查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1970630

食用穀片市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、銷售管道、地區和競爭格局分類，2021-2031年

Edible Flakes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球食用穀片市場預計將從 2025 年的 70.3 億美元成長到 2031 年的 107 億美元，複合年成長率為 7.25%。

這些薄片是由玉米、小麥、燕麥或米製成的穀物製品，經過烹調、壓扁成薄脆的餅狀，廣泛用作早餐或零食。推動其成長的主要因素是消費者對營養豐富、方便快速且符合現代人忙碌生活方式的餐點的需求，以及對富含纖維和蛋白質食品日益成長的偏好。行業數據也反映了這種需求；例如，根據英國農業和園藝發展委員會 (AHDB) 的一份報告，到 2025 年第三季度，英國麵粉廠的燕麥用量將達到 132,800 噸，同比成長 10.3%。

市場概覽
預測期 2027-2031
市場規模：2025年 70.3億美元
市場規模：2031年 107億美元
複合年成長率：2026-2031年 7.25%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，原物料價格波動，尤其是玉米和小麥等主要農作物的價格波動，為市場帶來了巨大的挑戰。這些波動往往由難以預測的天氣模式和供應鏈的不確定性引發，使得製造商難以進行成本控制。因此，這種不確定性使財務規劃更加複雜，並可能阻礙製造商維持穩定的價格體系，對市場持續擴張構成挑戰。

市場促進因素

在現代生活方式推崇節省時間的背景下，人們對便捷免煮早餐的需求日益成長，成為推動市場發展的主要動力。大型食品集團持續的財務表現也印證了這一趨勢，這些集團專注於提供加工穀物產品以滿足消費者便捷的消費需求。例如，家樂氏公司在2025年2月公佈了2024會計年度全年淨銷售額為27.1億美元，顯示穀物片仍然是人們賴以生存的主食。同樣，聯合英國食品公司宣布，截至2025年1月4日的16週內，其食品雜貨銷售額成長了1%，反映出市場對其國際穀物品牌的持續需求。

此外，隨著健康意識的增強，消費者的偏好正轉向營養豐富的機能性食品，精製原料正逐漸被燕麥、藜麥和糙米等全穀穀物取代。隨著人們對膳食纖維、蛋白質和消化健康的認知不斷加深，生產商也在調整產品配方以滿足這些需求。全穀穀物協會於2025年10月進行的一項調查也印證了這一點，調查顯示，72%的消費者表示希望增加全穀穀物食品的攝取量。為了響應這一趨勢，各公司正積極致力於提升產品營養價值並減少人工添加劑，以滿足消費者對更健康穀物的需求，這與「潔淨標示」運動的理念相契合。

市場挑戰

全球食用穀片市場成長的主要障礙是原料價格的不穩定性，包括玉米和小麥等主要農作物的價格波動。極端天氣事件和供應鏈中斷導致的價格波動使得製造商難以準確預測生產成本。面對不斷波動的投入成本，企業往往被迫接受更低的利潤率，或將增加的成本轉嫁給零售商和消費者。這種財務上的不確定性阻礙了製造商投資擴大產能和維持市場滲透所需的價格競爭力。

供應側限制的嚴重性體現在全球庫存趨緊的數據顯示。國際穀物理事會（IGC）預測，2024/2025年度全球穀物庫存將降至5.81億噸，為近十年來的最低水準。緩衝庫存的急劇下降使得市場極易受到輕微供應中斷的影響，導致價格大幅上漲。因此，這種脆弱性使得穀物片生產商難以獲得穩定、長期的採購契約，直接阻礙了該行業維持永續成長勢頭的能力。

市場趨勢

為了應對嚴格的高糖攝取量法規和消費者日益成長的擔憂，生產商正積極改進食用穀片的配方，以降低糖分含量。具體而言，他們用天然甜味劑（如甜菊糖和羅漢果）取代傳統的蔗糖，並添加膳食纖維以保持口感，同時又不影響營養價值。主要企業也越來越重視營養成分分析，以支持這些注重健康的配方。例如，雀巢公司在2025年3月的年度報告中指出，健康星級評級為3.5或以上的產品將佔其食品和飲料總銷售額的約59%，這表明該公司在穀物食品領域正大力推進提高營養標準的策略轉型。

同時，包裝材料領域正在發生重大變革，以減少穀物包裝盒和內袋對環境的影響。各公司正以經認證的紙質解決方案和與現有回收基礎設施相容的單一材料塑膠，取代難以回收的多層複合材料。這項轉變的驅動力來自企業永續性目標和減少非循環廢棄物的法律壓力。為了佐證這項快速變革，WK Kellogg 在 2025 年 11 月發布的《永續商業報告》中宣布，其 98% 的包裝材料組合目前已實現可回收或可循環利用，這表明該公司已廣泛實施循環經濟原則。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球食用穀片市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（小麥片、米片、玉米片、其他）
    • 銷售管道細分（大型超級市場/超級市場、百貨公司、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美食用穀片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲食用穀片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區食用穀片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲食用穀片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美食用穀片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球食用穀片市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • The Hain Celestial Group, Inc.
  • Nature's Path Foods, Inc.
  • Nestle SA
  • Dr. August Oetker KG
  • WK Kellogg Co.
  • Bagrrys India Limited
  • H. & J. BrUggen KG
  • Hometown Food Company
  • PepsiCo, Inc.
  • General Mills Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21603

The Global Edible Flakes Market is projected to expand from USD 7.03 Billion in 2025 to USD 10.70 Billion by 2031, registering a CAGR of 7.25%. These flakes are processed grain products typically made from corn, wheat, oats, or rice, which are cooked and flattened into crispy items commonly eaten as breakfast or snacks. Growth is largely fueled by consumer demand for nutritious, convenient meal options that fit into busy lifestyles, alongside a rising preference for fiber and protein-rich foods. Industry data reflects this demand; for instance, the Agriculture and Horticulture Development Board reported a 10.3 percent increase in oat usage by UK millers to 132,800 tonnes in the third quarter of 2025 compared to the prior year.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.03 Billion
Market Size 2031USD 10.70 Billion
CAGR 2026-20317.25%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant hurdles due to the volatility of raw material prices, specifically for essential crops like corn and wheat. These fluctuations, often caused by inconsistent weather patterns and supply chain instability, make cost management difficult for manufacturers. Consequently, this unpredictability complicates financial planning and may restrict manufacturers from maintaining stable pricing structures for consumers, thereby posing a challenge to steady market expansion.

Market Driver

The surging demand for convenient, ready-to-eat breakfast options acts as a major catalyst for the market, driven by modern lifestyles that value time-saving meals. This trend is highlighted by the sustained financial performance of major grocery conglomerates catering to on-the-go consumers with processed grain products. For example, WK Kellogg Co reported full-year 2024 net sales of $2.71 billion in February 2025, demonstrating the continued reliance on cereal flakes as a staple. Similarly, Associated British Foods noted a 1% rise in grocery revenue for the 16 weeks ending January 4, 2025, reflecting persistent demand for their international cereal brands.

Additionally, rising health consciousness is reshaping consumer preferences toward nutrient-dense and functional foods, prompting a shift away from refined ingredients to whole grains like oats, quinoa, and brown rice. As awareness regarding fiber, protein, and digestive health grows, manufacturers are adapting formulations to meet these needs. This is corroborated by the Whole Grains Council's October 2025 survey, where 72% of consumers expressed a desire to consume more whole grain foods. In response, companies are actively fortifying products and reducing artificial additives to align with the clean-label movement and meet the demand for healthier grain profiles.

Market Challenge

A primary obstacle restricting the growth of the Global Edible Flakes Market is the instability of raw material prices, particularly for key crops like corn and wheat. Driven by erratic weather conditions and supply chain disruptions, this price volatility makes it extremely difficult for manufacturers to accurately forecast production costs. Faced with fluctuating input expenses, companies are often forced to either accept lower profit margins or transfer cost increases to retailers and consumers. This financial uncertainty hampers the ability of manufacturers to invest in expanding capacity or to uphold the competitive pricing necessary for wider market adoption.

The gravity of this supply-side constraint is underscored by data revealing a tightening of global inventories. The International Grains Council projected that global grain stocks would drop to a 10-year low of 581 million tonnes for the 2024/2025 season. Such a drastic decrease in buffer stocks leaves the market highly susceptible to sudden price spikes caused by even minor disruptions. Consequently, this fragility makes it difficult for flake producers to secure stable, long-term procurement contracts, directly impeding the industry's ability to maintain consistent growth momentum.

Market Trends

In response to strict regulations and consumer concerns regarding high sugar intake, manufacturers are actively reformulating edible flakes to reduce sugar content. This involves substituting traditional sucrose with natural sweeteners such as stevia or monk fruit and using fiber-based agents to preserve texture without lowering nutritional value. Major industry players are increasingly prioritizing nutrient profiling to validate these healthier compositions. For instance, Nestle reported in its March 2025 Annual Review that products achieving a Health Star Rating of 3.5 or higher comprised nearly 59% of its total food and beverage sales, indicating a strong strategic pivot toward higher nutritional standards in their cereal divisions.

Simultaneously, the industry is experiencing a significant shift in packaging materials to reduce the environmental impact of cereal boxes and liners. Companies are replacing difficult-to-recycle multi-layer laminates with certified paper-based solutions and mono-material plastics that fit existing recycling infrastructure. This transition is motivated by corporate sustainability goals and legislative pressure to minimize non-circular waste. As evidence of this rapid adoption, WK Kellogg Co announced in its November 2025 Sustainable Business Report that 98% of its packaging portfolio is now recyclable or recycle-ready, showcasing the widespread implementation of circular economy principles.

Key Market Players

  • The Hain Celestial Group, Inc.
  • Nature's Path Foods, Inc.
  • Nestle S.A.
  • Dr. August Oetker KG
  • WK Kellogg Co.
  • Bagrrys India Limited
  • H. & J. BrUggen KG
  • Hometown Food Company
  • PepsiCo, Inc.
  • General Mills Inc.

Report Scope

In this report, the Global Edible Flakes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Edible Flakes Market, By Type

  • Wheat Flakes
  • Rice Flakes
  • Corn Flakes
  • Others

Edible Flakes Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Online
  • Others

Edible Flakes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Edible Flakes Market.

Available Customizations:

Global Edible Flakes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Edible Flakes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Wheat Flakes, Rice Flakes, Corn Flakes, Others)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Edible Flakes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Edible Flakes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Edible Flakes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Edible Flakes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Edible Flakes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Edible Flakes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Edible Flakes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Edible Flakes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Edible Flakes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Edible Flakes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Edible Flakes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Edible Flakes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Edible Flakes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Edible Flakes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Edible Flakes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Edible Flakes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Edible Flakes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Edible Flakes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Edible Flakes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Edible Flakes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Edible Flakes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Edible Flakes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Edible Flakes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Edible Flakes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Edible Flakes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Hain Celestial Group, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nature's Path Foods, Inc.
  • 15.3. Nestle S.A.
  • 15.4. Dr. August Oetker KG
  • 15.5. WK Kellogg Co.
  • 15.6. Bagrrys India Limited
  • 15.7. H. & J. BrUggen KG
  • 15.8. Hometown Food Company
  • 15.9. PepsiCo, Inc.
  • 15.10. General Mills Inc.

16. Strategic Recommendations

17. About Us & Disclaimer