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市場調查報告書
商品編碼
2046103
植物奶市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、類別、包裝、分銷管道、地區和競爭格局分類,2021-2031年Plant-Based Milk Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Category, By Packaging, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球植物奶市場預計將從 2025 年的 130.1 億美元大幅成長至 2031 年的 188.9 億美元,複合年成長率為 6.41%。
這些非乳製品飲料由大豆、杏仁、燕麥和椰子等水溶性植物萃取物製成,旨在模仿牛奶的質地、外觀和營養特性。推動這一市場成長的關鍵因素包括全球乳糖不耐症的日益普遍,以及消費者對碳排放低於動物性農業的環保產品的偏好不斷增強。根據良好食品研究所(Good Food Institute)預測,到2024年,全球植物來源非乳製品替代品的銷售額預計將成長5%,達到224億美元。這表明,即使在經濟情勢波動的情況下,人們對替代蛋白的需求仍然強勁。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 130.1億美元 |
| 市場規模:2031年 | 188.9億美元 |
| 複合年成長率:2026-2031年 | 6.41% |
| 成長最快的細分市場 | 燕麥奶 |
| 最大的市場 | 亞太地區 |
儘管植物奶市場成長強勁,但其價格趨於平等仍面臨諸多障礙。不斷上漲的供應鏈和生產成本往往使這些替代品比傳統乳製品更貴。這種持續存在的價格差距阻礙了價格敏感型消費者廣泛接受植物奶,使其無法完全取代傳統牛奶成為家庭日常必需品。
植物奶市場成長的主要驅動力是消費者對健康、保健和功能性營養日益成長的興趣。這導致彈性素食者和無乳製品飲食人群的增加。這種轉變很大程度上源於人們普遍認為植物奶是比傳統乳製品更健康、更有營養的替代品,尤其受到乳糖不耐受人群和尋求無膽固醇食品人群的青睞。近期消費者數據也反映了這些產品的廣泛接受度。根據植物性食品協會於2025年5月發布的《2024年植物性食品市場趨勢報告》,美國植物性食品的家庭滲透率已達到59%,顯示健康意識的增強促使植物性食品從小眾產品演變為常見的家庭選擇。
同時,隨著消費者日益重視環境永續性,各大品牌正在改善其供應鏈,以減少碳足跡並吸引具有環保意識的消費者。製造商積極記錄對環境的貢獻,以佐證其與牛奶生產相比減少排放和資源消耗的說法。例如,Oatly 於 2025 年 4 月發布的《2024 年永續發展報告》重點介紹了其在將每公升產品的能源強度降低至 0.64 千瓦時方面取得的成功,展現了該行業為減輕其氣候影響所做的切實努力。這種與道德考量的契合,持續為傳統零售市場以外的新市場創造機會。根據植物性食品協會於 2025 年 6 月發布的《2024 年行業趨勢報告》,2024 年美國餐飲服務業的植物性牛奶銷量成長了 9%,這表明該行業的永續發展及其在非咖啡消費場景中日益成長的市場佔有率。
全球植物奶市場成長的最大障礙在於植物奶產品與傳統乳製品之間的顯著價格差異。不斷上漲的供應鏈和生產成本迫使生產商大幅提高產品價格,從而抑制了價格敏感型消費者的重複購買。這種經濟壁壘阻礙了植物奶從特定的生活方式選擇發展成為家庭必備品,尤其是在消費者購買力有限的地區。當消費者面臨經濟壓力時,他們往往會優先考慮價格而非環境效益,傾向於選擇價格較低的傳統乳製品。
這種價格差異是擴大銷售量和普及的關鍵且可量化的障礙。根據良好食品研究所 (Good Food Institute) 2024 年的數據,植物奶的平均價格比傳統牛奶高出 103%。這項數據凸顯了價格挑戰的嚴峻性,顯示在許多零售店,植物奶的價格通常是乳製品的兩倍。因此,這種定價結構限制了植物奶作為普通消費者日常必需品取代動物乳製品的可能性。
隨著咖啡師級植物奶產品日益普及,全球植物奶市場正經歷一場變革。製造商致力於提升產品功能,以滿足高銷售餐飲服務業的需求。各大品牌正在研發獨家配方,旨在複製牛奶的蒸汽和起泡特性,從而有效地利用咖啡店這一關鍵場所,促進消費者試飲和接受。這種對餐飲服務消費的關注正在顯著整合植物奶品類,克服一般零售產品中常見的質地問題。例如,2025年5月Food Dive的一篇報導引用了付款管道Square的數據,數據顯示,在咖啡店的所有咖啡訂單中,有33%的訂單使用了燕麥奶,這凸顯了燕麥奶作為常用奶精的穩固地位。
同時,用於生產非動物性乳蛋白質的精準發酵技術的商業化,標誌著生物同源合成技術邁出了突破性的一步。透過利用微生物生產功能性乳清蛋白和酪蛋白,製造商正在開發出能夠克服傳統植物萃取物在口感和質地上缺陷的產品,而且完全無需依賴牲畜。這一新興領域正吸引大量投資,以拓展業務並確保其在價格上與傳統乳製品競爭。根據良好食品研究所(The Good Food Institute)於2025年6月發布的《2024年產業趨勢:發酵》報告,2024年發酵產業共籌集了6.51億美元的私人資金。這反映了投資者對推動這項技術進步的堅定信心,他們正積極投入從專業研發到廣泛市場滲透的各個環節。
The global plant-based milk market is projected to expand significantly, from USD 13.01 billion in 2025 to USD 18.89 billion by 2031, demonstrating a compound annual growth rate (CAGR) of 6.41%. This non-dairy beverage, made from water-based plant extracts like soy, almond, oat, or coconut, is designed to emulate the texture, appearance, and nutritional attributes of cow's milk. Key factors fueling this market growth include the increasing global incidence of lactose intolerance and a rising consumer inclination towards eco-friendly products that offer a reduced carbon footprint compared to animal-derived agriculture. In 2024, global sales of plant-based non-dairy alternatives surged by 5% to reach $22.4 billion, as reported by the Good Food Institute, underscoring a persistent demand for alternative proteins even amidst fluctuating economic conditions.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 13.01 Billion |
| Market Size 2031 | USD 18.89 Billion |
| CAGR 2026-2031 | 6.41% |
| Fastest Growing Segment | Oat Milk |
| Largest Market | Asia Pacific |
Despite this robust growth, the plant-based milk sector confronts a notable hurdle in achieving price parity, as these alternatives often carry a higher cost than traditional dairy options due to elevated supply chain and production expenses. This persistent price differential acts as a barrier to widespread adoption among consumers who are sensitive to pricing, thereby preventing the category from fully replacing conventional milk as an everyday household staple.
Market Driver
The primary driver for the plant-based milk market's growth is the intensified consumer emphasis on health, wellness, and functional nutrition, prompting a growing number of individuals to adopt flexitarian and dairy-free diets. This shift is largely driven by the perception of plant-based beverages as healthier, nutrient-rich alternatives to traditional dairy, particularly appealing to those with lactose intolerance or a desire for cholesterol-free options. The widespread acceptance of these products is reflected in recent consumer data, with the Plant Based Foods Association reporting in its May 2025 '2024 Plant-Based Foods State of the Marketplace Report' that plant-based foods had achieved a 59% household penetration rate in the U.S., signifying its evolution from a specialized item to a common household choice due to health-motivated buying patterns.
Concurrently, consumers' increasing prioritization of environmental sustainability is pushing brands to refine their supply chains to achieve lower carbon footprints, attracting environmentally conscious buyers. Manufacturers are actively documenting their environmental contributions to substantiate claims of reduced emissions and resource consumption in contrast to bovine milk production. As an example, Oatly's April 2025 '2024 Sustainability Report' highlighted a successful reduction in its energy intensity to 0.64 kWh per liter produced, illustrating the industry's concrete efforts to lessen its climate impact. This alignment with ethical considerations continues to create market prospects beyond conventional retail, with plant-based milk sales in U.S. foodservice growing by 9% in 2024, as noted in the Plant Based Foods Association's June 2025 '2024 State of the Industry' report, showcasing the sector's durability and expanding presence in away-from-home consumption settings.
Market Challenge
The most significant hurdle hindering the global plant-based milk market's growth is the substantial price difference between plant-based options and conventional dairy. Elevated supply chain and production expenses compel manufacturers to set a considerable premium on these products, discouraging repeat purchases among price-sensitive consumers. This financial barrier prevents plant-based milk from evolving from a specialized lifestyle choice into a fundamental household commodity, particularly in regions where consumer spending power is restricted. When consumers face economic constraints, they frequently prioritize lower costs over environmental benefits, opting for traditional dairy due to its more affordable pricing.
This price differential represents a crucial and quantifiable impediment to increasing sales volume and widespread adoption. Data from the Good Food Institute in 2024 indicated that plant-based milk carried an 'average' price premium of 103% per gallon when compared to conventional milk. This statistic highlights the severity of the affordability issue, showing that plant-based products often cost twice as much as their dairy counterparts in many retail settings. Consequently, this pricing structure restricts the category's capacity to supplant animal-based dairy as an everyday staple for the average consumer.
Market Trends
The global plant-based milk market is being transformed by the increasing availability of barista-grade formulations, as manufacturers focus on enhancing functionality for the high-volume foodservice sector. Brands are developing specialized blends designed to replicate the steaming and frothing characteristics of cow's milk, effectively leveraging coffee shops as crucial venues for consumer sampling and acceptance. This emphasis on out-of-home consumption has led to significant category integration, overcoming textural challenges often present in typical retail offerings. For instance, data from the payments platform Square, cited in a May 2025 Food Dive article, revealed that oat milk is now included in 33% of all coffee orders at coffee shops, underscoring its firm establishment as a common creamer choice.
Concurrently, the commercialization of precision fermentation to produce animal-free dairy proteins signifies a momentous shift toward bio-identical synthesis. By employing microorganisms to generate functional whey and casein, manufacturers are creating products that overcome the taste and textural shortcomings of conventional plant extracts, all without depending on animal agriculture. This evolving segment is attracting substantial investment to expand operations and achieve price competitiveness against traditional dairy. According to The Good Food Institute's June 2025 '2024 State of the Industry: Fermentation' report, the fermentation sector secured $651 million in total private funding in 2024, reflecting robust investor confidence that is driving this technological advancement from specialized research and development to widespread market availability.
Report Scope
In this report, the Global Plant-Based Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Plant-Based Milk Market.
Global Plant-Based Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: