![]() |
市場調查報告書
商品編碼
1971482
Murumuru奶油市場-全球產業規模、佔有率、趨勢、機會、預測:天然成分、通路、區域及競爭格局,2021-2031年Murumuru Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature (Conventional, Organic), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F |
||||||
全球穆魯穆魯奶油市場預計將從 2025 年的 9.7185 億美元成長到 2031 年的 16.4611 億美元,複合年成長率為 9.18%。
該行業的核心是亞馬遜特有的穆魯穆魯棕櫚(Astrocaryum murumuru)種子中提取的潤膚油脂的貿易,因其富含月桂酸和肉荳蔻酸而備受推崇。推動該產業成長的主要因素是消費者對個人保健產品中植物來源成分的需求不斷成長,以及這種油脂在控制毛躁和滋潤頭髮方面的卓越功效。全球向永續消費的轉變進一步促進了這些因素的發展。例如,根據倫理生物貿易聯盟(UEB)發布的《2024年報告》,86%的全球消費者認為“企業有道德義務對生物多樣性產生積極影響”,這種認知正在鼓勵製造商採用穆魯穆魯等符合倫理的原料。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 9.7185億美元 |
| 市場規模:2031年 | 1,646,110,000 美元 |
| 複合年成長率:2026-2031年 | 9.18% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
然而,市場擴張仍面臨許多重大障礙。其中包括供應鏈不穩定,而這主要是由於嚴重依賴偏遠雨林地區的季節性野生採摘所致。從這些偏遠地區運輸原料所需的複雜物流往往導致供應波動和不穩定。這種不確定性使得大規模跨國化妝品公司難以維持大規模生產所需的穩定庫存,從而限制了原料的擴充性和主流市場滲透。
全球穆魯穆魯奶油市場的主要驅動力是對符合道德規範且永續採購的亞馬遜原料日益成長的需求。隨著化妝品製造商面臨越來越大的環境責任壓力,穆魯穆魯奶油正成為生物多樣性保護的戰略工具。其野生採集模式既為當地農業社區提供了經濟可行性,也支持了現有雨林的保護。這種再生型商業模式正被主要產業參與者採用,以實現生態學目標。例如,Natura & Company 在其 2023 年綜合年度報告(2024 年 4 月發布)中重點介紹了其供應鏈實踐如何為保護 220 萬公頃亞馬遜雨林做出貢獻。這種將採購和保護相結合的承諾正在吸引具有環保意識的消費者,並推動那些擁有嚴格 ESG 目標的品牌進行大宗採購。
隨著消費者對潔淨標示和植物來源化妝品的偏好日益成長,市場接受度正在加速提升,尤其是在越來越多的品牌尋求合成矽油的天然替代品之際。穆魯穆魯果油卓越的潤膚性能使其能夠媲美矽油的觸感,使其成為高效清潔護髮和護膚產品中不可或缺的成分。這種向透明化方向的轉變得到了數據的支持,英國土壤協會發布的《2024年有機美容與健康市場報告》(2024年2月)顯示,英國獲得認證的清潔美容產品銷量成長了11%。對天然成分的需求正在重塑整個產業,歐洲化妝品協會發布的《2023年市場表現報告》(2024年6月)也印證了這一點,該報告指出歐洲化妝品市場價值高達960億歐元。這凸顯了穆魯穆魯果油等功能性植物成分在主流市場的巨大潛力。
阻礙全球穆魯穆魯奶油市場成長的主要障礙是供應鏈不穩定,這源於物流困難以及對季節性野生採摘的高度依賴。由於穆魯穆魯主要產自亞馬遜雨林的偏遠地區,其生產依賴波動不定的自然週期和當地社區的勞動力,而非工業化農業。這種不穩定的採購模式導致供應量大幅波動,使得生產商難以維持大規模生產所需的穩定庫存水準。
這種不穩定性因產區基礎設施的結構性不足而進一步加劇,這為原料向加工中心的運輸帶來了難題。根據巴西國家工業聯合會(CNI)2024年的數據,巴西在基礎設施競爭力方面在18個國家中排名第15位,這一弱點嚴重阻礙了內陸地區貨物的運輸效率。這種物流瓶頸導致採購成本增加和延誤,使得大規模跨國公司無法全面投入穆魯穆魯奶油的生產,限制了其商業性覆蓋範圍和擴充性。
無水固態美容產品的興起正在加速穆魯穆魯油的普及。其高熔點使其能夠用於無塑膠配方。與需要合成穩定劑的液態油脂不同,穆魯穆魯油有助於打造持久耐用的「裸裝」潤唇膏和潤膚皂,這些產品在室溫下保持穩定,並能提供深層滋養。這種向濃縮形態的轉變使品牌能夠顯著減輕運輸重量並消除一次性包裝。 Lush Fresh Handmade Cosmetics 在其 2024 年 6 月經審核財務報表(2025 年 4 月發布)中證實了這種模式的可行性,報告顯示裸裝產品佔總銷售額的 54%,這表明使用穆魯穆魯油等結構性油脂的固態產品具有商業性潛力。
同時,添加了穆魯穆魯果油的混合型彩妝市場正在擴張,以滿足消費者對兼具護膚功效的彩妝產品的需求。配方師正利用這種果油的成膜特性,開發保濕粉底和唇部產品。透過在輸送色素的同時修復皮膚屏障,他們有效地將美妝與護膚融為一體。這種「護膚化」趨勢利用了該成分防止水分蒸發的特性,同時避免了凡士林的厚重感。化妝品產業雜誌《化妝品商業》(Cosmetics Business)2025年2月刊的報導關於美國高階化妝品市場的文章也印證了這種對功能性的需求。報導指出,受兼具護膚功效的混合配方產品廣受歡迎的推動,2024年唇部產品的銷售額成長了19%。
The Global Murumuru Butter Market is projected to expand from USD 971.85 Million in 2025 to USD 1646.11 Million by 2031, registering a CAGR of 9.18%. This sector centers on the trade of the emollient fat derived from the seeds of the Astrocaryum murumuru palm, an Amazonian tree prized for its high lauric and myristic acid content. Growth is primarily driven by increasing consumer demand for botanical ingredients in personal care items and the butter's functional superiority in managing frizz and hydrating hair. These drivers are bolstered by a worldwide shift toward sustainable consumption; for instance, the Union for Ethical BioTrade reported in 2024 that 86% of global consumers believe companies have a moral duty to ensure positive biodiversity impacts, a sentiment that encourages manufacturers to adopt ethical raw materials like murumuru.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 971.85 Million |
| Market Size 2031 | USD 1646.11 Million |
| CAGR 2026-2031 | 9.18% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, market expansion faces a significant hurdle due to supply chain instability caused by a strong dependence on seasonal wild harvesting in isolated rainforest areas. The complex logistics required to move raw materials from these remote locations often result in fluctuating volumes and inconsistent availability. This unpredictability creates difficulties for large multinational beauty corporations in maintaining the steady inventory needed for mass production, thereby restricting the ingredient's scalability and penetration into mainstream markets.
Market Driver
A key force propelling the Global Murumuru Butter Market is the rising demand for Amazonian ingredients that are ethically harvested and sustainably sourced. With beauty manufacturers under increasing pressure to demonstrate environmental responsibility, Murumuru butter has become a strategic tool for biodiversity conservation. Its wild-harvesting model supports the preservation of standing rainforests while offering economic viability to local agro-extractivist communities. This dedication to regenerative commerce is adopted by major industry players to meet ecological goals; for example, Natura &Co's 'Integrated Annual Report 2023' (April 2024) highlighted that their supply chain practices contributed to conserving 2.2 million hectares of Amazon forest, a link between sourcing and protection that attracts conscious consumers and drives bulk purchasing by brands with strict ESG targets.
Market adoption is further accelerated by a growing preference for clean label and plant-based cosmetics, particularly as brands search for natural substitutes for synthetic silicones. The excellent emollient properties of Murumuru butter allow it to replicate the sensory feel of silicones, making it essential for high-performance, clean hair and skin care formulations. This shift toward transparency is backed by data; the Soil Association Certification's 'Organic Beauty and Wellbeing Market Report 2024' (February 2024) noted an 11% rise in UK sales for clean beauty products with clear credentials. This demand for natural inputs is reshaping the wider industry, evidenced by Cosmetics Europe's 'Market Performance Report 2023' (June 2024), which valued the European cosmetics market at €96 billion, underscoring the massive potential for functional botanicals like Murumuru in the mainstream.
Market Challenge
The primary obstacle hindering the growth of the Global Murumuru Butter Market is supply chain instability, stemming from logistical difficulties and a heavy reliance on seasonal wild harvesting. Since murumuru is chiefly sourced from remote parts of the Amazon rainforest, collection depends on variable natural cycles and local community labor rather than industrial farming. This erratic sourcing model leads to substantial volume fluctuations, making it hard for manufacturers to guarantee the reliable inventory levels required for mass-market product lines.
These fluctuations are severely exacerbated by structural infrastructure deficits in the extraction regions, which complicate the transport of raw materials to processing centers. Data from the National Confederation of Industry (CNI) in 2024 indicates that Brazil ranked 15th out of 18 comparable economies in infrastructure competitiveness, a weakness that critically impedes freight efficiency from interior zones. This logistical bottleneck increases procurement costs and causes delays, preventing large multinational conglomerates from fully committing to murumuru butter, thus limiting its commercial reach and scalability.
Market Trends
The rise of waterless and solid beauty products is speeding up the adoption of Murumuru butter, leveraging its high melting point to create plastic-free formulations. Unlike liquid oils that require synthetic stabilizers, Murumuru facilitates the production of durable "naked" balms and bars that remain stable at room temperature while providing deep nourishment. This move toward concentrated formats allows brands to significantly reduce shipping weights and remove single-use packaging. Lush Fresh Handmade Cosmetics confirmed the viability of this approach in their 'Audited Accounts: Year ending June 2024' (April 2025), reporting that naked products accounted for 54% of total sales, validating the commercial potential of solid formats using structural fats like Murumuru.
Concurrently, the market is growing through the inclusion of Murumuru butter in hybrid color cosmetics, meeting consumer demand for makeup with active skincare benefits. Formulators use the butter's film-forming properties to develop moisturizing foundations and lip products that repair the skin barrier while delivering pigment, effectively merging aesthetics with therapy. This trend of "skinification" utilizes the ingredient's ability to prevent moisture loss without the heavy feel of petrolatum. This demand for functional efficacy is supported by Cosmetics Business (February 2025), which reported in an article on the US prestige beauty market that lip product sales rose by 19% in 2024, driven by the popularity of hybrid formulations offering skincare advantages.
Report Scope
In this report, the Global Murumuru Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Murumuru Butter Market.
Global Murumuru Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: