男性健康補充品市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、配方、通路、地區和競爭格局分類，2021-2031年

全球男性健康補充品市場預計將從 2025 年的 641.2 億美元成長到 2031 年的 1,060.6 億美元，複合年成長率為 8.75%。

這些營養補充劑經過精心設計，旨在滿足男性特定的生理需求，提供改善前列腺健康、平衡荷爾蒙、支持心血管健康和增強肌肉骨骼等益處。該領域的成長主要得益於男性對預防性醫療保健意識的提高、全球人口老化以及人們日益認知到微量營養素缺乏對整體健康的影響。這種參與度的提高在運動營養等領域尤其明顯。根據責任營養委員會 (CRN) 的數據，美國男性補充品消費者的接受度預計將從 2019 年的 36% 上升到 2024 年的 45%，這凸顯了越來越多的男性積極主動地掌控自身健康。

阻礙市場發展的主要障礙包括未經證實的產品功效檢驗氾濫以及來自無監管企業的低品質產品湧入。這些挑戰削弱了消費者信心，使購買過程複雜化，最終阻礙了市場滲透和整個產業的成長。

市場促進因素

男性保健品市場的主要驅動力是全球男性人口老化的持續趨勢。隨著老齡化，男性往往會面臨自然的生理變化，更容易受到與老齡化相關的健康挑戰，例如骨骼密度下降、前列腺併發症和心臟疾病。因此，這群人積極尋求預防性健康措施，以保持活力並應對持續存在的健康問題，從而推動了對滿足特定健康需求的保健品的需求。世界衛生組織（世衛組織）在2025年10月發布的報告也印證了這個不斷擴大的客戶群體，報告預測，全球60歲及以上人口的比例將從2015年的12%幾乎加倍，達到2050年的22%。

同時，人們對預防醫學和整體健康的日益關注正在顯著影響男性保健品產業的購買習慣。男性越來越傾向於採取積極主動的健康策略，例如選擇每日營養補充劑來維持健康和預防疾病，而不是完全依賴被動的醫療手段。這種轉變源於人們對營養補充劑能夠提升整體活力並改善男性特定健康問題的深刻認知。根據全球健康研究所2025年3月的數據，95%的男性將心理健康放在首位，這表明他們對整體健康越來越感興趣。報告也指出，男性自我護理市場的整體規模將超過900億美元。

市場挑戰

全球男性保健品市場擴張面臨的主要障礙包括：大量不合格產品由不受監管的企業生產，以及未經證實的健康檢驗氾濫。這些問題直接損害了消費者的信任，並在購買過程中造成混亂，使消費者難以區分有科學依據的合法保健品和不符合正規生產標準的劣質產品。由此產生的疑慮不僅阻礙了潛在新買家嘗試這些產品，也削弱了現有消費者的品牌忠誠度。

這種信任度的下降在整個保健品產業都顯而易見。根據責任營養委員會 (CRN) 於 2025 年 2 月發布的《2024 年消費者調查》，67% 的保健品消費者表示，他們更傾向於購買含有品牌成分的產品。這項發現凸顯了消費者對無品牌或成分不明產品的安全性和有效性的普遍擔憂。最終，這些對配方可靠性的擔憂正在阻礙消費者接受新產品，並對男性健康保健品市場的整體財務前景產生負面影響。

市場趨勢

塑造全球男性健康補充劑行業最顯著的趨勢之一是消費者對個人化、高針對性配方的需求日益成長。這標誌著產品市場正從標準化產品轉向根據特定生理需求和健康目標量身定做的個人化方案。在診斷工具的進步和消費者對更佳健康效果的強烈需求的推動下，各公司被迫開發專門針對荷爾蒙失衡等問題的方案。彭博法律新聞於2025年9月報道，Hims & Hers Health Inc.推出了一項針對男性低睪固酮水平的新解決方案，這正反映了這一轉變。該方案為期三個月，每月費用約199美元，展現了該產業向個人化健康管理的轉型。

同時，消費者對天然來源、潔淨標示的產品日益成長的偏好，正顯著推動男性保健品產業的創新。如今，消費者比以往任何時候都更加仔細地審查成分表，要求原料來源完全透明，並強烈要求不含合成添加劑。這種對純淨產品的追求反映了消費者對可靠、加工最少的產品的廣泛需求，他們顯然也願意為這類產品支付更高的價格。正如《優質保健品成分》2025年9月刊所指出的，73%的消費者表示，他們願意為含有熟悉且值得信賴的成分的保健品支付更高的價格，這凸顯了該行業在提高配方純度和增強消費者信任方面取得的進展。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：男性保健品全球市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 分類（運動補劑、生殖健康補劑、骨骼和關節健康補劑、心血管健康補劑、益生菌補劑、抗衰老補劑、生髮補劑、體重管理補劑、免疫健康補劑、其他）
  • 劑型（錠劑、膠囊、液體、粉末、軟糖、其他）
  • 銷售管道（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美男性保健品市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲男性保健品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區男性保健品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲男性保健品市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲男性保健品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球男性健康補充品市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Men's Health Supplements Market is anticipated to expand from USD 64.12 billion in 2025 to USD 106.06 billion by 2031, reflecting a compound annual growth rate of 8.75%. These dietary products are carefully designed to meet unique male physiological needs, offering benefits such as enhanced prostate health, hormonal equilibrium, cardiovascular support, and improved musculoskeletal strength. Growth in this sector is primarily fueled by a growing male awareness of preventive healthcare, a universally aging population, and a deeper recognition of how micronutrient shortages affect overall wellness. This increased involvement is especially noticeable in areas like sports nutrition; data from the Council for Responsible Nutrition indicates that utilization among U.S. supplement consumers climbed from 36% in 2019 to 45% in 2024, highlighting a surge in men actively managing their health.

A major hurdle slowing the market's progress is the widespread circulation of unverified product claims and the influx of inferior formulas produced by unregulated entities. These challenges diminish consumer confidence and make the buying process more confusing, which could ultimately obstruct wider market adoption and overall industry expansion.

Market Driver

A primary catalyst for the men's health supplements market is the ongoing demographic transition toward an increasingly aging global male population. As men grow older, they frequently face natural physiological shifts and become more vulnerable to age-specific health challenges, such as reduced bone mass, prostate complications, and heart-related issues. Consequently, this demographic is actively pursuing preventive health measures to preserve their energy and address developing ailments, boosting the need for targeted dietary supplements. Highlighting this expanding customer base, the World Health Organization reported in October 2025 that the global share of individuals aged 60 and older is expected to roughly double, surging from 12% in 2015 to 22% by 2050.

At the same time, a growing emphasis on preventive care and comprehensive well-being is strongly shaping buying habits in the men's supplement industry. Men are increasingly shifting toward forward-looking health strategies, choosing daily nutritional supplements to foster sustained wellness and prevent illnesses rather than relying entirely on reactive medical treatments. This transition is supported by a better understanding of how dietary additions can improve overall vitality and target specific male health issues. Data from the Global Wellness Institute in March 2025 revealed that 95% of men placed a high priority on mental health, illustrating a wider dedication to holistic wellness, while also noting that the overarching men's self-care market had reached a valuation exceeding $90 billion.

Market Challenge

A major obstacle hindering the expansion of the Global Men's Health Supplements Market is the rampant dissemination of unverified health claims alongside a surge of inferior products created by unregulated players. These problems directly undermine consumer confidence and create confusion during the buying process, making it difficult for buyers to distinguish between legitimate, scientifically backed supplements and those lacking adequate production standards. The ensuing doubt can discourage potential new buyers from trying these products while also weakening the brand loyalty of current consumers.

This decline in trust is clearly visible throughout the wider dietary supplement industry. Based on the Council for Responsible Nutrition's 2024 Consumer Survey published in February 2025, 67% of supplement consumers reported feeling more secure when purchasing items that utilize branded ingredients. This finding points to a broad apprehension concerning the safety and efficacy of unbranded or opaque product lines. Ultimately, these worries about formula integrity limit wider consumer adoption, thereby negatively affecting the overall financial prospects of the men's health supplement market.

Market Trends

A prominent trend shaping the global men's health supplements sector is the rising consumer appetite for personalized and highly targeted formulas, shifting away from one-size-fits-all products in favor of options customized for specific physiological requirements and wellness objectives. This movement is driven by improvements in diagnostic tools and a strong consumer push for better health results, prompting businesses to create specialized programs for issues like hormonal imbalances. Highlighting this shift, Bloomberg Law News reported in September 2025 that Hims & Hers Health Inc. introduced new solutions for males experiencing low testosterone, featuring a three-month program costing roughly $199 monthly, which illustrates the industry's pivot toward personalized health management.

At the same time, an escalating consumer preference for natural, clean-label components is heavily guiding product innovation in the men's supplement space. Buyers are examining ingredient lists more closely than ever, demanding full transparency about where materials are sourced and insisting on the exclusion of synthetic additives. This drive for cleaner products mirrors a wider desire for dependable, minimally processed items, and shoppers are demonstrating a clear readiness to spend more on them. As noted by Premium Supplement Ingredients in September 2025, 73% of buyers indicated they would pay a premium for supplements containing familiar and reliable ingredients, emphasizing the industry's progression toward improved formula purity and enhanced buyer trust.

Key Market Players

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

Report Scope

In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Health Supplements Market, By Type

• Sports Supplements
• Reproductive Health Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Weight Management Supplements
• Immune Health Supplements
• Others

Men's Health Supplements Market, By Formulation

• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others

Men's Health Supplements Market, By Distribution Channel

• Online
• Offline

Men's Health Supplements Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.

Available Customizations:

Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Health Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Others)
  • 5.2.2. By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Men's Health Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Formulation
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Health Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Formulation
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Men's Health Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Formulation
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Men's Health Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Formulation
      • 6.3.3.2.3. By Distribution Channel

7. Europe Men's Health Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Formulation
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Health Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Formulation
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Men's Health Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Formulation
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Men's Health Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Formulation
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Men's Health Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Formulation
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Men's Health Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Formulation
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Men's Health Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Formulation
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Men's Health Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Formulation
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Men's Health Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Formulation
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Men's Health Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Formulation
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Men's Health Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Formulation
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Men's Health Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Formulation
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Men's Health Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Formulation
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Men's Health Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Formulation
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Men's Health Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Formulation
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Men's Health Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Formulation
      • 9.3.3.2.3. By Distribution Channel

10. South America Men's Health Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Formulation
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Health Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Formulation
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Men's Health Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Formulation
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Men's Health Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Formulation
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Men's Health Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Nature's Laboratory Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nordic Naturals
• 15.3. NOW Foods
• 15.4. Irwin Naturals inc.
• 15.5. Guardian Healthcare Services Pvt. Ltd
• 15.6. The Vitamin Shopee
• 15.7. Amway Corporation
• 15.8. Life Extension
• 15.9. New Chapter, Inc.
• 15.10. Metagenics LLC

16. Strategic Recommendations

17. About Us & Disclaimer