全球軟糖市場－產業規模、佔有率、趨勢、機會和預測：按產品、成分、最終用途、分銷管道、地區和競爭格局分類，2021-2031年

全球軟糖市場預計將從 2025 年的 267.2 億美元大幅成長至 2031 年的 525.1 億美元，複合年成長率為 11.92%。

軟糖，即用明膠或果膠製成的咀嚼糖果甜點或營養補充劑，其市場成長的主要驅動力在於消費者對便捷美味的傳統固態藥物替代品（即所謂的“藥丸疲勞”）的偏好，以及軟糖能夠掩蓋活性成分味道的特性。這使得軟糖的受眾群體更加廣泛，吸引了那些希望在享受樂趣的同時保持健康的成年人。儘管市場成長迅速，但該行業在降低糖含量和保持質地穩定性方面仍面臨著巨大的挑戰。這是因為製造商在努力使用替代甜味劑以滿足潔淨標示標準的同時，也要兼顧傳統軟糖理想的口感和保存期限。儘管如此，該細分市場依然保持強勁勢頭。預計2024會計年度，包括軟糖在內的美國非巧克力糖果甜點類別銷售額將達217億美元，年增4.9%。這表明，在產品結構調整和監管壓力下，該產業仍展現出強大的經濟韌性。

市場促進因素

在消費者日益關注預防性醫療保健以及對便捷的強化咀嚼片補充劑需求不斷成長的推動下，功能性和營養性軟糖市場正在迅速擴張，從根本上重塑市場動態。這些補充劑旨在解決特定的健康問題，例如緩解壓力、改善睡眠和補充營養不足。根據責任營養委員會 (CRN) 2024 年 11 月的報告顯示，23% 的補充劑使用者選擇軟糖形式的鎂補充劑，這凸顯了消費者對功能性和偏好之間平衡的需求。同時，軟糖產品對成人和兒童的廣泛吸引力也推動了市場的發展。製造商正透過精緻的口味和以生活方式為導向的品牌形象來吸引 Z 世代和千禧世代，打破人們對糖果消費的刻板印象。根據美國糖果甜點協會 2025 年 10 月的報告，這種策略轉變正在產生經濟效益，Z 世代在糖果上的支出年增了 47%。這有助於增強該品類的韌性，並鞏固其在更廣泛的糖果甜點行業中的重要作用。事實上，在 2025 年上年度，透過統計管道銷售的非巧克力糖果的銷售額達到了 129 億美元。

市場挑戰

阻礙全球軟糖市場擴張的主要障礙在於如何在保持質地一致性的同時降低糖含量，這在技術上是一個難題。製造商在使用替代甜味劑或植物來源親水膠體時，難以複製傳統明膠配方的彈性和偏好，面臨巨大的挑戰。這種配方上的障礙直接阻礙了市場成長，產品無法達到預期的質地，導致復購率降低。掩蓋高甜度甜味劑帶來的異味或彌補無糖軟糖結構完整性所需的大量研發投入，也構成了很高的市場准入門檻，延緩了消費者可接受的潔淨標示產品的上市。美國國家糖果甜點協會2025年的一項調查顯示，雖然62%的消費者知道「更健康」糖果甜點的存在，但只有10%的消費者經常購買，這凸顯了健康食品供應與消費者接受度之間的差距。這表明，儘管理論上存在需求，但由於配方挑戰導致的感官缺陷，這些產品難以獲得更大的市場佔有率。

市場趨勢

市場關鍵趨勢之一是產品多元化，轉向具有特定功能性健康益處的產品，軟糖也從簡單的綜合維他命發展成為針對特定需求（例如認知功能和精神表現）的複雜治療產品。製造商正積極改進產品，添加促智劑和適應原等特殊活性成分，模糊了糖果甜點和臨床營養之間的界線。這種專注於特定症狀療效的策略正在帶來可觀的財務成功。例如，Haleon 的「維生素、礦物質和補充劑」業務板塊在 2024 會計年度（截至 2025 年 2 月）實現了 7.6% 的內部成長，這主要得益於消費者對其 Centrum 產品的強勁支持，該產品聲稱可以改善認知功能。同時，消費者對不含明膠或高升糖指數成分的符合道德標準、潔淨標示的產品的需求，正加速向植物來源和無糖配方的轉變。這一趨勢得益於果膠基親水膠體和甜味劑技術的進步，使製造商能夠在滿足嚴格膳食標準的同時，複製傳統軟糖的口感。專業製造商的快速擴張也印證了這些新一代配方的經濟可行性。 TopGum Industries 在 2024 會計年度（截至 2025 年 3 月）報告中公佈的年銷售額為 5,930 萬美元，年增 30%，這主要得益於市場對其專有的無糖有機軟糖生產技術的需求激增。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球軟糖市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 產品類別（維生素、礦物質、碳水化合物、歐米伽脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素和迷幻蘑菇、褪黑素、其他）
  • 依成分（明膠、植物來源明膠替代品）
  • 依目的（成人、兒童）
  • 分銷通路（線下、線上）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美軟糖市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲軟糖市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區軟糖市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲軟糖市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲軟糖市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球軟糖市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Procaps Group, SA
• Santa Cruz Nutritionals Investors LLC
• Amapharm GmbH
• Allsep's Pty Ltd
• Prime Health Ltd
• AJES Pharmaceuticals, LLC
• Lactonova Nutripharm Pvt Ltd.
• Lexicare Pharma Pvt. Ltd.
• Vitakem Nutraceutical Inc
• BOSCOGEN, INC.

第16章 策略建議

第17章：關於研究公司及免責聲明

The global gummy market is projected to expand significantly from USD 26.72 billion in 2025 to USD 52.51 billion by 2031, at an 11.92% CAGR. Gummies are chewable confectionery or nutraceutical products formulated with gelatin or pectin, driven primarily by increasing consumer preference for convenient, palatable alternatives to traditional solid dose delivery systems (known as 'pill fatigue'), and their ability to mask the taste of active ingredients, extending appeal to adults seeking enjoyable wellness solutions. Despite this growth, the industry faces significant challenges in sugar reduction and texture stability, as manufacturers struggle to replicate the desired mouthfeel and shelf-life of traditional gummies with alternative sweeteners to meet clean-label standards. Nevertheless, this segment remains robust, with the US non-chocolate candy category, which includes gummies, reaching $21.7 billion in sales for the 2024 fiscal year, a 4.9 percent growth over the previous year, demonstrating economic resilience amid reformulation and regulatory pressures.

Market Driver

The market's dynamics are fundamentally reshaped by the rapid expansion of the functional and nutraceutical gummy segment, driven by consumers prioritizing preventive healthcare and convenient supplementation through fortified chewables addressing specific health concerns like stress relief, sleep support, and nutritional deficiencies. The integration of novel bioactives is critical, with magnesium supplement usage in gummy form rising to 23 percent among supplement users in 2024, as reported by the Council for Responsible Nutrition in November 2024, highlighting demand for functional efficacy combined with palatability. Concurrently, a broadening demographic appeal, extending beyond children to include substantial adult participation, propels the market; manufacturers target Gen Z and Millennial cohorts with sophisticated flavor profiles and lifestyle-oriented branding, destigmatizing candy consumption. This strategic pivot yields economic results, with Gen Z spending on candy increasing by 47 percent year-over-year, according to the National Confectioners Association's October 2025 report, contributing to the category's resilience and its vital role in the broader confectionery landscape, as non-chocolate candy sales generated $12.9 billion in measured channels over the preceding year in 2025.

Market Challenge

The primary obstacle impeding the global gummy market's expansion is the technical complexity of reducing sugar content while maintaining texture stability. Manufacturers face substantial difficulties in replicating the elasticity and palatability of traditional gelatin-based formulations when using alternative sweeteners or plant-based hydrocolloids. This formulation barrier directly hampers market growth, as products failing to deliver the expected mouthfeel lead to low repeat purchase rates. The extensive research and development needed to mask off-notes from high-intensity sweeteners or correct the structural integrity of sugar-free gummies creates high entry barriers and slows the introduction of acceptable clean-label products. This disconnect between the availability of healthier options and consumer adoption is evident in findings from the National Confectioners Association in 2025, where 62 percent of consumers acknowledged better-for-you confectionery options, yet only 10 percent frequently purchased them, indicating that sensory shortcomings due to formulation challenges prevent these products from capturing a larger market share despite theoretical demand.

Market Trends

A key market trend is the diversification into targeted functional health benefits, elevating gummies from simple multivitamins to sophisticated therapeutic products addressing specific needs like cognitive health and mental performance. Manufacturers are aggressively reformulating products with specialized active ingredients such as nootropics and adaptogens, blurring the lines between confectionery and clinical nutrition. This strategic focus on condition-specific efficacy yields measurable financial success, as evidenced by Haleon's Vitamins, Minerals, and Supplements segment's 7.6 percent organic revenue growth in its Full Year 2024 Results (February 2025), driven by strong consumer uptake of cognitive function-claiming Centrum products. Simultaneously, the transition to plant-based and sugar-free formulations has accelerated, fueled by consumer demand for ethical, clean-label products free from gelatin and high-glycemic ingredients. This trend relies on technical advancements in pectin-based hydrocolloids and sweetener technologies, allowing producers to replicate traditional gummy texture while meeting strict dietary standards. The economic viability of these next-generation formulations is clear in the rapid expansion of specialized manufacturers, with TopGum Industries recording $59.3 million in annual revenue in its 2024 financial report (March 2025), a 30 percent year-over-year increase attributed to surging market demand for its proprietary sugar-free and organic gummy manufacturing technologies.

Key Market Players

• Procaps Group, S.A.
• Santa Cruz Nutritionals Investors LLC
• Amapharm GmbH
• Allsep's Pty Ltd
• Prime Health Ltd
• AJES Pharmaceuticals, LLC
• Lactonova Nutripharm Pvt Ltd.
• Lexicare Pharma Pvt. Ltd.
• Vitakem Nutraceutical Inc
• BOSCOGEN, INC.

Report Scope

In this report, the Global Gummy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gummy Market, By Product

• Vitamins
• Minerals
• Carbohydrates
• Omega Fatty Acids
• Proteins & Amino Acids
• Probiotics & Prebiotics
• Dietary Fibers
• CBD/CBN
• Psilocybin/Psychedelic Mushroom
• Melatonin
• Others

Gummy Market, By Ingredient

• Gelatin
• Plant-based Gelatin Substitutes

Gummy Market, By End-Use

• Adults
• Kids

Gummy Market, By Distribution Channel

• Offline
• Online

Gummy Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Gummy Market.

Available Customizations:

Global Gummy Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Gummy Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 5.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 5.2.3. By End-Use (Adults, Kids)
  • 5.2.4. By Distribution Channel (Offline, Online)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Gummy Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Ingredient
  • 6.2.3. By End-Use
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gummy Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Ingredient
      • 6.3.1.2.3. By End-Use
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Gummy Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Ingredient
      • 6.3.2.2.3. By End-Use
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Gummy Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Ingredient
      • 6.3.3.2.3. By End-Use
      • 6.3.3.2.4. By Distribution Channel

7. Europe Gummy Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Ingredient
  • 7.2.3. By End-Use
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Gummy Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Ingredient
      • 7.3.1.2.3. By End-Use
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Gummy Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Ingredient
      • 7.3.2.2.3. By End-Use
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Gummy Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Ingredient
      • 7.3.3.2.3. By End-Use
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Gummy Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Ingredient
      • 7.3.4.2.3. By End-Use
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Gummy Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Ingredient
      • 7.3.5.2.3. By End-Use
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Gummy Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Ingredient
  • 8.2.3. By End-Use
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Gummy Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Ingredient
      • 8.3.1.2.3. By End-Use
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Gummy Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Ingredient
      • 8.3.2.2.3. By End-Use
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Gummy Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Ingredient
      • 8.3.3.2.3. By End-Use
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Gummy Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Ingredient
      • 8.3.4.2.3. By End-Use
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Gummy Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Ingredient
      • 8.3.5.2.3. By End-Use
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Gummy Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Ingredient
  • 9.2.3. By End-Use
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Gummy Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Ingredient
      • 9.3.1.2.3. By End-Use
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Gummy Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Ingredient
      • 9.3.2.2.3. By End-Use
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Gummy Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Ingredient
      • 9.3.3.2.3. By End-Use
      • 9.3.3.2.4. By Distribution Channel

10. South America Gummy Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Ingredient
  • 10.2.3. By End-Use
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Gummy Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Ingredient
      • 10.3.1.2.3. By End-Use
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Gummy Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Ingredient
      • 10.3.2.2.3. By End-Use
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Gummy Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Ingredient
      • 10.3.3.2.3. By End-Use
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Gummy Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Procaps Group, S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Santa Cruz Nutritionals Investors LLC
• 15.3. Amapharm GmbH
• 15.4. Allsep's Pty Ltd
• 15.5. Prime Health Ltd
• 15.6. AJES Pharmaceuticals, LLC
• 15.7. Lactonova Nutripharm Pvt Ltd.
• 15.8. Lexicare Pharma Pvt. Ltd.
• 15.9. Vitakem Nutraceutical Inc
• 15.10. BOSCOGEN, INC.

16. Strategic Recommendations

17. About Us & Disclaimer