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市場調查報告書
商品編碼
1970856

塗抹醬市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、銷售管道、地區和競爭格局分類，2021-2031年）

Spreads Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球抹醬市場預計將從 2025 年的 712 億美元成長到 2031 年的 936.3 億美元，複合年成長率為 4.67%。

市場涵蓋多種半固態食品，如堅果醬、果醬、果凍、蜂蜜和風味醬，這些產品可用作烘焙點心的配料，也可作為烹飪中的多功能調味品。產業成長的主要驅動力是消費者對便捷即食早餐的需求不斷成長，以及人們飲食結構顯著轉向植物來源高蛋白飲食。強勁的農業生產支撐著這項需求。例如，國際堅果和乾果理事會（INDFC）預測，2024年全球花生產量將達到創紀錄的5248萬噸，這將確保堅果醬品類的穩定供應，預計堅果醬的消費量將大幅成長。

市場概覽
預測期 2027-2031
市場規模：2025年 712億美元
市場規模：2031年 936.3億美元
複合年成長率：2026-2031年 4.67%
成長最快的細分市場 線上
最大的市場 北美洲

然而，由於原物料價格波動，尤其是糖、可可和堅果等關鍵原料的價格波動，市場面臨嚴峻挑戰。供應鏈中斷和難以預測的天氣模式導致農業成本急劇上升，給製造商造成了不穩定的財務環境。企業常常被迫在自行承擔這些成本、壓縮利潤空間，還是透過提價將成本轉嫁給消費者之間做出選擇。此類應對通膨的措施可能會疏遠對價格敏感的消費者，並可能阻礙市場的整體擴張。

市場促進因素

西式飲食習慣在新興市場的傳播是推動抹醬產業發展的主要動力。尤其是在亞洲市場，消費者擴大將麵包類早餐和點心納入日常飲食中。這種文化轉變為現有品牌創造了巨大的機遇，使其能夠將果醬和花生醬等傳統產品出口到新的地區。這些產品在這些新興市場被視為便利的蛋白質來源。這一趨勢也體現在企業的業績上。例如，荷美爾食品公司在2024年12月發布的「2024年第四季及全年業績報告」中報告稱，淨銷售額達119億美元，並將這一成功歸功於中國市場的強勁需求以及旗下Skippy花生醬品牌在國際市場的良好銷售。

同時，優質化產品和手工製品的趨勢正在重塑價值提案，使製造商能夠在農產品價格波動的情況下維持利潤率。消費者越來越願意為高品質、注重傳統的品牌支付更高的價格，並將這些塗抹醬視為價格適中的奢侈品，而非必需品。費列羅集團於2025年2月發布的2023/2024會計年度合併財務報表印證了這一趨勢，該報表顯示，其銷售額達184億歐元（同比成長8.9%），主要得益於其高階糖果甜點和塗抹醬產品線的強勁成長。然而，該行業仍然受到農業現實的限制。 2025年，美國農業部（USDA）宣布，2024會計年度美國國內蜂蜜產量為1.34億磅，凸顯了高階天然混合產品面臨的供應限制。

市場挑戰

原料價格波動仍是全球塗抹醬市場持續成長的一大障礙。變幻莫測的天氣和供應鏈的不穩定性導致關鍵原料成本波動，給製造商造成了不穩定的財務環境。這種不確定性迫使企業經常調整定價策略或承擔更高的生產成本，直接影響利潤率。因此，製造商往往為了節省資金而減少市場擴張和產品創新的投資，而必要的漲價則可能疏遠價格敏感型消費者，並導致關鍵零售領域的需求下降。

這項挑戰在巧克力醬產業尤為嚴峻，供不應求嚴重影響了產品的可近性。根據國際可可組織（ICO）2025年11月發布的報告，2023/24年度可可季結束時，全球供不應求高達48.9萬噸。供需嚴重失衡導致採購成本居高不下，使得巧克力醬生產商難以製定長期成長策略並維持價格競爭力，最終阻礙了市場的整體擴張。

市場趨勢

在日益成長的減少環境影響和遵守嚴格的森林砍伐法規的壓力下，向永續和無棕櫚油採購的轉變正在從根本上改變供應鏈策略。這項轉變的驅動力來自監管機構日益嚴格的審查以及具有環保意識的消費者要求了解塗抹醬中使用的農產品對生態影響的透明度。因此，企業優先考慮可追溯性和道德認證，以證明其永續性聲明並確保市場進入。當前透明度的缺乏凸顯了這個問題的迫切性。倫敦動物學會2025年11月發布的「2025 SPOTT評估」顯示，全球排名前100的棕櫚油公司中，只有51%公佈了足夠的森林砍伐監測數據，這凸顯了該行業亟需提高合規性。

同時，潔淨標示和無添加劑產品的興起正在改變產品開發格局。這主要源自於消費者對高度加工食品和人工添加物的普遍反感。消費者越來越關注成分標籤，並傾向於選擇成分簡單、易於識別且使用天然甜味劑而非合成甜味劑的產品。這種對營養健康的需求正推動注重健康且資訊透明的品牌實現顯著成長。近期財務表現也印證了這一趨勢的商業性可行性。根據《Alimentando》雜誌2025年10月刊報導《Rigoni di Asiago：2024年銷售額達1.627億歐元》報道，該公司旗下注重健康的品牌「Natu」系列銷售額成長100%，達到850萬歐元，顯著超越了其傳統產品類別。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球價差市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（奶油和起司、果醬、巧克力和堅果、其他）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美價差市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲價差市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區價差市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲價差市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美價差市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球傳播市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Hormel Foods Corporation
  • The JM Smucker Company
  • B&G Foods, Inc.
  • Ventura Foods, LLC
  • Capilano Honey Limited
  • The Hershey Company
  • The Kraft Heinz Company
  • Bowman Andros Products, LLC
  • The Scottish Bee Company
  • Ferrero International SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26583

The Global Spreads Market is projected to expand from USD 71.20 Billion in 2025 to USD 93.63 Billion by 2031, registering a CAGR of 4.67%. This market includes a broad variety of semi-solid food products such as nut butters, jams, jellies, honey, and savory pastes, which are utilized both as toppings for baked goods and as versatile ingredients in cooking. The industry's growth is largely driven by rising consumer demand for convenient, ready-to-eat breakfast options and a noticeable shift toward plant-based, protein-rich diets. Supporting this demand is a strong agricultural output; for instance, the International Nut and Dried Fruit Council estimated that global peanut production would hit a record 52.48 million metric tons in 2024, securing a steady supply for the high-volume nut butter category.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 71.20 Billion
Market Size 2031USD 93.63 Billion
CAGR 2026-20314.67%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant hurdles due to the volatility of raw material prices, particularly for essential ingredients like sugar, cocoa, and nuts. Supply chain interruptions and erratic weather patterns often lead to sharp increases in agricultural costs, creating a precarious financial environment for manufacturers. Companies are frequently forced to either absorb these costs, thereby compressing profit margins, or pass them on to consumers through price hikes. Such inflationary measures risk alienating price-sensitive shoppers and could potentially hinder the broader expansion of the market.

Market Driver

The adoption of Western dietary habits in emerging economies acts as a primary catalyst for the spreads industry, especially as consumers in Asian markets increasingly incorporate bread-based breakfasts and snacks into their daily routines. This cultural evolution creates significant opportunities for established brands to export legacy products, such as fruit preserves and peanut butter, to new regions where they are valued as convenient protein sources. This trend is reflected in corporate performance; for example, Hormel Foods reported net sales of $11.9 billion in its 'Fourth Quarter and Full-Year Fiscal 2024 Results' released in December 2024, attributing this success to strong demand in China and robust international sales of its Skippy peanut butter brand.

Simultaneously, the trend toward product premiumization and artisanal offerings is reshaping value propositions, allowing manufacturers to protect margins despite fluctuations in agricultural commodities. Consumers are increasingly willing to pay more for high-quality, heritage-focused brands, viewing these spreads as affordable luxuries rather than basic commodities. This is evidenced by the Ferrero Group's 'Consolidated Financial Statements for the 2023/2024 Financial Year' in February 2025, which reported a turnover of 18.4 billion EUR, an 8.9% increase driven by its premium confectionery and spread portfolio. However, the sector remains constrained by agricultural realities; the USDA noted in 2025 that domestic honey production for the 2024 cycle was 134 million pounds, highlighting the supply limitations facing premium natural formulations.

Market Challenge

The volatility of raw material prices remains a critical barrier to the consistent growth of the global spreads market. Fluctuations in the costs of essential ingredients, caused by unpredictable weather and supply chain irregularities, create an unstable financial landscape for manufacturers. This unpredictability forces companies to frequently adjust pricing strategies or absorb higher production costs, which directly impacts profit margins. Consequently, manufacturers often reduce investment in market expansion and product innovation to conserve capital, while necessary price increases risk driving away price-sensitive consumers and dampening demand in key retail segments.

This challenge is particularly acute in the chocolate spreads category, where supply shortages have severely impacted input stability. According to the International Cocoa Organization in November 2025, the 2023/24 cocoa season concluded with a substantial global supply deficit of 489,000 tonnes. Such profound imbalances between available supply and industrial demand maintain elevated procurement costs, making it difficult for spread manufacturers to plan long-term growth strategies or maintain competitive pricing, thereby stalling broader market development.

Market Trends

The shift toward Sustainable and Palm Oil-Free sourcing is fundamentally transforming supply chain strategies as manufacturers face increasing pressure to reduce environmental impact and adhere to strict deforestation regulations. This transition is driven by heightened scrutiny from regulatory bodies and eco-conscious consumers who demand transparency regarding the ecological footprint of agricultural commodities used in spreads. As a result, companies are prioritizing traceability and ethical certification to validate sustainability claims and secure market access. The urgency of this issue is highlighted by current transparency gaps; the Zoological Society of London's '2025 SPOTT Assessment' in November 2025 revealed that only 51% of the world's 100 most significant palm oil companies publicly disclosed adequate data on deforestation monitoring, underscoring the need for improved industry compliance.

Concurrently, the rise of Clean Label and Preservative-Free products is reshaping product development, propelled by a widespread consumer rejection of ultra-processed foods and artificial additives. Shoppers are increasingly scrutinizing ingredient lists, favoring formulations that feature simple, recognizable components and natural sweeteners over synthetic alternatives. This demand for nutritional integrity is driving substantial growth for brands that successfully position themselves as health-centric and transparent. The commercial viability of this trend is evident in recent financial results; according to Alimentando in October 2025, in the article 'Rigoni di Asiago: 2024 Turnover at 162.7 Million Euro', the company's wellness-focused Natu line recorded a 100% revenue increase to €8.5 million, significantly outpacing conventional categories.

Key Market Players

  • Hormel Foods Corporation
  • The J.M. Smucker Company
  • B&G Foods, Inc.
  • Ventura Foods, LLC
  • Capilano Honey Limited
  • The Hershey Company
  • The Kraft Heinz Company
  • Bowman Andros Products, LLC
  • The Scottish Bee Company
  • Ferrero International S.A.

Report Scope

In this report, the Global Spreads Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Spreads Market, By Type

  • Butter/Cheese
  • Fruit Spreads
  • Chocolates & Nuts
  • Others

Spreads Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Store
  • Online
  • Others

Spreads Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Spreads Market.

Available Customizations:

Global Spreads Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Spreads Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Butter/Cheese, Fruit Spreads, Chocolates & Nuts, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Store, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Spreads Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Spreads Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Spreads Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Spreads Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Spreads Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Spreads Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Spreads Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Spreads Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Spreads Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Spreads Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Spreads Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Spreads Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Spreads Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Spreads Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Spreads Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Spreads Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Spreads Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Spreads Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Spreads Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Spreads Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Spreads Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Spreads Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Spreads Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Spreads Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Spreads Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hormel Foods Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The J.M. Smucker Company
  • 15.3. B&G Foods, Inc.
  • 15.4. Ventura Foods, LLC
  • 15.5. Capilano Honey Limited
  • 15.6. The Hershey Company
  • 15.7. The Kraft Heinz Company
  • 15.8. Bowman Andros Products, LLC
  • 15.9. The Scottish Bee Company
  • 15.10. Ferrero International S.A.

16. Strategic Recommendations

17. About Us & Disclaimer