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市場調查報告書
商品編碼
1967697

蔓越莓市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、銷售管道、地區和競爭格局分類，2021-2031年

Cranberries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球蔓越莓市場預計將從 2025 年的 33.5 億美元成長到 2031 年的 44.1 億美元，複合年成長率為 4.69%。

這種酸甜可口的紅色水果屬於杜鵑花科蔓越莓亞屬，主要生長於淡水濕地。它因其營養價值和獨特的酸味而備受推崇。蔓越莓市場的成長主要歸功於消費者對蔓越莓泌尿系統健康益處和豐富抗氧化劑的認知不斷提高。此外，蔓越莓加工用途廣泛，可用於製作乾果零食、濃縮果汁和機能性食品配料等，這也支撐了該行業的發展，並確保了其需求能夠超越短暫的消費趨勢而持續成長。

市場概覽
預測期 2027-2031
市場規模：2025年 33.5億美元
市場規模：2031年 44.1億美元
複合年成長率：2026-2031年 4.69%
成長最快的細分市場 冷凍蔓越莓
最大的市場 北美洲

然而，該行業在氣候變遷方面面臨嚴峻挑戰，因為冬季氣溫升高和天氣模式變化無常可能會擾亂關鍵的休眠期，從而阻礙收穫。這種環境脆弱性對供應穩定構成直接威脅，即便產量看似強勁。例如，威斯康辛州蔓越莓種植者協會預測，該州2024年的蔓越莓產量將達到約490萬桶。雖然這一產量表明該地區在全球供應鏈中扮演著至關重要的角色，但其對特定氣候條件的依賴仍然是實現長期市場穩定的一大障礙。

市場促進因素

糖果甜點和烘焙業對蔓越莓乾的需求不斷成長，是推動市場成長的主要動力。這得歸功於蔓越莓乾能夠保持新鮮食材的質地，而且保存期限長。食品生產商使用蔓越莓乾來為Granola片棒、穀物和烘焙點心增添甜味，以滿足消費者對富含膳食纖維的添加劑和天然甜味劑的需求。這種日益成長的行業依賴性正在推動產量增加，以滿足消費需求。根據國際堅果和乾果理事會 (INDFC) 2025 年 4 月發布的報告（Mundus Agri 於 2025 年 4 月援引）顯示，2024/2025 年度全球蔓越莓乾產量達到 202,551 公噸，比上一年成長 10.2%。這一成長有助於穩定生產者的收入，使其免受鮮果市場價格波動的影響，並凸顯了蔓越莓乾在鮮果供應和利用中的重要作用。

同時，機能飲料市場的成長正在改變貿易格局，越來越多的混合飲料生產商將蔓越莓濃縮液添加到健康果汁中，以吸引注重健康的消費者。這一趨勢正在推動新興市場的快速擴張，在這些市場，泌尿系統健康尤為重要。例如，美國農業部海外農業局在2025年4月報告稱，隨著零售商擴大產品線，美國對南非的蔓越莓汁出口激增42%。然而，國內生產的穩定性對於滿足國際需求至關重要。 2025年11月，美國國家農業統計局預測，2025年美國蔓越莓總產量為813萬桶（比前一年下降9%），凸顯了在產量波動的情況下滿足加工需求的難度。

市場挑戰

氣候變遷對全球蔓越莓市場的發展構成重大挑戰。這主要是因為蔓越莓的生物週期高度依賴精準的季節性因素。極端天氣事件，例如收穫季節的暴雨或異常溫暖的冬季，會擾亂其關鍵的休眠期，降低果實採摘的物流效率，從而阻礙產業成長。這種環境不確定性導致產量和品質波動，使得零售商和加工商難以確保穩定的庫存，以滿足消費者對功能性原料和濃縮果汁日益成長的需求。

因此，這種不穩定性威脅著對全球供應至關重要的關鍵生產基地的經濟可靠性。即使是高產量潛力地區也容易受到氣候變遷的影響，這可能會迅速影響預期產量。據科德角蔓越莓種植者協會稱，預計2024年馬薩諸塞州蔓越莓的產量將達到約220萬桶。雖然這是一個非常高的產量，但惡劣的天氣條件不斷給實現這一目標帶來壓力，限制了該行業保持穩定成長的能力。

市場趨勢

隨著有機農業和潔淨標示產品的普及，市場正在發生變革，消費者對透明度和無農藥成分的需求日益成長。這一趨勢迫使生產者轉向有機農業，但由於嚴格的監管標準和生物防治方面的挑戰，轉型往往困難重重。因此，供需缺口正在擴大，尤其是在環境因素導致產量波動的情況下。根據都樂公司2025年12月發布的報告《全球產量下降，魁北克品質卓越》，全球蔓越莓產量預計將下降約10%，導致市場需求激增而有機產品供應卻極為稀缺。

同時，先進的育種技術和精密農業正被用作應對氣候變遷不確定性的關鍵策略。生產者積極以耐逆高產量的品種取代老藤，並透過實施數據驅動的灌溉系統來最大限度地提高資源利用效率。這種現代化對於在傳統耕作方式因氣候變遷而變得不穩定的地區維持經濟永續性至關重要。根據卑詩省蔓越莓銷售委員會於2024年12月發布的《2024年度報告》，該地區蔓越莓產量超過108萬桶。這主要歸功於該行業儘管面臨種植挑戰，但已採取策略性措施轉向種植新品種。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球蔓越莓市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品種類（新鮮蔓越莓、乾蔓越莓、冷凍蔓越莓）
    • 銷售管道（大型超級市場、超級市場、便利商店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美蔓越莓市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲蔓越莓市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區蔓越莓市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲蔓越莓市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲蔓越莓市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球蔓越莓市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Ocean Spray Cranberries, Inc.
  • Graceland Fruit, Inc.
  • Decas Cranberry Products, Inc.
  • Fruit d'Or
  • Cape Blanco Cranberries, Inc.
  • Badger State Fruit Processing, Inc.
  • Mariani Packing Company, Inc
  • The Wonderful Company LLC
  • Habelman Bros. Co.
  • Cliffstar LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25145

The Global Cranberries Market is projected to expand from a valuation of USD 3.35 Billion in 2025 to USD 4.41 Billion by 2031, registering a CAGR of 4.69%. These acidic red fruits, which belong to the Vaccinium subgenus and are typically grown in freshwater bogs, are highly regarded for their nutrient density and unique tart taste. The market is fundamentally propelled by increasing consumer awareness of the fruit's benefits for urinary tract health and its rich antioxidant profile. Furthermore, the industry is supported by the crop's processing versatility, enabling its widespread use in dried snacks, juice concentrates, and functional food ingredients, which secures demand beyond temporary consumption trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.35 Billion
Market Size 2031USD 4.41 Billion
CAGR 2026-20314.69%
Fastest Growing SegmentFrozen Cranberries
Largest MarketNorth America

Nevertheless, the sector encounters a major obstacle regarding climate variability, as warmer winters and erratic weather patterns can interrupt essential dormancy phases and hinder harvest operations. This environmental fragility poses a direct threat to supply consistency, even when production numbers appear strong. For example, the Wisconsin State Cranberry Growers Association projected that Wisconsin's 2024 crop would yield roughly 4.9 million barrels. Although this volume underscores the region's vital role in the global supply chain, the reliance on specific climatic conditions continues to be a persistent barrier to achieving long-term market stability.

Market Driver

The rising demand for dried cranberries within the confectionery and bakery sectors serves as a primary engine for market growth, underpinned by the ingredient's ability to retain texture and shelf stability. Food manufacturers heavily incorporate sweetened dried cranberries into granola bars, cereals, and baked items to satisfy consumers looking for fiber-rich additives and natural sweeteners. This industrial dependence is driving up production to match consumption rates; according to the International Nut and Dried Fruit Council, as cited by Mundus Agri in April 2025, global dried cranberry production reached 202,551 metric tons for the 2024/2025 season, a 10.2% rise from the prior season. This increase demonstrates the segment's crucial role in utilizing raw fruit supplies and stabilizing grower income against fresh market volatility.

Concurrently, the growth of the functional beverage market is altering trade patterns, with formulators mixing cranberry concentrates into health-oriented juices to attract wellness-focused consumers. This trend is fueling rapid expansion in emerging markets where urinary tract health is a priority. For instance, the USDA Foreign Agricultural Service reported in April 2025 that U.S. cranberry juice exports to South Africa jumped by 42% as retailers broadened their product ranges. However, meeting this international demand depends on domestic production stability; the USDA National Agricultural Statistics Service forecast in November 2025 that the total U.S. cranberry crop for 2025 would be 8.13 million barrels, a 9% decline from the previous year, highlighting the difficulty of fulfilling processing needs amidst variable yields.

Market Challenge

Climate variability represents a significant barrier to the Global Cranberries Market's development, primarily because the crop's biological cycle relies heavily on precise seasonal triggers. Industry growth is obstructed when anomalous weather events, such as heavy precipitation during harvest or unseasonably warm winters, interfere with critical dormancy periods and reduce the logistical efficiency of gathering fruit. This environmental unpredictability causes volatility in both yield volume and quality, complicating efforts for retailers and processors to secure the stable inventories necessary to satisfy rising consumer demand for functional ingredients and juice concentrates.

As a result, this instability imperils the economic reliability of key production hubs that are vital for global supply. Even regions with substantial output potential remain susceptible to these climatic shifts, which can rapidly impact expected harvests. According to the Cape Cod Cranberry Growers Association, the Massachusetts cranberry crop was forecast to reach roughly 2.2 million barrels in 2024. While this volume is significant, the consistent attainment of such targets is continuously pressured by adverse weather conditions, thereby restricting the sector's ability to sustain a steady growth trajectory.

Market Trends

The shift toward organic and clean-label product lines is transforming the market as consumers increasingly insist on transparency and pesticide-free ingredients. This trend places significant pressure on growers to adopt organic farming techniques, a transition frequently complicated by rigorous regulatory standards and challenges in biological pest control. Consequently, the supply-demand gap is widening, particularly as environmental factors cause yield fluctuations; Fruit d'Or reported in December 2025, in their 'Global Harvest Declines, Quebec Shines with Exceptional Quality' release, that the global cranberry harvest fell by approximately 10%, creating a situation where organic supplies were extremely scarce while market demand surged.

Simultaneously, the implementation of advanced varietal renovation and precision agriculture is becoming a vital strategy for addressing climatic unpredictability. Producers are actively replacing aging vines with stress-resistant, higher-yielding cultivars and deploying data-driven irrigation systems to maximize resource efficiency. This modernization is essential for maintaining economic viability in areas where traditional farming methods are becoming less reliable due to weather volatility. The BC Cranberry Marketing Commission's '2024 Annual Report', released in December 2024, noted that the region successfully yielded just over 1.08 million barrels, a result credited directly to the industry's strategic shift to new varieties despite facing challenging growing conditions.

Key Market Players

  • Ocean Spray Cranberries, Inc.
  • Graceland Fruit, Inc.
  • Decas Cranberry Products, Inc.
  • Fruit d'Or
  • Cape Blanco Cranberries, Inc.
  • Badger State Fruit Processing, Inc.
  • Mariani Packing Company, Inc
  • The Wonderful Company LLC
  • Habelman Bros. Co.
  • Cliffstar LLC

Report Scope

In this report, the Global Cranberries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cranberries Market, By Product Type

  • Fresh Cranberries
  • Dried Cranberries
  • Frozen Cranberries

Cranberries Market, By Sales Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Others

Cranberries Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cranberries Market.

Available Customizations:

Global Cranberries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cranberries Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Fresh Cranberries, Dried Cranberries, Frozen Cranberries)
    • 5.2.2. By Sales Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Cranberries Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cranberries Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Cranberries Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Cranberries Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Cranberries Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cranberries Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Cranberries Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Cranberries Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Cranberries Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Cranberries Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Cranberries Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cranberries Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Cranberries Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Cranberries Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Cranberries Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Cranberries Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Cranberries Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cranberries Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Cranberries Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Cranberries Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Cranberries Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cranberries Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Cranberries Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Cranberries Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cranberries Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ocean Spray Cranberries, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Graceland Fruit, Inc.
  • 15.3. Decas Cranberry Products, Inc.
  • 15.4. Fruit d'Or
  • 15.5. Cape Blanco Cranberries, Inc.
  • 15.6. Badger State Fruit Processing, Inc.
  • 15.7. Mariani Packing Company, Inc
  • 15.8. The Wonderful Company LLC
  • 15.9. Habelman Bros. Co.
  • 15.10. Cliffstar LLC

16. Strategic Recommendations

17. About Us & Disclaimer