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市場調查報告書
商品編碼
1970868

點心棒市場 - 全球產業規模、佔有率、趨勢、機會、預測：按類型、銷售管道、地區和競爭格局分類，2021-2031年

Snack Bar Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球點心棒市場預計將從 2025 年的 299.9 億美元成長到 2031 年的 411.9 億美元，複合年成長率為 5.43%。

點心棒，這種由穀物、堅果、種子和水果製成的固態食品，旨在提供營養和飽腹感，正受益於消費者對攜帶式代餐和機能性食品日益成長的偏好，這些食品能夠支持積極的生活方式。這種成長主要源自於消費者對營養豐富、具有特定健康益處的產品的需求增加。根據SNAC International發布的2024年報告，55%的消費者認為蛋白質是其最重要的健康益處，超過70%的千禧世代和家長會主動尋找零食來補充能量。

市場概覽
預測期 2027-2031
市場規模：2025年 299.9億美元
市場規模：2031年 411.9億美元
複合年成長率：2026-2031年 5.43%
成長最快的細分市場 線上
最大的市場 北美洲

然而，儘管需求強勁，但生產成本和零售價格的通膨壓力仍對市場成長構成重大阻礙。原料和製造成本的上漲導致商店上漲，這可能會讓注重預算的消費者望而卻步，並降低他們的購買頻率。這些經濟壓力阻礙了優質化進程，可能導致消費者選擇更便宜的替代品或減少購買量。

市場促進因素

運動營養和高蛋白產品的成長是市場的主要驅動力，這主要得益於消費者對增強運動表現成分的廣泛接受。消費者越來越重視功能性營養，他們希望營養棒除了提供基本熱量外，還能帶來飽足感和肌肉恢復。這一趨勢促使製造商提高蛋白質含量，以吸引從專業運動員到注重健康的普通消費者等各類人群，並成功地將這些產品從專賣店推廣到普通零售商。 Granvia Nutritionals 在 2024 年 10 月發布的《美國營養棒市場趨勢》報告中指出，其高蛋白產品（蛋白質含量為 15 克或以上）的年銷售額約為 15 億美元，超過了其他細分市場。

同時，點心棒作為代餐和體重管理食品的使用正在改變消費者的習慣。在現今時間緊迫的生活方式下，人們對便捷營養的傳統餐食替代品的需求日益成長。這種轉變代表飲食習慣向「零食」方向的結構性演變，迫使品牌提升產品的營養成分，使其成為有效的代餐選擇。根據億滋國際（Mondelez International）於2024年3月發布的第五份年度零食調查報告，60%的全球消費者更傾向於頻繁食用少量食物或零食，而非傳統的正餐。這一趨勢推動了強勁的財務業績，柏林品牌（Berling Brands）在2024年11月公佈，其本會計年度淨銷售額達到19億美元，同比成長19.8%，主要得益於其便捷營養產品線的銷量成長。

市場挑戰

生產成本持續上漲，迫使零售價格上漲，阻礙了全球點心棒市場的成長。由於堅果、種子和粘合劑等關鍵原料成本不斷攀升，製造商為了維持利潤率，不得不將這些成本轉嫁給消費者。這種經濟趨勢的變化可能會改變消費者的認知，使點心棒從日常必需品轉變為選擇性奢侈品。因此，隨著精打細算的消費者減少購買頻率或完全轉向更便宜的天然食品，能量棒市場正在萎縮。

這種價格敏感度對價值成長構成重大障礙，尤其是在功能性和高級產品線方面。消費者如果對高價感到意外，就不太願意嘗試昂貴的營養棒，而是擴大選擇價格較低的自有品牌產品。近期產業數據也印證了這種對價格承受能力的追求。根據美國食品工業協會 (FMI) 發布的 2024 年報告，91% 的價格敏感型消費者調整了購買習慣，以尋求更高的性價比。這種普遍的成本意識趨勢迫使製造商在價格上競爭，而非進行創新，從而限制了創新高利潤點心棒的獲利能力。

市場趨勢

人們越來越關注透過益生菌和益生元來改善腸道健康，這正在改變市場格局。這源自於消費者對能夠支持消化功能和免疫力的機能性食品的需求日益成長。與以往以蛋白質為主、旨在促進肌肉恢復的趨勢不同，這一趨勢著眼於腸道微生物群，製造商們透過在產品中添加富含纖維的植物性成分、活性培養細菌和發酵成分來脫穎而出。業內專家也強調了這一轉變。 Pollock Communications 和 Today's Dietitian 於 2024 年 2 月進行的一項調查發現，60.4% 的註冊營養師預測，改善腸道健康的食品將成為今年消費者的首要關注點。

此外，隨著人們對高度加工食品和人工添加劑的擔憂日益加劇，對成分標籤清晰明了、盡可能簡潔的食品成分錶的需求變得至關重要。消費者更傾向於選擇使用堅果、種子和乾果等易於識別的原料，並拒絕使用成分不明的增稠劑和化學粘合劑的品牌。嘉吉公司2024年8月發布的《趨勢追蹤報告》量化了這一趨勢，報告顯示，62%的消費者會查看產品標籤，許多消費者還會主動避免選擇他們認為不天然或過度加工的成分。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球點心棒市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（穀物棒、能量棒、其他）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美點心棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲點心棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區點心棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲點心棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲點心棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球點心棒市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • WK Kellogg Co
  • Associated British Foods plc
  • General Mills Inc.
  • Nestle SA
  • PepsiCo, Inc.
  • Post Holdings, Inc.
  • Mondelez International, Inc.
  • Mars, Incorporated
  • The Hain Celestial Group, Inc.
  • Halo Foods Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21646

The Global Snack Bar Market is projected to expand from USD 29.99 Billion in 2025 to USD 41.19 Billion by 2031, reflecting a CAGR of 5.43%. Defined as consolidated food items made from cereals, nuts, seeds, and fruits bound together for convenient nutrition and satiety, snack bars are benefiting from a growing consumer preference for portable meal replacements and functional foods that aid active living. This growth is largely fueled by the rising need for nutrient-rich products providing specific health advantages. SNAC International reported in 2024 that 55% of consumers view protein as the top health claim, while over 70% of millennials and parents seek snacks expressly for energy provision.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 29.99 Billion
Market Size 2031USD 41.19 Billion
CAGR 2026-20315.43%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, inflationary pressures on production and retail costs present a substantial obstacle to market growth despite robust demand. Increasing costs for raw materials and manufacturing have led to price hikes, which risk estranging budget-sensitive consumers and lowering purchase frequency. This economic pressure hampers premiumization efforts, as higher shelf prices may prompt consumers to opt for cheaper alternatives or reduce the volume of their purchases.

Market Driver

Growth in sports nutrition and high-protein categories serves as a major market driver, fueled by the widespread acceptance of performance-enhancing ingredients. Shoppers are prioritizing functional density, demanding bars that provide satiety and muscle recovery alongside basic calories. This trend has encouraged manufacturers to increase protein content to appeal to a broad audience ranging from professional athletes to general wellness enthusiasts, successfully transitioning these items from specialty shops to mainstream retailers. Glanbia Nutritionals noted in their October 2024 'US Nutrition Bar Market Trends' update that the high-protein segment-products with at least 15 grams of protein-achieved nearly $1.5 billion in annual sales, surpassing other sub-categories.

Simultaneously, the use of snack bars for meal replacement and weight management is transforming consumption habits. Due to time-constrained modern lifestyles, there is a heightened need for convenient, nutrient-dense alternatives to traditional meals. This shift signifies a structural evolution in dietary patterns toward "snackification," forcing brands to improve nutritional profiles to ensure their products act as effective meal substitutes. Mondelez International's 'Fifth Annual State of Snacking Report' from March 2024 reveals that 60% of consumers globally prefer frequent small meals or snacks over standard large meals. This trend is driving strong financial results; BellRing Brands reported in November 2024 that fiscal year net sales hit $1.9 billion, a 19.8% rise attributed largely to volume growth in their convenient nutrition line.

Market Challenge

Persistent inflation in production costs is hindering the Global Snack Bar Market by necessitating higher retail prices. As expenses for key ingredients like nuts, seeds, and binding agents rise, manufacturers are compelled to pass these costs onto consumers to preserve profit margins. This economic shift changes how consumers perceive value, potentially reclassifying snack bars from everyday staples to discretionary luxuries. As a result, market volume is dampened because budget-minded shoppers may buy less frequently or abandon the category altogether for cheaper whole-food options.

Such price sensitivity poses a substantial obstacle to value growth, especially for functional and premium product lines. Shoppers experiencing sticker shock are less inclined to try expensive, nutrient-rich bars, often opting instead for lower-cost private-label alternatives. Recent industry data confirms this pivot toward affordability; FMI - The Food Industry Association reported in 2024 that 91% of shoppers worried about food prices adjusted their habits to find better value. This widespread focus on cost pushes manufacturers to compete on price rather than innovation, thereby limiting the revenue potential of advanced, high-margin snack bars.

Market Trends

A focus on gut health through probiotic and prebiotic fortification is transforming the market, as consumers increasingly look for functional foods that aid digestion and immunity. Distinct from protein-focused trends aimed at muscle recovery, this movement targets the microbiome, leading manufacturers to incorporate fiber-rich botanicals, live cultures, and fermented ingredients into bars for market differentiation. Industry experts underscore this shift; a February 2024 survey by Pollock Communications and Today's Dietitian found that 60.4% of registered dietitian nutritionists expect gut health-boosting foods to be a top consumer priority for the year.

Additionally, the demand for clean labeling featuring minimalist, whole-food ingredient lists has become crucial due to rising concerns over ultra-processed foods and artificial additives. Consumers are favoring brands that provide transparency with recognizable ingredients like nuts, seeds, and dried fruits, rejecting obscure texturizers and chemical binders. Cargill's August 2024 'TrendTracker' report quantifies this trend, revealing that 62% of consumers read product labels, with many actively avoiding ingredients they consider unnatural or overly processed.

Key Market Players

  • WK Kellogg Co
  • Associated British Foods plc
  • General Mills Inc.
  • Nestle S.A.
  • PepsiCo, Inc.
  • Post Holdings, Inc.
  • Mondelez International, Inc.
  • Mars, Incorporated
  • The Hain Celestial Group, Inc.
  • Halo Foods Limited

Report Scope

In this report, the Global Snack Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Snack Bar Market, By Type

  • Cereal Bars
  • Energy Bars
  • Others

Snack Bar Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Snack Bar Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Snack Bar Market.

Available Customizations:

Global Snack Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Snack Bar Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Cereal Bars, Energy Bars, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Snack Bar Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Snack Bar Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Snack Bar Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Snack Bar Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Snack Bar Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Snack Bar Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Snack Bar Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Snack Bar Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Snack Bar Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Snack Bar Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Snack Bar Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Snack Bar Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Snack Bar Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Snack Bar Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Snack Bar Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Snack Bar Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Snack Bar Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Snack Bar Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Snack Bar Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Snack Bar Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Snack Bar Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Snack Bar Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Snack Bar Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Snack Bar Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Snack Bar Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. WK Kellogg Co
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Associated British Foods plc
  • 15.3. General Mills Inc.
  • 15.4. Nestle S.A.
  • 15.5. PepsiCo, Inc.
  • 15.6. Post Holdings, Inc.
  • 15.7. Mondelez International, Inc.
  • 15.8. Mars, Incorporated
  • 15.9. The Hain Celestial Group, Inc.
  • 15.10. Halo Foods Limited

16. Strategic Recommendations

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