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市場調查報告書
商品編碼
2030323

自行車市場－全球產業規模、佔有率、趨勢、機會和預測：按類型、技術、銷售管道、地區和競爭格局分類，2021-2031年

Bicycle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Technology, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 177 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球自行車市場（包括用於交通途徑、健身、休閒和運動的人力驅動和電動輔助二輪車）預計將從 2025 年的 563.2 億美元成長到 2031 年的 729.7 億美元，複合年成長率為 4.41%。

這項擴張主要受都市區交通堵塞加劇、人們對環境永續性的重視程度不斷提高以及消費者對健康和保健日益成長的興趣所驅動，所有這些因素共同支撐著全球產品需求的穩步成長。例如，根據自行車協會的報告，英國自行車市場預計到2025年將達到19億英鎊，年增5%。

市場概覽
預測期 2027-2031
市場規模：2025年 563.2億美元
市場規模：2031年 729.7億美元
複合年成長率：2026-2031年 4.41%
成長最快的細分市場 電
最大的市場 亞太地區

儘管部分領域展現出良好的發展勢頭，但全球零售業仍面臨許多挑戰，可能阻礙市場進一步成長。製造成本和原料高成本，持續擠壓整個供應鏈的利潤空間。此外，該行業近期還面臨嚴重的庫存問題，迫使零售商和製造商都必須經歷一段艱難的庫存調整期。

市場促進因素

受技術進步的推動，電動自行車的廣泛普及正顯著提升其實用性和吸引力，對全球自行車市場產生重大影響。馬達效率的提升、電池續航力的增強以及智慧功能的整合，使電動式自行車成為休閒和日常通勤的理想選擇，尤其是在擁擠的都市區。這些創新拓寬了目標市場，吸引了那些覺得傳統自行車長途或日常出行過於費力的用戶。這種轉變在歐洲主要市場尤為明顯。根據Show Daily 2026年3月發布的報告（引用德國自行車工業協會（ZIV）的數據）預測，到2025年，電動自行車預計將佔德國自行車銷量的52.7%，總銷量將達到約200萬輛，凸顯了電動出行在該領域的巨大影響力。

此外，全球健康意識的不斷增強持續推動市場成長，促使人們將騎行融入日常生活，以改善身心健康。政府和衛生組織也積極推廣騎行，以對抗久坐的生活方式及其相關的健康問題，進一步刺激了市場需求。例如，步行、輪椅和自行車信託基金於2026年3月發布的《2025年步行和騎行指數》顯示，到2025年，騎行、步行和輪椅的使用將透過預防嚴重和長期疾病，為英國國家醫療服務體系（NHS）節省3.467億英鎊，這充分體現了騎行運動帶來的切實健康益處，也正是這些運動的益處推動了運動。除了這些強勁的市場促進因素外，業界領先供應商禧瑪諾（Shimano）在2026年2月發布的2025年財務報告中指出，其自行車零件部門的銷售額成長了2.7%，顯示整個產業正處於持續上升的趨勢。

市場挑戰

目前，全球自行車市場擴張面臨的主要障礙之一是嚴重的庫存過剩問題。這個問題源自於強勁的生產週期超過了穩定的消費需求，導致整個價值鏈上大量產品積壓。因此，業界普遍出現降價和貶值現象，零售商和生產商的利潤率均大幅下降。

為了應對庫存過剩問題，市場目前正在進行必要的調整，但這將對生產計劃和整體業績產生負面影響。這種失衡的影響在數據中顯而易見：根據德國自行車工業協會 (ZIV) 的報告，預計 2025 年德國國內自行車銷量將年減 3.9%，至 380 萬輛。此外，同期德國電動自行車和傳統自行車的銷售額預計將下降 7.7%，至 58.5 億歐元，這清楚地表明，庫存過剩正在破壞財務穩定性並阻礙整個行業的成長。

市場趨勢

產業內一個顯著的趨勢是專業電動貨運自行車市場的快速擴張，這主要得益於其在最後一公里配送和城市物流領域應用的日益廣泛。這些實用型自行車為企業提供了環保且高效的傳統貨車替代方案，幫助他們應對嚴格的排放氣體法規和嚴重的都市區交通堵塞。憑藉其耐用的結構和卓越的載貨能力，電動貨運自行車不僅在商業貨物運輸領域廣受歡迎，也逐漸被個人用戶所接受，例如接送孩子，這表明人們的出行方式正在轉向永續的城市交通模式。為了佐證這一持續的需求，Bike-Magazin.de 在 2026 年 3 月發布的報告預測，2025 年德國電動貨運自行車的銷量將保持強勁勢頭，約為 18.5 萬輛，凸顯了其在歐洲主要地區的穩固地位。

此外，共享單車和更廣泛的微出行項目的普及正在改變全球市場，使騎行更加便捷，並將其無縫融入城市交通網路。這些服務為短途通勤和「最後一公里」出行提供按需、靈活的交通方式，積極減少城市居民對私家車的依賴。共享單車的經濟性和易用性，尤其是電動車型日益普及，正在吸引新的用戶群體，並培育強大的城市騎行文化，而全球都市化和永續交通目標的推進進一步增強了這一趨勢。為了佐證這一穩定成長，美國交通統計局在2025年10月發布的報告顯示，2024年9月至2025年9月期間，美國八大主要共享單車網路中的固定站點使用量增加了5.7%。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球自行車市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（山地自行車、公路車、貨運自行車、其他）
    • 按技術（電力、傳統）
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美自行車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲自行車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區自行車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲自行車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲自行車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球自行車市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Accell Group NV
  • Derby Cycle Holding GmbH
  • Dorel Industries Inc.
  • Giant Manufacturing Co. Ltd.
  • Merida Industry Co., Ltd.
  • Pon Holdings BV
  • Scott Sports SA
  • Shimano Inc.
  • Specialized Bicycle Components, Inc.
  • Trek Bicycle Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 4987

The Global bicycle market, encompassing both human-powered and electric-assisted two-wheeled vehicles used for transport, fitness, recreation, and sport, is forecast to expand from USD 56.32 billion in 2025 to USD 72.97 billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.41%. This expansion is largely fueled by rising urban traffic congestion, a stronger commitment to environmental sustainability, and a heightened consumer emphasis on health and wellness, which collectively support steady product demand worldwide. For instance, the Bicycle Association reported that the UK cycling market approached £1.9 billion in 2025, marking a 5% increase in market value from the previous year.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 56.32 Billion
Market Size 2031USD 72.97 Billion
CAGR 2026-20314.41%
Fastest Growing SegmentElectric
Largest MarketAsia Pacific

Even with positive momentum in certain areas, the worldwide industry is navigating considerable obstacles that could hinder wider market growth. High costs associated with manufacturing and raw materials consistently squeeze profit margins throughout the supply chain. Additionally, the industry has recently struggled with major overstock challenges, forcing both retailers and manufacturers to undergo a difficult period of inventory correction.

Market Driver

The rising popularity of e-bikes, propelled by technological advancements, is profoundly shaping the global bicycle market by enhancing both its utility and broad appeal. Improvements in motor efficiency, battery longevity, and smart integrations have transformed electric-assisted bikes into a highly practical choice for recreation and daily commuting, especially within heavily congested urban areas. Such innovations have expanded the target demographic, attracting users who may consider conventional cycling too demanding for long trips or regular travel. This shift is evident in Europe's top market; as reported by Show Daily in March 2026 citing the ZIV German Bicycle Industry, e-bikes accounted for 52.7% of all German bicycle sales in 2025, totaling roughly two million units and highlighting the massive influence of electric mobility on the sector.

Additionally, an expanding global awareness of health and wellness remains a primary catalyst for market growth, motivating people to integrate cycling into their daily routines to boost physical and mental health. Demand is further reinforced by governments and health organizations aggressively endorsing cycling to fight sedentary habits and related medical conditions. For instance, the Walk Wheel Cycle Trust's March 2026 "Walking and Cycling Index 2025" revealed that cycling, walking, and wheeling saved the UK's National Health Service £346.7 million in 2025 by averting severe, long-term illnesses, illustrating the concrete health advantages fueling the sport's popularity. Aligning with these robust market drivers, major industry supplier Shimano reported a 2.7% sales increase in its bicycle component division for 2025 in its February 2026 financials, pointing to sustained upward momentum across the industry.

Market Challenge

A major obstacle currently hindering the expansion of the global bicycle market is a severe overstock problem. This issue originated when aggressive manufacturing cycles exceeded stabilized consumer demand, leading to a massive buildup of unsold products throughout the entire supply chain. As a result, the industry has experienced widespread price discounting and value erosion, which critically diminishes the profit margins of both retailers and producers.

To cope with this surplus, the market is undergoing a necessary adjustment phase that is negatively impacting production timelines and overall commercial performance. The effects of this imbalance are measurable; the German Bicycle Industry Association (ZIV) reported that domestic bicycle sales dropped by 3.9% year-over-year in 2025, totaling 3.8 million units. Furthermore, German turnover for e-bikes and traditional bicycles declined by 7.7% to €5.85 billion during the same period, clearly illustrating how inventory gluts disrupt financial stability and impede broader sectoral growth.

Market Trends

A prominent trend in the industry is the rapid expansion of the specialized cargo e-bike segment, fueled by its growing use in last-mile delivery and urban logistics. These utility-oriented bicycles offer businesses an eco-friendly and highly efficient substitute for conventional delivery vans, helping companies navigate strict emissions rules and heavy city traffic. With their durable construction and superior load-bearing capabilities, cargo e-bikes are increasingly popular not just for commercial goods transport, but also for personal tasks like carrying children, signaling a wider transition toward sustainable city mobility. Demonstrating this sustained demand, Bike-Magazin.de noted in March 2026 that German cargo e-bike sales held strong at roughly 185,000 units in 2025, highlighting their solid footprint in a major European region.

Additionally, the proliferation of bike-sharing and broader micromobility programs is reshaping the global market by making cycling more accessible and seamlessly embedding it into municipal transit networks. By providing on-demand, adaptable travel solutions for short commutes and last-mile trips, these services actively decrease urban dependence on personal cars. The affordability and ease of using shared fleets, which increasingly feature electric models, are drawing in novel user demographics and cultivating a strong urban cycling culture, further bolstered by global urbanization and sustainable transit goals. Emphasizing this steady growth, the Bureau of Transportation Statistics reported in October 2025 that docked bikeshare rides across eight major U.S. networks increased by 5.7% between September 2024 and September 2025.

Key Market Players

  • Accell Group N.V.
  • Derby Cycle Holding GmbH
  • Dorel Industries Inc.
  • Giant Manufacturing Co. Ltd.
  • Merida Industry Co., Ltd.
  • Pon Holdings B.V.
  • Scott Sports SA
  • Shimano Inc.
  • Specialized Bicycle Components, Inc.
  • Trek Bicycle Corporation

Report Scope

In this report, the Global Bicycle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bicycle Market, By Type

  • Mountain Bikes
  • Road Bikes
  • Cargo Bikes
  • Others

Bicycle Market, By Technology

  • Electric
  • Conventional

Bicycle Market, By Sales Channel

  • Online
  • Offline

Bicycle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bicycle Market.

Available Customizations:

Global Bicycle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bicycle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Mountain Bikes, Road Bikes, Cargo Bikes, Others)
    • 5.2.2. By Technology (Electric, Conventional)
    • 5.2.3. By Sales Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Bicycle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Technology
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bicycle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Technology
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Bicycle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Technology
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Bicycle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Technology
        • 6.3.3.2.3. By Sales Channel

7. Europe Bicycle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Technology
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bicycle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Technology
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Bicycle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Technology
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Bicycle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Technology
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Bicycle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Technology
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Bicycle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Technology
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Bicycle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Technology
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bicycle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Technology
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Bicycle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Technology
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Bicycle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Technology
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Bicycle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Technology
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Bicycle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Technology
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Bicycle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Technology
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bicycle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Technology
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Bicycle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Technology
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Bicycle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Technology
        • 9.3.3.2.3. By Sales Channel

10. South America Bicycle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Technology
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bicycle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Technology
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Bicycle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Technology
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Bicycle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Technology
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bicycle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Accell Group N.V.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Derby Cycle Holding GmbH
  • 15.3. Dorel Industries Inc.
  • 15.4. Giant Manufacturing Co. Ltd.
  • 15.5. Merida Industry Co., Ltd.
  • 15.6. Pon Holdings B.V.
  • 15.7. Scott Sports SA
  • 15.8. Shimano Inc.
  • 15.9. Specialized Bicycle Components, Inc.
  • 15.10. Trek Bicycle Corporation

16. Strategic Recommendations

17. About Us & Disclaimer