inherently phishing-resistant and fundamentally alter how users access digital services. Vendors are now re-engineering their vaults to function as passkey providers, enabling authentication without the direct handling of text-based codes. This technological pivot is gaining considerable user traction; Dashlane's October 2025 'The 2025 Dashlane Passkey Power 20' report indicated that the volume of passkey authentications on their platform more than doubled year-over-year, reaching 1.3 million per month.Concurrently, the password manager market is undergoing convergence with Identity and Access Management (IAM) and Single Sign-On (SSO) ecosystems to address existing enterprise security gaps. While SSO solutions centralize access for core applications, they frequently fail to encompass unmanaged 'Shadow IT' services that operate outside established governance. Password managers are evolving into essential identity bridges, securing these disparate credentials and providing IT administrators with critical visibility over previously unmonitored access points. This integration is proving vital as organizations acknowledge the limitations of standalone providers; 1Password's October 2025 'Annual Report 2025: The Access-Trust Gap' revealed that 70% of IT and security professionals believe existing SSO tools do not offer a complete solution for securing employee identities.
Report Scope
In this report, the Global Password Manager Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Password Manager Market.
Global Password Manager Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: