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市場調查報告書
商品編碼
1967594
後續乳品市場-全球產業規模、佔有率、趨勢、機會、預測:按形式、包裝、通路、地區和競爭格局分類,2021-2031年Follow-On Milk Formula Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Form, By Packaging, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球後續奶粉市場預計將從 2025 年的 474.4 億美元成長到 2031 年的 637.6 億美元,複合年成長率為 5.05%。
後續配方奶粉,即為6至12個月嬰兒提供的液體或粉狀營養補充劑,在日益多樣化的飲食中發揮著至關重要的作用。這一成長主要得益於雙薪家庭和職業母親的增多,從而催生了對便利、符合現代生活方式的營養補充劑的需求。此外,父母對斷奶期間鈣、鐵等必需微量營養素的認知不斷提高,也推動了強化產品的需求。歐洲專業營養協會(Specialised Nutrition Europe)2024年發布的數據也印證了這一趨勢,該數據顯示「專業營養產業的年銷售額超過250億歐元」。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 474.4億美元 |
| 市場規模:2031年 | 637.6億美元 |
| 複合年成長率:2026-2031年 | 5.05% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
同時,全球出生率下降,尤其是在歐洲和東亞等成熟市場,正為市場帶來巨大的不利影響。人口減少導致核心消費群萎縮,形成結構性障礙,限制了銷售量的成長,迫使製造商為爭奪日益減少的嬰兒市場而展開激烈競爭。因此,企業面臨有機成長受限的困境,目標人口的根本性下降限制了其發展,企業被迫在銷售量成長機會有限的環境下運作。
全球女性勞動參與率的不斷提高是後續配方奶粉市場的主要驅動力。由於職業責任減少了母乳哺育和準備複雜輔食的時間,父母越來越依賴方便、營養均衡且符合自身時間表的替代品。這種轉變推動了即食型嬰兒配方奶粉的普及,確保6至12個月大的嬰兒獲得持續的營養。國際勞工組織(ILO)2024年10月發布的《育兒責任報告》強調了這項人口結構變化的重要性,預測2023年全球女性勞動參與率將達到48.7%,凸顯了為職場父母提供支持母乳哺育解決方案的必要性。
此外,旨在複製母乳認知和免疫力增強功效的營養強化和功能配方技術的進步正在推動市場價值的成長。製造商正積極優質化,透過在產品中添加人乳低聚醣 (HMO)、益生菌和乳鐵蛋白等生物活性成分,拓展更高價位區間,並培養品牌忠誠度。這一策略已被證明行之有效。雀巢在2024年2月發布的「2023年全年業績報告」(2024年2月)中指出,高階HMO產品推動了強勁的個位數成長。同時,雅培在2025年1月發布的「2024年第四季及全年業績報告」顯示,其全球兒童營養產品銷售額成長了1.5%,這再次印證了以科學為支撐的創新是營收成長的關鍵驅動力。
全球出生率下降對全球後續配方奶粉市場的成長構成了重大的結構性障礙。由於東亞和歐洲等已開發地區出生率下降,6至12個月大嬰兒的數量減少,這一人口趨勢從根本上縮小了潛在市場。與其他可以透過創新擴大市場規模的行業不同,後續配方奶粉的需求嚴格受限於需要營養的嬰兒數量。因此,製造商面臨零和博弈的困境,其自然成長停滯不前,迫使他們專注於搶佔市場佔有率,而不是滿足新增需求。
產業數據顯示,人口結構變化證實了潛在消費族群正在萎縮。根據國際酪農聯合會(IDF)發布的《2024年報告》,過去五年全球人口成長率已放緩至年均0.9%,這意味著替代率持續下降,顯著限制了嬰幼兒配方奶粉行業的新客戶供應。僅靠新客戶的自然成長已不足以推動銷售成長,迫使市場動態轉變。如今,企業不得不依靠增值策略而非單純的銷售擴張來維持成長。
植物來源和純素替代奶的興起正在改變市場格局,刺激了尋求無乳製品選擇的父母的需求,而這種需求的驅動力既包括出於道德考慮而選擇無乳製品,也包括牛奶蛋白過敏(CMPA)診斷病例的增加。除了傳統的豆製品外,現代創新產品還採用蕎麥和杏仁等加工最少的原料,迎合了消費者對潔淨標示的偏好。這種發展趨勢使製造商能夠留住那些原本可能因食物不耐受或出於道德選擇而放棄購買的消費者群體。 Else Nutrition 於 2024 年 11 月發布的 2024 年第三季財報印證了這一趨勢的成功,該財報顯示其收入同比成長約 5%,達到 180 萬加元,展現出穩步成長的態勢。
同時,羊奶嬰兒配方奶粉的日益普及表明,消費者正顯著轉向那些被認為比普通牛奶更容易消化的產品。這一趨勢得益於羊奶獨特的成分,羊奶含有A2BETA-酪蛋白和更小的脂肪球,這些成分在胃中能形成更柔軟的凝乳,無需使用醫用級水解配方奶粉即可解決消化問題。已開發市場的優質化策略正在迅速擴大這一細分市場,將羊奶定位為敏感嬰兒的更佳選擇。為了佐證這項需求,Bubs Australia發布的2024會計年度年度報告(2024年8月發布)顯示,集團嬰兒配方奶粉收入成長28%,達到6,240萬澳元,證實了消費者對這些替代產品的濃厚興趣。
The Global Follow-On Milk Formula Market is projected to expand from USD 47.44 Billion in 2025 to USD 63.76 Billion by 2031, registering a CAGR of 5.05%. Defined as a liquid or powdered nutritional supplement for infants between six and twelve months old, follow-on formula serves as a key component of an increasingly varied diet. Growth in this sector is largely underpinned by the rise in dual-income households and working mothers, creating a need for convenient nutritional options that fit contemporary lifestyles. Additionally, heightened parental knowledge regarding essential micronutrients like calcium and iron during weaning boosts the demand for fortified products, a trend supported by 'Specialised Nutrition Europe' reporting in '2024' that the specialised nutrition industry generated an annual turnover surpassing €25 billion.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 47.44 Billion |
| Market Size 2031 | USD 63.76 Billion |
| CAGR 2026-2031 | 5.05% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Conversely, the market faces significant headwinds due to falling global birth rates, notably in mature markets such as Europe and East Asia. This demographic contraction reduces the core consumer base, establishing a structural obstacle that restricts volume growth and compels manufacturers to fight fiercely for a shrinking number of infants. As a result, companies are operating in an environment where organic expansion is constrained by the fundamental decrease in the target population, forcing them to navigate a landscape defined by limited opportunities for volume increases.
Market Driver
The rising participation of women in the global workforce acts as a primary catalyst for the follow-on milk formula market. As professional commitments reduce the time available for breastfeeding and preparing complex weaning meals, parents increasingly turn to convenient, nutritionally balanced alternatives that accommodate their schedules. This shift promotes the uptake of ready-to-use formulas that ensure consistent nutrition for infants aged six to twelve months. Highlighting the magnitude of this demographic, the International Labour Organization's October 2024 report on care responsibilities noted that the global female labor force participation rate reached 48.7% in 2023, necessitating supportive feeding solutions for working parents.
Furthermore, market value is bolstered by advancements in nutrient-fortified and functional formulations that aim to replicate the cognitive and immune benefits of breast milk. Manufacturers are actively premiumizing their offerings by incorporating bioactive ingredients like human milk oligosaccharides (HMOs), probiotics, and lactoferrin, which support higher price points and foster brand loyalty. This strategy is proving effective; Nestle reported high single-digit growth in its Infant Nutrition division in its 'Full-Year Results for 2023' (February 2024), driven by premium HMO products, while Abbott's 'Fourth-Quarter and Full-Year 2024 Results' (January 2025) indicated a 1.5% increase in global pediatric nutrition sales, validating science-backed innovation as a key revenue driver.
Market Challenge
The contraction of global birth rates represents a substantial structural barrier to the growth of the Global Follow-On Milk Formula Market. This demographic trend fundamentally shrinks the addressable market, as fewer births in developed regions like East Asia and Europe result in a smaller cohort of infants entering the six-to-twelve-month age group. Unlike other sectors where innovation can expand the total market size, demand for follow-on formula is strictly limited by the number of infants requiring nutrition. Consequently, manufacturers encounter a zero-sum scenario where organic volume growth is capped, necessitating a focus on stealing market share rather than fulfilling new demand.
Industry data regarding demographic shifts confirms this reduction in the potential consumer pool. According to the 'International Dairy Federation' in '2024', the global population growth rate has slowed to 0.9% annually over the last five years, signaling a sustained decline in the replacement rate that severely restricts the pipeline of new consumers for the formula industry. Because the natural influx of new customers is insufficient to drive unit sales, the market dynamics have shifted, compelling companies to rely on value appreciation strategies rather than volume expansion to sustain growth.
Market Trends
The emergence of plant-based and vegan formula alternatives is transforming the market as parents seek non-dairy options driven by ethical lifestyles and the rising diagnosis of Cow's Milk Protein Allergy (CMPA). Moving beyond traditional soy-based products, modern innovations utilize minimally processed ingredients such as buckwheat and almond to satisfy clean-label preferences. This evolution enables manufacturers to retain consumers who might otherwise leave the category due to dietary intolerances or moral choices. The success of this trend is highlighted by Else Nutrition's 'Q3 2024 Financial Results' from November 2024, which reported a revenue increase of approximately 5% to CAD 1.8 million compared to the previous year, demonstrating steady adoption.
Concurrently, the increasing adoption of goat milk-based formulations marks a significant shift toward products viewed as naturally easier to digest than standard cow milk. This trend is fueled by the unique composition of goat milk, including A2 beta-casein and smaller fat globules, which form softer curds in the stomach and address digestive concerns without necessitating medical-grade hydrolyzed formulas. Premiumization strategies in developed markets are rapidly expanding this segment, positioning goat milk as a superior option for sensitive infants. Validating this demand, Bubs Australia's 'Annual Report 2024' (August 2024) revealed that group revenue for infant milk formula rose by 28% to AUD 62.4 million, confirming strong consumer interest in these alternatives.
Report Scope
In this report, the Global Follow-On Milk Formula Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Follow-On Milk Formula Market.
Global Follow-On Milk Formula Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: