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市場調查報告書
商品編碼
1971424

馬術服飾市場－全球產業規模、佔有率、趨勢、機會與預測：按類型、通路、地區和競爭格局分類，2021-2031年

Horse Riding Apparel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Clothes, Boots, Gloves, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球馬術服裝市場預計將從 2025 年的 33.6 億美元成長到 2031 年的 45.2 億美元，複合年成長率為 5.06%。

該市場領域涵蓋專為馬術活動設計的專業服裝和安全裝備，包括馬褲、騎行夾克、馬靴、頭盔和防護背心。推動這一市場擴張的關鍵因素包括全球範圍內馬術運動參與人​​數的不斷成長（包括休閒和競技層面），以及騎手安全意識的日益增強，這使得使用經過認證的防護裝備成為必要。此外，主要地區可支配收入的成長也帶動了高階休閒活動支出的增加，從而提升了對耐用、高性能馬術服裝的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 33.6億美元
市場規模：2031年 45.2億美元
複合年成長率：2026-2031年 5.06%
成長最快的細分市場 線上
最大的市場 北美洲

然而，高品質馬術裝備的高成本是該行業的一大障礙，可能會限制初學者和預算有限的消費者進入該行業。儘管存在這些經濟障礙，但參與數據顯示消費群體正在擴大。例如，英國馬術聯合會報告稱，其成員組織的會員人數在2023年至2024年間成長了11.7%，這一數字印證了馬術運動需求的強勁成長，而這種成長正直接影響著馬術服裝的銷售。

市場促進因素

全球馬術比賽和活動的參與人數不斷成長，是推動專業馬術服裝市場發展的主要動力。隨著比賽頻率的增加，騎士們需要遵守更嚴格的服裝規定，這帶動了比賽服、馬褲和認證安全裝備的消費。這一成長趨勢不僅體現在專業騎手身上，也體現在業餘愛好者身上，他們擴大參與官方認可的賽事，因此需要為訓練和比賽準備不同的服裝。根據美國馬術協會2025年年會回顧報告，2024年賽季的競技會員人數增加了8%，達到83,000人，顯示大量熱情參與者的湧入與比賽裝備銷售量的成長直接相關。

同時，可支配收入的成長和休閒活動支出的增加正推動市場轉向高階高性能產品。富裕消費者在馬術活動上投入更多資源，優先考慮耐用性、安全性和美觀性的裝備。這一點在奢侈品領域尤其明顯，知名品牌保持著強勁的銷售動能。例如，愛馬仕國際在2025年2月發布的報告顯示，其2024年皮具和馬術裝備的銷售額成長了18%（不計外匯波動的影響）。這項商業性繁榮也體現在貿易活動中，預計2025年Spoga Horse的參觀人數將成長10%，超過8,500人次，這顯示出該產業的全球影響力。

市場挑戰

高品質馬術裝備的高昂價格是限制全球馬術服飾市場成長的主要經濟障礙。諸如認證頭盔、防護背心和功能性褲子等專業裝備價格通常很高，令初學者和休閒騎手難以負擔。這種定價結構限制了潛在市場規模，既阻礙了新進入者，也延緩了現有騎士的裝備升級。因此，難以將普遍的興趣轉化為永續的銷售量，人們的自由裁量權資金往往用於馬匹的維護而非個人裝備。

這些經濟壓力對消費者的購買行為產生了顯著影響，導致馬術服裝更換頻率顯著下降。面對更廣泛的經濟挑戰，騎士往往優先考慮動物福利而非購買新裝備。據英國馬術貿易協會稱，66%的馬主表示，由於生活成本上漲，他們將在2024年前減少在新騎行服裝上的支出。購買力的下降，加上高昂的價格和經濟謹慎情緒，直接抑制了產生收入，並阻礙了整個產業的成長。

市場趨勢

隱蔽時尚的氣囊安全背心設計不斷進步，正在改變市場格局。製造商們正在滿足馬術愛好者對高水準防護的需求，同時又不犧牲美觀性和靈活性。這一趨勢主要受不斷變化的法規環境推動，這些環境通常對比賽裝備提出嚴格的安全標準，促使各品牌創新研發輕薄的混合背心，使其能夠與傳統服裝完美融合。例如，美國小馬俱樂部於2024年12月宣布，自2025年1月1日起，所有防護背心都必須符合ASTM F1937-04或EN 13158認證標準。這項監管變化正在加速符合標準且技術先進的安全服裝的研發。

此外，馬術風格與主流運動休閒休閒的融合正在擴大該行業的受眾範圍。馬術服裝的設計正朝著更加注重多功能性和日常跨界用途的方向發展，這種「從馬厩到都市」的趨勢在數位平台上得到了進一步強化。馬術美學在非騎手群體中也越來越受歡迎，推動了採用功能性材料製成的貼身褲、內衣和外套的銷售。英國馬術聯合會於2025年6月宣布，其社群媒體互動量及其會員整體互動量在2024年成長了13%，這就是這種文化融合的一個例證。這證實了馬術生活方式的影響力正在賽場之外不斷擴大。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球馬術服裝市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（服裝、靴子、手套、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美馬術服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲馬術服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區馬術服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲馬術服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲馬術服裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球馬術服裝市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Antares Distribution
  • Ariat International, Inc.
  • Cavallo GmbH & Co. KG
  • COMFG Ltd
  • Decathlon SA
  • HKM Sports Equipment GmbH
  • Horseware Products Limited
  • Justin Brands, Inc.
  • Phoenix Performance Products Inc
  • Professional's Choice Sports Medicine Products, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 23031

The Global Horse Riding Apparel Market is projected to expand from USD 3.36 Billion in 2025 to USD 4.52 Billion by 2031, reflecting a compound annual growth rate of 5.06%. This market sector encompasses specialized clothing and safety gear tailored for equestrian pursuits, including breeches, riding jackets, tall boots, helmets, and protective vests. Key drivers for this expansion include a worldwide rise in participation across both recreational and competitive equestrian sports, coupled with a growing emphasis on rider safety that mandates the use of certified protective equipment. Additionally, increasing disposable incomes in major regions facilitate higher spending on premium leisure activities, thereby bolstering the demand for durable and high-performance riding attire.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.36 Billion
Market Size 2031USD 4.52 Billion
CAGR 2026-20315.06%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the industry encounters a notable obstacle regarding the high costs associated with quality equestrian equipment, which can restrict access for beginners and budget-conscious consumers. Despite this financial hurdle, participation data points to an expanding consumer demographic. For instance, British Equestrian reported in 2025 that federation memberships among its member bodies increased by 11.7% between 2023 and 2024. This statistic underscores a resilient and growing demand for equestrian engagement, which has a direct positive influence on the sales of riding apparel.

Market Driver

Rising global participation in equestrian sports and competitive events serves as a primary catalyst for the specialized riding apparel market. As the frequency of competitions increases, riders are compelled to adhere to strict dress codes, driving the consumption of show jackets, breeches, and certified safety gear. This growth trend spans both professional athletes and amateur enthusiasts who are increasingly joining recognized circuits, necessitating separate wardrobes for training and competition. According to US Equestrian's '2025 Annual Meeting Review', competing membership expanded by 8% to 83,000 during the 2024 competition year, demonstrating a robust influx of dedicated participants that directly correlates with higher sales volumes for performance-oriented gear.

Simultaneously, increasing disposable income and spending on leisure activities are shifting the market toward premium and high-performance products. Affluent consumers are dedicating more resources to equestrian pursuits, prioritizing equipment that offers superior durability, safety features, and aesthetic appeal. This is evident in the luxury segment, where heritage brands maintain strong sales; for example, Hermes International reported in February 2025 that revenue for its Leather Goods & Saddlery division grew by 18% at constant exchange rates in 2024. This commercial vitality is further reflected in trade activity, with Spoga Horse reporting a 10% increase in visitor numbers to over 8,500 in 2025, signaling the industry's broadening global reach.

Market Challenge

The substantial cost of high-quality equestrian equipment represents a significant economic barrier that impedes the growth of the Global Horse Riding Apparel Market. Specialized items such as certified helmets, protective vests, and technical riding breeches often command premium prices, making them prohibitively expensive for newcomers and recreational riders. This pricing structure limits the total addressable market by deterring potential participants from starting the sport and forcing existing enthusiasts to postpone equipment upgrades. Consequently, the market faces difficulties in converting general interest into sustained sales volume, as discretionary funds are frequently diverted toward essential horse maintenance rather than personal attire.

This financial pressure has a tangible impact on consumer purchasing behavior, leading to a measurable decline in the frequency of apparel replacement. When confronted with broader economic challenges, riders tend to prioritize the welfare of their animals over acquiring new kit. According to the British Equestrian Trade Association, 66% of private horse owners in 2024 indicated intentions to reduce spending on new riding clothing specifically due to the rising cost of living. This contraction in purchasing power demonstrates how elevated price points, combined with economic caution, directly curtail revenue generation and stall the broader expansion of the sector.

Market Trends

Advancements in discrete and stylish airbag safety vest designs are reshaping the market as manufacturers address riders' needs for high-level protection without sacrificing aesthetic appeal or mobility. This trend is significantly influenced by evolving regulatory environments that now frequently mandate rigorous safety standards for competition gear, prompting brands to innovate with slimmer, hybrid vest profiles that integrate seamlessly with traditional attire. For instance, the United States Pony Clubs announced in December 2024 that effective January 1, 2025, all body protection vests must meet ASTM F1937-04 or EN 13158 certifications, a regulatory shift that is accelerating the development of compatible and technologically advanced safety apparel.

Additionally, the convergence of equestrian style with mainstream athleisure trends is expanding the industry's reach, with riding apparel increasingly designed for multifunctionality and crossover utility in daily life. This 'stable-to-street' movement is amplified by digital platforms where the equestrian aesthetic is gaining popularity among non-riders, driving sales of leggings, base layers, and outerwear featuring technical performance fabrics. Highlighting this growing cultural integration, British Equestrian noted in June 2025 that social media engagement across the federation and its members increased by 13% in 2024, underscoring the widening influence of the equestrian lifestyle beyond the competitive arena.

Key Market Players

  • Antares Distribution
  • Ariat International, Inc.
  • Cavallo GmbH & Co. KG
  • COMFG Ltd
  • Decathlon S.A
  • HKM Sports Equipment GmbH
  • Horseware Products Limited
  • Justin Brands, Inc.
  • Phoenix Performance Products Inc
  • Professional's Choice Sports Medicine Products, Inc.

Report Scope

In this report, the Global Horse Riding Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Horse Riding Apparel Market, By Type

  • Clothes
  • Boots
  • Gloves
  • Others

Horse Riding Apparel Market, By Distribution Channel

  • Online
  • Offline

Horse Riding Apparel Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Horse Riding Apparel Market.

Available Customizations:

Global Horse Riding Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Horse Riding Apparel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Clothes, Boots, Gloves, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Horse Riding Apparel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Horse Riding Apparel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Horse Riding Apparel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Horse Riding Apparel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Horse Riding Apparel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Horse Riding Apparel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Horse Riding Apparel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Horse Riding Apparel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Horse Riding Apparel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Horse Riding Apparel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Horse Riding Apparel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Horse Riding Apparel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Horse Riding Apparel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Horse Riding Apparel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Horse Riding Apparel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Horse Riding Apparel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Horse Riding Apparel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Horse Riding Apparel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Horse Riding Apparel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Horse Riding Apparel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Horse Riding Apparel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Horse Riding Apparel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Horse Riding Apparel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Horse Riding Apparel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Horse Riding Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Antares Distribution
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ariat International, Inc.
  • 15.3. Cavallo GmbH & Co. KG
  • 15.4. COMFG Ltd
  • 15.5. Decathlon S.A
  • 15.6. HKM Sports Equipment GmbH
  • 15.7. Horseware Products Limited
  • 15.8. Justin Brands, Inc.
  • 15.9. Phoenix Performance Products Inc
  • 15.10. Professional's Choice Sports Medicine Products, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer