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市場調查報告書
商品編碼
1971033

貝果市場 - 全球產業規模、佔有率、趨勢、機會和預測（按產品類型、銷售管道、地區和競爭格局分類，2021-2031年）

Bagel Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Plain Bagel, Flavored Bagel, Others), By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球百吉餅市場預計將從 2025 年的 58.2 億美元成長到 2031 年的 77.6 億美元，複合年成長率為 4.91%。

貝果獨特的烘烤前水煮工藝造就了其有嚼勁的口感和光滑的外皮，使其用途廣泛，既可作為早餐，也可作為三明治餡料，這正是推動市場成長要素的主要動力。此外，消費者對便捷易攜帶餐點的需求持續成長，尤其是在生活節奏快、需要快速簡單餐點的都市區，這也支撐了穩定的銷售量。這些基本因素為貝果的成長奠定了基礎，使其不再受短期趨勢的影響。

市場概覽
預測期 2027-2031
市場規模：2025年 58.2億美元
市場規模：2031年 77.6億美元
複合年成長率：2026-2031年 4.91%
成長最快的細分市場 線上
最大的市場 北美洲

另一方面，不斷上漲的營運成本威脅著盈利和業務擴張，為烘焙業帶來了嚴峻挑戰。麵粉、糖等關鍵原料價格的波動，加上能源價格的飆升，造成了生產者嚴峻的經濟環境。卡夫烘焙協會2024年的報告顯示，88%的受訪會員認為原物料成本上漲是其面臨的主要業務挑戰。因此，如何在應對這些財務壓力的同時保持合理的零售價格，已成為市場永續發展的最大障礙。

市場促進因素

全球快餐連鎖店的策略性菜單調整正成為市場成長的主要催化劑，營運商們積極利用百吉餅在盈利的早餐市場中搶佔佔有率。快餐巨頭正利用百吉餅的耐儲存特性（非常適合夾餡），將其與普通餅乾和麵包區分開來，並在爭奪早餐顧客的競爭中優先推廣這些產品。例如，正如Allrecipes在2025年2月報導的那樣，麥當勞在區域試點計畫取得成功後，已在美國各地擴大了早餐百吉餅三明治的供應範圍。這種影響正在國際上蔓延，Longbridge在2025年4月發布的數據顯示，Tim Hortons中國分公司上年度售出了2200萬份百吉餅產品，凸顯了百吉餅產品透過正規餐飲管道在新興市場日益受到認可。

同時，蛋白質和全穀穀物等功能性成分的融入正在重塑零售產品開發，使品牌能夠留住那些原本可能避免食用麵包的健康意識消費者。製造商正擴大改進標準配方，使其包含營養成分，提供符合現代健康趨勢的增值功能，而不僅限於提供碳水化合物。這種轉變在近期針對健身愛好者推出的產品中尤其明顯。例如，根據《零食食品與批發烘焙》雜誌2025年10月報道，Thomas's在全美範圍內推出了一款“高蛋白貝果”，每份含有20克蛋白質。此類創新解決了人們對碳水化合物的規避問題，並確保麵包類別在強調宏量營養素均衡的飲食中保持其重要性。

市場挑戰

不斷上漲的營運成本是全球貝果市場成長的一大障礙。原物料價格波動劇烈，能源成本持續高企，嚴重擠壓了製造商的利潤空間，限制了其財務柔軟性。當生產商被迫將更大比例的利潤用於必要開支時，他們便無力承擔諸如設施現代化或拓展分銷網路等戰略舉措。因此，沉重的成本負擔往往迫使企業提高零售價格以求生存，這不僅會疏遠競爭激烈的市場中對價格敏感的消費者，還會導致整體銷售下降。

這些成本上漲對整個烘焙業的影響很大。根據烘焙工業聯合會2024年的報告，烘焙業的平均薪資上漲了9.5%，比全國平均高出數十億以金額為準。人事費用的飆升，加上原物料和公用事業價格持續上漲所帶來的通膨壓力，為市場參與企業帶來了嚴峻的經濟環境。這種財務壓力直接阻礙了烘焙業擴大經營規模和投資產品研發的能力，而產品研發對於維持長期市場發展動能至關重要。

市場趨勢

隨著消費者越來越偏愛新鮮烘焙食品而非傳統預包裝食品，這種向手工、正宗生產方式的轉變正在重塑零售模式。消費者紛紛湧向超市的邊緣區域，那裡出售的解凍新鮮烘焙食品品質和口感堪比餐廳出品，使其不再僅僅是普通商品。這一高階趨勢在最新數據中也得到了印證。根據《商業烘焙》雜誌2024年10月刊的報道，美國超市邊緣區域的貝果銷量較去年同期成長4.2%，而傳統中央貨架的銷量則有所下降。

同時，來自世界各地的風味以及融合風味的湧現，正成為推動衝動消費、拓展早餐以外消費領域的重要因素。製造商們正突破傳統鹹味產品的局限，推出風味更複雜的產品、甜點般的口感以及充滿冒險精神的組合，以吸引年輕一代並順應零食文化潮流。這種以全新味覺體驗激發消費者興趣的策略，正帶來可觀的財務效益。根據《食品貿易商》雜誌2024年5月報道，紐約麵包店在英國推出的「曲奇奶油」貝果精準把握了這一市場需求，上市不久便實現了77萬英鎊的零售額。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球貝果市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品種類（原味貝果、調味貝果、其他）
    • 銷售管道（大型超級市場/超級市場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美貝果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲貝果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區貝果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲貝果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲貝果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球貝果市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Einstein Noah Restaurant Group, Inc.
  • Grupo Bimbo, SAB de CV
  • H&H Bagels
  • New York Bakery Company
  • The Bagel Company
  • Western Bagel Baking Corp.
  • The JM Smucker Company
  • Flowers Foods, Inc.
  • Galveston Bagel Company
  • Original Bagel Company

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26649

The Global Bagel Market is projected to expand from USD 5.82 billion in 2025 to USD 7.76 billion by 2031, registering a compound annual growth rate of 4.91%. Defined by a unique process of boiling before baking that creates a chewy texture and glossy crust, the market is primarily bolstered by the product's versatility as a customizable option for breakfast and sandwiches. Furthermore, the persistent consumer demand for convenient, portable meals supports steady sales volume, especially in urban areas where busy lifestyles necessitate quick food solutions; these fundamental factors provide a stable basis for growth distinct from fleeting trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.82 Billion
Market Size 2031USD 7.76 Billion
CAGR 2026-20314.91%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry faces significant hurdles due to rising operational costs that endanger profitability and expansion. The volatility of essential raw material prices, such as wheat flour and sugar, combined with high energy rates, creates a challenging economic environment for manufacturers. As reported by the Craft Bakers Association in 2024, 88% of surveyed members identified increasing ingredient costs as a primary business challenge. Consequently, managing these financial pressures while maintaining affordable retail pricing remains the most critical obstacle to sustained market development.

Market Driver

Strategic menu additions by global quick-service restaurant chains have emerged as a major catalyst for market growth, with operators actively using bagels to capture share in the lucrative breakfast segment. Fast-food giants are prioritizing these items to compete for morning customers, leveraging the bagel's durability as a sandwich carrier to differentiate from standard biscuit or bun options. For instance, Allrecipes reported in February 2025 that McDonald's expanded its breakfast bagel sandwiches nationwide in the United States after a successful regional trial. This influence extends internationally; according to Longbridge in April 2025, Tim Hortons' China division sold 22 million bagel products the previous year, highlighting the item's growing acceptance in emerging markets via organized foodservice channels.

Simultaneously, the integration of functional ingredients like protein and whole grains is reshaping retail product development, enabling brands to retain health-conscious consumers who might otherwise limit bread consumption. Manufacturers are increasingly modifying standard recipes to include nutritional benefits, moving beyond simple carbohydrate delivery to offer value-added features aligned with modern wellness trends. This shift is evident in recent launches targeting fitness enthusiasts; notably, Snack Food & Wholesale Bakery reported in October 2025 that Thomas' introduced High Protein Bagels nationwide, containing 20 grams of protein per serving. Such innovations address the challenge of carbohydrate avoidance, ensuring the category remains relevant to diets focused on macronutrient balance.

Market Challenge

Escalating operational costs represent a critical barrier to the growth of the Global Bagel Market. This issue, characterized by fluctuating raw material prices and persistently high energy rates, severely compresses manufacturer profit margins and restricts financial flexibility. When producers are forced to allocate a larger portion of revenue to essential overheads, funds for strategic initiatives such as facility modernization or distribution expansion become scarce. Consequently, this heavy cost burden often compels businesses to raise retail prices to remain viable, a move that risks alienating price-sensitive consumers and reducing overall sales volume in a competitive landscape.

The impact of these rising expenses is substantial across the wider baking sector. In 2024, the Federation of Bakers reported that average bakery wages increased by 9.5%, a figure significantly higher than national averages. Such steep hikes in labor costs, alongside sustained inflationary pressure on ingredients and utilities, create a hostile economic environment for market participants. This financial strain directly hampers the industry's ability to scale operations or invest in the product development necessary to sustain long-term market momentum.

Market Trends

A shift toward artisanal and authentic production methods is redefining the retail landscape as consumers increasingly prefer bakery-style freshness over conventional pre-packaged options. Shoppers are gravitating toward the perimeter of grocery stores, where thaw-and-serve or fresh-baked offerings promise quality and texture comparable to foodservice experiences, effectively elevating the category beyond commodity status. This preference for premium preparations is reflected in recent data; according to Commercial Baking in October 2024, sales of perimeter bagels in the United States achieved a 4.2% dollar growth rate over the preceding year, in contrast to the volume decline observed in the traditional center-store aisle.

At the same time, the emergence of globally inspired and fusion flavor profiles is acting as a powerful mechanism to drive impulse purchases and expand consumption beyond breakfast. Manufacturers are moving beyond traditional savory variants to introduce complex, dessert-like, or adventurous combinations that appeal to younger demographics and snacking trends. This strategy of leveraging novel taste experiences to renew interest is delivering tangible financial results. As reported by Grocery Trader in May 2024, New York Bakery Co.'s launch of Cookies N' Cream bagels in the United Kingdom successfully tapped into this demand, generating £770,000 in retail sales value shortly after its release.

Key Market Players

  • Einstein Noah Restaurant Group, Inc.
  • Grupo Bimbo, S.A.B. de C.V
  • H&H Bagels
  • New York Bakery Company
  • The Bagel Company
  • Western Bagel Baking Corp.
  • The J.M. Smucker Company
  • Flowers Foods, Inc.
  • Galveston Bagel Company
  • Original Bagel Company

Report Scope

In this report, the Global Bagel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bagel Market, By Product Type

  • Plain Bagel
  • Flavored Bagel
  • Others

Bagel Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Bagel Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bagel Market.

Available Customizations:

Global Bagel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bagel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Plain Bagel, Flavored Bagel, Others)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Bagel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bagel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Bagel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Bagel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Bagel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bagel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Bagel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Bagel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Bagel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Bagel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Bagel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bagel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Bagel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Bagel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Bagel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Bagel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Bagel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bagel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Bagel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Bagel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Bagel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bagel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Bagel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Bagel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bagel Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Einstein Noah Restaurant Group, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Grupo Bimbo, S.A.B. de C.V
  • 15.3. H&H Bagels
  • 15.4. New York Bakery Company
  • 15.5. The Bagel Company
  • 15.6. Western Bagel Baking Corp.
  • 15.7. The J.M. Smucker Company
  • 15.8. Flowers Foods, Inc.
  • 15.9. Galveston Bagel Company
  • 15.10. Original Bagel Company

16. Strategic Recommendations

17. About Us & Disclaimer