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市場調查報告書
商品編碼
1970747
麥芽奶市場 - 全球產業規模、佔有率、趨勢、機會和預測(按原料、產品類型、銷售管道、地區和競爭格局分類,2021-2031年)Malted Milk Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Source, By Product Type, By Sales Channel, By Region & Competition, 2021-2031F |
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全球麥芽奶市場預計將從 2025 年的 22.5 億美元成長到 2031 年的 31.1 億美元,複合年成長率為 5.54%。
這款產品由大麥麥芽、小麥粉和粉末狀全脂奶粉混合而成,因其營養價值和獨特風味而備受推崇。市場成長主要得益於消費者對機能飲料能夠便捷地提供必需營養素和強化能量。此外,麥芽粉作為增味劑在烘焙和糖果甜點行業的廣泛應用也為該行業帶來了顯著效益。為了佐證這些原料的產業支持力度,歐洲麥芽協會(Euromalt)報告稱,歐盟的麥芽總產能將在2024年達到10,237,085噸,這表明歐盟已建立起大規模的基礎設施來保障供應。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 22.5億美元 |
| 市場規模:2031年 | 31.1億美元 |
| 複合年成長率:2026-2031年 | 5.54% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 亞太地區 |
儘管需求依然強勁,但我們面臨關鍵農業投入品價格波動帶來的重大挑戰。受氣候變遷的影響,乳製品和大麥價格頻繁波動,難以預測,並擾亂了供應鏈的穩定性。這些波動不僅嚴重影響製造商的利潤率,阻礙其業務的永續擴張,也對市場的長期成長構成嚴峻挑戰。
消費者對功能性和營養性飲料日益成長的需求是全球麥芽奶市場的主要驅動力。隨著現代消費者更加重視能夠提供特定健康益處(例如持續能量供應和增強免疫力)的強化飲料,製造商正積極將傳統麥芽飲料重新定位為功能性健康產品。這種健康意識的轉變已為主要企業帶來了顯著的財務成功。例如,根據印度聯合利華於2024年3月發布的《2023-2024年度綜合報告》,其食品飲料部門(包括旗艦品牌「Horix」)實現了4%的基數銷售成長。這一業績得益於對營養益處的有效宣傳以及在健康飲料領域市場佔有率的擴大,凸顯了消費者對符合日益成長的健康意識趨勢的麥芽產品的強勁需求。
此外,烘焙和糖果甜點行業對麥芽萃取物的日益廣泛應用也推動了市場成長。在該行業,麥芽萃取物的天然著色、增甜和改善口感的特性備受重視。隨著「潔淨標示」理念的興起,工業麵包生產商正擴大從合成添加劑轉向麥芽衍生的替代品,以吸引注重健康的消費者。英國聯合食品公司(Associated British Foods)2024年11月發布的年度業績報告也印證了這一點,該報告顯示,其原料銷售額較上年成長了2%。這一成長主要得益於麵包配料領域(包括麥芽產品)的強勁表現。然而,該產業仍需應對上游供應壓力。加拿大穀物委員會估計,到2024年,加拿大西部的大麥產量將下降約10%,至783.9萬噸,這一降幅可能會給全球麥芽加工商帶來供應壓力。
全球麥芽奶市場面臨的最大障礙是關鍵農產品(尤其是乳製品)投入成本的價格波動。生產商依賴穩定的原料成本來有效控制生產成本並維持穩定的零售價格。然而,由於供應調整和環境條件波動,乳固態和牛奶成本的不穩定波動造成了財務環境的不穩定。這種波動性顯著擠壓了利潤率,迫使企業限制對分銷和生產能力的投資,從而直接阻礙了該行業持續穩定的商業性成長。
近期統計數據凸顯了供應鏈中成本壓力的嚴峻性。根據歐洲酪農提供的數據,2025年8月,農場鮮乳的平均價格上漲至每100公斤49.83歐元,較上年同期上漲7.5%。關鍵原料成本的如此大幅上漲加劇了麥芽奶生產商的財務風險。因此,難以確保原料成本的可預測性和穩定性,成為限制市場充分發展潛力的主要障礙。
全球麥芽奶市場正迅速重塑籌資策略,永續採購和潔淨標示的普及正成為主流。面對日益嚴格的環境影響審查,領先的麥芽加工商正積極推行再生農業舉措,以實現供應鏈脫碳,保障大麥種植的未來。這項轉變已從單純的合規措施演變為核心價值提案,吸引著注重環保、要求原料來源透明的消費者。產業領導者正透過雄心勃勃的環境目標來鞏固這些努力。例如,Bootmalt於2025年1月發布的《2024年永續發展報告》確認,公司已將其營運與《巴黎協定》1.5°C溫控目標保持一致,並設定了到2030年將每噸麥芽的碳排放減少50%的具體目標,凸顯了業界採用更環保的加工方法的緊迫性。
同時,直接面對消費者(DTC)模式和數位化零售策略的興起正在改變麥芽飲料的行銷和分銷方式。現有品牌正繞過傳統的通路,透過自有線上平台直接與消費者建立聯繫,從而加強對消費者數據和品牌故事的掌控。這種數位轉型使製造商能夠利用現代家庭對便利性的需求,提供限量版粉末產品和訂閱服務。市場領導的財務表現充分反映了這種分銷管道轉變的規模。雀巢於2024年2月發布的《2023會計年度年度報告》顯示,其電子商務銷售額成長了13.4%,佔集團總銷售額的17.1%,凸顯了數位化平台在推動常溫飲料品類成長方面發揮的關鍵作用。
The Global Malted Milk Market is projected to expand from USD 2.25 Billion in 2025 to USD 3.11 Billion by 2031, registering a CAGR of 5.54%. Comprising a powdered blend of malted barley, wheat flour, and evaporated whole milk, this product is widely valued for its nutritional benefits and unique taste. The market's growth is largely propelled by increasing consumer demand for functional beverages that offer convenient sources of essential nutrients and fortified energy. Additionally, the industry benefits significantly from the widespread use of malted powder as a flavor enhancer in the baking and confectionery sectors. Underscoring the scale of industrial support for these ingredients, Euromalt reported that the total EU malting capacity hit 10,237,085 tonnes in 2024, confirming the extensive infrastructure dedicated to securing supply.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.25 Billion |
| Market Size 2031 | USD 3.11 Billion |
| CAGR 2026-2031 | 5.54% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Despite strong demand, the market faces substantial hurdles related to the price volatility of key agricultural inputs. Unpredictable cost fluctuations for dairy and barley, frequently triggered by changing climatic conditions, lead to instability within the supply chain. These variations can severely squeeze manufacturer profit margins, thereby hindering consistent commercial expansion and posing a significant challenge to the market's long-term growth trajectory.
Market Driver
The growing appetite for functional and nutritional beverages acts as a major engine for the global malted milk market. With modern consumers prioritizing fortified drinks that deliver specific health advantages, such as sustained energy and immune support, manufacturers are strategically rebranding traditional malt beverages as functional wellness products. This shift toward health-focused positioning is generating measurable financial success for leading companies. For instance, Hindustan Unilever Limited's 'Integrated Annual Report 2023-24', published in March 2024, revealed that its Foods & Refreshment division-home to the prominent Horlicks brand-achieved a 4% underlying sales growth. This performance was attributed to targeted communications regarding nutritional benefits and market share expansion in the health food drinks sector, highlighting the strong demand for malt-based products aligned with wellness trends.
Furthermore, the market is being bolstered by the expanding use of malt extracts in the bakery and confectionery industries, where they are valued for their natural coloring, sweetening, and texturizing abilities. As the clean-label trend gains momentum, industrial bakers are increasingly replacing synthetic additives with malt-based alternatives to attract health-conscious consumers. This is reflected in Associated British Foods' 'Annual Results Announcement' from November 2024, which noted a 2% growth in Ingredient sales for the year, driven primarily by strong performance in bakery ingredients involving malt products. However, the sector must navigate upstream supply pressures; the Canadian Grain Commission estimated in 2024 that western Canadian barley production fell by approximately 10% to 7.839 million tonnes, a decline that threatens to tighten the global supply available to malt processors.
Market Challenge
The most significant obstacle hindering the Global Malted Milk Market is the volatility of essential agricultural commodity prices, specifically dairy inputs. Manufacturers depend on stable input costs to effectively manage production overheads and sustain consistent retail pricing. However, erratic shifts in the costs of milk solids and milk, often resulting from supply adjustments and variable environmental conditions, establish a financially precarious environment. This volatility severely compresses profit margins, compelling companies to restrict investment in distribution or capacity, which directly hampers the sector's ability to maintain steady commercial growth.
Recent statistics underscore the severity of these cost pressures on the supply chain. Data from European Dairy Farmers indicates that in August 2025, the average calculated farm gate milk price rose to €49.83 per 100 kg, marking a 7.5% increase compared to the same month the prior year. Such a significant escalation in the cost of a primary ingredient intensifies financial risks for producers of malted milk. Consequently, the difficulty in securing predictable and stable raw material costs stands as a critical barrier, preventing the market from achieving its full developmental potential.
Market Trends
The shift toward sustainable sourcing and clean-label adoption is rapidly redefining procurement strategies within the global malted milk market. Facing increased scrutiny regarding environmental impacts, major malt processors are actively adopting regenerative agriculture initiatives to decarbonize supply chains and secure the future of barley farming. This transition has evolved from a compliance measure into a core value proposition, appealing to environmentally conscious consumers who require transparency regarding ingredient origins. Leading industry players are solidifying these commitments with ambitious environmental targets. For example, Boortmalt's 'Sustainability Report 2024', released in January 2025, confirms the company has aligned its operations with the 1.5°C Paris Agreement scenario, setting a specific goal to cut carbon emissions per metric tonne of malt by 50% by 2030, highlighting the industry's urgency to embrace greener processing methods.
In parallel, the rise of Direct-to-Consumer (DTC) models and digital retail strategies is reshaping the marketing and distribution of malted beverages. Established brands are increasingly circumventing traditional physical intermediaries to connect with shoppers via proprietary online platforms, gaining better control over consumer data and brand narratives. This digital shift enables manufacturers to leverage the convenience-seeking habits of modern households by offering exclusive products and subscription services for powdered formulations. The magnitude of this channel transition is illustrated by the financial results of market leaders; Nestle's 'Annual Review 2023', published in February 2024, reported a 13.4% increase in e-commerce sales, which now account for 17.1% of total group sales, emphasizing the vital role of digital platforms in driving growth for shelf-stable beverage categories.
Report Scope
In this report, the Global Malted Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Malted Milk Market.
Global Malted Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: