大麥茶市場－全球產業規模、佔有率、趨勢、機會、預測：按產品類型、形式、分銷管道、地區和競爭格局分類，2021-2031年

全球大麥茶市場預計將從 2025 年的 13.2 億美元成長到 2031 年的 18.1 億美元，複合年成長率為 5.40%。

這款源自東亞的經典飲品，以烘焙大麥為原料釀造而成，如今正因消費者對天然、機能飲料的需求日益成長而廣偏好。便利的瓶裝產品進一步加速了這一成長，滿足了現代人忙碌的生活方式。日本軟性飲料協會的數據也印證了這一觀點，該協會預測，到2024年，日本軟性飲料產量將達到約2,200萬千升，其中無糖茶飲料將佔據絕大部分。

然而，氣候變遷導致原料供應波動，給該行業帶來了巨大挑戰。不穩定的天氣模式可能降低大麥產量，進而導致製造商面臨供不應求和價格波動。這種不確定性會削弱供應鏈的穩定性，並對市場擴張構成風險，因為生產商可能難以維持滿足不斷成長的國際需求所需的穩定產量。

市場促進因素

全球大麥茶市場的主要驅動力是消費者對無咖啡因飲料日益成長的偏好，這源於人們對功能性保濕和消化健康的日益關注。與綠茶和紅茶不同，大麥茶天然不含咖啡因，因此對於想要避免飲用含糖碳酸飲料的各年齡層來說，它是一種理想的日常補水選擇。這種對健康意識的需求也因無糖飲料在主要地區的日益普及而進一步強化。例如，根據伊藤園預測，到2024年，無糖飲料將佔據日本國內市場80%以上的佔有率。此外，Hi-Te Jinro Beverages在2024年3月進行的一項調查顯示，59.7%的韓國受訪者選擇大麥茶作為他們最常飲用的茶飲，這充分體現了效用。

同時，即飲品（RTD）飲品的普及徹底改變了市場進入方式，消費者的消費習慣也從傳統的家庭沖泡轉向了便利的瓶裝飲品。各大飲料生產商正積極拓展其即飲型產品線，以適應現代快節奏的生活方式，使大麥茶在超級市場、自動販賣機和便利商店等場所廣泛銷售。這種對包裝產品大規模生產的策略重點也體現在市場領導不斷擴大的生產規模。伊藤園2024年第二季財報顯示，光是大麥茶類別在上半年的銷售量就達到了2,681萬箱，印證了預包裝產品已被大規模接受。

市場挑戰

氣候變遷導致原料供應不穩定，對全球大麥茶市場構成重大挑戰。隨著天氣模式日益難以預測，大麥種植面臨嚴重干擾，包括長期乾旱和突如其來的強降雨。這種環境的不穩定性對產量和穀物品質均產生負面影響，使得生產商難以獲得穩定的烘焙用大麥供應。由此導致的供應鏈脆弱性造成價格波動和生產延誤，迫使企業要么自行承擔增加的成本，要么將其轉嫁給消費者，這可能會阻礙競爭激烈的零售業的銷售量成長。

近期農業評估凸顯了這種不穩定性之嚴重。 2024年，COCERAL將歐盟27國和英國的大麥產量預測下調至5,760萬噸。產量下降歸因於整個生長季節的不利天氣條件。主要產區產量的這種不可預測的下降限制了全球分銷所需優質原料的供應。這種供不應求使籌資策略更加複雜，並限制了該行業有效擴大生產規模以滿足日益成長的國際健康補水需求的能力。

市場趨勢

在日益嚴格的監管壓力和消費者對永續減廢棄物的需求推動下，環保簡約包裝正成為全球大麥茶市場的變革性趨勢。製造商正逐步取消即飲（RTD）瓶裝產品的塑膠標籤，從而減少石油化學產品的使用，並簡化回收流程，因為消費者不再需要對不同材質的產品進行分類。這種轉變在日本等成熟市場尤為顯著，這些市場正在擴大「無標籤」產品線，以實現脫碳目標。朝日集團控股公司在2024年4月發布的報告顯示，2023年無標籤產品的流通量將是2019年的八倍，顯示消費者正迅速接受這些永續的包裝形式。

同時，消費者對單一產地和透明採購的追求日益明顯，優質化體現在用作原料的大麥的品質和產地。消費者不再青睞普通混合產品，而是更傾向於使用優質國產原料的產品，並將本地採購與更高的安全性、新鮮度和風味聯繫起來。這一趨勢迫使品牌必須清楚傳達其原料的具體產地訊息，例如優質國產黑麥，才能在競爭激烈的市場中脫穎而出。海特真露飲料公司2024年3月的一項調查證實了這個偏好，33.4%的受訪者表示，使用國產原料是選擇即飲大麥茶品牌的重要因素。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球大麥茶市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品種類（原味、調味）
  • 按形式（即溶、即飲）
  • 分銷通路（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美大麥茶市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲大麥茶市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區大麥茶市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲大麥茶市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲大麥茶市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球大麥茶市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• ITO EN, LTD.
• Suntory Beverage & Food Limited
• Kirin Holdings Company, Limited
• Kansai Chagyo Co., Ltd.
• Ippodo Tea Co., Ltd.
• Dongsuh Foods Corporation
• SEMPIO FOODS COMPANY
• Lotte Chilsung Beverage Co., Ltd.
• Macmaup Enterprises Ltd.
• The Canadian Barley Tea Company

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Barley Tea Market is projected to expand from USD 1.32 Billion in 2025 to USD 1.81 Billion by 2031, registering a CAGR of 5.40%. As a staple infusion in East Asia brewed from roasted barley kernels, this beverage is gaining traction due to a growing consumer preference for natural, functional drinks that provide antioxidant properties without artificial additives or caffeine. This growth is further accelerated by the availability of convenient bottled formats that cater to modern, on-the-go lifestyles. Data from the Japan Soft Drink Association supports this observation, noting that in 2024, soft drink production in Japan hit approximately 22 million kiloliters, with unsweetened tea beverages comprising a significant portion of that volume.

However, the industry confronts a substantial obstacle regarding the volatility of raw material supplies caused by climate change. Erratic weather patterns threaten to reduce barley crop yields, leading to potential supply shortages and price instability for manufacturers. This uncertainty disrupts supply chain consistency and poses a risk to market expansion, as producers may find it difficult to maintain the steady output levels necessary to satisfy rising international demand.

Market Driver

A primary catalyst for the Global Barley Tea Market is the increasing consumer inclination toward caffeine-free beverages, fueled by a broader shift toward functional hydration and digestive health. Unlike green or black teas, barley tea is naturally free of caffeine, making it an ideal daily water substitute for individuals of all ages looking to avoid sugary carbonated drinks. This health-centric demand is reinforced by the prevalence of sugar-free options in major regions; for instance, Ito En reported that in 2024, unsweetened beverages made up over 80% of the Japanese domestic market. Furthermore, a March 2024 survey by Hite Jinro Beverage revealed that 59.7% of South Korean respondents selected barley tea as their most frequently consumed tea, explicitly favoring it for its utility as a daily hydration source.

Concurrently, the proliferation of Ready-to-Drink (RTD) formats has revolutionized market accessibility, shifting consumption habits from traditional home brewing to convenient grab-and-go bottles. Major beverage manufacturers are aggressively expanding their RTD portfolios to suit busy modern lifestyles, ensuring barley tea is widely available in supermarkets, vending machines, and convenience stores. This strategic focus on packaged volume is reflected in the production scaling of market leaders; Ito En's financial results for the second quarter of FY2024 noted that sales for their barley tea category alone reached 26.81 million cases in the first half of the fiscal year, underscoring the massive consumer uptake of pre-packaged products.

Market Challenge

The volatility of raw material supply resulting from climate change presents a major hurdle for the Global Barley Tea Market. As weather patterns become increasingly unpredictable, barley cultivation faces severe disruptions, including prolonged droughts and unexpected heavy rains. These environmental inconsistencies negatively impact both crop yields and grain quality, making it difficult for manufacturers to secure a reliable inventory of roasting-grade barley. Consequently, this supply chain fragility leads to price fluctuations and production delays, forcing companies to either absorb higher costs or pass them on to consumers, which can stifle volume growth in a competitive retail landscape.

The severity of this instability is highlighted by recent agricultural assessments. In 2024, COCERAL revised the barley production forecast for the EU-27 and UK downward to 57.6 million tonnes, attributing the reduction to unfavorable weather conditions throughout the growing season. Such unpredictable declines in output from key producing regions limit the availability of premium raw materials required for global distribution. This scarcity complicates procurement strategies and restricts the industry's capacity to scale production effectively to meet the growing international demand for healthy hydration options.

Market Trends

The adoption of eco-conscious and minimalist packaging has emerged as a transformative trend in the Global Barley Tea Market, driven by strict regulatory pressures and consumer demand for sustainable waste reduction. Manufacturers are increasingly removing plastic labels from Ready-to-Drink (RTD) bottles, a move that reduces petrochemical usage and simplifies the recycling process for consumers who no longer need to separate materials. This shift is particularly strong in mature markets like Japan, where companies are scaling "label-less" lines to meet decarbonization goals. Asahi Group Holdings reported in April 2024 that the distribution volume of their label-free products in 2023 was eight times higher than in 2019, demonstrating rapid consumer adoption of these sustainable formats.

Simultaneously, there is a distinct shift toward single-origin and transparent sourcing, where premiumization is defined by the quality and provenance of the raw barley grains. Consumers are moving away from generic blends in favor of products that feature domestically grown, high-quality ingredients, associating local sourcing with superior safety, freshness, and flavor. This trend compels brands to explicitly market the specific origin of their grains-such as premium domestic black barley-to differentiate themselves in a crowded market. A March 2024 survey by Hite Jinro Beverage underscored this preference, with 33.4% of respondents identifying the use of domestic ingredients as a key factor when selecting RTD barley tea brands.

Key Market Players

• ITO EN, LTD.
• Suntory Beverage & Food Limited
• Kirin Holdings Company, Limited
• Kansai Chagyo Co., Ltd.
• Ippodo Tea Co., Ltd.
• Dongsuh Foods Corporation
• SEMPIO FOODS COMPANY
• Lotte Chilsung Beverage Co., Ltd.
• Macmaup Enterprises Ltd.
• The Canadian Barley Tea Company

Report Scope

In this report, the Global Barley Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Barley Tea Market, By Product Type

• Original
• Flavored

Barley Tea Market, By Form

• Instant
• Ready-to-Drink

Barley Tea Market, By Distribution Channel

• Online
• Offline

Barley Tea Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Barley Tea Market.

Available Customizations:

Global Barley Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Barley Tea Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Original, Flavored)
  • 5.2.2. By Form (Instant, Ready-to-Drink)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Barley Tea Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Form
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Barley Tea Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Barley Tea Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Barley Tea Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Distribution Channel

7. Europe Barley Tea Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Form
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Barley Tea Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Barley Tea Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Barley Tea Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Barley Tea Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Barley Tea Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Barley Tea Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Form
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Barley Tea Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Barley Tea Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Barley Tea Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Barley Tea Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Barley Tea Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Barley Tea Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Form
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Barley Tea Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Barley Tea Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Barley Tea Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Distribution Channel

10. South America Barley Tea Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Form
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Barley Tea Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Barley Tea Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Barley Tea Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Barley Tea Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. ITO EN, LTD.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Suntory Beverage & Food Limited
• 15.3. Kirin Holdings Company, Limited
• 15.4. Kansai Chagyo Co., Ltd.
• 15.5. Ippodo Tea Co., Ltd.
• 15.6. Dongsuh Foods Corporation
• 15.7. SEMPIO FOODS COMPANY
• 15.8. Lotte Chilsung Beverage Co., Ltd.
• 15.9. Macmaup Enterprises Ltd.
• 15.10. The Canadian Barley Tea Company

16. Strategic Recommendations

17. About Us & Disclaimer