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市場調查報告書
商品編碼
2030117
針織內衣市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、材料、年齡層、地區和競爭格局分類,2021-2031年Knitted Underwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material, By Age Group (Children, Teenagers, Adults, Middle-aged, Seniors), By Region & Competition, 2021-2031F |
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全球針織內衣市場預計將從 2025 年的 259.2 億美元成長到 2031 年的 359.6 億美元,複合年成長率為 5.61%。
針織內衣是一種採用環狀紗線編織而成的貼身衣物,其特徵是透氣性好、彈性佳、穿著舒適。全球針織內衣產業的成長主要得益於消費者對貼身舒適內衣日益成長的需求。此外,人們對健康日益關注,偏好透氣布料,以及對永續產品的需求激增,也推動了市場的發展。紡織技術的進步,特別是無縫設計和功能性布料的開發,透過提供卓越的功能性和現代美感,進一步加速了針織內衣產業的擴張。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 259.2億美元 |
| 市場規模:2031年 | 359.6億美元 |
| 複合年成長率:2026-2031年 | 5.61% |
| 成長最快的細分市場 | 青少年(13-19歲) |
| 最大的市場 | 北美洲 |
儘管產業協會尚未發布2025年針織內衣市場的精確估值,但國際紡織製造商聯合會(ITMF)預測,2025年初服裝製造商的營運將保持穩定,全球紡織品訂單訂單將增至2.5個月。然而,由於原料成本,特別是棉花等天然纖維成本的持續波動,市場面臨嚴峻的挑戰。這種價格波動直接影響整體生產成本,進而對該產業企業的利潤率造成壓力。
全球針織內衣市場的主要驅動力是消費者對更佳貼合度和舒適度的日益成長的需求。消費者正在摒棄緊身款式,轉而優先選擇兼具完美人體工學貼合度和卓越舒適度的內衣。這種消費行為的轉變正在推動紡織品生產的創新,促使無縫針織技術和先進混紡工藝的研發,從而確保內衣的透氣性、柔軟性和柔軟度。 Cotton, Inc. 於 2025 年 10 月進行的全球生活方式監測™調查也印證了這一趨勢,調查顯示,67% 的全球消費者認為棉製品(針織內衣的基本布料)是最舒適的。這種強烈的偏好促使生產商專注於研發能夠滿足現代運動服和日常穿著需求的內衣結構和布料。
另一個關鍵的成長要素是消費者對環保永續內衣日益成長的偏好。消費者明顯傾向於選擇採用環保材料並透過符合道德規範的生產流程製造的產品,同時,重視認證產品和透明價值鏈的消費者對再生材料和有機纖維的需求也在不斷成長。例如,OEKO-TEX 2025年9月發布的報告指出,2024/25年度OEKO-TEX有機棉認證數量激增127%,凸顯了該產業如何適應永續發展的需求。更廣泛的市場趨勢也進一步支撐了這個動態趨勢。例如,蘭精集團在2025年3月發布的報告顯示,其2024年銷售額達26.6億歐元,較去年同期成長5.7%,主要得益於紡織品銷售的成長。
全球針織內衣市場面臨的主要障礙之一是原物料成本的持續波動。這種波動推高了製造成本,進而擠壓了整個產業的利潤空間,直接限制了市場成長。投入成本的不可預測性為企業帶來了巨大的不確定性,使其難以有效管理庫存和製定成品零售的策略價格。
例如,國際棉花諮詢委員會(ICAC)指出,棉花價格的關鍵指標-A類棉花指數在2024/2025年度平均為每磅79.6美分,較前一年大幅下降13.4%。儘管價格出現暫時性下跌,但無論漲跌,劇烈的價格波動都會迫使製造商在承擔額外成本或將其轉嫁給消費者之間做出選擇。因此,針織內衣的零售價格可能會上漲,降低消費者的購買力,抑制消費需求,最終阻礙市場整體擴張。此外,原物料價格的不穩定性可能會抑制對技術創新和產品研發的投資,從而減緩整個產業的創新步伐。
直接面對消費者 (DTC) 模式和數位商務的興起,正在為全球針織內衣市場帶來重大變革,從根本上重塑傳統零售結構。企業正利用線上通路直接與消費者建立聯繫,繞過批發商,提供更個人化的服務、更豐富的產品線和更流暢的購物體驗。這種方式有助於品牌加深客戶忠誠度,並收集關鍵數據,從而指南未來的行銷和產品開發策略。例如,維多利亞的秘密 (Victoria's Secret) 預計,到 2025 年,其 D2C 通路的銷售額將達到 20.42 億美元,佔總銷售額的 31.2%。這充分展現了數位銷售的巨大經濟潛力。這項轉變凸顯了產業向數位化優先環境的轉型,在這個環境中,精簡的電商營運和強大的線上影響力對於保持競爭優勢至關重要。
影響針織內衣產業的另一個主要趨勢是人們對體型多樣性和包容性尺寸的廣泛接受。消費者正積極摒棄傳統的、限制性的尺寸範圍,轉而尋求能夠適應更廣泛體型和尺寸的內衣。在強調真實表達和身體積極性的強大文化潮流的推動下,這一轉變促使品牌拓展產品線和行銷策略,以反映不同消費者的實際情況。透過提供多樣化的版型和豐富的尺寸選擇,倡導包容性的品牌成功吸引了更廣泛的客戶群。為了滿足這項需求,以致力於體型多樣性而聞名的American Eagle Outfitters旗下品牌Aerie,在2025會計年度第四季實現了23%的銷售額同比成長。這項業績凸顯了消費者對包容性品牌的強勁需求,而這一因素正在對市場佔有率、廣告宣傳和產品設計產生重大影響。
The Global Knitted Underwear Market is forecast to expand from USD 25.92 billion in 2025 to USD 35.96 billion by 2031, registering a compound annual growth rate (CAGR) of 5.61%. Knitted underwear consists of intimate apparel crafted through a looping yarn technique that yields a breathable, flexible, and comfortable material. This sector's worldwide growth is heavily fueled by rising consumer desires for superior fit and enhanced comfort in their undergarments. Additionally, the market benefits from a rising focus on health and wellness that favors breathable fabrics, coupled with a surging demand for eco-friendly and sustainable merchandise. Technological advancements in textiles, especially the development of seamless designs and performance-enhancing fabrics, further propel this expansion by delivering exceptional functionality and modern aesthetics.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 25.92 Billion |
| Market Size 2031 | USD 35.96 Billion |
| CAGR 2026-2031 | 5.61% |
| Fastest Growing Segment | Teenagers (13-19 years) |
| Largest Market | North America |
Although exact 2025 market valuations for knitted underwear from industry associations remain unpublished, the International Textile Manufacturers Federation (ITMF) indicated that apparel manufacturers experienced steady operations in early 2025, with global textile order backlogs increasing to 2.5 months. However, the market faces a significant hurdle due to ongoing fluctuations in raw material costs, especially regarding natural fibers like cotton. This price instability directly affects overall production expenses, thereby squeezing profit margins for businesses operating within this industry.
Market Driver
A major catalyst for the Global Knitted Underwear Market is the surging consumer desire for enhanced fit and optimal comfort. Shoppers are shifting away from constricting styles, instead prioritizing intimate wear that delivers a flawless ergonomic fit alongside exceptional comfort. This behavioral shift is prompting innovations in textile production, resulting in the creation of seamless knitting methods and sophisticated fabric mixtures that guarantee breathability, flexibility, and softness. Reflecting this trend, the October 2025 Global Lifestyle Monitor(TM) Survey by Cotton Incorporated revealed that 67 percent of global consumers consider cotton clothing-a foundational material for knitted undergarments-to be the most comfortable. Such strong preferences encourage producers to concentrate on construction methods and materials that satisfy these modern demands for both active and everyday wear.
Another crucial growth driver is the escalating shopper preference for eco-conscious and sustainable intimate apparel. There is a clear transition toward items crafted from environmentally sound materials via ethical manufacturing practices, driving up the need for recycled materials and organic fibers among consumers who value certified goods and transparent supply chains. Illustrating this shift, OEKO-TEX's September 2025 report noted a 127 percent surge in Oeko-tex Organic Cotton certifications during the 2024/25 season, emphasizing how the sector is adapting to sustainability demands. This dynamic landscape is further evidenced by broader market performance; for example, the Lenzing Group reported in March 2025 that its 2024 revenue increased by 5.7 percent year-over-year to reach EUR 2.66 billion, largely driven by a boost in fiber sales.
Market Challenge
A major obstacle facing the global knitted underwear market is the continuous fluctuation in raw material costs. This volatility directly restricts market growth by driving up manufacturing expenses, which in turn squeezes profit margins throughout the sector. The unpredictability of these input costs generates substantial uncertainty for companies, making it difficult to manage inventory effectively and establish strategic retail prices for their finalized products.
As an illustration, the International Cotton Advisory Committee (ICAC) noted that the Cotlook A Index-a major gauge for cotton pricing-averaged 79.6 cents per pound during the 2024/2025 season, marking a significant 13.4% drop from the prior season. Despite this temporary decrease, abrupt price movements in any direction force manufacturers to either swallow the added costs or transfer them to buyers. Consequently, the retail prices of knitted undergarments may rise, which could lower affordability, dampen consumer demand, and ultimately hinder broader market expansion. Additionally, the unreliability of raw material pricing can discourage financial commitments to technological upgrades and product development, thereby slowing down industry-wide innovation.
Market Trends
The rising prominence of direct-to-consumer models and digital commerce marks a pivotal transformation in the global knitted underwear market, deeply reshaping conventional retail structures. Companies are progressively utilizing online channels to connect with shoppers directly, providing greater personalization, wider product varieties, and frictionless purchasing journeys while bypassing wholesale middlemen. This approach empowers brands to build deeper customer loyalty and collect essential data that guides future marketing and product creation strategies. For example, Victoria's Secret revealed that in fiscal year 2025, its direct-to-consumer channels generated $2,042 million, representing 31.2% of its overall revenue and proving the immense financial potential of digital sales. This shift underscores the industry's transition into a digital-first landscape, making streamlined e-commerce operations and a robust online presence essential for maintaining a competitive edge.
A further major trend influencing the knitted underwear sector is the broad embrace of body diversity and inclusive sizing. Shoppers are increasingly seeking intimate wear that accommodates a vast spectrum of body types and sizes, actively rejecting traditional and restrictive size ranges. Propelled by a strong cultural push for authentic representation and body positivity, this evolution is urging labels to broaden their product lines and marketing tactics to mirror varied consumer realities. Brands that champion this inclusivity by providing diverse fits and expanded size options are successfully capturing a wider audience. Highlighting this demand, American Eagle Outfitters' Aerie brand-well-known for its dedication to body diversity-recorded a 23% increase in comparable sales during the fourth quarter of fiscal year 2025. Such achievements emphasize the strong consumer appetite for inclusive brands, a factor that is profoundly shaping market share, advertising campaigns, and product design.
Report Scope
In this report, the Global Knitted Underwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Knitted Underwear Market .
Global Knitted Underwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: