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市場調查報告書
商品編碼
1971314

潛水面鏡市場－全球產業規模、佔有率、趨勢、機會、預測：依產品類型、通路、地區和競爭格局分類，2021-2031年

Diving Mask Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Single Lens, Double Lens, Full Face Mask, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球潛水面罩市場預計將從 2025 年的 4.9973 億美元成長到 2031 年的 7.3455 億美元，複合年成長率達到 6.63%。

潛水面鏡是水下裝備的基本組成部分，它覆蓋口鼻和眼部，形成防水密封，使使用者能夠平衡壓力並保持水下清晰的視野。該市場的成長主要得益於全球對休閒水上運動（水肺潛水、自由潛水、浮潛等）日益成長的興趣以及海洋旅遊業的蓬勃發展。這些關鍵因素持續推動沿海地區對零售和租賃設備的需求，確保了穩定的新舊客戶來源，且不受瞬息萬變的產品潮流的影響。

市場概覽
預測期 2027-2031
市場規模：2025年 4.9973億美元
市場規模：2031年 7.3455億美元
複合年成長率：2026-2031年 6.63%
成長最快的細分市場 線上
最大的市場 北美洲

然而，環境惡化，尤其是珊瑚白化，正為市場帶來巨大挑戰。這降低了熱門潛水點的視覺吸引力，也限制了它們作為旅遊目的地的吸引力。儘管面臨這些生態學挑戰，核心用戶群依然強勁。根據潛水設備行銷協會的數據，截至2024年，美國居住250萬活躍的潛水員。這項數據凸顯了潛水愛好者的熱情，他們持續推動著業界對必備視覺輔助設備的穩定需求。

市場促進因素

全球浮潛和水肺潛水參與者數量的成長是推動全球潛水面鏡市場發展的重要動力，直接影響零售庫存和租賃設備的需求。隨著國際旅行的恢復和沿海旅遊目的地的重新開放，初學者數量的增加導致對必備視覺輔助設備的需求持續成長。這一復甦趨勢也體現在主要產業供應商的財務表現。例如，Johnson Outdoors公司報告稱，其潛水部門2025年7月的淨銷售額年增7%，並將這一成長歸功於市場環境的改善和有利的外匯。這反映出，認證率的提高和休閒參與人數的增加正直接轉化為銷售額的成長。

此外，可支配收入的成長和探險運動裝備支出的增加正在推動市場發展，為愛好者創造了購買優質高性能面鏡的環境，同時也保障了專業零售商的財務健康。潛水中心作為高品質面鏡的主要銷售管道，其財務穩定性表明，狂熱的潛水愛好者群體擁有強勁的消費需求。根據《潛水新聞》（The Scuba News）2025年7月報道，2024年PADI會員中心的收入比非會員中心高出約18.6萬美元，凸顯了消費者透過成熟的專業管道進行消費的重要性。這種盈利狀況也推動了企業整合。例如，HEAD集團於2025年6月以超過5,000萬歐元的價格收購Aqualung集團，這可被視為一項旨在重組和穩定主要面鏡製造商的策略性舉措。

市場挑戰

環境惡化，尤其是珊瑚白化，是全球潛水面鏡市場成長的一大障礙。潛水面鏡的主要價值在於其能夠提供清晰的視野，讓潛水者欣賞充滿活力的水下生態系統。因此，海洋環境的惡化顯著降低了潛水體驗的質量，並削弱了潛水目的地的吸引力。這種下降直接導致海洋遊客數量減少。結果，願意參與水肺潛水和浮潛活動的人數減少，進而抑制了沿海潛水中心的設備租賃和零售。

這場環境危機的規模正在限制市場的永續成長，因為可供潛水的地點數量正在減少。根據國際珊瑚礁舉措（ICRI）的數據，到2024年，全球約54%的珊瑚礁區域將遭受足以導致珊瑚白化的熱壓力。主要潛水點健康狀況的顯著下降正在縮小該行業的潛在市場規模。隨著主要潛水點視覺吸引力的降低，留住現有愛好者和吸引新消費者將變得越來越困難，從而抑制了對視覺輔助設備的整體需求。

市場趨勢

擴增實境（AR）和抬頭顯示器（HUD）的融合正在從根本上改變全球潛水面鏡市場，使其從被動視覺輔助設備轉變為主動資訊系統。這一趨勢將高解析度數位疊加層直接整合到潛水員的視線中，無需查看腕式儀表即可即時監測深度、氣瓶壓力和航向等關鍵指標。這項技術進步透過保持持續的情境察覺，提高了低能見度條件下的安全性。根據《新地圖集》（New Atlas）2025年1月刊報道，目前海軍部隊正在使用約15種不同的潛水員增強視覺顯示（DAVD）系統，這表明該技術正迅速走向成熟，並有望應用於廣泛的技術和商業性領域。

同時，對於那些希望在充滿挑戰的經濟環境下提升消費者參與度的製造商而言，拓展模組化和可更換面鏡組件的範圍正成為一項至關重要的策略。透過採用便於更換鏡片、鏡框和綁帶的設計，企業可以為使用者提供更高的客製化程度，並透過可維修性延長產品的使用壽命。這種朝向多功能、個人化裝備的轉變，使得品牌能夠在核心產品需求放緩的情況下，透過提升配件銷售來維持市場競爭力。例如，Johnson Outdoors公司報告稱，其潛水部門在2024年12月的銷售額下降了13%。為了因應這一萎縮趨勢，宣傳活動推出了「Dive into Color」等舉措，強調模組化客製化，以提升重視產品持續使用的消費者的價值。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球潛水面鏡市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（單鏡片、雙鏡片、全臉面罩、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美潛水面鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲潛水面鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太潛水面鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲潛水面鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲潛水面鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球潛水面鏡市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson Outdoors, Inc.
  • Mares SpA
  • Zeagle
  • Seavenger, Inc.
  • Aqualung Group
  • Kirby Morgan Dive Systems, Inc
  • Cressi Sub SpA
  • Beuchat International
  • Huish Outdoors LLC
  • Beaver Manufacturing Company, Inc

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21323

The Global Diving Mask Market is projected to expand from USD 499.73 Million in 2025 to USD 734.55 Million by 2031, achieving a CAGR of 6.63%. A diving mask is a fundamental piece of underwater gear that covers the nose and eyes to form a watertight seal, enabling the user to equalize pressure and focus clearly while submerged. The growth of this market is primarily underpinned by increasing global enthusiasm for recreational water activities, including scuba diving, free-diving, and snorkeling, as well as the vigorous expansion of the marine tourism sector. These core drivers consistently propel the demand for both retail and rental equipment in coastal regions, ensuring a reliable stream of new and returning customers independent of fleeting product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 499.73 Million
Market Size 2031USD 734.55 Million
CAGR 2026-20316.63%
Fastest Growing SegmentOnline
Largest MarketNorth America

Nevertheless, the market faces a substantial hurdle due to environmental degradation, specifically coral reef bleaching, which reduces the visual appeal of top-tier diving locations and limits destination attractiveness. Despite these ecological challenges, the core user base remains robust. Data from the Diving Equipment and Marketing Association indicates that in 2024, the United States was home to approximately 2.5 million active scuba divers. This statistic underscores the resilience of a dedicated segment of enthusiasts who continue to drive steady demand for essential visual aid equipment within the industry.

Market Driver

The increasing global participation in snorkeling and scuba diving serves as a foundational catalyst for the Global Diving Mask Market, directly influencing the volume of equipment needed for retail inventory and rental fleets. As international travel resumes and coastal tourism destinations become accessible again, the arrival of entry-level participants fuels a continuous need to replenish essential visual aid gear. This resurgence is evident in the financial results of major industry suppliers; for instance, Johnson Outdoors Inc. reported in July 2025 that their Diving segment achieved a 7 percent increase in net sales over the previous year, a growth trajectory credited to improved market conditions and favorable exchange rates, reflecting how higher certification rates and recreational engagement translate into increased unit sales.

Furthermore, rising disposable income and spending on adventure sports equipment bolster the market, enabling enthusiasts to purchase premium, high-performance masks while supporting the financial health of specialized retailers. The economic stability of dive centers, which act as the main point of sale for high-quality masks, suggests a strong spending environment among dedicated hobbyists. According to The Scuba News in July 2025, PADI-affiliated centers generated roughly US$186,000 more revenue in 2024 than non-affiliated facilities, highlighting the significant consumer expenditure flowing through established professional channels. This profitable landscape has also encouraged corporate consolidation, such as the HEAD Group's acquisition of the Aqualung Group in June 2025 for over €50 million, a strategic move aimed at restructuring and stabilizing a leading mask manufacturer.

Market Challenge

Environmental degradation, particularly the bleaching of coral reefs, represents a critical obstacle to the growth of the global diving mask market. Since the primary value of a diving mask is to provide clear visibility of vibrant underwater ecosystems, the deterioration of these marine environments severely compromises the quality of the diving experience and diminishes destination appeal. This decline directly reduces the influx of marine tourists, which in turn suppresses transaction volumes for equipment rentals and retail sales at coastal dive centers, as fewer individuals are motivated to engage in scuba or snorkeling activities.

The scale of this environmental crisis restricts the market's sustainable expansion by reducing the inventory of viable diving locations. The International Coral Reef Initiative reported that in 2024, approximately 54 percent of the world's coral reef areas suffered heat stress sufficient to cause bleaching events. This significant reduction in the health of premier diving sites limits the industry's addressable market. As key locations lose their visual allure, retaining existing enthusiasts and attracting new consumers becomes increasingly difficult, thereby hampering the overall demand for essential visual aid equipment.

Market Trends

The incorporation of Augmented Reality and Heads-Up Displays is fundamentally transforming the global diving mask market from passive visual aids to active information systems. This trend involves embedding high-resolution digital overlays directly into the diver's line of sight, allowing for real-time monitoring of critical metrics such as depth, tank pressure, and navigation headings without the need to check wrist-mounted gauges. This technological advancement enhances safety in low-visibility environments by maintaining continuous situational awareness. According to New Atlas in January 2025, there are currently about 15 variants of the Divers Augmented Vision Display (DAVD) system used by naval forces, indicating the rapid maturation of this technology for broader technical and commercial applications.

Concurrently, the expansion of modular and interchangeable mask components has emerged as a key strategy for manufacturers aiming to boost consumer engagement in a challenging economic climate. By designing masks with easily replaceable lenses, frames, and straps, companies offer users greater customization options and extended product lifespan through repairability. This shift toward versatile, personalized equipment allows brands to drive accessory sales and maintain relevance even when demand for core units softens. For example, Johnson Outdoors Inc. reported a 13 percent decrease in Diving segment sales in December 2024, a contraction the industry is addressing through initiatives like the 'Dive Into Color' campaign, which emphasizes modular customization to enhance value for retention-focused consumers.

Key Market Players

  • Johnson Outdoors, Inc.
  • Mares S.p.A.
  • Zeagle
  • Seavenger, Inc.
  • Aqualung Group
  • Kirby Morgan Dive Systems, Inc
  • Cressi Sub S.p.A.
  • Beuchat International
  • Huish Outdoors LLC
  • Beaver Manufacturing Company, Inc

Report Scope

In this report, the Global Diving Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diving Mask Market, By Product Type

  • Single Lens
  • Double Lens
  • Full Face Mask
  • Others

Diving Mask Market, By Distribution Channel

  • Online
  • Offline

Diving Mask Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diving Mask Market.

Available Customizations:

Global Diving Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diving Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Single Lens, Double Lens, Full Face Mask, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Diving Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Diving Mask Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Diving Mask Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Diving Mask Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Diving Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Diving Mask Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Diving Mask Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Diving Mask Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Diving Mask Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Diving Mask Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Diving Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Diving Mask Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Diving Mask Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Diving Mask Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Diving Mask Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Diving Mask Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Diving Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Diving Mask Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Diving Mask Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Diving Mask Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Diving Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Diving Mask Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Diving Mask Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Diving Mask Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Diving Mask Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson Outdoors, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mares S.p.A.
  • 15.3. Zeagle
  • 15.4. Seavenger, Inc.
  • 15.5. Aqualung Group
  • 15.6. Kirby Morgan Dive Systems, Inc
  • 15.7. Cressi Sub S.p.A.
  • 15.8. Beuchat International
  • 15.9. Huish Outdoors LLC
  • 15.10. Beaver Manufacturing Company, Inc

16. Strategic Recommendations

17. About Us & Disclaimer