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市場調查報告書
商品編碼
1967739
鮪魚市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、最終用戶、分銷管道、地區和競爭格局分類,2021-2031年Tuna Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Species, By Type, By End User, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球鮪魚市場預計將從 2025 年的 402.2 億美元成長到 2031 年的 499.9 億美元,複合年成長率為 3.69%。
該產業以鮪魚(Thunnini)的商業性捕撈和分銷為核心,其產品主要以罐裝、鮮食和冷凍加工品的形式供人類食用。推動該行業發展的基本因素包括全球對易於獲取的蛋白質來源日益成長的需求,以及罐裝金槍魚的經濟效益——即使在通貨膨脹時期,罐裝金槍魚也能保持穩定的保存期限。這些核心要素滿足了不同人口的基本營養需求,從而確保了穩定的收入來源,避免了受波動不定的飲食文化趨勢的影響。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 402.2億美元 |
| 市場規模:2031年 | 499.9億美元 |
| 複合年成長率:2026-2031年 | 3.69% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 歐洲 |
然而,該行業在環境永續性和嚴格的捕撈配額方面面臨嚴峻挑戰,這些配額旨在降低過度捕撈的風險。根據聯合國糧食及農業組織(糧農組織)的數據,2024年1月至9月,全球新鮮、冷凍和罐裝鮪魚的貿易量預計為307萬噸,價值118.6億美元。儘管這些數字凸顯了該行業巨大的經濟規模,但如何成功應對複雜的監管環境以維持生物量,將是未來擴張的關鍵。
消費者對價格實惠、保存期限長、方便快速的罐裝鮪魚產品的需求不斷成長,是推動市場擴張的主要動力,尤其是在通膨壓力導致全球消費行為轉變的背景下。罐裝鮪魚營養豐富、保存期限長,吸引了尋求具成本效益蛋白質來源的都市區,進一步強化了這一趨勢。主要企業正利用大眾市場主導的成長,透過最佳化其常溫水產品產品組合,積極適應蓬勃發展的罐裝食品市場,從而有效增強自身抵禦經濟波動的能力。例如,泰國證券交易所2024年11月發布的數據顯示,泰聯集團2024年第三季銷售額達348.4億泰銖,主要得益於該公司常溫水產品產品線的有機需求成長。
同時,MSC認證的永續漁業和對海豚友善的捕撈方式的推廣,正在改變供應鏈管治和貿易動態。隨著監管機構和零售商實施更嚴格的可追溯性標準以打擊非法、未報告和無管制捕撈(IUU捕撈),該行業正經歷著向認證原料的結構性轉變,以確保生物資源的長期永續性。根據國際水產品永續性基金會(ISSF)2024年12月發布的《資源狀況報告》,目前全球88%的商業鮪魚漁獲量來自資源狀況良好的地區。認證計畫的廣泛應用進一步加強了整個產業為保護生態系統所做的努力。 2024年,海洋管理委員會(MSC)宣布,佔全球商業鮪魚漁獲量53%的漁業已加入MSC計畫。
全球鮪魚市場成長的主要障礙是為應對過度捕撈而實施的嚴格捕撈配額和環境永續性義務。雖然從生物永續性的角度來看這些措施至關重要,但它們也立即造成了供應瓶頸。由於原料供應人為受限,製造商和加工商無法根據不斷成長的全球需求線性增加產量。這種供應限制與消費成長之間的脫節使市場陷入短缺循環,限制了產業擴大營運規模的能力,推高了採購成本,並最終阻礙了依賴銷售的利潤成長。
近期有關資源健康狀況和必要保護措施的數據也印證了這個結構性限制因素。根據國際水產品永續性基金會(ISSF)的數據,截至2024年11月,全球主要商業鮪魚族群中有13%被列為過度捕撈。這種情況十分嚴峻,可能導致對印度洋黃鰭鮪等主要魚種實施嚴格的捕撈限制。因此,主要商業捕撈船隊無法取得額外的生物資源,市場面臨供不應求。這阻礙了新進入者,並限制了整個行業的成長潛力。
在漁船上採用人工智慧驅動的電子監控(EM)系統正迅速成為確保供應鏈透明度的關鍵標準。這有效地取代了對手寫捕撈記錄和間歇性人工監控的依賴。該技術利用高畫質攝影機、感測器和人工智慧自動偵測捕撈活動、兼捕事件和處理操作,從而消除公海作業中的資料盲區。大型水產品集團正積極強制實施這些系統,以檢驗是否遵守勞工和環境通訊協定。這超越了簡單的紙本認證,確保了捕撈環節的課責落實。根據泰國聯合集團(Thai Union Group PCL)2024年6月發布的永續發展報告,該公司已成功將配備電子監控系統或人工監控的漁船所捕撈的金槍魚基準值提高至90%,較2021年的71%有了顯著成長。
同時,超低溫低溫運輸技術的進步,使得鮪魚在運輸過程中能夠保持其質地和品質,從而推動了金槍魚刺身和生食在全球範圍內的消費普及。這一趨勢標誌著金槍魚市場與大眾罐頭金槍魚市場出現了分化,經銷商正優先處理速凍魚柳和魚片,以滿足零售和餐飲服務行業對高附加價值新鮮金槍魚產品日益成長的需求。這種向優質化的轉變使相關人員能夠獲得更高的利潤,並降低正鰹作為大宗商品價格波動的風險。根據聯合國糧食及農業組織(糧農組織)2024年7月的報告,在日本——這一高附加值金槍魚市場的領先指標——2024年初冷凍金槍魚片的進口量同比成長了36.11%,證實了市場對刺身級金槍魚產品的強勁需求。
The Global Tuna Market is projected to expand from USD 40.22 Billion in 2025 to USD 49.99 Billion by 2031, reflecting a CAGR of 3.69%. This sector centers on the commercial harvesting and distribution of Thunnini species, which are processed primarily into canned, fresh, and frozen formats for human consumption. Fundamental drivers supporting this industry include the rising global demand for accessible protein sources and the economic viability of canned tuna, which offers a stable shelf life during inflationary periods. These core factors ensure consistent revenue streams, distinct from shifting culinary trends, by satisfying essential nutritional needs across diverse demographics.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 40.22 Billion |
| Market Size 2031 | USD 49.99 Billion |
| CAGR 2026-2031 | 3.69% |
| Fastest Growing Segment | Online |
| Largest Market | Europe |
However, the industry faces critical hurdles regarding environmental sustainability and strict catch quotas intended to mitigate overfishing risks. According to the Food and Agriculture Organization, the global trade of fresh, frozen, and canned tuna during the first nine months of 2024 was estimated at 3.07 million tonnes, valued at USD 11.86 billion. While these figures highlight the sector's immense economic scale, future expansion remains contingent upon successfully navigating complex regulatory landscapes to maintain biological stock levels.
Market Driver
Rising consumer demand for affordable, shelf-stable, and convenient canned tuna products acts as a primary catalyst for market expansion, particularly as inflationary pressures shape global purchasing behaviors. This trend is reinforced by the product's nutritional versatility and long shelf life, which appeal to urban populations seeking cost-effective protein sources. Major industry players are capitalizing on this volume-driven growth by optimizing ambient seafood portfolios to meet the resilience of the canned segment, effectively insulating revenue against economic volatility. For instance, the Stock Exchange of Thailand reported in November 2024 that Thai Union Group achieved Q3 2024 sales of THB 34,840 million, a performance driven significantly by higher organic demand in their ambient seafood category.
Simultaneously, the expansion of MSC-certified sustainable and dolphin-safe fishing practices is reshaping supply chain governance and trade dynamics. As regulatory bodies and retailers enforce stricter traceability standards to combat illegal, unreported, and unregulated fishing, the industry is witnessing a structural shift towards certified sourcing to ensure long-term biological viability. According to the International Seafood Sustainability Foundation's December 2024 'Status of the Stocks' report, 88% of the total commercial tuna catch worldwide now originates from stocks at healthy levels of abundance. This industry-wide commitment to ecological preservation is further highlighted by the reach of certification programs; in 2024, the Marine Stewardship Council noted that fisheries harvesting 53% of the global commercial tuna catch were engaged with the MSC program.
Market Challenge
The primary impediment restricting the growth of the Global Tuna Market is the enforcement of strict catch quotas and environmental sustainability mandates designed to combat overfishing. While essential for long-term biological viability, these regulatory ceilings create an immediate supply-side bottleneck. Manufacturers and processors are unable to linearly increase production volumes in response to rising global demand because the availability of raw material is artificially capped. This disconnect between constrained supply and growing consumption forces the market into a cycle of scarcity, limiting the industry's ability to scale operations and driving up procurement costs, which ultimately hampers volume-driven revenue expansion.
This structural limitation is substantiated by recent data regarding stock health and necessary conservation measures. According to the International Seafood Sustainability Foundation, in November 2024, 13% of the world's major commercial tuna stocks were classified as overfished, a critical status that triggers rigorous harvest limits on key species such as the Indian Ocean yellowfin. Consequently, major commercial fleets are prevented from accessing additional biomass, locking the market into a supply deficit that stifles new market entry and restricts the overall capacity for industry growth.
Market Trends
The implementation of AI-driven electronic monitoring (EM) systems on fishing vessels is rapidly becoming a critical standard for supply chain transparency, effectively replacing reliance on manual logbooks and sporadic human observation. This technology utilizes high-definition cameras, sensors, and artificial intelligence to automatically detect fishing activities, bycatch events, and handling practices, thereby eliminating data blind spots in high-seas operations. Major seafood conglomerates are aggressively mandating these systems to verify compliance with labor and environmental protocols, moving beyond simple paper-based certifications to ensure accountability at the point of harvest. According to Thai Union Group PCL, in their June 2024 sustainability report, the company successfully increased the proportion of tuna sourced from vessels equipped with electronic monitoring or human observers to 90%, a significant rise from a 71% baseline in 2021.
Simultaneously, the market is witnessing the global mainstreaming of sashimi-grade and raw tuna consumption, facilitated by advancements in ultra-low temperature cold chains that preserve texture and quality during transport. This trend marks a divergence from the volume-driven canned segment, as distributors prioritize deep-frozen loins and fillets to meet the rising culinary demand for high-value raw formats in both retail and foodservice sectors. This shift towards premiumization allows stakeholders to command higher margins and mitigate the volatility associated with commodity skipjack prices. According to the Food and Agriculture Organization's July 2024 report, Japan, a leading indicator for this high-value segment, recorded a 36.11% year-on-year increase in imports of deep-frozen tuna fillets during early 2024, underscoring the resilient demand for sashimi-quality products.
Report Scope
In this report, the Global Tuna Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Tuna Market.
Global Tuna Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: