紅肉市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、銷售管道、地區和競爭格局分類，2021-2031年）

全球紅肉市場預計將從 2025 年的 8.9526 億美元成長到 2031 年的 11.2562 億美元，複合年成長率為 3.89%。

這個市場（指牛肉、小牛肉、豬肉、羊肉等哺乳動物的紅色生肉）的成長主要受宏觀經濟因素驅動，例如全球人口成長和開發中國家可支配收入的提高，這些因素正在加速人們飲食結構轉向以蛋白質為主的模式。根據美國農業部截至2024年10月的預測，全球牛肉產量預計將達到5,950萬噸，顯示主要國際地區的牛肉產量將出現強勁調整。

然而，由於溫室氣體排放和環境永續性方面的監管日益嚴格，以及社會輿論的密切關注，該行業正面臨巨大的挑戰。生產商被迫遵守越來越嚴格的法規，並面臨與永續商業營運相關的不斷上漲的投入成本，這可能導致全球供應鏈的產量受限和利潤率下降。

市場促進因素

新興經濟體可支配所得的成長正成為紅肉產業結構擴張的主要驅動力，並顯著改變全球飲食習慣。隨著拉丁美洲和亞洲的快速都市化，不斷壯大的中產階級正逐漸拋棄以穀物為主的飲食模式，轉而採用以優質動物蛋白為基礎的營養方案。這種經濟流動性的增強與人均豬肉和牛肉消費量的成長直接相關，生產商正增加產量以滿足國內需求。例如，美國農業部海外農業局2024年10月發布的報告預測，越南2025年的豬肉產量將達到380萬噸，顯示發展中國家對蛋白質的需求正在激增。

同時，有組織的零售通路不斷成長，快餐連鎖店在全球蓬勃發展，顯著改善了市場進入。領先的肉類加工企業正加強與現代超級市場連鎖店和電商平台的合作，提供便利、加工精良且即食的肉類產品，以滿足當今消費者的需求。這種策略整合提升了價值鏈效率，並帶來了可觀的利潤成長。 JBS SA於2024年11月公佈的第三季淨銷售額創歷史新高，達到199億美元，便印證了這一點。此外，價格趨勢也支持這種供需動態，聯合國糧農組織肉類價格指數在2024年10月的平均值為120.4點，顯示該產業價值將持續保持穩定。

市場挑戰

日益嚴格的法規和社會壓力，尤其是對環境永續性的關注，正成為全球紅肉市場發展的主要阻礙因素。各國政府和監管機構不斷加強對碳排放限制和土地使用規定的執行力度，迫使生產商從根本上改變傳統的耕作方式。達到這些標準需要對綠色技術和廢棄物管理基礎設施進行大量資本投資，這增加了加工商和農民的營運成本，並壓縮了他們的利潤空間。因此，中小企業的經濟永續性正變得越來越難以維持。

因此，這種嚴格的法規環境導致畜牧業存欄量出現結構性下降，限制了該行業確保充足產量以滿足需求的能力。為了應對合規風險，生產者通常會減少畜群規模或將牧場轉作其他用途。例如，紐西蘭牛羊協會（Beef+Lamb New Zealand）在2024年8月報告稱，該國綿羊數量下降了4.3%，至2,300萬隻。這一下降主要是由於牧場被轉為林地用於碳匯農業。初級生產的這種減少必然會抑制市場供應，並阻礙整個產業的成長。

市場趨勢

在肉類加工領域，採用人工智慧驅動的自動化和機器人技術正成為製造商緩解勞動力不穩定和提高產量比率精準度的關鍵策略。業界領導企業正在部署先進的機器人切割機和利用機器學習的自動化物流系統，以保持生產的穩定性，並確保高附加價值產品的穩定供應，即便麵臨勞動力短缺的挑戰。這種向營運現代化轉型的趨勢得益於大規模的基礎設施投資；例如，泰森食品公司於2024年1月在肯塔基州開設了一家價值3.55億美元的新工廠，透過引入自動駕駛車輛和高科技機器人，顯著提升了其產能。

同時，市場正明顯轉向草飼和草食牛，這主要得益於越來越多的消費者認為符合倫理的農業實踐與環境平衡和個人健康息息相關。這種趨勢超越了單純的監管合規；消費者會主動尋找那些擁有永續土地管理和動物福利認證的產品，以確保他們的購買符合自身的道德價值。這種需求的轉變也反映在消費者的心理層面；根據美國食品工業協會（FMI）2024年5月發表在《農業潛水》（Agriculture Dive）上的一篇報導中引用的一份報告，83%的消費者在購買肉品時會考慮動物福利和環境影響。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球紅肉市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（牛肉、豬肉、羊肉/山羊肉、其他）
  • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美紅肉市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲紅肉市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區紅肉市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲紅肉市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美紅肉市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球紅肉市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Australian Agricultural Company Limited
• BRF SA
• Cargill, Incorporated
• Hormel Foods Corporation
• Itoham Yonekyu Holdings Inc.
• JBS SA
• Marfrig Global Foods SA
• Minerva S/A
• Tyson Foods, Inc.
• NH Foods Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Red Meat Market is projected to expand from a valuation of USD 895.26 Million in 2025 to USD 1125.62 Million by 2031, registering a CAGR of 3.89%. Defined as the flesh of mammals such as beef, veal, pork, lamb, and mutton that appears red when raw, the market's trajectory is largely underpinned by macroeconomic factors like growing global populations and rising disposable incomes in developing countries, which foster a transition toward protein-centric diets. According to the United States Department of Agriculture's forecast in October 2024, global beef production is anticipated to hit 59.5 million tons, signaling robust output adjustments in major international territories.

However, the sector faces substantial headwinds due to mounting regulatory and social scrutiny concerning greenhouse gas emissions and environmental sustainability. Producers are increasingly compelled to adhere to stringent mandates and absorb higher input costs related to sustainable operations, factors that threaten to limit production volumes and reduce profit margins throughout the global supply chain.

Market Driver

Increasing disposable income within emerging economies acts as a primary driver for the structural expansion of the red meat industry, facilitating a notable shift in worldwide dietary preferences. As urbanization progresses rapidly in Latin America and Asia, the growing middle class is moving away from grain-heavy diets in favor of nutrition plans anchored by high-quality animal proteins. This rise in economic mobility is directly linked to elevated per capita consumption of pork and beef, prompting producers to increase output to meet domestic needs; for example, the USDA Foreign Agricultural Service's October 2024 report forecasts that pork production in Vietnam will reach 3.8 million tons in 2025, illustrating the surging demand for protein in developing regions.

Concurrently, the growth of organized retail channels and the spread of global quick-service restaurant (QSR) chains are vastly improving market access. Major meat processing corporations are increasingly aligning with modern supermarket chains and e-commerce platforms to provide convenient, processed, and ready-to-cook options that appeal to contemporary consumers. This strategic consolidation enhances supply chain efficiency and drives significant revenue, as evidenced by JBS S.A.'s November 2024 report of record net revenues totaling USD 19.9 billion for the third quarter. Additionally, pricing trends underscore this supply-demand dynamic, with the FAO Meat Price Index averaging 120.4 points in October 2024, indicating sustained value retention within the industry.

Market Challenge

Escalating regulatory and social pressure focused on environmental sustainability is acting as a major constraint on the development of the Global Red Meat Market. Governments and oversight bodies are increasingly enforcing rigorous carbon emission limits and land-use regulations, forcing producers to fundamentally alter traditional farming methods. Complying with these standards requires significant capital expenditure on green technologies and waste management infrastructure, which raises operational expenses and narrows profit margins for processors and farmers alike, making economic viability increasingly challenging for small and mid-sized enterprises.

As a result, this strict regulatory climate is causing a structural reduction in livestock inventories, thereby restricting the sector's capacity to generate sufficient volumes to satisfy demand. To manage compliance risks, producers are often shrinking herd sizes or repurposing grazing land for other uses. For instance, Beef + Lamb New Zealand reported in August 2024 that the national sheep flock fell by 4.3 percent to 23 million head, a decline largely attributed to the conversion of pastoral land into forestry for carbon farming. Such decreases in primary production inevitably curtail market supply, impeding the overall growth of the industry.

Market Trends

Adopting AI-driven automation and robotics within meat processing has emerged as a vital strategy for manufacturers seeking to mitigate labor instability and improve yield accuracy. Industry leaders are implementing advanced robotic cutting machinery and automated logistical systems powered by machine learning to uphold production consistency despite workforce challenges, thereby guaranteeing steady output for high-value products. This shift toward operational modernization is evidenced by significant investments in infrastructure, such as Tyson Foods' opening of a $355 million facility in Kentucky in January 2024, which features autonomous guide vehicles and high-tech robotics to substantially expand production capacity.

Simultaneously, there is a marked market transition toward pasture-raised and grass-fed beef, driven by consumers who increasingly associate ethical farming practices with environmental balance and personal health. This trend goes beyond simple regulatory adherence, as shoppers actively seek products with verified claims concerning sustainable land management and animal welfare to ensure their purchases align with their ethical values. This changing demand is reflected in consumer sentiment; an Agriculture Dive article from May 2024 cites a report by FMI - The Food Industry Association, noting that 83 percent of consumers now factor in animal welfare or environmental impact when buying meat products.

Key Market Players

• Australian Agricultural Company Limited
• BRF S.A.
• Cargill, Incorporated
• Hormel Foods Corporation
• Itoham Yonekyu Holdings Inc.
• JBS SA
• Marfrig Global Foods SA
• Minerva S/A
• Tyson Foods, Inc.
• NH Foods Ltd.

Report Scope

In this report, the Global Red Meat Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Red Meat Market, By Product Type

• Beef
• Pig
• Sheep & Goat
• Others

Red Meat Market, By Sales Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Red Meat Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Red Meat Market.

Available Customizations:

Global Red Meat Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Red Meat Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Beef, Pig, Sheep & Goat, Others)
  • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Red Meat Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Red Meat Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Red Meat Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Red Meat Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Red Meat Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Red Meat Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Red Meat Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Red Meat Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Red Meat Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Red Meat Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Red Meat Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Red Meat Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Red Meat Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Red Meat Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Red Meat Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Red Meat Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Red Meat Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Red Meat Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Red Meat Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Red Meat Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Sales Channel

10. South America Red Meat Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Red Meat Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Red Meat Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Red Meat Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Red Meat Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Australian Agricultural Company Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. BRF S.A.
• 15.3. Cargill, Incorporated
• 15.4. Hormel Foods Corporation
• 15.5. Itoham Yonekyu Holdings Inc.
• 15.6. JBS SA
• 15.7. Marfrig Global Foods SA
• 15.8. Minerva S/A
• 15.9. Tyson Foods, Inc.
• 15.10. NH Foods Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer