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市場調查報告書
商品編碼
2030318

甜點市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、應用、地區和競爭格局分類），2021-2031年

Desserts Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球甜點市場預計將從 2025 年的 1,446.4 億美元成長到 2031 年的 2,026.3 億美元，複合年成長率為 5.78%。

這一成長主要得益於全球可支配收入的增加、城市人口的擴張以及飲食習慣的改變，以及甜食在獎勵和慶祝活動中經久不衰的文化意義。為了說明該行業的規模，CAOBISCO報告稱，到2024年，歐盟糖果甜點、餅乾和巧克力行業的年銷售額將達到595億歐元。

市場概覽
預測期 2027-2031
市場規模：2025年 1446.4億美元
市場規模：2031年 2026.3億美元
複合年成長率：2026-2031年 5.78%
成長最快的細分市場 咖啡店
最大的市場 北美洲

未來市場成長面臨的主要障礙之一是原物料價格的持續波動，尤其是可可和糖等關鍵原料的價格波動。這種不穩定性直接影響製造成本，進而影響產品定價和整個產業的利潤率。

市場促進因素

全球甜點市場主要由產品創新和多元化驅動，各公司不斷推出新產品以滿足消費者多樣化的偏好。這項策略包括創造獨特的口感、新的口味和特殊的形狀，以及滿足特定的飲食需求，例如低糖和植物來源替代品。精心策劃的產品推出能夠維持消費者的高度興趣和市場活力。一個典型的例子是2025年9月《Parade》雜誌的報導，該文章報道稱，瑪氏公司計劃在2025年底至2026年初期間，在其旗艦品牌旗下推出10款新的糖果產品。

另一個關鍵的成長要素是消費者生活方式和偏好的不斷轉變，其特徵是消費者明顯傾向於高階體驗、便利性和健康意識。消費者尋求既能融入健康飲食又方便攜帶的精緻甜點，這導致對永續採購、功能性成分和小包裝的需求增加。為了佐證這一轉變，《糖果甜點生產》雜誌2026年2月刊的報導報道稱，雀巢糖果甜點部門成功適應了這些需求，並在英國英國價格在2025年上漲了4.2%，影響了整體購買力。

市場挑戰

全球甜點市場成長面臨的主要障礙之一是可可和糖等關鍵原料價格的持續波動。這些價格波動導致製造成本上升，使得財務預測變得困難，並迫使企業經常調整零售價格。這反過來又會對市場覆蓋率和消費者需求產生負面影響。此外，利潤率的壓力可能會限制企業投資新產品研發和拓展更廣泛市場的能力。

國際糖業組織（ISO）的一份報告生動地展現了糖價波動的劇烈程度。報告顯示，ISO每日糖價從2026年4月1日的每磅15.54美分跌至4月21日的每磅13.77美分。如此快速的價格波動，無論漲跌，都會為那些依賴穩定成本結構進行高效營運和長期規劃的企業帶來巨大的不確定性。因此，預測和管理原料成本的波動已成為限制甜點產業永續發展的一大障礙。

市場趨勢

全球甜點產業的一大趨勢是消費者對手工高級產品的需求日益成長。消費者越來越傾向於選擇獨特的、手工製作的甜點，這些甜點以優質的原料、獨特的風味和精湛的工藝為特色。這種轉變表明，消費者願意為能夠帶來難忘體驗的奢侈品支付更高的價格。美國國家糖果甜點協會於2026年3月發布的《2026年糖果產業現況報告》也印證了這個趨勢。該報告指出，正是消費者對高階產品的濃厚興趣推動了美國糖果甜點銷售額在2025年創下550億糖果甜點的歷史新高。

電子商務和數位零售平台的快速成長是改變產業格局的另一個主要趨勢。消費者越來越習慣在線購買甜食，這既有利於最佳化數位化佈局的大型製造商，也有利於利用直銷模式的特色烘焙店。這種便利性和可近性的提升正在改變傳統的購買習慣，使手工生產商能夠參與大規模的競爭，同時也幫助知名品牌拓展分銷網路。費列羅集團就是一個典型的例子。憑藉多元化的銷售策略，費列羅集團在截至2025年8月31日的2024/2025會計年度實現了4.6%的合併銷售額，達到193億歐元。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球甜點市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 分類（冷凍甜點、烘焙點心、乳製品甜點、糖果甜點、其他）
    • 按應用領域（餐飲服務業、烘焙坊、咖啡館、家庭）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美甜點市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲甜點市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區甜點市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲沙漠市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲沙漠市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球甜點市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Unilever PLC
  • General Mills Inc.
  • Sara Lee Frozen Bakery
  • Nestle SA
  • The Kraft Heinz Company
  • Dunkin'Brands Group Inc.
  • Mondelez International Inc.
  • Danone SA
  • Campbell Soup Company
  • Aryzta AG

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28448

The Global Desserts Market is projected to grow from USD 144.64 Billion in 2025 to USD 202.63 Billion by 2031 at a 5.78% CAGR. This growth is largely fueled by rising worldwide disposable incomes, an expanding urban population with shifting dietary habits, and the lasting cultural importance of sweets for indulgence and festivities. Highlighting the sector's scale, CAOBISCO reported that the confectionery, biscuit, and chocolate industry in the European Union achieved a €59.5 billion annual turnover in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 144.64 Billion
Market Size 2031USD 202.63 Billion
CAGR 2026-20315.78%
Fastest Growing SegmentCafes
Largest MarketNorth America

A major obstacle threatening to hinder future market growth is the ongoing fluctuation in the prices of raw materials, especially vital ingredients like cocoa and sugar. This instability has a direct effect on manufacturing costs, which in turn affects the pricing of products and the overall profit margins within the sector.

Market Driver

The Global Desserts Market is heavily propelled by product innovation and diversification, with companies constantly launching fresh offerings to attract varied consumer tastes. This strategy includes the creation of distinct textures, new flavor profiles, and specialized formats, as well as accommodating specific dietary requirements like reduced-sugar and plant-based alternatives. Such calculated product releases maintain high consumer interest and market vibrancy, as demonstrated by a September 2025 Parade article noting that Mars Inc. announced 10 new candy innovations across its leading brands for late 2025 and early 2026.

Another vital growth driver is the continuous evolution of consumer lifestyles and preferences, marked by a clear movement toward premium experiences, convenience, and health-conscious decisions. Shoppers are looking for indulgent treats that fit into a healthier diet or are easy to eat on the move, increasing the need for sustainable sourcing, functional ingredients, and smaller portions. Illustrating this shift, a February 2026 Confectionery Production article reported that Nestle's confectionery division saw strong high single-digit positive upturns in 2025 by successfully adapting to these demands, even as the Food & Drink Federation noted a 4.2% rise in UK food prices throughout 2025 that impacted broader purchasing power.

Market Challenge

A major hurdle to the growth of the Global Desserts Market is the constant fluctuation in the costs of essential raw materials, most notably cocoa and sugar. These shifting commodity prices lead to higher manufacturing expenses, making financial forecasting difficult and frequently forcing companies to adjust their retail prices, which ultimately harms market reach and consumer demand. Additionally, the resulting squeeze on profit margins can limit a company's ability to invest in new product development and broader market expansion initiatives.

An illustration of this pricing instability was reported by the International Sugar Organization, noting that the ISA Daily Price for sugar dropped from 15.54 cents/lb on April 1, 2026, to 13.77 cents/lb by April 21. Rapid price movements of this nature, whether they increase or decrease, generate significant unpredictability for companies that rely on stable cost structures for efficient operations and long-term planning. Consequently, the challenge of predicting and managing these ingredient cost variations stands as a direct barrier to the continuous growth of the dessert industry.

Market Trends

A defining trend in the global desserts sector is the rising consumer appetite for artisanal and premium products. Shoppers are increasingly bypassing mass-manufactured items in favor of distinct, handcrafted treats that feature exceptional ingredients, unique flavor profiles, and genuine craftsmanship. This shift highlights a readiness to spend more on indulgent items that deliver a memorable and exclusive experience, a sentiment supported by the National Confectioners Association's March 2026 '2026 State of Treating report,' which noted that Americans drove a record $55 billion in confectionery sales in 2025 due to strong engagement with these premium categories.

The rapid growth of e-commerce and digital retail platforms is another major trend reshaping the industry landscape. Consumers are becoming increasingly comfortable buying sweets online, benefiting both large-scale manufacturers optimizing their digital presence and specialized bakeries utilizing direct-to-consumer delivery models. This enhanced convenience and accessibility are altering traditional shopping habits, allowing artisanal producers to compete on a larger scale while helping major brands expand their distribution, as seen with the Ferrero Group, which achieved a 4.6% increase in consolidated turnover to EUR 19.3 billion for the 2024/2025 financial year ending August 31, 2025, through successful multichannel approaches.

Key Market Players

  • Unilever PLC
  • General Mills Inc.
  • Sara Lee Frozen Bakery
  • Nestle S.A.
  • The Kraft Heinz Company
  • Dunkin' Brands Group Inc.
  • Mondelez International Inc.
  • Danone S.A.
  • Campbell Soup Company
  • Aryzta AG

Report Scope

In this report, the Global Desserts Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Desserts Market, By Type

  • Frozen Desserts
  • Baked Desserts
  • Dairy Desserts
  • Confectionery Desserts
  • Others

Desserts Market, By Application

  • Food Service
  • Bakeries
  • Cafes
  • Household

Desserts Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Desserts Market.

Available Customizations:

Global Desserts Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Desserts Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Frozen Desserts, Baked Desserts, Dairy Desserts, Confectionery Desserts, Others)
    • 5.2.2. By Application (Food Service, Bakeries, Cafes, Household)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Desserts Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Desserts Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Desserts Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Desserts Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application

7. Europe Desserts Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Desserts Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
    • 7.3.2. France Desserts Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Desserts Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Desserts Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Desserts Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application

8. Asia Pacific Desserts Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Desserts Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
    • 8.3.2. India Desserts Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Desserts Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Desserts Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Desserts Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application

9. Middle East & Africa Desserts Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Desserts Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Desserts Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Desserts Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application

10. South America Desserts Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Desserts Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Desserts Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Desserts Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Desserts Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Unilever PLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. General Mills Inc.
  • 15.3. Sara Lee Frozen Bakery
  • 15.4. Nestle S.A.
  • 15.5. The Kraft Heinz Company
  • 15.6. Dunkin' Brands Group Inc.
  • 15.7. Mondelez International Inc.
  • 15.8. Danone S.A.
  • 15.9. Campbell Soup Company
  • 15.10. Aryzta AG

16. Strategic Recommendations

17. About Us & Disclaimer