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市場調查報告書
商品編碼
1971401

奶瓶市場－全球產業規模、佔有率、趨勢、機會與預測：按產品、通路、地區和競爭格局分類，2021-2031年

Baby Bottle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Plastic, Silicone, Glass, Stainless Steel), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球奶瓶市場預計將從 2025 年的 39.8 億美元成長到 2031 年的 57.1 億美元，複合年成長率達到 6.21%。

該行業專注於生產和銷售配備奶嘴的專用容器，用於餵養牛奶或配方奶，作為母乳餵養的重要輔助或替代方案。市場成長主要受強勁的經濟因素驅動，例如女性勞動參與率的提高，她們對便利餵食方案的需求日益成長；以及可支配收入的增加，使她們能夠購買高階嬰兒用品。正如美國零售聯合會（NRF）所指出的，預計到2024年零售額將成長2.5%至3.5%，顯示消費經濟強勁，能夠持續增加家庭必需品的支出。

市場概覽
預測期 2027-2031
市場規模：2025年 39.8億美元
市場規模：2031年 57.1億美元
複合年成長率：2026-2031年 6.21%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管經濟指標向好，但許多已開發國家出生率的下降給市場帶來了巨大的障礙。這直接導致目標消費群萎縮。這種人口結構現實迫使製造商為爭奪日益減少的新晉父母群體而展開激烈競爭，並且常常需要透過材料創新和安全特性來實現差異化。因此，企業面臨著既要維持嚴格的安全標準，也要應對成熟市場人口成長停滯所導致的銷售量限制的雙重挑戰。

市場促進因素

女性勞動參與率的提高和雙薪家庭的增加是全球奶瓶市場的主要驅動力。隨著越來越多的母親在產後不久重返職場，對能夠高效盛裝母乳或配方奶的容器的需求日益成長，從而推動了混合餵養方案的普及。根據美國勞工統計局於2025年4月發布的《2024年家庭就業特徵報告》，68.3%的六歲以下兒童的母親處於就業狀態，這凸顯了與育兒相兼容的母乳喂養產品的重要性。主要產業參與者正持續滿足這一需求；例如，紐威品牌公司在2025年2月報告稱，其包含嬰兒用品在內的學習與發展部門在2024會計年度實現了6.28億美元的淨銷售額。

同時，新興市場可支配收入的成長以及消費者對高階產品的偏好正在重新定義市場價值。這些地區的父母往往更重視產品安全性和品牌聲譽。在衛生和化學品安全意識不斷提高的推動下，開發中國家的消費者正逐漸拋棄一般塑膠製品，轉而選擇玻璃和聚苯基矽烷（PPSU）等耐用、高品質的材料。這種轉變在市場領導拓展亞洲業務的財務表現中得到了清晰的體現。根據Pigeon Corporation2025年2月發布的“概要”，其中國業務部門的淨銷售額達到390.27億日元，同比成長18.1%，這一成長主要歸功於其主要產品——奶瓶和奶嘴——的銷售復甦。

市場挑戰

已開發國家出生率的下降是全球奶瓶市場成長的根本障礙。由於嬰兒是這些產品的唯一最終用戶，出生率的持續下降直接導致產品需求的下降。製造商面臨著一個不斷萎縮的市場，其潛在銷售量自然受到每一代人口規模的限制。這種人口結構的變化削弱了旨在提高銷售量的行銷策略的有效性，因為需要嬰兒奶瓶配件的嬰兒總數正在減少。

因此，消費群的萎縮迫使現有品牌在競爭激烈的環境中運營，它們不能僅僅依靠獲取新客戶來維持生存。根據美國疾病管制與預防中心（CDC）發布的2024年初步數據，2023年美國新生兒數量較前一年下降2%。出生率的下降趨勢表明，對基本育兒產品的總需求將長期下滑，這給那些嚴重依賴成熟經濟體銷售量的公司帶來了獲利停滯的風險。

市場趨勢

隨著仿生奶嘴設計的廣泛應用，整個產業正在經歷一場變革。製造商正利用先進材料來模擬母乳哺育的生理機制。這一趨勢旨在最大限度地減少乳頭刺激，並確保從母乳餵養到奶瓶的平穩過渡，其柔軟的質地模仿了母親身體的解剖結構。該領域的創新正從簡單的形狀模仿發展到具有功能性彈性的產品，這些產品能夠適應嬰兒的吸吮節奏。例如，2025年6月，momi宣布其醫用級矽膠奶嘴設計榮獲「2025嬰兒創新獎」年度「奶瓶創新獎」。此奶嘴能夠精確模擬人體組織的彈性，從而支持自然吸吮。

同時，隨著植物來源可生物分解瓶材的興起，供應鏈正在重組。各公司致力於擺脫對石化燃料的依賴，並透過以甘蔗和玉米等可再生質能塑膠取代傳統的石油基聚合物，來滿足日益成長的環保期望。這在保持產品耐用性的同時，顯著降低了碳足跡。這一轉變也得到了可衡量的環境進展的支持。在2025年3月發布的《2024年ESG資料輯》中， Pigeon Corporation報告稱，其範圍1和範圍2的溫室氣體排放較2018年基準值減少了64.7%，並將這一突破性成就主要歸功於生質能牧場的採用和永續生產實踐的實施。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球奶瓶市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（塑膠、矽膠、玻璃、不銹鋼）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美奶瓶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲奶瓶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區奶瓶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲奶瓶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲奶瓶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球奶瓶市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Pigeon Corporation
  • Medela AG
  • Goodbaby International Holdings Limited
  • Koninklijke Philips NV
  • Dr. Brown's Company
  • Artsana SpA
  • Comotomo, Inc.
  • Richell Corporation
  • Munchkin, Inc.
  • Nanobebe US, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26820

The Global Baby Bottle Market is projected to expand from USD 3.98 Billion in 2025 to USD 5.71 Billion by 2031, achieving a CAGR of 6.21%. This sector focuses on the manufacturing and distribution of specialized vessels equipped with nipples for administering milk or formula, serving as a critical supplement or alternative to breastfeeding. The market's growth is underpinned by strong economic drivers, including the rising participation of women in the workforce, which demands convenient feeding solutions, and increasing disposable incomes that facilitate the purchase of premium infant care items. As highlighted by the National Retail Federation, retail sales were expected to increase by 2.5% to 3.5% in 2024, suggesting a robust consumer economy capable of sustaining spending on essential family goods.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.98 Billion
Market Size 2031USD 5.71 Billion
CAGR 2026-20316.21%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these positive economic indicators, the market confronts a significant hurdle due to declining fertility rates in numerous developed countries, which directly shrinks the target consumer base. This demographic reality compels manufacturers to compete fiercely for a contracting pool of new parents, frequently forcing them to differentiate through material innovation and safety features. Consequently, companies are challenged to maintain rigorous safety standards while simultaneously managing the limitations on sales volume resulting from stagnating population growth in mature markets.

Market Driver

The increasing participation of women in the workforce and the rise of dual-income households serve as primary catalysts for the Global Baby Bottle Market. As more mothers return to their careers shortly after childbirth, the necessity for efficient vessels to administer expressed breast milk or formula drives the adoption of mixed-feeding solutions. Data released by the U.S. Bureau of Labor Statistics in April 2025, within the 'Employment Characteristics of Families - 2024' report, indicated that 68.3% of mothers with children under six were active in the labor force, emphasizing the critical need for childcare-compatible feeding products. Major industry players continue to meet this demand; for example, Newell Brands reported in February 2025 that its Learning and Development segment, which houses the baby category, generated net sales of $628 million for the full year 2024.

Concurrently, rising disposable incomes and a trend toward premiumization in emerging markets are redefining market value, as parents in these regions place a higher priority on product safety and brand reputation. Consumers in developing economies are increasingly moving away from generic plastic options in favor of durable, high-quality materials like glass and PPSU, driven by growing awareness of hygiene and chemical safety. This shift is evident in the financial performance of market leaders expanding in Asia; Pigeon Corporation's February 2025 'Summary of Financial Results' noted an 18.1% year-over-year increase in net sales for its China Business segment, reaching ¥39,027 million, a growth attributed to the recovery in sales of core nursing bottles and nipples.

Market Challenge

Declining fertility rates in developed nations present a fundamental barrier to the growth of the Global Baby Bottle Market. Since infants are the sole end-users of these products, a sustained drop in birth numbers leads directly to reduced product demand. Manufacturers are faced with a contracting addressable market where the potential sales volume is naturally limited by the size of each incoming generation. This demographic shift undermines the effectiveness of marketing strategies designed to drive volume, as the total pool of infants requiring feeding accessories is simply smaller.

As a result, the shrinking consumer base forces established brands to operate within a highly competitive landscape where growth cannot rely merely on acquiring new customers. According to provisional data from the Centers for Disease Control and Prevention in 2024, the number of births in the United States fell by 2% in 2023 compared to the previous year. Such downward trends in natality statistics point to a long-term reduction in the aggregate demand for essential nursery goods, creating risks of revenue stagnation for companies that depend heavily on volume sales in mature economies.

Market Trends

The industry is witnessing a transformation through the proliferation of biomimetic nipple designs, as manufacturers utilize advanced materials to replicate the physiological mechanics of breastfeeding. This trend addresses the need to minimize nipple confusion and ensure a smooth transition between breast and bottle by employing soft textures that mimic maternal anatomy. Innovations in this area have evolved beyond simple shape replication to include functional elasticity that adapts to an infant's sucking rhythm. For instance, in June 2025, momi announced that its medical-grade silicone design, which precisely mimics human tissue elasticity to support natural latching, was recognized as the 'Bottle Innovation of the Year' at the '2025 Baby Innovation Awards'.

Simultaneously, the supply chain is being reshaped by the emergence of plant-based and biodegradable bottle materials as companies aim to decouple production from fossil fuels. To meet heightened environmental expectations, manufacturers are replacing conventional petroleum-based polymers with renewable biomass plastics derived from sources like sugarcane or corn, offering comparable durability with a significantly reduced carbon footprint. This shift is substantiated by measurable environmental progress; Pigeon Corporation reported in its 'ESG Databook 2024', released in March 2025, that it achieved a 64.7% reduction in Scope 1 and 2 greenhouse gas emissions compared to its 2018 baseline, a milestone largely credited to the adoption of biomass plastics and sustainable manufacturing practices.

Key Market Players

  • Pigeon Corporation
  • Medela AG
  • Goodbaby International Holdings Limited
  • Koninklijke Philips N.V.
  • Dr. Brown's Company
  • Artsana S.p.A
  • Comotomo, Inc.
  • Richell Corporation
  • Munchkin, Inc.
  • Nanobebe US, Inc.

Report Scope

In this report, the Global Baby Bottle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Bottle Market, By Product

  • Plastic
  • Silicone
  • Glass
  • Stainless Steel

Baby Bottle Market, By Distribution Channel

  • Online
  • Offline

Baby Bottle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Bottle Market.

Available Customizations:

Global Baby Bottle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Bottle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Plastic, Silicone, Glass, Stainless Steel)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Bottle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Bottle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Bottle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Bottle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Bottle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Bottle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Bottle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Bottle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Bottle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Bottle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Bottle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Bottle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Bottle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Bottle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Bottle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Bottle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Bottle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Bottle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Bottle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Bottle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Bottle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Bottle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Bottle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Bottle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Bottle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Pigeon Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Medela AG
  • 15.3. Goodbaby International Holdings Limited
  • 15.4. Koninklijke Philips N.V.
  • 15.5. Dr. Brown's Company
  • 15.6. Artsana S.p.A
  • 15.7. Comotomo, Inc.
  • 15.8. Richell Corporation
  • 15.9. Munchkin, Inc.
  • 15.10. Nanobebe US, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer