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市場調查報告書
商品編碼
1971510

襯衫市場－全球產業規模、佔有率、趨勢、機會和預測：按材料、分銷管道、地區和競爭格局分類，2021-2031年

Shirt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Material (Cotton, Silk, Linen), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球襯衫市場預計將從 2025 年的 820.8 億美元成長到 2031 年的 1,058.5 億美元，複合年成長率為 4.33%。

該行業涵蓋上身服裝的設計和零售，產品範圍從正式的梭織商務襯衫到休閒針織T卹。推動此產業成長的關鍵因素包括新興經濟體可支配收入增加所帶來的消費支出成長，以及快速的都市化對兼顧職業和社交場合的多功能服飾的需求。此外，全球企業員工數量的穩定成長也確保了對傳統商務服裝和休閒正裝的穩定需求，從而維持了不受瞬息萬變的時尚潮流影響的永續生產週期。

市場概覽
預測期 2027-2031
市場規模：2025年 820.8億美元
市場規模：2031年 1058.5億美元
複合年成長率：2026-2031年 4.33%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管存在這些有利條件，該行業仍面臨一個重大挑戰：原物料價格波動。這擾亂了定價結構，降低了製造商的利潤率。主要生產基地的供應鏈延誤往往會加劇這種財務不穩定，導致延遲和管理成本增加。例如，根據中國紡織品進出口商會統計，2024年前九個月，中國T恤衫和衛衣的出口額達到852.9億美元，這顯示儘管整體經濟面臨壓力，休閒服飾業仍有大量資金流入。

市場促進因素

電子商務和行動零售的快速發展正從根本上改變全球襯衫市場，打破地理壁壘，提升消費者的購買便利性。如今，數位平台提供人工智慧尺寸選擇工具和便利的退貨政策等先進功能，推動了正裝襯衫和休閒襯衫的頻繁購買，同時也使品牌能夠直接與消費者互動，並加快存貨周轉。 Inditex於2025年3月發布的《2024年全年財務業績報告》清晰地展現了這一強大的數位轉型，報告顯示，2024年線上銷售額成長12%，達到102億歐元。

同時，消費者對符合道德規範和永續的服裝需求日益成長，促使製造商重新評估其供應鏈，更加重視環保材料和透明的勞動實踐。隨著消費者優先選擇有機棉和再生纖維製成的產品，各大品牌紛紛採用循環經濟原則以維持競爭優勢。這種產業範圍內的轉變也體現在各公司的永續性中。例如，H&M集團於2025年3月發布的《2024年度永續發展報告》指出，其89%的材料為回收材料或永續來源材料。此外，越南紡織服裝協會報告稱，2024年越南生產的服飾中有50%採用回收材料或永續來源材料。該集團於2025年3月發布的《2024年度永續發展報告》也指出，其89%的材料為回收材料或永續來源材料。此外，越南紡織服裝協會在2025年報告稱，該行業2024年的出口銷售額達到440億美元，這表明支撐這一全球貿易的巨大製造業規模。

市場挑戰

原料成本波動對全球襯衫市場的穩定與成長構成重大障礙。棉花和合成纖維等關鍵原料價格的波動會擾亂依賴穩定價格以維持健康利潤率的製造商的規劃環境。如果原物料成本意外上漲，鑑於大眾服飾市場對價格的敏感性，生產商為了保持競爭力，不得不自行承擔由此帶來的財務衝擊，幾乎沒有空間將這些成本上漲轉嫁給消費者。因此，盈利的下降限制了可用於業務擴張和必要再投資的資金。

根據國際紡織製造商聯合會（IFTM）2024年的一項全球調查，36%的受訪者表示原物料價格上漲是企業面臨的主要挑戰，顯示與年初相比，企業對原物料價格穩定性的擔憂顯著加劇。這種不確定性迫使企業採取保守的庫存策略，通常會導致生產週期延遲或產量下降，以降低財務風險。此類防禦措施會造成效率低下，限制進入零售分銷網路的商品數量，最終減緩整體市場擴張。

市場趨勢

隨著傳統正式服裝規範的逐漸微，混合型工作服和休閒商務服裝的興起正在深刻地改變全球服裝市場格局。消費者越來越青睞兼具專業氣質與舒適度的「權力休閒」風格，他們更傾向於選擇百搭單品，例如高檔針織Polo衫和寬鬆的紐帶襯衫，而非拘謹的商務正裝。這種對高品質、多功能衣櫃必備單品的持續需求，在知名品牌的財務表現中得到了清晰的體現。例如，拉夫·勞倫在2025年5月發布的「2025年第四季及全年財務表現」報告中指出，其年銷售額達到70.8億美元，年增7%。

同時，按需生產和訂單生產模式的擴張勢頭強勁。製造商正積極升級基礎設施，採用先進機械設備實現無縫、複雜的生產流程，降低庫存風險，滿足消費者對針織布料舒適性的偏好。與傳統的裁剪縫紉方法相比，這縮短了前置作業時間，減少了布料廢棄物。近期全球投資趨勢也印證了這項向敏捷生產技術的策略轉變。根據國際紡織製造商協會（ITM）2025年6月發布的《國際紡織機械出貨量統計》（ITMSS）47/2024報告，2024年全球電子橫機出貨量成長16%，達到13.5萬台。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球襯衫市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依材質（棉、絲、麻）
    • 分銷通路（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美襯衫市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲襯衫市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太襯衫市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲襯衫市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲襯衫市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球襯衫市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Brooks Brothers Group, Inc.
  • PVH Corp.
  • Hugo Boss AG
  • Ralph Lauren Corporation
  • Giorgio Armani SpA
  • Burberry Group plc
  • H & M Hennes & Mauritz AB
  • Levi Strauss & Co.
  • Raymond Group
  • Bestseller Handels BV

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21101

The Global Shirt Market is projected to expand from USD 82.08 Billion in 2025 to USD 105.85 Billion by 2031, reflecting a CAGR of 4.33%. This sector covers the design and retail of upper-body apparel, ranging from formal woven business shirts to casual knitted T-shirts. Key factors driving this growth include rising disposable incomes in emerging economies, which enable higher consumer spending, and rapid urbanization that demands versatile clothing suitable for both professional and social settings. Additionally, the steady growth of the global corporate workforce ensures consistent demand for traditional business attire and smart casual options, maintaining a manufacturing cycle that persists independently of temporary fashion trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 82.08 Billion
Market Size 2031USD 105.85 Billion
CAGR 2026-20314.33%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these positive drivers, the industry faces significant challenges due to volatile raw material costs, which disrupt pricing structures and reduce manufacturer profit margins. This financial instability is frequently worsened by supply chain delays in major production centers, leading to shipment lags and increased overheads. Illustrating the scale of trade in this sector, the China Chamber of Commerce for Import and Export of Textiles reported that China's export value for T-shirts and sweatshirts reached 85.29 billion US dollars in the first three quarters of 2024, highlighting the massive capital flow in the casual apparel segment despite broader economic pressures.

Market Driver

The rapid growth of e-commerce and mobile retail is fundamentally transforming the Global Shirt Market by removing geographical barriers and improving consumer access. Digital platforms now provide advanced features like AI-based sizing tools and seamless return policies, which encourage frequent purchases of both formal and casual shirts while allowing brands to engage directly with customers and speed up inventory turnover. This strong digital shift is exemplified by Inditex, which reported in its 'Full Year 2024 Results' from March 2025 that online sales rose by 12 percent, reaching €10.2 billion in 2024.

Concurrently, increasing consumer demand for ethical and sustainable apparel is driving manufacturers to overhaul supply chains in favor of eco-friendly materials and transparent labor practices. As shoppers prioritize items made from organic cotton or recycled fibers, major labels are adopting circular economy principles to remain competitive. This industry-wide shift is evident in corporate sustainability achievements; for instance, H&M Group's 'Annual and Sustainability Report 2024', released in March 2025, noted that 89 percent of their materials were recycled or sustainably sourced. Furthermore, the Vietnam Textile and Apparel Association reported in 2025 that the sector's export turnover reached $44 billion for the year 2024, illustrating the substantial manufacturing volume supporting this global trade.

Market Challenge

Fluctuating raw material costs present a significant obstacle to the stability and growth of the Global Shirt Market. The volatility in prices for essential inputs, such as cotton and synthetic fibers, creates a risky planning environment for manufacturers who depend on consistent pricing to sustain viable profit margins. When input costs rise unexpectedly, producers often absorb the financial impact to remain competitive, as the price-sensitive nature of the mass apparel market limits their ability to pass these increases on to consumers. Consequently, this reduction in profitability restricts the capital available for operational scaling and essential reinvestment.

According to the International Textile Manufacturers Federation, 36% of global survey participants in 2024 identified high raw material prices as a major business concern, indicating a significant rise in anxiety regarding input stability compared to earlier in the year. This uncertainty compels companies to adopt conservative inventory strategies, often delaying production cycles or reducing output volumes to limit financial exposure. Such defensive measures ultimately slow overall market expansion by creating inefficiencies and restricting the volume of goods entering the retail chain.

Market Trends

The rise of hybrid workwear and smart casual designs is significantly reshaping global product assortments as traditional formal dress codes continue to decline. Consumers are increasingly favoring a "power casual" aesthetic that combines professional polish with comfort, preferring versatile items like premium knit polos and unstructured button-downs over rigid business attire. This sustained demand for elevated, multi-functional wardrobe staples is evident in the financial performance of leading heritage brands; for instance, Ralph Lauren Corporation reported in its 'Fourth Quarter and Full Year Fiscal 2025 Results' from May 2025 that annual revenue reached 7.08 billion dollars, representing a 7 percent increase compared to the prior year.

Simultaneously, the growth of on-demand and made-to-order manufacturing is gaining traction as producers seek to mitigate inventory risks and cater to preferences for knitted comfort. Manufacturers are aggressively upgrading infrastructure with advanced machinery capable of seamless and complex production, which facilitates shorter lead times and reduces fabric waste compared to traditional cut-and-sew methods. This strategic shift toward agile production technologies is quantified by recent global investment patterns; according to the International Textile Manufacturers Federation's 'International Textile Machinery Shipment Statistics (ITMSS) 47/2024' from June 2025, global shipments of electronic flat knitting machines increased by 16 percent to reach 135,000 units in 2024.

Key Market Players

  • Brooks Brothers Group, Inc.
  • PVH Corp.
  • Hugo Boss AG
  • Ralph Lauren Corporation
  • Giorgio Armani S.p.A.
  • Burberry Group plc
  • H & M Hennes & Mauritz AB
  • Levi Strauss & Co.
  • Raymond Group
  • Bestseller Handels B.V.

Report Scope

In this report, the Global Shirt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shirt Market, By Material

  • Cotton
  • Silk
  • Linen

Shirt Market, By Distribution Channel

  • Offline
  • Online

Shirt Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Shirt Market.

Available Customizations:

Global Shirt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Shirt Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material (Cotton, Silk, Linen)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Shirt Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Shirt Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Shirt Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Shirt Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material
        • 6.3.3.2.2. By Distribution Channel

7. Europe Shirt Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Shirt Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Shirt Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Shirt Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Shirt Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Shirt Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Shirt Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Shirt Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Shirt Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Shirt Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Shirt Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Shirt Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Shirt Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Shirt Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Shirt Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Shirt Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material
        • 9.3.3.2.2. By Distribution Channel

10. South America Shirt Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Shirt Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Shirt Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Shirt Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Shirt Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Brooks Brothers Group, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. PVH Corp.
  • 15.3. Hugo Boss AG
  • 15.4. Ralph Lauren Corporation
  • 15.5. Giorgio Armani S.p.A.
  • 15.6. Burberry Group plc
  • 15.7. H & M Hennes & Mauritz AB
  • 15.8. Levi Strauss & Co.
  • 15.9. Raymond Group
  • 15.10. Bestseller Handels B.V.

16. Strategic Recommendations

17. About Us & Disclaimer