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市場調查報告書
商品編碼
1968529

咖啡館市場－全球產業規模、佔有率、趨勢、機會和預測：按類型、類別、分銷管道、地區和競爭格局分類，2021-2031年

Cafe Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Category, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球咖啡館市場預計將從 2025 年的 3,254.5 億美元成長到 2031 年的 4,134.6 億美元，複合年成長率為 4.07%。

該行業涵蓋提供咖啡、茶飲及佐餐輕食的店內消費和外帶。市場成長主要受都市化加快和可支配收入增加的推動，這些因素正將咖啡館轉變為重要的社交場所和遠距辦公中心。美國咖啡協會2024年的數據也印證了這些經濟影響因素：過去24小時內飲用咖啡的人群中，有36%的人是在家外飲用的，這是自2020年初以來的最高水準。

市場概覽
預測期 2027-2031
市場規模：2025年 3254.5億美元
市場規模：2031年 4134.6億美元
複合年成長率：2026-2031年 4.07%
成長最快的細分市場 特許經營
最大的市場 北美洲

儘管咖啡產業呈現成長態勢，但仍面臨諸多挑戰，尤其是在投入成本波動方面，例如生咖啡豆和人事費用。持續的通貨膨脹和供應鏈中斷迫使企業在利潤空間有限的情況下運營，這往往導致價格上漲，從而疏遠注重成本的消費者。這些經濟壓力為新進業者設定了高進入門檻，限制了現有連鎖店的地理擴張，並減緩了市場的整體成長。

市場促進因素

數位化點餐系統和忠誠度計畫的引入，透過強調個人化和便利性，徹底改變了全球咖啡產業與消費者互動的方式。市場參與者正利用行動應用程式簡化支付流程並收集消費者洞察，從而實現精准化行銷並培養回頭客關係。這項策略已取得顯著成效；例如，星巴克公司在其2024年第四季及全年財報中報告稱，其在美國的星巴克獎勵計劃活躍會員數量同比成長4%，達到3380萬。此外，數位化整合正迅速提升大型連鎖企業的財務業績，瑞幸咖啡有限公司便是例證，該公司2024年第三季的收入淨額增41.4%，達到約14.5億美元。

此外，高階冷萃咖啡和氮氣咖啡產品的推出已成為市場上的關鍵差異化因素，尤其吸引了年輕消費者，也為其高價定價提供了基礎。咖啡館透過在菜單中增加冷飲選擇，將咖啡消費拓展到傳統的早晨時段之外，從而維持全年需求，並順應健康意識的潮流。這種轉變是由消費者偏好的變化所驅動的；根據美國國家咖啡協會2024年9月發布的《國家咖啡數據趨勢特別報告：專門食品咖啡》，過去一周內飲用專門食品咖啡的消費者中，有42%選擇了冷飲。這些產品創新使零售商能夠在原料成本波動的情況下保持競爭力並保障利潤率。

市場挑戰

原料成本的波動，尤其是人事費用和生咖啡豆相關成本，是全球咖啡市場成長的一大障礙。這種財務波動導致銷貨成本成本難以預測，往往會進一步擠壓本已微薄的利潤空間。為了維持運營，企業常常被迫透過提高零售價格將這些不斷上漲的成本轉嫁給消費者。這種調整會造成摩擦，疏遠價格敏感型消費者，導致客流量和交易量下降。因此，原本應該用於業務擴張的資金不得不用於支付營運成本。

近期行業統計數據凸顯了這種經濟壓力的嚴重性。根據國際咖啡組織的數據，2024年12月咖啡平均指數價格飆升至每磅299.61美分，較去年同期大幅上漲70.5%。產業關鍵原物料價格的急劇上漲從根本上阻礙了成長，提高了消費者的進入門檻。由於企業更專注於維持利潤率而非擴大銷售量，市場擴張能力受到嚴重限制，在高成本環境下難以觸及更廣泛的客戶群。

市場趨勢

植物來源和新型非乳製品替代品的興起正在顯著改變咖啡館的菜單，以滿足消費者對功能性、無過敏原選擇和永續性的偏好。除了傳統的杏仁奶和豆奶之外，越來越多的咖啡館開始採用豌豆奶、燕麥奶和堅果混合奶，這些乳製品的口感和風味更適合搭配高檔咖啡。這種變化顯著提升了供應商的銷售。 Oatly集團在2024年2月發布的2023年第四季及全年財報中顯示，其營收為7.833億美元，年增8.5%，主要得益於餐飲服務業的擴張。

同時，高階即飲咖啡（RTD）品類憑藉其兼具專門食品品質和便利性的特點，在外帶和店內消費市場均佔據了越來越大的佔有率。咖啡館正不斷豐富其高階瓶裝和罐裝咖啡的選擇，以滿足忙碌顧客對無需等待即可享用高品質咖啡的需求。這種形式的快速成長反映了消費者習慣的改變；根據美國國家咖啡協會於2024年4月發布的《2024年春季全國咖啡數據趨勢報告》，即飲咖啡的消費量同比成長近一倍，佔過去24小時總消費量的15%。這使得即飲咖啡成為第三大最常被消費的飲品形式。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球咖啡館市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（加盟店、本地咖啡店、其他）
    • 依類別（速食店、自助點餐機）
    • 依分銷管道（店內用餐、外帶/免下車取餐、線上配送）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美咖啡館市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲咖啡館市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲咖啡館市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美咖啡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球咖啡館市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Starbucks Corporation
  • Restaurant Brands International, Inc.
  • DD IP Holder LLC
  • Costa Limited
  • McDonald's Corporation
  • Global Orange Development, LLC
  • Casey Hawkins, Inc.
  • Cafe Barbera
  • Cafe2U Limited
  • Gloria Jean's Gourmet Coffees Corp

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26841

The Global Cafe Market is projected to expand from USD 325.45 Billion in 2025 to USD 413.46 Billion by 2031, reflecting a compound annual growth rate of 4.07%. This sector includes businesses dedicated to providing coffee, tea, and accompanying snacks for both on-site enjoyment and carry-out. The growth of the market is underpinned by increasing urbanization and higher disposable incomes, factors that have transformed cafes into vital centers for social interaction and remote working. National Coffee Association data from 2024 corroborates these economic influencers, revealing that 36% of individuals who drank coffee in the past day did so away from home, the highest rate recorded since the beginning of 2020.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 325.45 Billion
Market Size 2031USD 413.46 Billion
CAGR 2026-20314.07%
Fastest Growing SegmentFranchise
Largest MarketNorth America

Despite this growth trajectory, the industry faces substantial hurdles due to fluctuating input costs, specifically regarding green coffee and workforce expenses. Persistent inflation and supply chain disruptions compel business owners to navigate tight profit margins, often leading to price hikes that may alienate cost-conscious consumers. These economic pressures create high barriers for new market entrants and restrict the geographic growth of established chains, potentially dampening the overall expansion of market volume.

Market Driver

The adoption of digital ordering systems and loyalty programs has revolutionized consumer interactions within the global cafe sector by emphasizing personalization and ease of use. Market players are utilizing mobile apps to facilitate smoother payments and gather consumer insights, allowing for precision marketing that encourages recurring patronage. This strategy has yielded measurable success; for instance, Starbucks Corporation reported in their Q4 and Full Fiscal Year 2024 Results that active Starbucks Rewards membership in the U.S. grew to 33.8 million, a 4% rise from the previous year. Furthermore, digital integration assists large chains in scaling financial performance rapidly, as demonstrated by Luckin Coffee Inc., which saw third-quarter net revenues hit roughly $1.45 billion in 2024, a 41.4% jump year-over-year.

Additionally, the introduction of premium cold brew and nitro coffee products serves as a key market differentiator, appealing particularly to younger consumers and justifying premium pricing. Cafes are expanding their menus to include cold beverage options that sustain demand throughout the year and align with health-conscious trends, effectively extending coffee consumption beyond traditional morning hours. This shift is supported by evolving consumer habits; the National Coffee Association's September 2024 'National Coffee Data Trends Specialty Coffee Report' noted that 42% of past-week specialty coffee drinkers chose cold versions. These product innovations enable retailers to stay competitive and protect profit margins in the face of fluctuating input costs.

Market Challenge

The instability of input costs, especially those related to labor and green coffee, represents a significant obstacle slowing the progress of the Global Cafe Market. This financial volatility creates an unpredictable landscape for the cost of goods sold, often wearing down already slim profit margins. To stay afloat, operators frequently must transfer these rising costs to customers via increased retail prices. This adjustment creates friction that deters price-sensitive patrons, leading to reduced visit frequency and lower transaction volumes, which in turn diverts capital meant for expansion into covering operational costs.

The severity of this economic strain is highlighted by recent industry statistics. Data from the International Coffee Organization indicates that in December 2024, the Composite Indicator Price for coffee soared to an average of 299.61 US cents per pound, marking a steep 70.5% rise compared to the prior year. This drastic increase in the price of the industry's primary raw material fundamentally inhibits growth by making entry more expensive for consumers. As businesses focus on preserving margins rather than increasing volume, the market's capacity to scale is severely curtailed, hindering its ability to reach a wider audience in a high-cost climate.

Market Trends

The rise of plant-based and novel non-dairy milk alternatives is significantly altering menu offerings as cafes cater to growing consumer preferences for functional, allergen-free, and sustainable ingredients. Establishments are moving past standard almond and soy options to include pea, oat, and nut-blend milks, which provide improved texture and flavor profiles that pair well with premium coffee. This evolution is fueling considerable volume growth for suppliers; Oatly Group AB's 'Fourth Quarter and Full Year 2023 Financial Results' from February 2024 highlighted an 8.5% year-over-year revenue increase to $783.3 million, a rise largely driven by expansion within the foodservice sector.

Concurrently, the expansion of the high-end Ready-to-Drink (RTD) coffee category is securing a greater portion of both takeaway and on-premise market volume by combining specialty-grade quality with convenience. Cafes are increasingly offering premium bottled and canned selections to satisfy time-pressed customers who demand high-quality caffeine without the wait. The rapid growth of this format is reflected in changing consumption habits; the National Coffee Association's 'Spring 2024 National Coffee Data Trends' report from April 2024 revealed that RTD coffee consumption nearly doubled from the prior year to account for 15% of past-day intake, making it the third most utilized preparation method.

Key Market Players

  • Starbucks Corporation
  • Restaurant Brands International, Inc.
  • DD IP Holder LLC
  • Costa Limited
  • McDonald's Corporation
  • Global Orange Development, LLC
  • Casey Hawkins, Inc.
  • Cafe Barbera
  • Cafe2U Limited
  • Gloria Jean's Gourmet Coffees Corp

Report Scope

In this report, the Global Cafe Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cafe Market, By Type

  • Franchise
  • Local Coffee Shops
  • Others

Cafe Market, By Category

  • QSR
  • Kiosk

Cafe Market, By Distribution Channel

  • Dine-in
  • Takeaways & Drive-through
  • Online Delivery

Cafe Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cafe Market.

Available Customizations:

Global Cafe Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cafe Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Franchise, Local Coffee Shops, Others)
    • 5.2.2. By Category (QSR, Kiosk)
    • 5.2.3. By Distribution Channel (Dine-in, Takeaways & Drive-through, Online Delivery)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Cafe Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Category
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cafe Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Category
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Cafe Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Category
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Cafe Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Category
        • 6.3.3.2.3. By Distribution Channel

7. Europe Cafe Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Category
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cafe Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Category
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Cafe Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Category
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Cafe Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Category
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Cafe Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Category
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Cafe Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Category
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Cafe Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Category
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cafe Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Category
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Cafe Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Category
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Cafe Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Category
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Cafe Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Category
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Cafe Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Category
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Cafe Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Category
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cafe Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Category
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Cafe Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Category
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Cafe Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Category
        • 9.3.3.2.3. By Distribution Channel

10. South America Cafe Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Category
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cafe Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Category
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Cafe Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Category
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Cafe Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Category
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cafe Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Starbucks Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Restaurant Brands International, Inc.
  • 15.3. DD IP Holder LLC
  • 15.4. Costa Limited
  • 15.5. McDonald's Corporation
  • 15.6. Global Orange Development, LLC
  • 15.7. Casey Hawkins, Inc.
  • 15.8. Cafe Barbera
  • 15.9. Cafe2U Limited
  • 15.10. Gloria Jean's Gourmet Coffees Corp

16. Strategic Recommendations

17. About Us & Disclaimer