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市場調查報告書
商品編碼
1970968

超本地化生鮮配送市場－全球產業規模、佔有率、趨勢、機會和預測（按配送模式、產品類別、地區和競爭格局分類，2021-2031年）

Hyperlocal Grocery Delivery Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Delivery Model, By Product Category, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球在超當地語系化雜貨配送市場預計將從 2025 年的 238.9 億美元成長到 2031 年的 441.3 億美元，複合年成長率為 10.77%。

該行業以數位化平台為特徵，這些平台能夠快速配送來自附近零售店和暗店的食品和日用品。推動該市場發展的關鍵因素包括加速的都市化以及消費者對即時獲取日常必需品日益成長的偏好。此外，智慧型手機的普及正在改變人們的購物習慣，時間緊迫的消費者越來越傾向於選擇便利的購物方式，而非傳統的實體店購物體驗。根據食品分銷商協會 (IGD) 預測，到 2029 年，全球線上食品雜貨分銷管道將以 6.0% 的複合年成長率成長，而快速交易將成為滿足日益成長的快速配送需求的關鍵機制。

市場概覽
預測期 2027-2031
市場規模：2025年 238.9億美元
市場規模：2031年 441.3億美元
複合年成長率：2026-2031年 10.77%
成長最快的細分市場 飲料
最大的市場 北美洲

儘管市場成長前景強勁，但在最終交付階段，經濟永續性仍面臨許多挑戰。在這一階段，飆升的營運成本往往會拖累盈利。產業相關人員必須應對人口密集城市環境中複雜的庫存管理難題，同時也要維持消費者永續的配送價格。這種平衡往往會阻礙市場的快速擴張，因為企業難以兼顧高成本和維持價格競爭力的需求。

市場促進因素

快速電商基礎設施和暗店的擴張是全球在超當地語系化生鮮配送市場的主要驅動力。透過在人口密集地區建立微型倉配中心，平台已成功將最後一公里配送時間大幅縮短至30分鐘以內。這種物流模式的革新使服務供應商能夠避免傳統供應鏈的延誤，並提供即時庫存，從而有效滿足城市居民的緊急消費需求。例如，Zomato在其2024年10月致股東信中報告稱，為了應對產能限制並滿足快速成長的需求，該公司已將其Bringkit快速電商暗店網路擴展至791個地點。

消費者持續轉向線上雜貨購物，進一步加速了市場發展，因為越來越多的家庭依賴數位管道而非實體店購買日常必需品。這種行為轉變的驅動力在於便利的應用程式訂購系統，這些系統整合了無縫支付處理和即時庫存追蹤功能，使數位貨架成為日常生活不可或缺的一部分。 2024年2月，沃爾瑪在2024年第四季財報中公佈，全球電子商務銷售額成長了23%，這主要歸功於門市出貨/商店自提服務的日益普及。此外，TechCrunch在2024年報道稱，快速發展的Start-UpsZepto成功籌集了6.65億美元資金籌措用於業務擴張，這進一步表明投資者對超當地語系化模式的持續信心。

市場挑戰

全球超當地語系化生鮮配送市場擴張的一大障礙是「最後一公里」配送環節經濟永續性的不穩定性。儘管消費者對快速配送的需求日益成長，但維護配送車輛、在人口密集的都市區管理物流以及確保配送速度所需的營運成本往往超過配送費帶來的收入。這種不平衡造成了結構性缺陷，導致企業每筆交易都在虧損，因為完成單筆訂單的成本通常超過小規模訂單帶來的利潤。因此，市場參與企業面臨艱難的選擇：要麼補貼配送以留住價格敏感型客戶，要麼提高價格，但這往往會抑制需求並阻礙市場的永續成長。

這種財務壓力因行業結構而進一步加劇，在現行定價體系下，該行業無法消化高昂的營運成本。根據食品工業協會預測，到2025年，食品零售商的利潤率將僅為1.7%。如此微薄的利潤空間使得企業幾乎沒有餘力來抵消與超當地語系化物流相關的成本，例如不斷上漲的司機工資和車輛維護費用。在如此低的利潤率下，不斷上漲的配送成本直接影響企業的可用資金，嚴重限制了企業進行穩定市場所需的必要基礎設施投資。

市場趨勢

為了應對最後一公里配送的經濟挑戰，將人工智慧 (AI) 整合到預測物流和路線最佳化中正成為關鍵趨勢。利用先進的演算法，超當地語系化平台能夠動態批量處理訂單並即時最佳化路線，從而大幅降低對市場生存至關重要的配送成本。這種技術變革超越了簡單的 GPS 定位，它採用先進的需求預測模型，在下訂單前將庫存定位在更靠近消費者的位置，最大限度地減少廢棄物和等待時間。為了支持這一轉變， 《超級市場新聞》在 2024 年 1 月報道稱，食品工業協會 (FMI) 預測，到 2025 年，零售商在人工智慧方面的支出將成長 400%，從而提高營運效率並創造新的商機。

同時，電動車和環保末端配送解決方案的普及正在重塑主要配送平台營運商的車隊組成。這既能兼顧環境保護，又能緩解不斷上漲的燃料成本。以電動自行車和電動Scooter取代內燃機車輛，降低了高頻配送相關的可變成本，直接改善了該行業固有的低利潤率。企業旨在實現城市物流網路脫碳的永續性目標以及政府激勵措施也進一步推動了這項轉型。例如，2025年1月，Zomat宣布已在約400個城市成功部署了超過51,000名運作的電動車配送合作夥伴，以實現其永續性目標並減少物流排放。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球超本地化食品配送市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 配送模式（門市配送、倉庫配送）
    • 產品類型（乳製品和雞蛋、肉類和魚貝類、飲料、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美超本地化生鮮外送市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲超區域食品配送市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區超區域食品配送市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲超區域食品配送市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美超區域食品配送市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球超本地化生鮮配送市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Shadowfax
  • RoadCast
  • Amazon.com, Inc
  • Grofers India Private Limited
  • Yandex LLC
  • Maplebear Inc.
  • Walmart Inc.,
  • Big Basket
  • Delivery Hero SE

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 27996

The Global Hyperlocal Grocery Delivery Market is projected to expand from USD 23.89 Billion in 2025 to USD 44.13 Billion by 2031, reflecting a compound annual growth rate of 10.77%. This sector is defined by digital platforms that facilitate the rapid delivery of food and household essentials from neighborhood retail outlets or dark stores. Key drivers fueling this market include accelerating urbanization and a growing consumer preference for immediate access to daily necessities. Furthermore, the widespread ubiquity of smartphones has transformed shopping habits, as time-constrained consumers increasingly prioritize convenience over the traditional physical store experience. The Institute of Grocery Distribution forecast that the global online grocery channel would grow at a compound annual rate of 6.0 percent through 2029, with quick commerce identified as a vital mechanism for satisfying the escalating demand for fast fulfillment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 23.89 Billion
Market Size 2031USD 44.13 Billion
CAGR 2026-203110.77%
Fastest Growing SegmentBeverages
Largest MarketNorth America

Despite these strong growth prospects, the market encounters significant obstacles regarding the economic sustainability of the final delivery leg, where elevated operational costs frequently diminish profit margins. Industry players must navigate the complexities of managing inventory within densely populated urban environments while striving to keep delivery fees affordable for consumers. This balancing act often creates a barrier to achieving sustainable profitability and impedes the rapid expansion of the market, as companies struggle to reconcile the high costs of logistics with the need for competitive pricing.

Market Driver

The expansion of quick commerce infrastructure and dark stores acts as a primary catalyst for the Global Hyperlocal Grocery Delivery Market. By positioning micro-fulfillment centers within densely populated neighborhoods, platforms are able to drastically cut last-mile delivery times to under thirty minutes. This logistical evolution allows service providers to bypass traditional supply chain delays and provide immediate inventory access, effectively satisfying the urgent consumption habits of urban residents. Illustrating this growth, Zomato Limited noted in their October 2024 Shareholders' Letter that their quick commerce division, Blinkit, had increased its dark store network to 791 locations to manage capacity constraints and accommodate rapid volume growth.

A sustained consumer migration toward online grocery shopping further accelerates market development, as households increasingly depend on digital channels instead of physical store visits for routine procurement. This behavioral shift is bolstered by the convenience of app-based ordering systems that integrate seamless payment processing and real-time inventory tracking, making the digital shelf an integral part of daily life. In February 2024, Walmart reported a 23 percent increase in global eCommerce sales in its Q4 FY24 earnings, attributed largely to the strong adoption of store-fulfilled delivery and pickup services. Additionally, TechCrunch reported in 2024 that high-growth startup Zepto secured $665 million in funding to scale its operations, underscoring ongoing investor confidence in the hyperlocal model.

Market Challenge

A major impediment to the scalable growth of the global hyperlocal grocery delivery market is the precarious economic viability of the final delivery stage, commonly known as the last mile. Although consumer appetite for quick fulfillment drives volume, the operational expenditures required to maintain delivery fleets, navigate dense urban logistics, and ensure speed frequently outpace the revenue derived from delivery fees. This disparity results in a structural flaw where the cost to execute a single order often exceeds the profit yielded from typically small basket sizes, causing companies to lose capital on transactions. Consequently, market participants face a difficult choice between subsidizing deliveries to retain price-sensitive customers or raising fees, which tends to suppress demand and stall sustainable market expansion.

This financial pressure is exacerbated by the sector's inability to absorb high operational costs within current pricing structures. According to The Food Industry Association, food retail profit margins in 2025 settled at a mere 1.7 percent. This extremely narrow fiscal buffer leaves almost no room for companies to offset the expenses associated with hyperlocal logistics, such as rising driver wages and vehicle maintenance. With margins this tight, the direct impact of elevated delivery costs acts as a severe restriction on capital availability, preventing firms from making the necessary infrastructure investments to stabilize the market.

Market Trends

The integration of artificial intelligence for predictive logistics and route optimization has emerged as a pivotal trend as companies seek to resolve the economic challenges of last-mile delivery. By leveraging advanced algorithms, hyperlocal platforms can dynamically batch orders and optimize routes in real-time, drastically lowering the cost per delivery which is crucial for market viability. This technological shift moves beyond simple GPS tracking to employ sophisticated demand forecasting models that position inventory closer to consumers before orders are even placed, thereby minimizing waste and idle time. Highlighting this shift, Supermarket News reported in January 2024 that FMI-The Food Industry Association projected grocers would increase their AI expenditure by 400 percent before 2025 to enhance operational efficiency and unlock new revenue opportunities.

Concurrently, the widespread adoption of electric vehicles and eco-friendly last-mile solutions is reshaping the operational fleets of major delivery aggregators to address both environmental concerns and rising fuel expenses. Replacing internal combustion engine fleets with electric bikes and scooters lowers the variable costs associated with high-frequency deliveries, directly improving the thin margins characteristic of this sector. This transition is further reinforced by corporate sustainability goals and government incentives aimed at decarbonizing urban logistics networks. For instance, Zomato Limited announced in January 2025 that it had successfully onboarded over 51,000 active electric vehicle-based delivery partners across nearly 400 cities to support its sustainability objectives and reduce logistics emissions.

Key Market Players

  • Shadowfax
  • RoadCast
  • Amazon.com, Inc
  • Grofers India Private Limited
  • Yandex LLC
  • Maplebear Inc.
  • Walmart Inc.,
  • Big Basket
  • Delivery Hero SE

Report Scope

In this report, the Global Hyperlocal Grocery Delivery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hyperlocal Grocery Delivery Market, By Delivery Model

  • Store-Based
  • Warehouse-Based

Hyperlocal Grocery Delivery Market, By Product Category

  • Dairy & Egg
  • Meat & Seafood
  • Beverages
  • Others

Hyperlocal Grocery Delivery Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hyperlocal Grocery Delivery Market.

Available Customizations:

Global Hyperlocal Grocery Delivery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hyperlocal Grocery Delivery Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Delivery Model (Store-Based, Warehouse-Based)
    • 5.2.2. By Product Category (Dairy & Egg, Meat & Seafood, Beverages, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Hyperlocal Grocery Delivery Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Delivery Model
    • 6.2.2. By Product Category
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hyperlocal Grocery Delivery Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Delivery Model
        • 6.3.1.2.2. By Product Category
    • 6.3.2. Canada Hyperlocal Grocery Delivery Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Delivery Model
        • 6.3.2.2.2. By Product Category
    • 6.3.3. Mexico Hyperlocal Grocery Delivery Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Delivery Model
        • 6.3.3.2.2. By Product Category

7. Europe Hyperlocal Grocery Delivery Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Delivery Model
    • 7.2.2. By Product Category
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hyperlocal Grocery Delivery Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Delivery Model
        • 7.3.1.2.2. By Product Category
    • 7.3.2. France Hyperlocal Grocery Delivery Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Delivery Model
        • 7.3.2.2.2. By Product Category
    • 7.3.3. United Kingdom Hyperlocal Grocery Delivery Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Delivery Model
        • 7.3.3.2.2. By Product Category
    • 7.3.4. Italy Hyperlocal Grocery Delivery Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Delivery Model
        • 7.3.4.2.2. By Product Category
    • 7.3.5. Spain Hyperlocal Grocery Delivery Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Delivery Model
        • 7.3.5.2.2. By Product Category

8. Asia Pacific Hyperlocal Grocery Delivery Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Delivery Model
    • 8.2.2. By Product Category
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hyperlocal Grocery Delivery Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Delivery Model
        • 8.3.1.2.2. By Product Category
    • 8.3.2. India Hyperlocal Grocery Delivery Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Delivery Model
        • 8.3.2.2.2. By Product Category
    • 8.3.3. Japan Hyperlocal Grocery Delivery Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Delivery Model
        • 8.3.3.2.2. By Product Category
    • 8.3.4. South Korea Hyperlocal Grocery Delivery Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Delivery Model
        • 8.3.4.2.2. By Product Category
    • 8.3.5. Australia Hyperlocal Grocery Delivery Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Delivery Model
        • 8.3.5.2.2. By Product Category

9. Middle East & Africa Hyperlocal Grocery Delivery Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Delivery Model
    • 9.2.2. By Product Category
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hyperlocal Grocery Delivery Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Delivery Model
        • 9.3.1.2.2. By Product Category
    • 9.3.2. UAE Hyperlocal Grocery Delivery Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Delivery Model
        • 9.3.2.2.2. By Product Category
    • 9.3.3. South Africa Hyperlocal Grocery Delivery Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Delivery Model
        • 9.3.3.2.2. By Product Category

10. South America Hyperlocal Grocery Delivery Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Delivery Model
    • 10.2.2. By Product Category
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hyperlocal Grocery Delivery Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Delivery Model
        • 10.3.1.2.2. By Product Category
    • 10.3.2. Colombia Hyperlocal Grocery Delivery Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Delivery Model
        • 10.3.2.2.2. By Product Category
    • 10.3.3. Argentina Hyperlocal Grocery Delivery Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Delivery Model
        • 10.3.3.2.2. By Product Category

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hyperlocal Grocery Delivery Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Shadowfax
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. RoadCast
  • 15.3. Amazon.com, Inc
  • 15.4. Grofers India Private Limited
  • 15.5. Yandex LLC
  • 15.6. Maplebear Inc.
  • 15.7. Walmart Inc.,
  • 15.8. Big Basket
  • 15.9. Delivery Hero SE

16. Strategic Recommendations

17. About Us & Disclaimer