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1970871

功能性咖啡市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、銷售管道、地區和競爭格局分類，2021-2031年）

Functional Coffee Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球功能性咖啡市場預計將從 2025 年的 42.4 億美元成長到 2031 年的 48.7 億美元，複合年成長率為 2.34%。

這個細分市場包含添加了蛋白質、維生素或適應原等營養補充劑的咖啡配方，旨在提供標準興奮劑作用之外的特定健康益處。主要成長要素包括日益增強的健康意識以及消費者對能夠增強體力和提升精神專注力的飲品的偏好。產業數據也支持這一健康意識的趨勢，美國國家咖啡協會 (NCA) 發布的《2025 年報告》顯示，61% 的專門食品咖啡消費者認為咖啡有益健康，這表明健康意識的提升正在推動對高階咖啡產品的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 42.4億美元
市場規模：2031年 48.7億美元
複合年成長率：2026-2031年 2.34%
成長最快的細分市場 線上
最大的市場 北美洲

市場擴張的主要障礙在於監管健康聲明的複雜法律制度。製造商通常需要滿足嚴格的要求，以科學方式證明功能性成分的有效性，這可能會延遲產品上市並限制行銷。此外，這些機能飲料的高成本也是其大眾市場滲透的主要障礙，尤其是在價格敏感型消費者更傾向於選擇傳統經濟型咖啡產品的地區。

市場促進因素

消費者對整體健康的日益關注是全球功能性咖啡市場的主要驅動力，並促使產品配方發生顯著變化。現代消費者越來越將每日咖啡視為一種營養補充方式，而不僅僅是提神飲品，這迫使製造商用成分潔淨標示的功能性原料取代人工添加劑。這種健康意識消費行為的轉變直接提升了那些優先考慮營養價值和成分透明度的品牌的營收。例如，Laird Superfoods在2024年11月發布的2024年第三季財報中揭露，其淨銷售額成長超過28%，並將這一成長主要歸功於消費者對食品成分健康影響的日益關注。

同時，草藥和適應原增強成分的廣泛接受度正在擴大市場。這促使一些小眾的益智成分，例如藥用蘑菇，從專賣店轉向一般零售商。隨著越來越多的消費者尋求緩解壓力、改善認知功能並避免過量咖啡因副作用的方法，人們對蘑菇咖啡的興趣日益濃厚。近期的數據也印證了這個趨勢。 Yelp 2024 年 12 月發布的《2025 年食品飲料趨勢》報告顯示，蘑菇飲料的搜尋增加了 501%，顯示對適應原飲品的需求激增。這一發展趨勢是在一個蓬勃發展的行業中推動的。美國國家咖啡協會 2024 年的一項調查顯示，67% 的美國成年人在過去 24 小時內飲用過咖啡，這是 20 年來的最高水平，表明這些功能性創新產品擁有巨大的目標市場。

市場挑戰

強化飲料的高價策略是全球功能性咖啡市場成長的主要障礙。功能性咖啡含有蛋白質分離物、維生素和適應原等昂貴成分，與普通烘焙咖啡豆相比，這些成分顯著增加了生產成本。因此，最終零售價格往往過高，商店消費者難以承受，只能將目標客戶群限制在高收入的小眾群體中。在經濟不穩定時期，這種價格差異會成為一個顯著的問題，導致潛在客戶即使面臨健康益處，也會轉而選擇價格較低廉的普通咖啡產品。

這種經濟敏感度也體現在近期行業統計數據中，這些數據凸顯了高階咖啡消費群的脆弱性。 2024年，美國國家咖啡協會報告稱，25%的專門食品咖啡愛好者認為他們的經濟狀況較前六個月惡化。這一數字表明，在最有可能購買機能飲料的特定消費群體中，自由裁量權支出正在減少。隨著經濟穩定性的下降，人們為有益健康的咖啡支付額外費用的意願降低，這直接阻礙了市場滲透，並減緩了傳統咖啡愛好者向功能性咖啡消費者的轉變。

市場趨勢

功能性即飲冷萃咖啡的興起正在重塑整個產業格局，它將便利性與能量提升配方完美結合。製造商們充分利用冷萃咖啡順滑的口感，並添加瓜拉納、人參和B群維生素等功能性成分，瞄準追求持久能量而非即時咖啡因提神的年輕一代。這一趨勢使得品牌能夠將咖啡不僅作為一種晨間習慣進行推廣，更將其定位為一種功能性能量補充劑，從而在便利商店的競爭中脫穎而出，超越能量飲料市場。正如《乳品報告》（Dairy Reporter）2025年3月發表的題為《雀巢和達能將如何重振價值數十億美元的咖啡伴侶市場》的報導中所述，達能於2024年推出了“SToK冷萃能量咖啡”，這是一款添加了人參、瓜拉納和B維生素的功能性即對額外飲品，旨在滿足消費者對健康的需求。

蛋白質強化咖啡產品的普及標誌著飲料產業與運動健身領域的重要交匯點，它將咖啡定位為有助於肌肉恢復和增強飽足感的飲品。透過在熱門咖啡產品中添加高蛋白，各大品牌正將休閒飲品轉變為功能性的運動後飲品和代餐食品，從而擴大了其對注重健身的消費者的吸引力。這一趨勢正從小眾家庭配方轉向行業領導者的大眾市場擴張，凸顯了消費者對營養豐富的咖啡產品的需求。根據 Refreshment 於 2024 年 12 月發布的「2024 年頂級新產品（第一部分）」報告，星巴克與乳業巨頭 Arla 合作推出了一系列高蛋白咖啡即飲飲料，每瓶含有 20 克蛋白質，旨在兼顧營養和補水。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球功能性咖啡市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品種類（咖啡豆、咖啡粉、即飲咖啡）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美功能性咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲功能性咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區功能性咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲功能性咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美功能性咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球功能性咖啡市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Nestle SA
  • Berner Food and Beverage LLC
  • Bulletproof 360, Inc.
  • Tata Coffee Ltd.
  • Starbucks Corporation
  • Strauss Coffee BV
  • Dutch Mafia, LLC
  • Cothas Coffee Co.
  • Four Sigma Foods, Inc.
  • Sklew Biotech Sdn. Bhd

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26683

The Global Functional Coffee Market is projected to expand from USD 4.24 Billion in 2025 to USD 4.87 Billion by 2031, registering a CAGR of 2.34%. This market segment comprises coffee formulations fortified with supplements such as proteins, vitamins, or adaptogens designed to provide targeted health advantages exceeding standard alertness. Primary drivers include a growing emphasis on health and a rising consumer preference for beverages that support physical vitality and mental focus. This wellness-oriented trend is supported by industry data; the National Coffee Association reported in 2025 that 61% of specialty coffee consumers perceive coffee as beneficial to their health, highlighting how wellness perceptions fuel demand for premium coffee products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 4.24 Billion
Market Size 2031USD 4.87 Billion
CAGR 2026-20312.34%
Fastest Growing SegmentOnline
Largest MarketNorth America

A major obstacle hindering widespread market growth is the complicated regulatory environment governing health claims. Manufacturers often encounter strict requirements to scientifically validate the efficacy of functional ingredients, which can postpone product launches and limit marketing communications. Furthermore, the elevated cost of these enhanced beverages creates a significant barrier to mass market adoption, particularly in regions where price-sensitive consumers continue to favor traditional, more economical coffee choices.

Market Driver

The intensifying consumer emphasis on holistic wellness serves as a major accelerator for the Global Functional Coffee Market, driving significant changes in product formulation. Contemporary consumers increasingly regard their daily coffee as a chance for nutritional enhancement rather than mere stimulation, compelling producers to replace artificial additives with clean-label, functional components. This transition toward health-conscious buying directly boosts revenue for brands prioritizing nutritional value and ingredient transparency. For example, Laird Superfood reported in its 'Third Quarter 2024 Financial Results' in November 2024 that net sales rose by over 28%, a growth the company specifically credited to increasing consumer attention on the health implications of food ingredients.

Concurrently, the broader acceptance of herbal and adaptogenic fortification is extending the market's scope, transitioning niche nootropics like medicinal mushrooms from specialty stores to mainstream retail. As consumers search for methods to reduce stress and improve cognitive function without the adverse effects of excessive caffeine, interest in fungus-infused coffee has escalated. This surge is underscored by recent data; Yelp's '2025 Food and Drink Trends' report from December 2024 noted a 501% increase in searches for mushroom drinks, signaling a sharp rise in demand for adaptogenic beverages. This evolution takes place within a robust sector, as the National Coffee Association found in 2024 that past-day coffee consumption among US adults hit a twenty-year peak of 67%, offering a large target audience for these functional innovations.

Market Challenge

The premium pricing strategy of fortified beverages acts as a significant impediment to the growth of the Global Functional Coffee Market. Functional coffee involves the incorporation of expensive ingredients such as protein isolates, vitamins, and adaptogens, which drastically raises production expenses relative to standard roasted beans. As a result, the final shelf price is frequently too high for the general market, confining the customer base to a niche demographic with greater disposable income. This price gap becomes a crucial issue during periods of economic instability, prompting potential customers to switch back to cheaper, standard coffee products despite the appeal of added health benefits.

Such economic sensitivity is reflected in recent industry statistics that reveal the vulnerability of the premium coffee consumer segment. In 2024, the National Coffee Association reported that 25% of specialty coffee drinkers felt their financial standing had deteriorated compared to the previous six months. This figure demonstrates a contraction in discretionary spending among the specific demographic most inclined to buy functional beverages. As financial security declines, the readiness to pay extra for health-fortified coffee decreases, directly hampering market penetration and retarding the transition of conventional coffee drinkers into functional coffee consumers.

Market Trends

The expansion of Functional Ready-to-Drink Cold Brew is reshaping the industry by combining convenience with boosted energy formulas. Manufacturers are increasingly leveraging the smooth texture of cold brew to deliver functional additives such as guarana, ginseng, and B-vitamins, aiming at younger consumers looking for sustained vitality rather than a quick caffeine fix. This trend enables brands to market coffee as a functional energy aid instead of a standard morning habit, allowing them to compete effectively with energy drinks in convenience stores. As noted by Dairy Reporter in March 2025 within the article 'How Nestle & Danone stir up the billion-dollar coffee creamer space,' Danone broadened its lineup in 2024 with SToK Cold Brew Energy, a functional RTD coffee fortified with ginseng, guarana, and vitamin B to meet consumer requests for added health perks.

The mainstream adoption of Protein-Fortified Coffee Products marks a major intersection between the beverage and sports nutrition sectors, framing coffee as an aid for muscle recovery and satiety. By incorporating substantial protein levels into popular coffee formats, brands are successfully transforming a recreational drink into a functional post-workout solution or meal replacement, thereby widening its appeal to fitness-oriented buyers. This movement has transitioned from niche home recipes to mass-market availability by leading industry figures, confirming the demand for nutrient-rich coffee options. According to the 'Part one: The top new launches of 2024' report by Refreshment in December 2024, Starbucks teamed up with dairy giant Arla to introduce a new range of high-protein coffee-based ready-to-drink beverages containing 20g of protein per bottle, aiming at the convergence of nutrition and hydration.

Key Market Players

  • Nestle S.A.
  • Berner Food and Beverage LLC
  • Bulletproof 360, Inc.
  • Tata Coffee Ltd.
  • Starbucks Corporation
  • Strauss Coffee BV
  • Dutch Mafia, LLC
  • Cothas Coffee Co.
  • Four Sigma Foods, Inc.
  • Sklew Biotech Sdn. Bhd

Report Scope

In this report, the Global Functional Coffee Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Functional Coffee Market, By Product Type

  • Whole Bean
  • Ground Coffee
  • RTD Coffee

Functional Coffee Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Functional Coffee Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Functional Coffee Market.

Available Customizations:

Global Functional Coffee Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Functional Coffee Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Whole Bean, Ground Coffee, RTD Coffee)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Functional Coffee Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Functional Coffee Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Functional Coffee Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Functional Coffee Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Functional Coffee Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Functional Coffee Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Functional Coffee Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Functional Coffee Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Functional Coffee Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Functional Coffee Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Functional Coffee Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Functional Coffee Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Functional Coffee Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Functional Coffee Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Functional Coffee Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Functional Coffee Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Functional Coffee Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Functional Coffee Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Functional Coffee Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Functional Coffee Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Functional Coffee Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Functional Coffee Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Functional Coffee Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Functional Coffee Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Functional Coffee Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Nestle S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Berner Food and Beverage LLC
  • 15.3. Bulletproof 360, Inc.
  • 15.4. Tata Coffee Ltd.
  • 15.5. Starbucks Corporation
  • 15.6. Strauss Coffee BV
  • 15.7. Dutch Mafia, LLC
  • 15.8. Cothas Coffee Co.
  • 15.9. Four Sigma Foods, Inc.
  • 15.10. Sklew Biotech Sdn. Bhd

16. Strategic Recommendations

17. About Us & Disclaimer