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市場調查報告書
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1971481

生理潔舒巾市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、分銷管道、地區和競爭格局分類，2021-2031年

Feminine Wipes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Ordinary, Sanitary Wipes), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球女性用濕紙巾市場預計將從 2025 年的 21.5 億美元成長到 2031 年的 38.4 億美元，複合年成長率為 10.15%。

這些產品是指浸漬了溫和清潔劑的不織布片，用於私密部位的衛生管理和維持pH值平衡。由於個人衛生意識的提高以及忙碌的職業女性日益成長的需求，這類產品越來越受歡迎。可支配收入的增加和快速的都市化進一步推動了這個市場趨勢，使得已開發國家和新興國家的消費者都能更容易獲得專業的個人保健產品。

市場概覽
預測期 2027-2031
市場規模：2025年 21.5億美元
市場規模：2031年 38.4億美元
複合年成長率：2026-2031年 10.15%
成長最快的細分市場 線上
最大的市場 北美洲

另一方面，該行業在環境永續性和廢棄物管理通訊協定面臨嚴峻挑戰。對一次性合成材料的依賴顯著增加了掩埋的數量，並導致塑膠廢棄物管理法規更加嚴格。儘管面臨這些環境壓力，市場需求依然強勁。根據歐洲個人護理濕紙巾協會（EDANA）預測，2024年歐洲個人護理擦拭巾產量增加了4.8%。然而，市場擴張的主要障礙依然存在，主要表現為對不可生物分解廢棄物的嚴格法律法規，以及開發經濟高效且真正可分散的基材所面臨的技術挑戰。

市場促進因素

全球女性用擦拭巾市場正經歷一場重大變革時期，其驅動力在於向可生物分解和環保材料的轉變。隨著監管機構和消費者密切關注一次性塑膠製品，製造商正迅速採用植物來源可分散纖維重新設計產品，以滿足新的標準和道德期望。這種轉變不僅是為了遵守法規，更是一項至關重要的商業策略，The Honest Company 於 2025 年 2 月發布的 2024 年第四季及全年財報便印證了這一點。該公司報告稱，其收入成長了 10%，主要得益於其永續濕巾的成功。這一趨勢凸顯了材料創新正成為留住具有環保意識的客戶的關鍵因素。

同時，全球對私密健康的日益重視以及專用女性護理用品的廣泛使用，也推動了市場成長。教育宣傳活動和私密健康相關污名的減少，使得更多人出於方便和預防感染的目的開始使用擦拭巾。這種需求的激增反映在主要企業的業績上；例如，Essity在2025年1月發布的報告顯示，其2024年的有機銷售額成長了3.9%，並指出由於銷量成長，女性護理用品已成為一個主要品類。此外，供應鏈的穩定也為此成長提供了支持。正如EDANA在2025年指出的那樣，歐洲不織布產量在2024年成長了2.6%，確保了必要材料的穩定供應。

市場挑戰

全球女性用擦拭巾市場面臨的一大障礙是嚴格的法規環境，重點在於減少不可生物分解的廢棄物。隨著環保機構收緊對一次性塑膠的監管，製造商被迫放棄使用成本效益高的合成纖維，轉而使用可生物分解的替代品。這種強制性轉型通常需要對生產流程和供應鏈進行大量維修，導致營運成本增加和零售價格上漲。這削弱了產品的可負擔性，並限制了其在價格敏感型發展中地區（消費者購買力較低）的市場滲透。

此外，需要轉化為符合監管要求的基材的大量原料給行業帶來了沉重負擔。以可分散替代品取代現有合成產品的技術複雜性導致產品開發和市場准入顯著延誤。 EDANA 2024 年的數據印證了這項挑戰的規模：衛生用品產業佔歐洲不織布總供應量的 27%，總計 797,300 噸。如此龐大的需求凸顯了製造商在調整大規模生產以滿足更嚴格的永續性標準方面所面臨的營運挑戰。

市場趨勢

針對特定人生階段和產後護理的專業化產品是推動產業發展的主要動力，使其超越了通用衛生解決方案的範疇。製造商正在加速產品線的細分，以滿足不同荷爾蒙變化階段（例如青春期、產後恢復期和更年期）的生理需求。這一趨勢包括推出採用針對敏感肌膚和荷爾蒙變化的配方成分的高性能擦拭巾，從而建立起高階市場。根據Unicharm Corporation截至2024年12月（2025年2月）的會計年度報告，該公司女性用衛生用品部門透過這些高附加價值產品滲透市場，維持了強勁的成長勢頭，這表明消費者願意為專業功效支付更高的價格。

同時，注重微生物群的pH平衡配方產品的興起，標誌著私密護理正朝著「護膚般」的方向發展，人們越來越傾向於像對待面部護膚一樣精心呵護擦拭巾。隨著對陰道微生物群的了解不斷加深，消費者的偏好也從香味濃郁的產品轉向了經過科學驗證、能夠維持黏膜屏障和pH平衡的配方。為了在競爭激烈的市場中脫穎而出，各大品牌正積極投資研發，以支持其關於益生元健康益處和化學安全性的宣傳。金佰利公司在2025年1月發布的一份文件中也強調了對高效性的重視，該文件指出，自2019年以來，該公司在個人護理領域的創新產品線價值成長了50%。這體現了該行業致力於提供具有高附加價值和以金額為準的產品。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球生理潔舒巾市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（一般用途、經期用途）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美生理潔舒巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲生理潔舒巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區生理潔舒巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲生理潔舒巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲生理潔舒巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球生理潔舒巾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care Brands, LLC
  • Kimberly-Clark Corporation
  • Albaad Massuot Yitzhak Ltd.
  • Laclede, Inc.
  • Unicharm Corporation
  • The Procter & Gamble Company
  • Mosaic Wellness Private Limited
  • Corman SpA
  • Boots UK Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21563

The Global Feminine Wipes Market is projected to expand from USD 2.15 Billion in 2025 to USD 3.84 Billion by 2031, reflecting a compound annual growth rate of 10.15%. These products, defined as pre-moistened nonwoven cloths utilizing mild cleansers for intimate hygiene and pH maintenance, are gaining popularity due to heightened personal cleanliness awareness and the needs of a growing female workforce managing busy schedules. This market trajectory is further underpinned by rising disposable incomes and rapid urbanization, factors that are broadening consumer access to specialized personal care items in both developed and emerging nations.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.15 Billion
Market Size 2031USD 3.84 Billion
CAGR 2026-203110.15%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the sector encounters substantial obstacles related to environmental sustainability and waste management protocols. The reliance on single-use synthetic materials contributes significantly to landfills, triggering stricter regulations regarding plastic waste. Despite these ecological pressures, demand remains robust; according to EDANA, personal care wipe production in Greater Europe rose by 4.8 percent in 2024. However, the primary impediment to wider market growth persists in the form of stringent laws targeting non-biodegradable waste and the technical difficulties associated with engineering cost-efficient, truly dispersible substrates.

Market Driver

The Global Feminine Wipes Market is experiencing a major evolution propelled by the transition toward biodegradable and environmentally friendly materials. As regulatory bodies and consumers increasingly scrutinize single-use plastics, manufacturers are swiftly reformulating their offerings with plant-based, dispersible fibers to meet new standards and ethical expectations. This shift represents a crucial commercial strategy rather than just compliance, as evidenced by The Honest Company's 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025, which reported a 10 percent revenue rise largely attributed to the success of its sustainable wipes. This pattern highlights how material innovation has become the key factor in retaining environmentally aware customers.

Concurrently, market growth is being fueled by heightened global awareness of intimate hygiene and the normalization of using specialized feminine care products daily. Educational campaigns and the reduction of stigma surrounding intimate health are prompting a broader range of demographics to use wipes for convenience and infection prevention. This surge in demand is reflected in the performance of key industry players; for instance, Essity reported in January 2025 that it achieved 3.9 percent organic sales growth in 2024, with Feminine Care cited as a top category due to volume increases. Additionally, the supply chain is stabilizing to support this growth, as EDANA noted in 2025 that European nonwovens production volume grew by 2.6 percent in 2024, ensuring the availability of necessary materials.

Market Challenge

A significant impediment to the Global Feminine Wipes Market is the stringent regulatory environment focused on reducing non-biodegradable waste. With environmental agencies enforcing tougher rules on single-use plastics, producers are forced to abandon cost-effective synthetic fibers in favor of biodegradable substitutes. This mandatory shift often requires costly modifications to manufacturing workflows and supply chains, resulting in increased operational costs and higher retail prices. Consequently, product affordability suffers, limiting market penetration in price-sensitive developing regions where consumer purchasing power is lower.

Moreover, the sheer volume of material that needs to be converted to compliant substrates imposes a massive burden on the industry. The technical complexity involved in replacing such a large quantity of established synthetic products with dispersible alternatives causes notable delays in development and market release. The scale of this challenge is underscored by EDANA data from 2024, which indicates that the hygiene sector comprised 27 percent of total nonwoven deliveries in Greater Europe, totaling 797,300 tons. This vast quantity emphasizes the operational struggles manufacturers face in adapting their massive output to meet tightening sustainability benchmarks.

Market Trends

Product specialization catering to specific life stages and postpartum care is becoming a primary growth driver, pushing the industry beyond generic hygiene solutions. Manufacturers are increasingly dividing their product lines to meet the physiological demands of distinct hormonal periods, such as puberty, postpartum recovery, and menopause. This trend involves launching high-performance wipes with ingredients designed for sensitivity and hormonal changes, effectively establishing a premium market segment; according to Unicharm Corporation's February 2025 report for the fiscal year ending December 31, 2024, their Feminine Care division maintained high growth specifically by penetrating the market with these value-added products, proving consumers will pay more for specialized benefits.

Simultaneously, the rise of microbiome-friendly and pH-balanced formulations signals a shift toward the "skinification" of intimate care, treating wipes with the same sophistication as facial skincare. As knowledge of the vaginal microbiome improves, consumer preference is moving from heavily scented items to scientifically proven formulas that preserve the mucosal barrier and pH balance. Brands are aggressively investing in R&D to support claims regarding prebiotic health and chemical safety to stand out in a competitive landscape. This emphasis on advanced efficacy is highlighted by Kimberly-Clark's January 2025 presentation, which noted that the value of its personal care innovation pipeline has increased by 50 percent since 2019, reflecting the industry's commitment to delivering elevated, benefit-focused products.

Key Market Players

  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care Brands, LLC
  • Kimberly-Clark Corporation
  • Albaad Massuot Yitzhak Ltd.
  • Laclede, Inc.
  • Unicharm Corporation
  • The Procter & Gamble Company
  • Mosaic Wellness Private Limited
  • Corman SpA
  • Boots UK Limited

Report Scope

In this report, the Global Feminine Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Feminine Wipes Market, By Type

  • Ordinary
  • Sanitary Wipes

Feminine Wipes Market, By Distribution Channel

  • Online
  • Offline

Feminine Wipes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Feminine Wipes Market.

Available Customizations:

Global Feminine Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Feminine Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Ordinary, Sanitary Wipes)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Feminine Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Feminine Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Feminine Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Feminine Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Feminine Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Feminine Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Feminine Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Feminine Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Feminine Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Feminine Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Feminine Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Feminine Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Feminine Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Feminine Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Feminine Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Feminine Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Feminine Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Feminine Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Feminine Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Feminine Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Feminine Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Feminine Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Feminine Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Feminine Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Feminine Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson Services, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Edgewell Personal Care Brands, LLC
  • 15.3. Kimberly-Clark Corporation
  • 15.4. Albaad Massuot Yitzhak Ltd.
  • 15.5. Laclede, Inc.
  • 15.6. Unicharm Corporation
  • 15.7. The Procter & Gamble Company
  • 15.8. Mosaic Wellness Private Limited
  • 15.9. Corman SpA
  • 15.10. Boots UK Limited

16. Strategic Recommendations

17. About Us & Disclaimer