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市場調查報告書
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1970806

植物性卸妝油市場－全球產業規模、佔有率、趨勢、機會及預測：依膚質、銷售管道、地區及競爭格局分類，2021-2031年

Botanical Cleansing Oil Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Skin Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球植物性潔顏油市場預計將從 2025 年的 21.2 億美元大幅成長至 2031 年的 38.8 億美元，複合年成長率為 10.61%。

這些脂質配方利用植物來源的成分，例如荷荷巴油、葵花籽油和橄欖油，乳化親油性雜質，例如彩妝和多餘油脂，同時保護皮膚的保濕屏障。推動市場成長的關鍵因素包括消費者持續轉向清潔美容產品，以及對不含化學物質、不致粉刺且能促進皮膚長期健康的產品的日益偏好。此外，雙重清潔法的普及也從根本上提升了對高效油基預洗面乳產品的需求，為市場擴張奠定了堅實的基礎，使其不再依賴於短暫的潮流。

市場概覽
預測期 2027-2031
市場規模：2025年 21.2億美元
市場規模：2031年 38.8億美元
複合年成長率：2026-2031年 10.61%
成長最快的細分市場 線上
最大的市場 北美洲

然而，原料供應鏈的波動導致優質有機油成本波動，阻礙了業務擴張。這些經濟壓力往往導致零售價格上漲，可能限制價格敏感型消費者的購買力。儘管存在這些障礙，但在消費者持續支出的支撐下，該行業仍保持強勁的成長動能。例如，NATRUE預測2024年全球天然美容市場將成長4.4%，凸顯了植物來源化妝品配方的巨大市場潛力。

市場促進因素

市場擴張的根本驅動力在於韓妝（K-Beauty）和日妝（J-Beauty）護膚流程日益成長的影響力，它們已在歐美地區確立了雙重清潔法。這項兩步驟清潔流程需要使用油基洗面乳，既能去除雜質又不會帶走肌膚水分，從而使植物油從小眾專業產品躍升為大眾市場必備品。這種結構性變化在生產數據中得到了清晰的體現；根據韓國食品藥品安全部2025年1月發布的報告，2024年面部清潔產品的出口同比成長30.7%，顯著優於其他化妝品領域。這種快速成長迫使全球品牌使用植物來源的脂質重新配製產品，以跟上亞洲創新技術的步伐，從而擴大了整個品類的市場覆蓋範圍。

同時，消費者越來越傾向於選擇成分透明的標籤而非合成成分，這推動了對清潔、植物來源產品的需求成長。這種轉變加速了品牌以富含脂質的植物油（如葵花籽油和荷荷巴油）取代礦物油的趨勢，既迎合了「無添加」的行銷理念，也滿足了皮膚屏障功能的健康需求。土壤協會發布的《2025年有機認證市場報告》（2025年2月）顯示，主要零售通路的有機產品銷售額成長了8%，這充分體現了這項轉變的商業性成功。此外，韓國海關總署在2025年宣布，2024年韓國化妝品出口總額將達到創紀錄的102億美元，主要得益於全球對這些天然解決方案的需求。

市場挑戰

原料供應鏈的不穩定性是全球植物性潔顏油市場成長的主要障礙。該行業嚴重依賴農產品，例如葵花籽油、橄欖油和霍霍巴油等植物來源油脂，因此極易受到地緣政治不穩定和惡劣天氣導致的收成不穩定的影響。這種不穩定性會擾亂高品質產品所需的優質有機原料的供應，使製造商難以維持穩定的庫存水準和持續的生產計劃。

因此，供不應求推高了原物料成本，迫使製造商提高零售價格以保障利潤率。價格上漲阻礙了注重成本的消費者購買產品，實際上將客戶群限制在富裕階層，阻礙了產品滲透到更廣泛的大眾市場。聯合國糧食及農業組織（糧農組織）的最新數據顯示，2024年全球植物油物價指數將年增9.4%，這項漲幅與全球供應短缺密切相關，也印證了問題的嚴重性。原料成本的持續上漲給市場帶來壓力，儘管消費者需求強勁，但市場仍難以全面擴張。

市場趨勢

隨著循環經濟原則的推廣，減少環境影響的趨勢日益增強，永續包裝正在迅速改變市場格局。各大品牌正從一次性硬質塑膠容器轉向耐用的鋁製容器和輕量的填充用裝，顯著減少了運輸高密度脂質產品所產生的排放。這項轉變主要得益於零售商主導的逆向物流項目，這些項目旨在促進回收。例如，絲芙蘭發布的《2024年全球影響力進展報告》（2024年10月）顯示，已回收約100噸空的美容產品包裝，這表明消費者對減少廢棄物的強烈關注正促使品牌採用以補充裝為中心的模式。

同時，稀有、地理植物萃取物的激增正在推動產品差異化，引領市場從標準載體油轉向獨特的、具有地理特色的脂質。配方師正利用非洲馬魯拉油和亞馬遜古布阿蘇果等稀有成分，打造引人入勝的生物多樣性故事，從而帶來感官上的創新和針對性的功效。正如歐舒丹國際公司（L'Occitane International SA）發布的《2024會計年度報告》（2024年6月）所證實的那樣，以產地為導向的敘事方式已成為重要的收入來源。報告指出，巴西品牌Sol de Janeiro的淨銷售額成長了167%，凸顯了異國植物成分的商業性潛力。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：植物性卸妝油的全球市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依膚質（乾性肌膚、油性肌膚、其他）
    • 銷售管道（超級市場/大賣場、線上通路、專賣店、其他通路）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美植物性卸妝油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲植物性潔顏油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區植物性潔顏油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲植物性潔顏油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲植物性潔顏油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球植物性卸妝油市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • L'Oreal SA
  • Unilever PLC
  • Kao Corporation
  • FANCL Corporation
  • The Estee Lauder Companies Inc.
  • The Clorox Company
  • DHC Corporation
  • Activist Skincare LLC
  • Green Envee, LLC
  • Shiseido Company, Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 24950

The Global Botanical Cleansing Oil Market is projected to expand significantly, rising from a valuation of USD 2.12 billion in 2025 to USD 3.88 billion by 2031, reflecting a compound annual growth rate of 10.61%. These lipid-based formulations utilize plant-derived ingredients like jojoba, sunflower, and olive oils to emulsify lipophilic impurities such as makeup and excess sebum while preserving the skin's moisture barrier. Growth is primarily fuelled by the enduring consumer transition toward clean beauty and a preference for chemical-free, non-comedogenic products that promote long-term skin health. Additionally, the mainstream adoption of the double-cleansing technique has structurally boosted the demand for effective oil-based preparatory cleansers, establishing a solid foundation for market expansion independent of fleeting trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.12 Billion
Market Size 2031USD 3.88 Billion
CAGR 2026-203110.61%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, scalability is hindered by the volatility of raw material supply chains, which causes cost fluctuations for premium, organically sourced oils. These economic pressures often necessitate higher retail prices, potentially restricting access for price-sensitive demographics. Despite these obstacles, the sector maintains a positive trajectory supported by dedicated consumer spending. For instance, NATRUE projected a 4.4 percent growth for the global natural beauty sector in 2024, confirming the robust market viability of plant-based cosmetic formulations.

Market Driver

The market is fundamentally expanding due to the rising influence of K-Beauty and J-Beauty regimens, which have institutionalized the double-cleansing method in Western regions. This two-step process, requiring an oil-based cleanser to remove impurities without stripping moisture, has elevated botanical oils from niche specialty items to mass-market essentials. Evidence of this structural shift is clear in manufacturing output; the Ministry of Food and Drug Safety reported in January 2025 that exports of cleansing products saw a robust 30.7 percent year-on-year increase in 2024, significantly outpacing other cosmetic segments. This surge compels global brands to reformulate with plant-derived lipids to match Asian innovations, thereby widening category accessibility.

Simultaneously, growth is driven by increasing consumer demand for clean, plant-based formulations, as buyers prioritize transparent ingredient lists over synthetic options. This shift is pushing brands to replace mineral oils with lipid-rich botanicals like sunflower and jojoba oils, aligning with "free-from" marketing and skin barrier health needs. The commercial success of this transition is highlighted by the Soil Association Certification's 'Organic Market Report 2025' (February 2025), which noted an 8 percent increase in organic product value sales within major retail channels. Furthermore, the Korea Customs Service reported in 2025 that total cosmetic exports hit a record $10.2 billion in 2024, driven largely by global demand for these nature-derived solutions.

Market Challenge

Supply chain volatility regarding raw materials serves as a major obstacle to the growth of the global botanical cleansing oil market. Since the sector depends heavily on agricultural outputs such as plant-derived lipids like sunflower, olive, and jojoba oils, it is inherently susceptible to harvest unpredictability resulting from geopolitical disruptions and adverse weather. This instability leads to inconsistent availability of the premium organic ingredients required for high-quality formulations, making it difficult for manufacturers to maintain stable inventory levels and consistent production schedules.

As a result, supply shortages drive up input costs, forcing manufacturers to raise retail prices to protect their margins. This price inflation diminishes product accessibility for cost-conscious shoppers, effectively limiting the customer base to affluent groups and stalling broader mass-market adoption. The severity of this issue is underscored by recent data from the Food and Agriculture Organization (FAO), which noted that the global Vegetable Oil Price Index averaged 9.4 percent higher in 2024 compared to the previous year, a rise specifically linked to tightening global supplies. This persistent inflation in raw material costs acts as a drag on the market, preventing full scalability despite strong consumer interest.

Market Trends

The move toward refillable and sustainable packaging is rapidly reshaping the landscape as manufacturers adopt circular economy principles to reduce environmental impact. Brands are increasingly swapping rigid, single-use plastics for durable aluminum containers and lightweight refill pouches, significantly cutting shipping emissions for dense lipid-based products. This shift is bolstered by retail-led reverse logistics programs that encourage recycling; for example, Sephora's '2024 Global Impact and Progress Report' (October 2024) noted the collection of nearly 100 tons of empty beauty products, illustrating the strong consumer commitment to waste reduction that is driving brands to adopt refill-centric models.

Concurrently, the proliferation of region-specific and exotic botanical extracts is fueling product differentiation, pushing the market beyond standard carrier oils toward unique, geography-defined lipids. Formulators are utilizing rare ingredients like African marula or Amazonian cupuacu to build compelling biodiversity narratives that offer sensory novelty and targeted efficacy. Utilizing provenance-based storytelling has become a powerful revenue driver, as evidenced by L'Occitane International S.A.'s 'FY2024 Annual Results' (June 2024), which reported a 167 percent net sales increase for the Brazilian-inspired brand Sol de Janeiro, highlighting the commercial potential of exotic botanical profiles.

Key Market Players

  • L'Oreal S.A.
  • Unilever PLC
  • Kao Corporation
  • FANCL Corporation
  • The Estee Lauder Companies Inc.
  • The Clorox Company
  • DHC Corporation
  • Activist Skincare LLC
  • Green Envee, LLC
  • Shiseido Company, Limited

Report Scope

In this report, the Global Botanical Cleansing Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Botanical Cleansing Oil Market, By Skin Type

  • Dry Skin
  • Oily Skin
  • Others

Botanical Cleansing Oil Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Online
  • Specialty Stores
  • Others

Botanical Cleansing Oil Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Cleansing Oil Market.

Available Customizations:

Global Botanical Cleansing Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Botanical Cleansing Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Skin Type (Dry Skin, Oily Skin, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Online, Specialty Stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Botanical Cleansing Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Skin Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Botanical Cleansing Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Skin Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Botanical Cleansing Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Skin Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Botanical Cleansing Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Skin Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Botanical Cleansing Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Skin Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Botanical Cleansing Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Skin Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Botanical Cleansing Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Skin Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Botanical Cleansing Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Skin Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Botanical Cleansing Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Skin Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Botanical Cleansing Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Skin Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Botanical Cleansing Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Skin Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Botanical Cleansing Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Skin Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Botanical Cleansing Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Skin Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Botanical Cleansing Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Skin Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Botanical Cleansing Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Skin Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Botanical Cleansing Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Skin Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Botanical Cleansing Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Skin Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Botanical Cleansing Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Skin Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Botanical Cleansing Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Skin Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Botanical Cleansing Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Skin Type
        • 9.3.3.2.2. By Sales Channel

10. South America Botanical Cleansing Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Skin Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Botanical Cleansing Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Skin Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Botanical Cleansing Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Skin Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Botanical Cleansing Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Skin Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Botanical Cleansing Oil Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever PLC
  • 15.3. Kao Corporation
  • 15.4. FANCL Corporation
  • 15.5. The Estee Lauder Companies Inc.
  • 15.6. The Clorox Company
  • 15.7. DHC Corporation
  • 15.8. Activist Skincare LLC
  • 15.9. Green Envee, LLC
  • 15.10. Shiseido Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer