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市場調查報告書
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1971026

行動配件市場－全球產業規模、佔有率、趨勢、機會和預測：按產品、分銷管道、地區和競爭格局分類，2021-2031年

Mobile Accessories Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Headphone, Charger, Power Bank, Protective Case, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行動配件市場預計將從 2025 年的 978.9 億美元成長到 2031 年的 1,546.5 億美元，複合年成長率為 7.92%。

此市場領域涵蓋旨在提升智慧型手機和平板電腦的易用性、保護性和美觀性的輔助硬體，包括保護殼、充電器、行動電源和音訊周邊設備等產品。主要成長要素包括全球在商用和個人媒體領域對行動裝置的日益依賴，這推動了對更佳供電和音訊解決方案的需求。此外，頻繁的設備型號更新也持續催生了對相容周邊設備的需求，以確保設備的功能性和安全性。根據全球行動通訊系統協會 (GSMA) 的數據，預計 2025 年推出的 5G 設備數量將比 2024 年初成長超過 35%，凸顯了支援配件生態系統的硬體的快速成長。

市場概覽
預測期 2027-2031
市場規模：2025年 978.9億美元
市場規模：2031年 1546.5億美元
複合年成長率：2026-2031年 7.92%
成長最快的細分市場 保護殼
最大的市場 亞太地區

儘管成長勢頭強勁，但由於仿冒品的氾濫，該行業面臨嚴峻的挑戰。這些未經授權、品質往往低劣的仿冒品分割了市場，並削弱了消費者對知名品牌的信任。因此，合法製造商難以維持價格穩定，也難以抵禦大量不受監管的低價替代品的衝擊，以保障自身的收入來源。

市場促進因素

5G網路的部署正推動設備升級，促使消費者購買相容的周邊設備。隨著用戶向高速通訊設備遷移，對能夠應對更高能耗的保護殼和大容量行動電池的需求也日益成長。這項硬體升級週期得益於下一代連接技術的快速普及。例如，根據愛立信2024年6月發布的《行動報告》，2024年第一季全球新增約1.6億5G用戶。先進設備擁有量的激增直接擴大了輔助硬體的潛在市場，而龐大的生態系統本身也保證了永續的銷售量。根據GSMA發布的《2024年行動經濟報告》，截至2023年底，全球行動用戶已達56億，這為配件製造商提供了龐大的用戶群。

同時，對無線音訊和智慧型穿戴裝置的需求不斷成長，也帶來了可觀的收入。這主要得益於耳機插孔的取消和健康管理功能的整合等因素。消費者越來越將這些產品視為智慧型手機的必要延伸，催生了智慧型手錶和真實無線耳機（TWS）的盈利市場。這一趨勢不僅反映了更換需求，也反映了產品對新用戶群的顯著滲透。在2024年8月舉行的蘋果2024會計年度第三季財報電話會議上，公司高層強調，三分之二的Apple Watch購買者都是新用戶。新用戶的持續湧入促使各大品牌拓展產品組合，融合時尚與功能，吸引注重健康、高度依賴數位科技的消費者。

市場挑戰

仿冒品氾濫是全球行動配件市場持續成長的一大障礙。這個問題嚴重分割了市場，未經授權的製造商向供應鏈傾銷低劣仿冒品，破壞了正規品牌的定價策略。消費者在不知情的情況下購買這些劣質產品，可能導致設備性能下降、硬體故障和安全隱患，損害知名製造商的聲譽。因此，高階品牌被迫將大量研發資源轉移到品牌保護和法律訴訟上，阻礙了創新，延緩了新配件技術的開發和發布。

這種非法貿易造成的經濟影響巨大，直接減少了可用於市場成長的資金。美國商會估計，到2024年，全球因仿冒品造成的損失將超過每年5,000億美元，其中消費性電子產品和行動周邊設備的損失佔了絕大部分。如此巨大的收入流失不僅損害了合法供應商的利潤率，也阻礙了潛在投資者的參與，最終影響了整個行動配件產業的成熟和財務穩定性。

市場趨勢

氮化鎵 (GaN) 充電器技術的廣泛應用正在革新電源供應產業，它以高效的寬能能隙半導體取代了傳統的矽基元件。這項技術變革使製造商能夠生產體積更小、重量更輕、散熱效率更高的充電器，同時支援快速充電通訊協定，且不影響安全性和便攜性。因此，各大智慧型手機廠商正積極將此架構整合到各自的生態系統中，以滿足電力消耗量折疊式和高效能設備的能源需求。根據 Navitas Semiconductor 發布的 2024 年第二季財報，小米和 OPPO 等主要廠商的 GaN 採用率預計將在 2024 年達到 30%，這印證了 GaN 在全球市場上對傳統充電硬體的快速取代。

同時，隨著品牌將產品生命週期與企業淨零排放永續性目標相契合，向可生物分解和可回收配件材料的轉變正在從根本上重塑製造標準。配件製造商正積極地用消費後回收塑膠 (PCR) 和生物基替代品取代原生塑膠，用於保護殼、電纜和包裝材料，旨在吸引具有環保意識的消費者，並遵守日益嚴格的全球廢棄物法規。這種材料的演變正從小眾產品發展成為核心競爭優勢，推動供應鏈規模的顯著變化。三星電子在 2024 年永續發展報告中指出，2023 年其供應鏈中所有塑膠零件的 25% 都採用了回收塑膠，這反映了整個產業向循環經濟原則的轉變。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球行動配件市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類別（耳機、充電器、行動電源、保護殼、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行動配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲移動配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行動配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲移動配件市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球行動配件市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Anker Innovations Limited
  • Belkin International, Inc.
  • Logitech International SA
  • Samsung Electronics Co., Ltd.
  • Sony Corporation
  • Apple Inc.
  • Mophie, Inc.
  • Xiaomi Corporation
  • Otter Products, LLC
  • Razer Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21745

The Global Mobile Accessories Market is projected to expand from USD 97.89 Billion in 2025 to USD 154.65 Billion by 2031, registering a CAGR of 7.92%. This market sector encompasses supplementary hardware intended to enhance the utility, protection, and aesthetics of smartphones and tablets, including products such as protective cases, chargers, power banks, and audio peripherals. The primary growth drivers include the increasing global reliance on mobile devices for professional and personal media, which fuels demand for improved power and audio solutions. Additionally, frequent handset model updates trigger a recurring need for compatible peripherals to ensure device functionality and safety. Data from the Global mobile Suppliers Association indicates that announced 5G devices increased by over 35% in 2025 compared to early 2024, highlighting the rapid hardware proliferation that supports the accessory ecosystem.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 97.89 Billion
Market Size 2031USD 154.65 Billion
CAGR 2026-20317.92%
Fastest Growing SegmentProtective Case
Largest MarketAsia Pacific

Despite this positive growth trajectory, the industry faces significant challenges due to the widespread availability of counterfeit goods. These unauthorized and often inferior replicas fragment the market and undermine consumer confidence in established brands. Consequently, legitimate manufacturers encounter difficulties in maintaining pricing integrity and defending their revenue streams against the influx of unregulated, low-cost alternatives.

Market Driver

The rollout of 5G networks is acting as a catalyst for device upgrades, compelling consumers to purchase compatible peripherals. As users switch to high-speed handsets, there is a rising demand for protective cases and high-capacity power banks capable of supporting increased energy consumption. This hardware renewal cycle is substantiated by the rapid uptake of next-generation connectivity. For instance, the Ericsson Mobility Report from June 2024 notes that approximately 160 million 5G subscriptions were added globally in the first quarter of 2024. This surge in advanced device ownership directly broadens the addressable market for supplementary hardware, while the sheer scale of the ecosystem ensures ongoing sales volume; GSMA's 'The Mobile Economy 2024' report states that 5.6 billion people held mobile service subscriptions by the end of 2023, creating a massive user base for accessory manufacturers.

Simultaneously, the increasing demand for wireless audio and smart hearables is generating a critical revenue stream, driven by the removal of headphone jacks and the integration of health-tracking features. Consumers increasingly regard these items as essential smartphone extensions, fostering a profitable market for smartwatches and True Wireless Stereo (TWS) earbuds. This trend reflects significant penetration among first-time users rather than just replacement sales. During Apple's Fiscal Year 2024 Third Quarter Earnings Conference Call in August 2024, executives highlighted that two-thirds of customers purchasing an Apple Watch were new to the product. This continuous influx of new adopters encourages brands to diversify their portfolios, combining fashion with functionality to capture health-conscious and digitally connected consumers.

Market Challenge

The widespread presence of counterfeit products poses a formidable barrier to the sustained expansion of the Global Mobile Accessories Market. This issue causes severe market fragmentation, as unauthorized manufacturers flood the supply chain with low-quality replicas that undercut the pricing strategies of legitimate brands. When consumers unknowingly purchase these inferior goods, the result is often poor device performance, hardware failure, or safety risks, which unfairly damages the reputation of established manufacturers. Consequently, premium brands are forced to divert essential resources from research and development toward brand protection and legal enforcement, thereby stifling innovation and delaying the release of new accessory technologies.

The economic consequences of this illicit trade are substantial and directly reduce the capital available for market growth. The U.S. Chamber of Commerce estimated in 2024 that the global cost of counterfeiting exceeded $500 billion annually, with consumer electronics and mobile peripherals accounting for a significant volume of this activity. This massive diversion of revenue not only erodes the profit margins of authorized suppliers but also deters potential investors, ultimately slowing the overall maturity and financial stability of the mobile accessories sector.

Market Trends

The widespread adoption of Gallium Nitride (GaN) charger technology is revolutionizing the power delivery segment by replacing traditional silicon-based components with high-efficiency wide-bandgap semiconductors. This technological shift allows manufacturers to produce chargers that are significantly smaller, lighter, and more thermally efficient, supporting rapid charging protocols without sacrificing safety or portability. Consequently, major smartphone OEMs are increasingly integrating this architecture into their ecosystems to meet the energy demands of power-hungry foldables and high-performance handsets. Navitas Semiconductor's Second Quarter 2024 Financial Results project that GaN adoption rates at leading manufacturers like Xiaomi and OPPO will reach 30% in 2024, underscoring the rapid replacement of legacy charging hardware in the global market.

Concurrently, the shift toward biodegradable and recycled accessory materials is fundamentally reshaping manufacturing standards as brands align product lifecycles with corporate net-zero sustainability goals. Accessory makers are aggressively replacing virgin plastics with post-consumer recycled (PCR) resins and bio-based alternatives for protective cases, cables, and packaging to appeal to environmentally conscious consumers and comply with tightening global waste regulations. This material evolution has matured from a niche offering into a core competitive differentiator, driving substantial volume changes within the supply chain. Samsung Electronics reported in its 2024 Sustainability Report that recycled resin was incorporated into 25% of the total plastic parts procured by the company's supply chain in 2023, reflecting the industrial scale of this transition towards circular economy principles.

Key Market Players

  • Anker Innovations Limited
  • Belkin International, Inc.
  • Logitech International S.A.
  • Samsung Electronics Co., Ltd.
  • Sony Corporation
  • Apple Inc.
  • Mophie, Inc.
  • Xiaomi Corporation
  • Otter Products, LLC
  • Razer Inc.

Report Scope

In this report, the Global Mobile Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Accessories Market, By Product

  • Headphone
  • Charger
  • Power Bank
  • Protective Case
  • Others

Mobile Accessories Market, By Distribution Channel

  • Online
  • Offline

Mobile Accessories Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Accessories Market.

Available Customizations:

Global Mobile Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Accessories Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Headphone, Charger, Power Bank, Protective Case, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Accessories Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Accessories Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Mobile Accessories Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Mobile Accessories Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Mobile Accessories Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Accessories Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Mobile Accessories Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Mobile Accessories Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Mobile Accessories Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Mobile Accessories Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Mobile Accessories Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Accessories Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Mobile Accessories Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Mobile Accessories Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Mobile Accessories Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Mobile Accessories Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Mobile Accessories Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Accessories Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Mobile Accessories Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Mobile Accessories Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Mobile Accessories Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Accessories Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Mobile Accessories Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Mobile Accessories Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Anker Innovations Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Belkin International, Inc.
  • 15.3. Logitech International S.A.
  • 15.4. Samsung Electronics Co., Ltd.
  • 15.5. Sony Corporation
  • 15.6. Apple Inc.
  • 15.7. Mophie, Inc.
  • 15.8. Xiaomi Corporation
  • 15.9. Otter Products, LLC
  • 15.10. Razer Inc.

16. Strategic Recommendations

17. About Us & Disclaimer