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市場調查報告書
商品編碼
1967657

質感塗料市場－全球產業規模、佔有率、趨勢、機會、預測：依產品類型、基材類型、應用、地區和競爭格局分類，2021-2031年

Texture Paint Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type, By Substrate Type, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球紋理塗料市場預計將從 2025 年的 130.9 億美元成長到 2031 年的 211.3 億美元，複合年成長率達到 8.31%。

質感塗料是一種特殊的厚塗層建築塗料，其配方中含有礦物、石膏和沙子等粗骨材，旨在營造觸感豐富的3D立體圖案，同時有效遮蓋基材缺陷。全球快速的都市化以及隨之而來的住宅和商業基礎設施擴張需求，推動了這個市場的發展，進而催生了對兼具美觀性和耐久性的飾面材料的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 130.9億美元
市場規模：2031年 211.3億美元
複合年成長率：2026-2031年 8.31%
成長最快的細分市場 外部的
最大的市場 北美洲

此外，開發中國家和已開發國家翻新和維修計劃的持續成長是推動市場發展的強勁動力。這是因為業主越來越依賴這些塗料來提升房產的視覺吸引力，而無需承擔結構改造的高成本。然而，市場成長面臨許多挑戰，尤其是二氧化鈦和樹脂等關鍵原料價格的波動。這導致承包商和製造商面臨價格不穩定的問題。世界塗料協會報告稱，全球塗料市場規模將在2024年達到1,888億美元，為紋理塗料產業提供了巨大的基礎，也體現了支撐產業的經濟規模。

市場促進因素

住宅和商業建築行業的強勁成長是全球紋理塗料市場的主要驅動力。全球快速的都市化推動了新住宅、飯店設施和辦公大樓的建設，同時也增加了對兼具表面保護和視覺美感的耐用建築塗料的需求。紋理塗料因其獨特的美學效果和優異的耐環境性能，在這些新計畫中越來越受歡迎。這一成長動能體現在關鍵的財務表現；例如，剪切機-Williams）在2024年1月公佈，其主要服務於專業承包商的塗料商店集團2023會計年度淨銷售額成長了6.8%，凸顯了建築塗料市場的持續需求。

維修和改造活動的激增進一步加速了市場擴張。紋理塗料尤其受到業主歡迎，因為他們正在尋找經濟高效的方式來翻新老舊的室內外空間。紋理塗料是維修的理想解決方案，因為它能夠有效地遮蓋牆面缺陷和瑕疵，而無需進行大規模的結構維修。這一趨勢的驅動力源自於住宅維修產業的強勁景氣。根據美國住宅建設業協會 (NAHB) 的數據，截至 2025 年 1 月，2024 年第四季的改造市場指數 (RMI) 已升至 68 點，顯示市場信心十足。整個產業的龐大規模也支撐著這些專業領域，阿克蘇諾貝爾公司於 2024 年 2 月公佈的全年銷售額達 107 億歐元便印證了這一點。

市場挑戰

樹脂和二氧化鈦等關鍵原料價格的波動直接威脅紋理塗料市場的穩定和成長。原物料成本的不可預測性迫使製造商頻繁調整產品價格以保障利潤率，進而導致價格波動。對於長期計劃預算固定的房地產開發商和承包商而言，這些變動成本構成重大的財務風險。因此，潛在客戶可能會推遲維修決策或選擇更便宜的替代方案，這可能會降低對高階紋理塗料解決方案的需求，並減緩整體市場成長動能。

這些供應側壓力在主要製造地的產量中得到了清晰體現，不穩定性導致產量下降。例如，中國塗料工業協會在2024年報告中指出，「塗料產業總產量達3,534萬噸，比上年下降1.60%」。產量下降表明，原料成本預測和控制的不穩定性正在嚴重阻礙行業發展，並限制了紋理塗料行業掌握全球趨勢的能力。

市場趨勢

隨著低揮發性有機化合物（VOC）和生物基配方技術的引入，紋理塗料市場正在經歷根本性的變化。隨著環保建材法規日益嚴格，製造商正從傳統的溶劑型塗料轉向植物來源和水性塗料。這些替代技術在確保耐久性的同時，最大限度地減少了揮發性有機化合物（VOC）的排放。強調建築計劃低碳化和改善室內空氣品質的綠建築認證系統正在加速這項轉型。這一趨勢的商業性成功已在主要行業參與者的收益中得到充分體現。根據PPG於2025年5月發布的《2024年永續發展報告》，其總銷售額的41%來自具有永續性的產品，凸顯了低排放技術的龐大市場價值。

市場的一個重要發展趨勢是智慧隔熱塗料的出現，這種塗料不僅具有裝飾功能，還能主動節能。為了應對城市熱島效應，人們對具有高太陽反射率的「涼爽」質感塗料的需求日益成長，以調節室內溫度。這些智慧配方使開發商能夠減少對人工冷凍系統的依賴，並降低運作過程中的能耗。領先的製造商正在迅速採用專門的系統來滿足這一需求。根據2025年5月的一篇報導《阿克蘇諾貝爾發布防曬油塗層系統，重新定義城市降溫》，該公司的新型隔熱塗層技術與傳統塗料相比，可將建築表面溫度降低高達10%。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球質感塗料市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（預混合料、自混漆、光滑質感漆）
    • 依基材類型（適用於室內和室外）
    • 按用途（住宅、非住宅）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美質感塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲質感塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區質感塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲紋理塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲質感塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球質感塗料市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Nippon Paint Holdings Co., Ltd.
  • PPG Industries, Inc.
  • The Sherwin-Williams Company
  • Hempel A/S
  • Asian Paints Limited
  • Kansai Paint Co. Ltd.
  • Jotun A/S
  • Berger Paints India Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 2613

The Global Texture Paint Market is projected to expand from USD 13.09 Billion in 2025 to USD 21.13 Billion by 2031, achieving a CAGR of 8.31%. Texture paint is a specialized, thick architectural coating infused with coarse aggregates like minerals, gypsum, or sand, specifically engineered to produce tactile three-dimensional patterns while effectively hiding substrate flaws. This market is fundamentally supported by rapid global urbanization and the consequent need for expanded residential and commercial infrastructure, which drives demand for finishing materials that are both aesthetically versatile and durable.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 13.09 Billion
Market Size 2031USD 21.13 Billion
CAGR 2026-20318.31%
Fastest Growing SegmentExterior
Largest MarketNorth America

Additionally, a continuous rise in remodeling and renovation projects across both developing and developed economies acts as a strong market driver, as property owners increasingly rely on these coatings to improve visual appeal without bearing the high costs of structural alterations. However, market growth faces a significant hurdle due to the volatility of raw material prices, particularly for key inputs like titanium dioxide and resins, which leads to pricing instability for contractors and manufacturers. Highlighting the economic scale of the supporting industry, the World Paint & Coatings Association reported that the global paints and coatings market achieved a sales value of 188.8 billion US dollars in 2024, providing a massive foundation for the texture paint sector.

Market Driver

The robust growth of the residential and commercial construction sectors acts as a primary catalyst for the Global Texture Paint Market. With rapid global urbanization fueling the development of new housing complexes, hospitality infrastructure, and corporate offices, there is a concurrent demand for durable architectural coatings that offer both surface protection and visual appeal. Texture paints are increasingly preferred in these new projects for their unique aesthetic finishes and ability to resist environmental elements. This momentum is reflected in major financial results; for instance, The Sherwin-Williams Company reported in January 2024 that net sales from its Paint Stores Group-which mainly caters to professional contractors-rose by 6.8% for the full year 2023, underscoring the sustained demand within the architectural coatings segment.

Market expansion is further propelled by a surge in renovation and remodeling activities, as property owners seek cost-effective ways to modernize aging interiors and exteriors. Texture paint is particularly valued in this context for its practical ability to mask wall imperfections and defects without necessitating extensive structural repairs, making it an ideal solution for retrofitting. This trend is bolstered by strong sentiment in the home improvement sector; according to the National Association of Home Builders, in January 2025, the Remodeling Market Index (RMI) for the fourth quarter of 2024 climbed to a reading of 68, indicating high market confidence. The vast scale of the wider industry supports these specialized segments, as evidenced by AkzoNobel reporting a full-year revenue of 10.7 billion Euros in February 2024.

Market Challenge

The volatility of raw material prices, especially for essential inputs such as resins and titanium dioxide, presents a direct threat to the stability and growth of the texture paint market. Unpredictable input costs compel manufacturers to frequently adjust product pricing to protect profit margins, resulting in a climate of pricing instability. For property developers and contractors operating on fixed budgets for long-term projects, these fluctuating costs create significant financial risk. Consequently, potential clients may delay renovation decisions or choose less expensive alternatives, thereby dampening the demand for premium texture coating solutions and slowing overall market momentum.

The consequences of these supply-side pressures are clearly visible in the production volumes of major manufacturing hubs, where instability has caused a contraction in output. For example, the 'China National Coatings Industry Association' reported in '2024' that 'the total output of the coatings industry reached 35.34 million tons, reflecting a decrease of 1.60% compared to the previous year'. This decline in production volume demonstrates how the inability to predict and manage raw material costs can tangibly hinder industrial performance, restricting the texture paint sector's ability to capitalize on global urbanization trends.

Market Trends

The texture paint market is being fundamentally reshaped by the adoption of Low-VOC and bio-based formulations as regulations increasingly favor environmentally responsible construction materials. Manufacturers are shifting from traditional solvent-based coatings to plant-derived and water-borne alternatives that minimize Volatile Organic Compound (VOC) emissions while ensuring durability. This transition is accelerated by green building certifications that prioritize lower carbon footprints and indoor air quality in architectural projects. The commercial success of this trend is evident in the revenue of major industry players; according to PPG's '2024 Sustainability Report' in May 2025, 41% of the company's total sales came from sustainably advantaged products, highlighting the significant market value of low-emission technologies.

A critical evolution in the market is the emergence of smart and thermal-insulating textures, where decorative coatings also function as active energy-efficiency components. To combat the urban heat island effect, there is growing demand for 'cool' textured paints with high solar reflectance to regulate indoor temperatures. These smart formulations allow developers to reduce reliance on artificial cooling systems, thereby decreasing operational energy consumption. Leading manufacturers are rapidly introducing specialized systems to address this need; according to AkzoNobel in May 2025, in the article 'AkzoNobel launches sunscreen coating system to redefine urban cooling', their new thermal insulation coating technology can reduce building surface temperatures by up to 10% compared to conventional coatings.

Key Market Players

  • Nippon Paint Holdings Co., Ltd.
  • PPG Industries, Inc.
  • The Sherwin-Williams Company
  • Hempel A/S
  • Asian Paints Limited
  • Kansai Paint Co. Ltd.
  • Jotun A/S
  • Berger Paints India Limited

Report Scope

In this report, the Global Texture Paint Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Texture Paint Market, By Product Type

  • Premixed
  • Self-Mixing Paints
  • Smooth Textured Paint

Texture Paint Market, By Substrate Type

  • Interior
  • Exterior

Texture Paint Market, By Application

  • Residential
  • Non-Residential

Texture Paint Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Texture Paint Market.

Available Customizations:

Global Texture Paint Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Texture Paint Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Premixed, Self-Mixing Paints, Smooth Textured Paint)
    • 5.2.2. By Substrate Type (Interior, Exterior)
    • 5.2.3. By Application (Residential, Non-Residential)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Texture Paint Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Substrate Type
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Texture Paint Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Substrate Type
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Texture Paint Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Substrate Type
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Texture Paint Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Substrate Type
        • 6.3.3.2.3. By Application

7. Europe Texture Paint Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Substrate Type
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Texture Paint Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Substrate Type
        • 7.3.1.2.3. By Application
    • 7.3.2. France Texture Paint Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Substrate Type
        • 7.3.2.2.3. By Application
    • 7.3.3. United Kingdom Texture Paint Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Substrate Type
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Texture Paint Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Substrate Type
        • 7.3.4.2.3. By Application
    • 7.3.5. Spain Texture Paint Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Substrate Type
        • 7.3.5.2.3. By Application

8. Asia Pacific Texture Paint Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Substrate Type
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Texture Paint Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Substrate Type
        • 8.3.1.2.3. By Application
    • 8.3.2. India Texture Paint Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Substrate Type
        • 8.3.2.2.3. By Application
    • 8.3.3. Japan Texture Paint Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Substrate Type
        • 8.3.3.2.3. By Application
    • 8.3.4. South Korea Texture Paint Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Substrate Type
        • 8.3.4.2.3. By Application
    • 8.3.5. Australia Texture Paint Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Substrate Type
        • 8.3.5.2.3. By Application

9. Middle East & Africa Texture Paint Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Substrate Type
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Texture Paint Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Substrate Type
        • 9.3.1.2.3. By Application
    • 9.3.2. UAE Texture Paint Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Substrate Type
        • 9.3.2.2.3. By Application
    • 9.3.3. South Africa Texture Paint Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Substrate Type
        • 9.3.3.2.3. By Application

10. South America Texture Paint Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Substrate Type
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Texture Paint Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Substrate Type
        • 10.3.1.2.3. By Application
    • 10.3.2. Colombia Texture Paint Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Substrate Type
        • 10.3.2.2.3. By Application
    • 10.3.3. Argentina Texture Paint Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Substrate Type
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Texture Paint Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Nippon Paint Holdings Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. PPG Industries, Inc.
  • 15.3. The Sherwin-Williams Company
  • 15.4. Hempel A/S
  • 15.5. Asian Paints Limited
  • 15.6. Kansai Paint Co. Ltd.
  • 15.7. Jotun A/S
  • 15.8. Berger Paints India Limited

16. Strategic Recommendations

17. About Us & Disclaimer