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市場調查報告書
商品編碼
1965312

嬰兒洗護用品市場－全球產業規模、佔有率、趨勢、機會、預測：按產品、通路、地區和競爭格局分類，2021-2031年

Baby Toiletries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球嬰兒洗護用品市場預計將從 2025 年的 72.9 億美元成長到 2031 年的 110.3 億美元，複合年成長率為 7.15%。

這些專業的個人護理產品，包括洗髮精、擦拭巾、潤膚油、潤膚露和嬰兒皂，均採用特殊配方，專為嬰幼兒嬌嫩的肌膚而設計。市場成長的主要驅動力是家長對衛生標準的日益重視以及可支配收入的增加，這反過來又促使他們購買安全優質的產品。例如，歐洲化妝品協會（Cosmetics Europe）報告稱，到2024年，歐洲化妝品和個人護理市場零售將達到1,040億歐元，這體現了該行業巨大的經濟規模。

市場概覽
預測期 2027-2031
市場規模：2025年 72.9億美元
市場規模：2031年 110.3億美元
複合年成長率：2026-2031年 7.15%
成長最快的細分市場 線上
最大的市場 亞太地區

阻礙市場成長的主要挑戰之一是日益嚴格的產品安全和化學成分法規環境。製造商必須遵守嚴格的合規和測試通訊協定，以確保其產品不含任何有害物質。這項要求顯著增加了生產成本，並延長了監管嚴格地區新產品上市的開發週期。

市場促進因素

全球嬰兒洗護用品市場正經歷一場根本性的變革，其驅動力是消費者對天然、有機和無化學成分配方產品的需求激增，因為父母越來越重視產品的透明度和安全性。這一趨勢的背後是對硫酸鹽、對羥基苯甲酸酯和人工香料等合成添加劑日益嚴格的審查，促使消費者轉向更容易引起皮膚刺激的植物來源產品。土壤協會於2024年4月發布的《2024年有機美容與健康市場報告》清晰地展現了這種偏好，該報告顯示，母嬰護理品類展現出驚人的韌性和需求，2023年成長率高達65%。因此，製造商正在調整產品系列，以符合嚴格的「潔淨標示」標準，而這已成為進入市場的既定要求。

此外，數位分銷管道和電子商務平台的快速發展顯著提升了市場准入。這使得品牌能夠繞過傳統零售壁壘，直接觸及精通科技的家長。這些數位管道透過個人化行銷和訂閱模式提供無與倫比的便利，對當今忙碌的家庭極具吸引力。數位化優先策略的成功也印證了這個轉變。例如，The Honest Company 於 2024 年 11 月發布的 2024 年第三季財報顯示，其最大的數位客戶群的產品消費量增加了 19%。更廣泛的零售數據也支持這一積極趨勢；根據美國零售聯合會 (NRF) 發布的 2025 年報告，2024 年假期季節期間，健康和個人保健部門的零售額同比成長了 3%。這表明，儘管經濟波動，消費者對必需品的支出仍然強勁。

市場挑戰

全球嬰兒洗護用品市場的擴張主要受到日益嚴格的產品安全和化學成分法規的限制。隨著世界各地的監管機構對保護嬰幼兒脆弱的健康提出越來越嚴格的要求，製造商被迫遵守複雜且往往分散的合規體系。全面的安全檢驗和測試要求顯著增加了營運成本，並延長了研發週期。因此，新配方上市所需的時間增加，導致企業錯失靈活的商業機會，並減緩了整個產業的創新步伐。

滿足這些高標準所帶來的營運和財務負擔，在業界對專業人才的需求上體現得淋漓盡致。根據個人保健產品協會預測，到2024年，該行業將僱用超過5700名STEM（科學、技術、工程和數學）領域的專業人士，致力於推動科學進步並確保嚴格的產品安全標準。對科學專業知識的大量投入凸顯了監管合規的資源密集程度。對於製造商，尤其是中小企業而言，這些飆升的合規成本構成了准入壁壘，限制了競爭，最終限制了市場快速成長的潛力。

市場趨勢

隨著父母在安全性之外，對產品功效的要求也日益提高，全球嬰兒洗護用品市場正經歷著一場重塑，皮膚科醫生認證和循證產品聲明的興起便是明證。現代消費者不再滿足於泛泛的「溫和」標籤，而是要求針對特定嬰兒皮膚問題（例如異位性皮膚炎和濕疹）的產品提供臨床檢驗。這一趨勢推動了「皮膚護理化妝品」品牌的崛起，這些品牌透過嚴格的測試和醫學可靠性贏得了商業性的信賴。歐萊雅集團於2025年2月發布的《2024年財務業績報告》反映了這一顯著發展的商業意義。報告顯示，歐萊雅集團的皮膚護理化妝品部門（旗下擁有C'est la Vie和理膚泉等小兒科推薦品牌）實現了9.8%的同比成長，銷售額首次突破70億歐元。

第二個關鍵趨勢是向可重複填充和可生物分解包裝系統的轉變，這主要受消費者壓力和環境法規的推動，這些法規要求最大限度地減少塑膠廢棄物。製造商正在重新設計產品生命週期以減少對環境的影響，從一次性原生塑膠轉向填充用的包裝袋以及用於清潔劑和洗髮精的再生塑膠（PCR）。這種結構性轉型需要對供應鏈進行重大調整，但事實證明，這對合規性和品牌永續性至關重要。聯合利華於2025年3月發布的2024會計年度年度報告清楚地表明了這一行業轉變的規模，該報告指出，與2019年的基準值相比，原生塑膠的使用量減少了23%。這標誌著個人護理行業向循環包裝模式邁出了重要一步。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球嬰兒洗護用品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類別（護膚品、尿布、護髮產品、濕紙巾、沐浴產品、其他）
    • 分銷通路（大型超級市場、藥局/藥局、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美嬰兒洗護用品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲嬰兒洗護用品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區嬰兒洗護用品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲嬰兒洗護用品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美嬰兒盥洗用品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球嬰兒洗護用品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Unilever PLC
  • Dabur India Limited
  • Hengan International Group Company Ltd.
  • Avon Healthcare
  • Himalaya Drug Company Private Limited
  • Beiersdorf AG
  • Reckitt Benckiser Group PLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26842

The Global Baby Toiletries Market is projected to expand from a valuation of USD 7.29 Billion in 2025 to USD 11.03 Billion by 2031, reflecting a CAGR of 7.15%. These specialized personal care products, including items such as shampoos, wipes, oils, lotions, and bath soaps, are formulated specifically for the delicate nature of infant and toddler skin. The market's growth is primarily propelled by increasing parental attention to hygiene standards and rising disposable incomes, which facilitate the purchase of safe, premium formulations. Highlighting the substantial economic scale supporting this sector, Cosmetics Europe reported that the European cosmetics and personal care market achieved a retail sales value of €104 billion in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.29 Billion
Market Size 2031USD 11.03 Billion
CAGR 2026-20317.15%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

One major challenge hindering market growth is the increasingly strict regulatory environment concerning product safety and chemical ingredients. Manufacturers are required to follow rigorous compliance and testing protocols to ensure their formulations are free from harmful substances. This necessity significantly raises production costs and extends the development timeline for new product introductions in regions with tight regulations.

Market Driver

The Global Baby Toiletries Market is being fundamentally transformed by a surging demand for natural, organic, and chemical-free formulations, as parents place a higher priority on product transparency and safety. This movement is fueled by intensified scrutiny regarding synthetic additives like sulfates, parabens, and artificial fragrances, leading to a substantial shift toward plant-based options that offer lower risks of skin irritation. The strength of this preference is highlighted by the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' from April 2024, which noted that the Mother and Baby Care category showed remarkable resilience and demand, achieving 65% growth in 2023. Consequently, manufacturers are reshaping their portfolios to adhere to strict "clean label" standards, establishing them as an essential prerequisite for entering the market.

Additionally, the rapid growth of digital distribution channels and e-commerce platforms has greatly improved market accessibility, enabling brands to circumvent traditional retail obstacles and connect directly with tech-savvy parents. These digital avenues provide unmatched convenience via personalized marketing and subscription models, which are highly attractive to modern families with busy schedules. The success of digital-first strategies quantifies this shift; for instance, The Honest Company's 'Third Quarter 2024 Results' from November 2024 reported a 19% increase in product consumption at its largest digital customer. Broader retail data supports this positive trend, with the National Retail Federation reporting in 2025 that retail sales for the health and personal care category rose by 3% year-over-year during the 2024 holiday season, emphasizing sustained consumer spending on essential care items despite economic variations.

Market Challenge

The expansion of the global baby toiletries market is primarily hindered by an increasingly strict regulatory landscape regarding product safety and chemical ingredients. As global authorities enforce tougher mandates to safeguard the vulnerable health of infants, manufacturers are compelled to navigate complex and frequently fragmented compliance systems. The requirement for comprehensive safety validation and testing drastically raises operational costs and prolongs the research and development process. As a result, the time required to bring new formulations to market increases, causing companies to miss agile commercial chances and slowing the general speed of innovation within the industry.

The operational and financial strain of meeting these high standards is clearly visible in the industry's demand for specialized human capital. According to the Personal Care Products Council, the sector employed more than 5,700 STEM professionals in 2024 dedicated to driving scientific progress and ensuring strict product safety standards. This significant investment in scientific expertise highlights how resource-intensive regulatory compliance has become. For manufacturers, especially smaller firms, these elevated compliance costs serve as a major barrier to entry, restricting competition and limiting the market's overall potential for rapid growth.

Market Trends

The Global Baby Toiletries Market is being reshaped by the emergence of dermatologist-certified and science-backed product claims, as parents increasingly seek efficacy in addition to safety. Modern consumers are looking past generic "gentle" labels, demanding clinical validation for products designed to treat specific infant skin issues like atopic dermatitis and eczema. This trend has driven the rise of "dermocosmetic" brands that utilize rigorous testing and medical credibility to establish trust. The commercial significance of this focus is reflected in L'Oreal Finance's '2024 Annual Results' from February 2025, which reported that their Dermatological Beauty Division-home to pediatrician-recommended brands such as CeraVe and La Roche-Posay-achieved like-for-like growth of 9.8%, exceeding €7 billion in sales for the first time.

A second significant trend is the move toward refillable and biodegradable packaging systems, spurred by consumer pressure to minimize plastic waste and environmental mandates. Manufacturers are re-engineering product lifecycles to reduce environmental impact, shifting away from single-use virgin plastics in favor of refillable pouch formats and post-consumer recycled (PCR) materials for washes and shampoos. While this structural shift necessitates substantial supply chain modifications, it is proving vital for regulatory compliance and brand sustainability. The magnitude of this industry-wide pivot is illustrated by Unilever's '2024 Annual Report' from March 2025, which noted a 23% decrease in virgin plastic usage compared to its 2019 baseline, marking a definitive step toward circular packaging models in the personal care sector.

Key Market Players

  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Unilever PLC
  • Dabur India Limited
  • Hengan International Group Company Ltd.
  • Avon Healthcare
  • Himalaya Drug Company Private Limited
  • Beiersdorf AG
  • Reckitt Benckiser Group PLC

Report Scope

In this report, the Global Baby Toiletries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Toiletries Market, By Product

  • Skin Care Products
  • Diapers
  • Hair Care Products
  • Wipes
  • Bathing Products
  • Others

Baby Toiletries Market, By Distribution Channel

  • Hypermarkets
  • Chemist and Pharmacy Stores
  • Online
  • Others

Baby Toiletries Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Toiletries Market.

Available Customizations:

Global Baby Toiletries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Toiletries Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Skin Care Products, Diapers, Hair Care Products, Wipes, Bathing Products, Others)
    • 5.2.2. By Distribution Channel (Hypermarkets, Chemist and Pharmacy Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Toiletries Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Toiletries Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Toiletries Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Toiletries Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Toiletries Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Toiletries Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Toiletries Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Toiletries Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Toiletries Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Toiletries Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Toiletries Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Toiletries Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Toiletries Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Toiletries Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Toiletries Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Toiletries Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Toiletries Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Toiletries Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Toiletries Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Toiletries Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Toiletries Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Toiletries Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Toiletries Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Toiletries Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Toiletries Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson Services, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kimberly-Clark Corporation
  • 15.3. The Procter & Gamble Company
  • 15.4. Unilever PLC
  • 15.5. Dabur India Limited
  • 15.6. Hengan International Group Company Ltd.
  • 15.7. Avon Healthcare
  • 15.8. Himalaya Drug Company Private Limited
  • 15.9. Beiersdorf AG
  • 15.10. Reckitt Benckiser Group PLC

16. Strategic Recommendations

17. About Us & Disclaimer