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市場調查報告書
商品編碼
1967606
自行車頭盔市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、應用、分銷管道、地區和競爭格局分類,2021-2031年Cycling Helmet Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球自行車頭盔市場預計將從 2025 年的 21.4 億美元成長到 2031 年的 30.9 億美元,年複合成長率為 6.31%。
自行車頭盔是一種專門設計的防護裝備,旨在吸收衝擊能量,並降低事故發生時造成腦部外傷的風險。市場成長的主要驅動力是政府嚴格的安全法規以及城市基礎設施的完善,這些都為日常通勤提供了便利。此外,電動自行車的日益普及也催生了對認證安全裝備的需求,並帶來了對高性能裝備的穩定需求。根據PeopleForBikes的數據,到2024年,將有1.12億美國人至少騎過一次自行車,這凸顯了龐大的騎行群體,並將推動對防護配件的需求成長。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 21.4億美元 |
| 市場規模:2031年 | 30.9億美元 |
| 複合年成長率:2026-2031年 | 6.31% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
然而,仿冒品的氾濫為市場帶來了巨大的障礙。這些假冒商品不僅威脅用戶安全,也損害了品牌信譽。這些劣質仿冒品會降低合法製造商的市場佔有率,並削弱消費者對安全認證的信心。此外,全球經濟的不穩定性可能會限制可支配收入,導致消費者推遲購買高階防護工具或選擇更便宜的替代品,從而限制市場領導的獲利能力。
電動自行車產業的快速成長正在改變頭盔的生產和銷售趨勢。由於電動自行車比普通自行車更快、重量更重,騎乘者面臨更大的碰撞風險,因此需要能夠吸收更多動能的先進頭部保護裝置。這一趨勢迫使製造商開發符合NTA-8776等嚴格標準的專用頭盔,加速了老舊裝備的更新換代。根據德國摩托車工業協會(ZIV)於2024年3月發布的《2023年市場趨勢》報告,電動自行車在德國自行車總銷量中佔比高達53%,首次佔據市場主導地位。這種電氣化趨勢促使消費者優先考慮購買堅固耐用的防護裝備,從而推動了高階市場價值的成長。
同時,自行車作為環保的城市通勤方式,使用率不斷提高,也擴大了頭盔的消費族群。隨著地方政府將自行車納入交通網路,自行車的日常使用日益普遍,但騎行者與汽車的距離也越來越近,提高了人們對安全措施必要性的認知。根據倫敦交通局(TfL)於2024年7月發布的最新《倫敦出行》報告,2023年倫敦都會區日均自行車騎行量達到126萬次,比上年成長6.3%。世界各國政府正透過大規模的基礎設施投資來支持這項變化,推動了相關設備的普及。例如,英國運輸部在2024年確認,將投資1.01億英鎊用於擴大自行車和行人用路線,以加強長期市場擴張所需的基礎設施。
仿冒品的氾濫對全球自行車頭盔市場構成重大威脅,嚴重影響使用者安全和品牌信譽。與正品安全裝備不同,這些不合格的仿冒品繞過了嚴格的衝擊測試和認證,往往無法在事故發生時提供足夠的保護。不合格裝備的氾濫不僅危及騎乘者的安全,也削弱了消費者對既定安全標準的信心。如果用戶在不知情的情況下購買了存在危險缺陷的劣質頭盔,由此造成的聲譽損害將波及合法製造商,使高階品牌難以維護信譽,也難以證明其認證高性能裝備的高昂價格合理性。
從財務角度來看,仿冒品的銷售會從合法企業手中奪走大量收入,直接減少可用於創新和安全研究的資金。歐洲體育用品工業聯合會(FESI)在2024年發布的報告顯示,仿冒品每年對體育用品業造成的損失約8.5億歐元。如此巨大的損失迫使市場領導者將資源從產品研發轉向法律訴訟和品牌保護。因此,仿冒品的持續存在抑制了整體市場成長,並阻礙了該行業向更廣泛的用戶群體提供先進安全技術的能力。
先進旋轉衝擊防護技術的整合代表頭盔工程的重大革新,它將重點從傳統的線性衝擊吸收轉向應對斜向衝擊。與處理直接衝擊的標準泡棉襯墊不同,這些滑動平面系統允許頭盔在受到衝擊時相對於頭部略微旋轉,從而改變可能導致嚴重腦損傷的危險旋轉力。隨著安全性成為消費者關注的關鍵賣點,這種全面的衝擊管理方法正被整個產業廣泛接受。根據2025年2月發布的《自行車零售商和行業新聞》,對這項特殊技術的需求正在激增,MIPS公司報告稱,其在運動類產品中的淨銷售額成長了35%,在2024年達到4.37億瑞典克朗。
同時,日益增強的環保意識和循環經濟的推動正推動市場朝向永續的再生材料生產方向發展。製造商正加速以再生塑膠取代原生發泡聚苯乙烯和聚碳酸酯外殼,以在不影響結構強度的前提下減少生產過程中的碳足跡。此外,組件供應商也積極重新設計安全層,以滿足環保標準,進一步推動了這項轉變。 Mips AB 在 2025 年 3 月發布的 2024 年度永續發展報告中揭露,其安全解決方案中再生材料的比例已上升至 34%,較去年同期成長 16%。
The Global Cycling Helmet Market is projected to expand from USD 2.14 Billion in 2025 to USD 3.09 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 6.31%. A cycling helmet is specialized protective gear designed to absorb impact energy, thereby reducing the risk of traumatic brain injuries during accidents. Market growth is primarily driven by strict government safety regulations and the development of urban infrastructure that facilitates daily commuting. Additionally, the increasing popularity of electric bicycles requires certified safety equipment, generating consistent demand for high-performance gear. Data from PeopleForBikes indicates that 112 million Americans cycled at least once in 2024, highlighting the extensive participant base fueling the need for protective accessories.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.14 Billion |
| Market Size 2031 | USD 3.09 Billion |
| CAGR 2026-2031 | 6.31% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, the market faces significant obstacles due to the spread of counterfeit products, which endanger user safety and compromise brand integrity. These inferior replicas reduce the market share of legitimate manufacturers and undermine consumer confidence in safety certifications. Furthermore, global economic instability can limit discretionary income, causing consumers to delay purchasing premium protective gear or choose cheaper alternatives, which restricts the revenue potential for established market leaders.
Market Driver
The rapid growth of the electric bicycle sector is reshaping helmet manufacturing and sales dynamics. Because e-bikes involve higher speeds and increased mass compared to standard bicycles, riders face greater impact risks, requiring advanced head protection capable of absorbing more kinetic energy. This trend has pushed manufacturers to create specialized helmets that meet strict standards like NTA-8776, accelerating the replacement of older equipment. According to the Zweirad-Industrie-Verband (ZIV) 'The Market 2023' report from March 2024, electric bicycles accounted for 53 percent of all bicycle sales in Germany, marking the first time they achieved a majority share. This shift towards motorized cycles forces consumers to prioritize robust protective gear, supporting value growth in the premium market.
Concurrently, the rise in cycling for eco-friendly urban commuting is widening the consumer base for helmets. As municipalities integrate cycling into transportation networks, daily riding becomes more common, yet it also places cyclists closer to motor vehicle traffic, increasing the perceived necessity for safety measures. In its July 2024 'Travel in London' update, Transport for London reported that daily cycling journeys in the capital hit 1.26 million in 2023, a 6.3 percent rise from the prior year. Governments are supporting this shift with substantial infrastructure investments, which drive higher equipment usage. For example, the UK Department for Transport confirmed a £101 million investment in 2024 to enhance cycling and walking routes, strengthening the infrastructure needed for long-term market expansion.
Market Challenge
The widespread availability of counterfeit products poses a critical threat to the Global Cycling Helmet Market, severely impacting user safety and brand reliability. Unlike authentic safety gear, these substandard replicas avoid rigorous impact testing and certification, often failing to offer adequate protection during accidents. This flood of non-compliant equipment puts riders at risk and diminishes consumer faith in established safety standards. When users unknowingly buy inferior helmets that fail dangerously, the resulting reputational harm affects legitimate manufacturers, complicating efforts for premium brands to maintain trust and justify the cost of certified, high-performance gear.
From a financial perspective, the sale of fake merchandise drains substantial revenue from legitimate companies, directly decreasing the capital available for innovation and safety research. The Federation of the European Sporting Goods Industry (FESI) reported in 2024 that the sporting goods sector faced annual losses of roughly €850 million due to counterfeit equipment. This significant loss compels market leaders to redirect resources toward legal enforcement and brand protection rather than product development. As a result, the persistent challenge of counterfeiting limits overall market growth and hinders the industry's capacity to bring advanced safety technologies to a wider audience.
Market Trends
The integration of advanced rotational impact protection technologies marks a significant evolution in helmet engineering, shifting focus from traditional linear force absorption to managing oblique collisions. Unlike standard foam liners that handle direct hits, these slip-plane systems allow the helmet to rotate slightly relative to the head during an impact, redirecting dangerous rotational forces that can cause severe brain injuries. This comprehensive approach to impact management has gained widespread industry acceptance as safety becomes a key selling point for consumers. According to Bicycle Retailer and Industry News in February 2025, demand for this specialized technology has risen sharply, with MIPS reporting a 35 percent increase in net sales within its sports category, reaching SEK 437 million in 2024.
Simultaneously, the market is decisively moving toward sustainable and recycled manufacturing materials, driven by growing environmental consciousness and the push for a circular economy. Manufacturers are increasingly substituting virgin expanded polystyrene and polycarbonate shells with reclaimed plastics to lower production carbon footprints without sacrificing structural integrity. This shift is further bolstered by component suppliers who are actively redesigning safety layers to meet eco-friendly standards. In its 'Annual and Sustainability Report 2024' published in March 2025, Mips AB noted that the proportion of recycled materials in its safety solutions rose to 34 percent, representing a 16 percent increase from the previous year.
Report Scope
In this report, the Global Cycling Helmet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cycling Helmet Market.
Global Cycling Helmet Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: