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市場調查報告書
商品編碼
1971469

海苔零食市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、通路、地區及競爭格局分類，2021-2031年）

Seaweed Snacks Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Strips & Chips, Flakes, Bars, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球海藻零食市場預計將從 2025 年的 25.9 億美元成長到 2031 年的 49.5 億美元，複合年成長率為 11.41%。

這些產品主要由經過烘烤、調味和包裝的加工海藻製成，方便即食，因其低熱量和高營養價值而日益受到歡迎。推動市場發展的主要因素是全球飲食結構向植物性飲食轉變，以及消費者對便利健康食品取代傳統加工零食的偏好不斷成長。這種不斷擴大的需求顯著刺激了貿易活動，特別是，根據韓國海洋水產部的一份報告，韓國乾海藻出口額預計將在2024年達到創紀錄的9.97億美元，凸顯了國際需求的成長。

市場概覽
預測期 2027-2031
市場規模：2025年 25.9億美元
市場規模：2031年 49.5億美元
複合年成長率：2026-2031年 11.41%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管海藻產業發展迅速，仍面臨重大挑戰：氣候變遷導致原料供應不穩定。極端天氣事件和海溫上升擾亂了海藻養殖週期，加劇了產量波動和價格不穩定。供應鏈的這種脆弱性可能會阻礙穩定產量的維持，如果生產商難以獲得滿足全球不斷成長的消費需求所需的高品質原料，市場擴張可能會停滯不前。

市場促進因素

亞洲料理和飲食文化的國際影響力日益增強，是推動該行業成長的關鍵因素，其消費範圍已遠遠超出傳統區域。隨著全球消費者喜愛日本紫菜和韓國烤海苔的風味，區域間貿易也日益密切，以滿足此需求。這種文化融合在鄰近的大市場尤其明顯，這些零食的受歡迎程度正在加速成長。根據《世界時報》2025年11月一篇題為《韓國海苔出口激增，中國市場機會無限》的報導報道，韓國對華乾海苔出口額在2024年達到1億美元，同比成長36.6%，這表明這些產品已深入滲透到亞洲多元化的食品市場。

同時，人們對海藻的功能性和營養價值的認知不斷提高，正促使偏好轉向更健康的零食。在西方市場，消費者對富含膳食纖維和碘的高營養、低熱量食品的需求日益成長，迫使生產商建立穩定、高品質的供應鏈，以滿足注重健康的消費者的需求。成熟健康市場的貿易數據也印證了這個趨勢。 《韓國先驅報》2025年11月報道稱，韓國乾海藻對美國的出貨收益將成長15.3%，達2.2億美元。為了在氣候變遷導致供應波動的情況下保持這一成長勢頭，各公司正在創新生產方法。例如，根據《朝鮮日報》2025年發表的案例研究顯示，Pulmuone公司正投資350億韓元成立一個財團，開發永續的陸基海藻養殖技術。

市場挑戰

全球海藻零食市場永續成長的最大障礙是氣候變遷導致原料供應日益不穩定。海水溫度上升和氣候模式不穩定頻繁地擾亂海藻的自然生長週期，導致海藻收成越來越難以預測。這種不穩定性削弱了供應鏈，生產商難以確保生產所需的高品質原料的穩定供應。因此，生產商面臨嚴重的營運瓶頸，阻礙了生產規模的有效擴大，限制了他們滿足日益成長的國際市場對這類功能性零食的需求。

這種供應不穩定直接導致成本急劇上升，擠壓利潤空間，迫使零售價格上漲，進而阻礙市場成長。歉收或低品質作物的收成導致原物料短缺，採購成本飆升。根據韓國海洋科學技術研究院的數據，2024年4月乾海藻批發價格較去年同期上漲約80%。這一飆升歸因於水溫升高導致的產量下降。如此劇烈的價格波動迫使生產者在自行承擔成本上漲或將其轉嫁給消費者之間做出選擇，而這兩種選擇都會對市場動能和供應產生負面影響。

市場趨勢

海苔產品朝向混合形態的多元化發展，例如海苔片和叢集，從根本上改變了人們消費海苔產品的方式，使其從傳統的配菜轉變為獨立的健康零食。為了迎合西方偏好對酥脆口感的偏好，製造商正積極開發口感較好的產品，例如添加蛋白質的海苔片和天婦羅脆片。這種創新策略透過與主流零食消費習慣相契合，加速了海苔產品在非傳統市場的滲透。例如，FoodNavigator-Asia在2024年9月報道稱，CJ CheilJedang在2024年第二季在大洋洲的食品銷售額年增51%。這項快速成長主要得益於「蛋白質海苔片」等區域性創新產品的廣泛應用。

同時，高級產品和有機認證產品線的擴張勢頭強勁。此舉旨在滿足注重品質的消費者的需求，同時保護利潤率免受原料價格波動的影響。各品牌將海藻定位為高價值超級食品，並推出成分更優的烘焙產品，以支撐更高的定價並抵消不斷上漲的養殖成本。這種優質化策略使生產商能夠透過瞄準注重品質的富裕消費者，在供應鏈波動的情況下保持盈利。根據 Tanachart Securities 於 2025 年 1 月發布的 Taokaenoy Food & Marketing 報告，該公司在 2024 年將其平均售價提高了約 7%，並透過推出改良的高利潤烘焙海藻產品，成功緩解了不斷上漲的投入成本。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球海藻零食市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（條狀和片狀、薄片狀、棒狀、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美海藻零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲海藻零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區海苔零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲海藻零食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲海藻零食市集展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球海藻零食市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Taokaenoi Food and Marketing Public Company Limited
  • gimMe Health Foods Inc
  • WK Kellogg Co
  • PepsiCo, Inc.
  • Annie Chun's, Inc.
  • Kimnori USA Inc.
  • SeaSnax
  • Ocean's Halo
  • CJ Cheiljedang Corp.
  • Singha Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26861

The Global Seaweed Snacks Market is projected to expand from USD 2.59 Billion in 2025 to USD 4.95 Billion by 2031, reflecting a CAGR of 11.41%. These products, defined as processed marine algae that are typically roasted, seasoned, and packaged as ready-to-eat items, are gaining popularity due to their low calorie content and high nutrient density. The market is primarily driven by a global shift toward plant-based diets and an increasing consumer preference for convenient, healthier alternatives to conventional processed snacks. This growing demand has stimulated significant trade activity; notably, the Ministry of Oceans and Fisheries reported that South Korea's exports of dried seaweed reached a record USD 997 million in 2024, highlighting strong international appetite.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.59 Billion
Market Size 2031USD 4.95 Billion
CAGR 2026-203111.41%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite this growth, the industry encounters a major obstacle in the form of raw material supply volatility resulting from climate change. Erratic weather patterns and rising ocean temperatures are increasingly disrupting seaweed cultivation cycles, causing fluctuations in harvest yields and instability in pricing. This supply chain vulnerability threatens to impede consistent production levels and could potentially stall market expansion if manufacturers struggle to obtain reliable sources of high-quality raw ingredients necessary to satisfy the escalating global consumption.

Market Driver

The rising international popularity of Asian cuisine and culinary trends serves as a key catalyst for sector growth, pushing consumption well beyond traditional regions. As consumers worldwide adopt flavors such as Japanese nori and Korean 'Gim' (roasted seaweed), regional trade has intensified to satisfy this demand. This cultural integration is particularly evident in large neighboring markets where the adoption of these snacks is accelerating. According to a November 2025 Global Times article titled 'SK's surging dried seaweed exports highlight China's market opportunities', South Korea's dried seaweed exports to China increased by 36.6 percent year-on-year to USD 100 million in 2024, illustrating the deepening penetration of these products into diverse Asian food markets.

Concurrently, heightened awareness regarding the functional and nutritional benefits of seaweed is shifting consumer preferences toward better-for-you snacking options. In Western markets, shoppers are increasingly seeking nutrient-dense, low-calorie foods rich in fiber and iodine, prompting manufacturers to establish consistent, high-quality supply chains to meet the needs of health-conscious demographics. This trend is supported by trade data from mature wellness markets; The Korea Herald reported in November 2025 that South Korean dried seaweed shipments to the United States rose by 15.3 percent to USD 220 million. To maintain this momentum amidst climate-induced supply volatility, companies are innovating production methods, as seen in Pulmuone's 2025 announcement in The Chosun Ilbo regarding a 35 billion won consortium investment to develop sustainable land-based seaweed aquaculture.

Market Challenge

The principal barrier hindering the continued growth of the Global Seaweed Snacks Market is the intensifying volatility of raw material supplies caused by climate change. As ocean temperatures increase and weather patterns become more erratic, the natural cultivation cycles of seaweed are frequently interrupted, leading to unpredictable harvest yields. This instability results in a fragile supply chain where manufacturers struggle to secure consistent inventories of high-quality ingredients needed for production. Consequently, producers encounter significant operational bottlenecks that limit their ability to scale manufacturing volumes effectively, thereby restricting their capacity to satisfy the rising international demand for these functional snacks.

This insecurity in supply directly leads to drastic cost inflation, which impedes market growth by compressing profit margins and potentially forcing retail price increases. When harvests are poor or yield lower-quality crops, the scarcity of raw ingredients causes procurement costs to spike. According to the Korea Maritime Institute, the wholesale price of dried seaweed rose by approximately 80 percent in April 2024 compared to the same month the previous year, a surge attributed to production deficits caused by elevated water temperatures. Such severe price volatility compels manufacturers to either absorb the higher costs or pass them on to consumers, both of which negatively affect market momentum and accessibility.

Market Trends

The diversification into hybrid formats, such as seaweed chips and clusters, is fundamentally transforming how marine algae products are consumed, repositioning them from traditional side dishes to standalone functional snacks. Manufacturers are aggressively creating texture-enhanced varieties, including protein-fortified chips and tempura-coated crisps, to appeal to Western preferences for crunchier textures rather than standard sheets. This innovation strategy is driving market penetration in non-traditional regions by aligning with mainstream snacking habits. For instance, FoodNavigator-Asia reported in September 2024 that CJ CheilJedang's Oceania food sales grew by 51 percent year-on-year in the second quarter of 2024, a surge driven by the wider availability of localized innovations like the Protein Basak Chip.

Simultaneously, the expansion of premium and organic-certified product lines is gaining momentum as companies aim to safeguard margins against raw material volatility while catering to quality-focused consumers. Brands are increasingly positioning seaweed as a high-value superfood, introducing roasted varieties with superior ingredient profiles to justify higher price points and offset rising cultivation costs. This premiumization strategy enables producers to maintain profitability despite supply chain fluctuations by targeting affluent demographics willing to pay for perceived quality. According to a January 2025 report by Thanachart Securities on Taokaenoi Food & Marketing, the company raised its average selling price by roughly 7 percent in 2024, successfully mitigating input cost increases through the launch of high-margin, improved roasted seaweed products.

Key Market Players

  • Taokaenoi Food and Marketing Public Company Limited
  • gimMe Health Foods Inc
  • WK Kellogg Co
  • PepsiCo, Inc.
  • Annie Chun's, Inc.
  • Kimnori U.S.A. Inc.
  • SeaSnax
  • Ocean's Halo
  • CJ Cheiljedang Corp.
  • Singha Corporation

Report Scope

In this report, the Global Seaweed Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Seaweed Snacks Market, By Product

  • Strips & Chips
  • Flakes
  • Bars
  • Others

Seaweed Snacks Market, By Distribution Channel

  • Online
  • Offline

Seaweed Snacks Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Seaweed Snacks Market.

Available Customizations:

Global Seaweed Snacks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Seaweed Snacks Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Strips & Chips, Flakes, Bars, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Seaweed Snacks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Seaweed Snacks Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Seaweed Snacks Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Seaweed Snacks Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Seaweed Snacks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Seaweed Snacks Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Seaweed Snacks Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Seaweed Snacks Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Seaweed Snacks Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Seaweed Snacks Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Seaweed Snacks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Seaweed Snacks Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Seaweed Snacks Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Seaweed Snacks Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Seaweed Snacks Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Seaweed Snacks Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Seaweed Snacks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Seaweed Snacks Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Seaweed Snacks Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Seaweed Snacks Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Seaweed Snacks Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Seaweed Snacks Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Seaweed Snacks Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Seaweed Snacks Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Seaweed Snacks Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Taokaenoi Food and Marketing Public Company Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. gimMe Health Foods Inc
  • 15.3. WK Kellogg Co
  • 15.4. PepsiCo, Inc.
  • 15.5. Annie Chun's, Inc.
  • 15.6. Kimnori U.S.A. Inc.
  • 15.7. SeaSnax
  • 15.8. Ocean's Halo
  • 15.9. CJ Cheiljedang Corp.
  • 15.10. Singha Corporation

16. Strategic Recommendations

17. About Us & Disclaimer