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市場調查報告書
商品編碼
1971466
電動滑板Scooter市場-全球產業規模、佔有率、趨勢、機會、預測:按電池類型、最終用戶、地區和競爭格局分類,2021-2031年Electric Kick Scooter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Battery Type (Sealed Lead Acid, Li-lon), By End User (Personal, Rental), By Region & Competition, 2021-2031F |
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全球電動滑板Scooter市場預計將從 2025 年的 32.3 億美元成長到 2031 年的 41.7 億美元,複合年成長率為 4.35%。
這些Scooter被定義為個人代步工具,配備站立式踏板、車把和電動馬達,主要用於短途城市通勤。推動該產業發展的因素包括:擁塞城市對高效「最後一公里」和「第一公里」交通連接的需求日益成長,以及政府大力推行旨在透過永續交通途徑排放碳排放的舉措。環境政策和城市規劃的這些重大轉變為該產業的長期發展奠定了結構性基礎,使其區別於轉瞬即逝的消費趨勢。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 32.3億美元 |
| 市場規模:2031年 | 41.7億美元 |
| 複合年成長率:2026-2031年 | 4.35% |
| 成長最快的細分市場 | 對於個人 |
| 最大的市場 | 亞太地區 |
根據一項針對歐洲微出行領域的調查,到2024年,該組織管轄範圍內(涵蓋27個歐盟成員國和英國)的共享電動Scooter車騎行次數將超過3.12億次。儘管使用量如此龐大,但由於法規結構不一致以及持續存在的安全隱患,該市場仍面臨嚴峻的挑戰。這些問題導致一些主要城市當局實施了嚴格的車輛限行和禁令,進而限制了服務的可用性,並阻礙了市場的進一步擴張。
共享微出行和租賃基礎設施的成長正成為市場的主要驅動力,從根本上改變了城市交通模式,使其從私家車所有權轉向便利的服務型模式。在都市區,無樁共享Scooter網路與公共交通系統的整合正在加速,以填補「最後一公里」的出行空白,其受歡迎程度不僅體現在旅遊業,也體現在日常通勤中。為了滿足不斷成長的需求,主要服務提供者正在積極擴大其道路營運規模,以確保服務的可靠性。例如,Lime 在 2025 年 2 月發布的「2024 會計年度全年財務亮點」中報告稱,其運作車輛數量平均成長約 20%,全球總數超過 27 萬輛。車輛密度的增加正在加速其普及,據 Zag Daily 2025 年報道,合併上年度在其網路上的騎行次數已達到 1 億次。
同時,對環保型「最後一公里」解決方案日益成長的需求正在加速市場發展。這是因為市政氣候目標與消費者的永續發展願景不謀而合。隨著都市區汽車污染日益嚴重,電動滑板Scooter作為一種低碳替代方案,正吸引具有環保意識的用戶和監管機構的關注,他們致力於減少城市排放。產業領導者正在量化其環境價值,以確保長期營運許可。根據Voi Technology於2025年9月發布的《2024年永續發展報告》,該公司透過延長車輛使用壽命和實施循環價值鏈,使其每公里溫室氣體排放強度較2019年降低了77%。透過展現這些切實的生態貢獻,市場正在獲得監管機構的必要支持以及在空間有限的城市中運作所需的社會認可。
法規結構的差異和持續存在的安全隱患是全球電動滑板Scooter市場擴張的重大障礙。如果地方當局認為這些設備危險或擾亂公共,往往會採取突然禁令或嚴格的車輛限制措施。這種監管的不確定性造成了高風險環境,阻礙了長期資本投資,並使打入市場策略變得複雜。營運商始終面臨資產被忽視或被禁的風險。因此,由於缺乏統一的政策標準,各司法管轄區之間形成了碎片化的局面,阻礙了規模經濟的實現,並限制了城市間無縫連接的潛力。
儘管營運商正積極努力提升車輛標準以降低這些風險,但監管摩擦仍然是服務交付的主要阻礙因素。根據歐洲微出行組織(Micro-Mobility for Europe)的數據,2024年共用電動Scooter的受傷風險較前一年每百萬公里下降了7.9%。儘管有統計數據顯示安全性有所提高,但基於感知到的危險而持續執行的限制性法規,直接限制了主要都市區可投放的車輛數量,從而阻礙了整體市場收入成長。
高級駕駛輔助系統 (ARAS) 的整合正在從根本上改變市場格局,將安全機制從被動的物理措施轉變為主動的智慧干預。營運商正擴大將電腦視覺和邊緣運算直接整合到車輛中,以即時識別人行道行駛情況、乘客載重以及異常行為。這使他們能夠利用數據確保合規性,而無需依賴不可靠的 GPS 訊號。這項技術進步使企業能夠透過展示其在事故發生前自主降低風險的能力,獲得具有競爭力的城市營運許可。根據 Voi Technology 於 2025 年 3 月發布的第三份安全報告,該公司正利用這些技術將事故風險降低至 2024 年每百萬公里行駛 3.9 起中度受傷事故,這充分證明了其車載自動化系統的有效性。
同時,電池即服務 (BaaS) 和可更換電池系統的興起,透過將車輛運轉率與充電物流脫鉤,正在徹底改變營運效率。透過利用可互通的電池網路,營運商可以在路上更換耗盡的電池,而無需將整輛Scooter運送到中央倉庫進行充電。這種轉變顯著降低了營運成本,並最大限度地提高了車隊的正常運作運作。隨著基礎設施供應商擴展其能源生態系統,這種模式正迅速從單純的物流便利轉變為明確的收入來源。根據 Gogoro 於 2025 年 2 月發布的“2024 年第四季度及全年財務業績報告”,該公司在 2024 會計年度通過電池更換服務創造了 1.379 億美元的收入,凸顯了去中心化能源網路的經濟擴充性。
The Global Electric Kick Scooter Market is projected to expand from USD 3.23 Billion in 2025 to USD 4.17 Billion by 2031, registering a CAGR of 4.35%. Defined as personal mobility devices equipped with a standing deck, handlebars, and an electric motor, these scooters are engineered primarily for short-distance urban commuting. The industry's growth is driven by the growing need for efficient first-and-last-mile connectivity in congested cities, alongside strong government initiatives aimed at lowering carbon emissions through sustainable transport. These pivotal changes in environmental policy and urban planning offer structural backing for long-term adoption, distinguishing the sector from temporary consumer trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 3.23 Billion |
| Market Size 2031 | USD 4.17 Billion |
| CAGR 2026-2031 | 4.35% |
| Fastest Growing Segment | Personal |
| Largest Market | Asia Pacific |
According to Micro-Mobility for Europe, users completed more than 312 million shared e-scooter trips within the organization's coverage area, spanning the EU27 and the UK, in 2024. Despite this substantial usage volume, the market faces significant hurdles due to the implementation of inconsistent regulatory frameworks and prevailing safety concerns. These issues have prompted certain metropolitan authorities to enforce strict fleet limits or operational bans, which consequently restrict service availability and impede broader market expansion.
Market Driver
The growth of shared micro-mobility and rental infrastructure serves as a major catalyst for the market, fundamentally transitioning urban transit from private vehicle ownership to accessible service-based models. Cities are increasingly incorporating dockless scooter networks into public transportation systems to bridge last-mile connectivity gaps, thereby normalizing their use among daily commuters rather than limiting them to tourism. To accommodate this rising demand, leading providers are aggressively increasing their on-street assets to guarantee reliability; for instance, Lime reported in its 'Full Year 2024 Financial Highlights' in February 2025 that it expanded its average operational fleet by nearly 20% to exceed 270,000 vehicles globally. This increase in fleet density has fueled mass adoption, evidenced by Zag Daily reporting in 2025 that the merged operator TIER-Dott achieved 100 million rides across its network in the previous year.
Concurrently, the rising demand for environmentally friendly last-mile solutions is propelling market momentum as municipal climate targets align with consumer sustainability preferences. As urban centers struggle with vehicular pollution, electric kick scooters provide a decarbonized alternative that attracts environmentally conscious users and regulators aiming to reduce city-wide emissions. Industry leaders are quantifying this environmental value to secure long-term permits; according to Voi Technology's '2024 Sustainability Report' released in September 2025, the operator reduced its greenhouse gas emission intensity per kilometer by 77% compared to 2019 levels through improved vehicle longevity and circular supply chain practices. By proving these tangible ecological benefits, the market obtains necessary regulatory backing and the social license to operate in space-constrained cities.
Market Challenge
Inconsistent regulatory frameworks and enduring safety concerns present a significant obstacle to the expansion of the global electric kick scooter market. When municipal authorities view these devices as hazardous or disruptive to public order, they frequently react with abrupt operational bans or strict fleet limitations. This regulatory instability fosters a high-risk climate that deters long-term capital investment and complicates market entry strategies, as operators constantly risk having their assets stranded or prohibited. Consequently, the absence of unified policy standards across various jurisdictions leads to a fragmented landscape that hinders economies of scale and restricts the potential for seamless urban connectivity.
Although operators are actively upgrading vehicle standards to alleviate these risks, regulatory friction remains a major constraint on service availability. According to Micro-Mobility for Europe, the injury risk linked to shared e-scooters declined by 7.9% per million kilometers in 2024 compared to the prior year. Despite this statistical proof of enhanced safety, the persistent enforcement of restrictive ordinances grounded in perceived danger directly curbs the deployable fleet size in major metropolitan areas, thereby hindering the overall revenue growth of the market.
Market Trends
The integration of Advanced Rider Assistance Systems (ARAS) is fundamentally transforming the market by shifting safety mechanisms from reactive physical measures to proactive, intelligence-driven interventions. Operators are increasingly incorporating computer vision and edge computing directly into vehicles to identify sidewalk riding, tandem usage, and erratic behavior in real-time, utilizing data to enforce compliance without dependence on often inaccurate GPS signals. This technological advancement enables companies to obtain competitive city permits by proving their capacity to autonomously mitigate risks before incidents happen; according to Voi Technology's '3rd Safety Report' in March 2025, the operator used these advancements to lower its accident risk to 3.9 moderate injuries per million kilometers ridden in 2024, confirming the effectiveness of on-vehicle automated systems.
Simultaneously, the rise of Battery-as-a-Service (BaaS) and swappable systems is revolutionizing operational efficiency by separating vehicle availability from charging logistics. By leveraging interoperable battery networks, operators can instantly swap depleted units on the street instead of transporting entire scooters to central warehouses for recharging, a transition that significantly reduces overhead costs and maximizes fleet uptime. This model is rapidly maturing from a logistical convenience into a distinct revenue generator as infrastructure providers expand their energy ecosystems; according to Gogoro's 'Fourth Quarter and Full Year 2024 Financial Results' in February 2025, the company generated $137.9 million in battery swapping service revenue during fiscal year 2024, highlighting the substantial economic scalability of decentralized energy networks.
Report Scope
In this report, the Global Electric Kick Scooter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Electric Kick Scooter Market.
Global Electric Kick Scooter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: