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市場調查報告書
商品編碼
1971331

浴室配件市場－全球產業規模、佔有率、趨勢、機會、預測：按產品、通路、地區和競爭格局分類，2021-2031年

Bathroom Accessories Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球浴室配件市場預計將從 2025 年的 252.4 億美元大幅成長至 2031 年的 447.9 億美元，複合年成長率為 10.03%。

該領域涵蓋皂液器、毛巾架和毛巾托架等輔助器具，這些設施對於衛生間的衛生和整潔至關重要。推動這一領域成長的主要因素是快速的都市化和住宅基礎設施的大量投資，這帶動了對現代化衛生設備的需求。此外，全球酒店業的蓬勃發展也需要頻繁升級設施以維持高標準的衛生條件，從而確保了對這些產品的持續需求。

市場概覽
預測期 2027-2031
市場規模：2025年 252.4億美元
市場規模：2031年 447.9億美元
複合年成長率：2026-2031年 10.03%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，鋼鐵和銅等關鍵原料價格的波動導致製造成本的不確定性，為市場帶來挑戰。根據美國國家廚房衛浴協會（NKBA）預測，到2025年，該產業的收入成長率將達到3.7%，但金融市場的波動迫使製造商頻繁調整定價策略。這些波動可能會抑制消費者的購買意願，尤其是在價格敏感地區，同時也將長期生產計畫複雜化，並阻礙市場的永續成長。

市場促進因素

快速的都市化和住宅行業的持續擴張是全球衛浴配件市場成長的主要驅動力。隨著住宅密度的增加和老舊房屋現代化改造需求的成長，用於衛浴設備升級的資金持續流入，從而帶動了對提升緊湊型城市生活空間便利性的輔助配件的需求。驪住集團（LIXIL Corporation）截至2025年4月的會計年度財務報告清晰地反映了這一趨勢，該公司水技術業務板塊的銷售額達到9,278億日圓。這項業績主要歸功於翻新領域的強勁銷售，凸顯了維修活動的重要性。

同時，智慧感測器技術的融合正在改變消費者的期望，並推動市場向注重健康體驗的高價值產品轉型。越來越多的住宅追求水療般的舒適環境。 Houzz於2025年9月發布的《2025年美國浴室趨勢調查》顯示，36%的整修浴室將融入健康元素，例如先進的照明和水療般的設施。這種轉變使製造商能夠利用高階定價策略，而吉博力公司2025年3月發布的報告（淨銷售額達30.85億瑞士法郎）進一步印證了這一趨勢的穩定性，證實了市場對高品質衛浴系統的強勁需求。

市場挑戰

銅、鋼等關鍵原料價格的波動對全球衛浴配件市場的穩定與成長構成重大挑戰。製造商面臨生產成本難以預測的波動，這擠壓了利潤空間，使其難以維持穩定的定價結構。這種財務不確定性常常迫使企業調整批發和零售價格以保障利潤，並將增加的投入成本轉嫁給經銷商和終端用戶。此類波動會擾亂長期策略規劃，可能導致價格敏感型消費者退出市場，並最終降低整體交易量。

營運成本上漲帶來的負面影響也反映在近期產業價格調整。根據美國國家廚房衛浴協會（NKBA）的數據，2024年第三季供應商價格較去年同期上漲4.1%。此次價格上漲削弱了消費者的購買力，使他們對啟動新的裝修計劃感到猶豫。因此，材料成本的持續波動阻礙了市場的穩定成長，迫使整個供應鏈的相關人員採取更保守的庫存管理和投資策略。

市場趨勢

全球衛浴配件市場正經歷產品開發的根本性轉變，而這主要得益於永續和環保材料的廣泛應用。消費者越來越傾向於選擇既能最大限度減少環境影響又能保持耐用性的衛浴產品，製造商也正在加速使用再生複合材料，並開發能夠帶來長期成本節約的先進節水裝置。這一趨勢得到了近期數據的有力佐證。 Houzz網站2025年1月的一篇報導指出，84%的住宅在浴室維修計劃中刻意選擇了LED照明和節水裝置等永續特性。

同時，兼具安全性和時尚感的居家養老配件市場也在顯著成長。這些配件將必要的無障礙功能與精緻的美感完美結合。這一趨勢正在擺脫醫療機構中常見的安全扶手，將設計師扶手和無障礙浴室等輔助設施無縫融入現代室內設計。它迎合了重視功能性和房產轉售價值的多代家庭的需求。此類維修的經濟效益顯而易見；根據Center Real Estate 2025年5月發布的報告，擁有無障礙浴室的住宅售價比同類房產高出3.3%，這印證了面向未來的生活空間的價值。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球衛浴配件市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類別（毛巾架/環、掛鉤、紙巾架、扶手等）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美衛浴配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲浴室配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區衛浴配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲浴室配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲浴室配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球衛浴配件市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • LIXIL Corporation
  • TOTO Ltd.
  • Kohler Co.
  • Roca Sanitario, SA
  • Moen Incorporated
  • Hansgrohe SE
  • Duravit AG
  • Gerber Plumbing Fixtures, LLC
  • Grohe AG
  • American Specialties, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26763

The Global Bathroom Accessories Market is projected to expand significantly, growing from USD 25.24 Billion in 2025 to USD 44.79 Billion by 2031, reflecting a compound annual growth rate of 10.03%. This sector comprises supplementary fixtures such as soap dispensers, towel racks, and holders that are essential for maintaining hygiene and organization in restrooms. The primary drivers of this growth include rapid urbanization and substantial investments in residential infrastructure, which fuel the need for modern sanitary installations. Additionally, the global hospitality industry's robust expansion necessitates frequent upgrades to facilities to uphold high hygiene standards, ensuring a continuous demand for these products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 25.24 Billion
Market Size 2031USD 44.79 Billion
CAGR 2026-203110.03%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces challenges due to price volatility in essential raw materials like steel and copper, which introduces uncertainty into manufacturing costs. According to the National Kitchen & Bath Association, the industry anticipated revenue growth of 3.7 percent in 2025, yet financial variability forces manufacturers to frequently adjust pricing strategies. These fluctuations can dampen consumer purchasing power, particularly in price-sensitive regions, and complicate long-term production planning, thereby creating obstacles to sustained market progression.

Market Driver

Rapid urbanization and the ongoing expansion of the residential construction sector serve as the main engines for growth in the global bathroom accessories market. As housing density increases and aging properties require modernization, there is a steady flow of capital into sanitary ware upgrades, driving demand for supplementary accessories that optimize utility in compact urban living spaces. This trend is exemplified by LIXIL Corporation's financial results from April 2025, which reported that revenue for its Water Technology Business segment reached 927.8 billion yen, a performance largely attributed to strong sales in the renovation category, highlighting the importance of refurbishment activities.

Simultaneously, the integration of smart, sensor-based technologies is transforming consumer expectations, pushing the market toward high-value, experiential products that prioritize wellness. Homeowners are increasingly seeking spa-like environments; the '2025 U.S. Bathroom Trends Study' by Houzz in September 2025 revealed that 36 percent of renovated bathrooms now feature wellness-oriented elements like advanced lighting and spa-inspired fixtures. This shift allows manufacturers to leverage premium pricing strategies, a stability further validated by Geberit AG's March 2025 report showing net sales of CHF 3.085 billion, confirming the resilient demand for high-quality sanitary systems.

Market Challenge

The volatility of essential raw material prices, particularly for copper and steel, presents a significant barrier to the stability and growth of the Global Bathroom Accessories Market. Manufacturers grapple with unpredictable shifts in production costs, which erode profit margins and make it difficult to maintain consistent pricing structures. This financial uncertainty often compels companies to revise wholesale and retail price points to protect their bottom line, transferring the burden of increased input costs to distributors and end-users. Such fluctuations disrupt long-term strategic planning and risk pricing out sensitive consumer segments, potentially reducing overall transaction volumes.

The adverse effects of rising operational costs are reflected in recent industry pricing adjustments. Data from the National Kitchen & Bath Association indicates that suppliers raised prices by 4.1 percent year-over-year during the third quarter of 2024. This upward pricing trend strains consumer purchasing power and leads to hesitation in initiating new renovation projects. Consequently, the persistent instability in material expenses hinders the market's ability to sustain steady growth, forcing stakeholders across the supply chain to adopt more conservative approaches to inventory and investment.

Market Trends

The global bathroom accessories market is seeing a fundamental shift in product development driven by the adoption of sustainable and eco-friendly materials. Consumers are increasingly demanding fixtures that minimize environmental impact while maintaining durability, prompting manufacturers to use recycled composites and engineer advanced water-saving mechanisms that offer long-term cost reductions. This preference is strongly supported by recent data; according to an article by Houzz in January 2025, 84 percent of homeowners specifically chose sustainable features, such as LED lighting and water-efficient fixtures, during their bathroom renovation projects.

In parallel, there is a significant expansion in the market for safe and stylish aging-in-place accessories, which merge essential accessibility with high-end aesthetics. This trend moves away from clinical safety rails to integrate supportive elements like designer grab bars and barrier-free wet rooms seamlessly into modern decor, catering to a multigenerational demographic that values both functionality and property resale potential. The financial benefits of these upgrades are evident, as a May 2025 report by Center Real Estate noted that homes with accessible wet rooms sold for a 3.3 percent premium compared to similar properties, underscoring the value placed on future-proofed living spaces.

Key Market Players

  • LIXIL Corporation
  • TOTO Ltd.
  • Kohler Co.
  • Roca Sanitario, S.A
  • Moen Incorporated
  • Hansgrohe SE
  • Duravit AG
  • Gerber Plumbing Fixtures, LLC
  • Grohe AG
  • American Specialties, Inc.

Report Scope

In this report, the Global Bathroom Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bathroom Accessories Market, By Product

  • Towel Rack/Ring
  • Hook
  • Paper Holder
  • Grab Bars
  • Others

Bathroom Accessories Market, By Distribution Channel

  • Online
  • Offline

Bathroom Accessories Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bathroom Accessories Market.

Available Customizations:

Global Bathroom Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bathroom Accessories Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Bathroom Accessories Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bathroom Accessories Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Bathroom Accessories Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Bathroom Accessories Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Bathroom Accessories Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bathroom Accessories Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Bathroom Accessories Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Bathroom Accessories Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Bathroom Accessories Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Bathroom Accessories Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Bathroom Accessories Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bathroom Accessories Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Bathroom Accessories Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Bathroom Accessories Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Bathroom Accessories Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Bathroom Accessories Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Bathroom Accessories Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bathroom Accessories Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Bathroom Accessories Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Bathroom Accessories Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Bathroom Accessories Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bathroom Accessories Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Bathroom Accessories Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Bathroom Accessories Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bathroom Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. LIXIL Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. TOTO Ltd.
  • 15.3. Kohler Co.
  • 15.4. Roca Sanitario, S.A
  • 15.5. Moen Incorporated
  • 15.6. Hansgrohe SE
  • 15.7. Duravit AG
  • 15.8. Gerber Plumbing Fixtures, LLC
  • 15.9. Grohe AG
  • 15.10. American Specialties, Inc.

16. Strategic Recommendations

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