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市場調查報告書
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1964181

語音助理市場－全球產業規模、佔有率、趨勢、機會、預測：按技術、應用、地區和競爭格局分類，2021-2031年

Voice Assistant Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球語音助理市場預計將從 2025 年的 54.3 億美元快速成長到 2031 年的 250.7 億美元，複合年成長率達 29.04%。

這個市場由智慧軟體代理商組成，這些代理商旨在解讀人類語音，從而執行指令並存取各種數位平台上的資訊。推動這一成長的關鍵因素包括互聯智慧家居設備的日益普及以及自然語言處理技術的顯著進步，這些進步提高了用戶互動的準確性。此外，汽車產業非接觸式資訊娛樂系統的日益普及也加速了該技術在各個消費群體中的應用。

市場概覽
預測期 2027-2031
市場規模：2025年 54.3億美元
市場規模：2031年 250.7億美元
複合年成長率：2026-2031年 29.04%
成長最快的細分市場 語音辨識
最大的市場 北美洲

儘管語音技術發展迅猛，但該產業在用戶隱私和資料安全方面仍面臨諸多挑戰，這可能會阻礙注重隱私的消費者廣泛接受語音技術。未經許可錄製和儲存私人對話的擔憂仍然是開發者和服務供應商面臨的主要障礙。根據美國國家公共媒體的數據顯示，到2024年，62%的美國成年人將使用以智慧型手機為基礎的語音助理。雖然這項數據顯示語音技術的普及程度很高，但也凸顯了解決信任問題對於維持未來市場發展動能至關重要。

市場促進因素

智慧家庭和物聯網生態系統的擴展是語音互動技術廣泛應用的主要驅動力。隨著智慧家電、照明和安防系統在家庭中的普及，語音助理正成為家庭自動化不可或缺的核心樞紐。跨品牌互通性標準的出現進一步強化了這一趨勢，這些標準使得在單一平台上管理各種設備成為可能，從而提升了便利性和可靠性。例如，三星在其2024年9月發布的「三星SmartThings十週年」新聞稿中宣布，截至2024年8月，用戶數量已超過3.5億，這充分展現了依賴無縫語音互動的互聯生活環境的龐大規模。

同時，生成式人工智慧和大規模語言模型的融合正在改變語音助理的功能，使其從簡單的命令執行發展到流暢、情境感知的對話。這項技術進步克服了以往自然語言理解的局限性，能夠處理更複雜的查詢並提供個人化支持，因此吸引了精通數位技術的用戶。根據 PYMNTS 2024 年 8 月發布的報告《生成式人工智慧與語音助理》，42% 的 Z 世代消費者使用智慧型手機整合的語音助手，這表明這些先進的互動在年輕一代中尤其受歡迎。功能的提升正在推動語音助理的普及，TELUS Digital 2024 年 10 月發布的報告《聲音的未來》顯示，81% 的美國人每天或每週都會使用語音技術。

市場挑戰

用戶隱私和資料安全的重大挑戰正直接阻礙全球語音助理市場的成長。消費者越來越擔心智慧軟體代理可能會無意中錄製私人對話或將敏感的個人資訊洩露給外部威脅。這種擔憂造成了嚴重的信任危機，導致潛在買家推遲購買智慧家庭設備，現有用戶也限制使用語音啟動功能。因此，如果語音命令的便利性被認為會損害數位安全，那麼這些系統在汽車和零售業的應用前景將大大降低。

為了說明這項擔憂的嚴重性，互動廣告局 (IAB) 在 2025 年的報告中指出，80% 的美國消費者擔心他們的數據會被濫用。這一數字凸顯了資料安全問題的嚴重性，而這已成為市場發展的一大障礙。只要人們對儲存資訊的保護仍然存在嚴重的擔憂，業界就難以將謹慎的用戶轉化為積極主動的用戶，從而阻礙了永續成長所需的用戶普及率的提升。

市場趨勢

語音商務和交易功能的興起正在重塑市場格局，消費者擴大使用語音指令完成購買，而不僅僅是搜尋商品。這一發展，加上支付安全性的提升和支付流程的簡化，標誌著消費者從被動的資訊收集轉向主動的金融參與。零售商正積極採用語音購物解決方案，以吸引重視速度和便利性的年輕一代。例如，根據 PYMNTS 2024 年 7 月發布的《全球數位趨勢報告》，30.4% 的 Z 世代消費者每週都會使用語音技術進行購物，這表明新興消費群體正在迅速接受這種交易方式。

同時，由於針對特定行業的企業級語音助理的普及，客戶服務營運正在經歷一場變革。傳統的互動語音回覆系統（IVR）系統柔軟性，取而代之的是能夠感知上下文的專業化語音助理。與通用型消費者助理不同，這些行業解決方案利用企業專屬數據，以高精度管理複雜且關鍵的工作流程，例如銀行交易和技術支援。這種專業化的方法使企業能夠在維持服務品質標準的同時，實現大量互動的自動化。 Zendesk 於 2024 年 2 月發布的《2024 年客戶體驗趨勢報告》反映了這一策略轉變，報告指出，44% 的金融服務業領導者計劃增加對語音技術的投資，將其作為支持管道，這表明行業正在向自動化、產業專用的語音交互模式轉變。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球語音助理市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 透過技術（語音辨識、文字轉語音轉換和識別、語音辨識和自然語言處理）
    • 按應用場景（聊天機器人、網站、客服中心等）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美語音助理市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲語音助理市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太語音助理市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲語音助理市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲語音助理市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球語音助理市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Amazon, Inc.
  • Apple Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Samsung Electronics Co., Ltd.
  • Baidu, Inc.
  • Nuance Communications, Inc.
  • Alibaba Group Holding Limited
  • Orange SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 3957

The Global Voice Assistant Market is projected to surge from USD 5.43 Billion in 2025 to USD 25.07 Billion by 2031, expanding at a CAGR of 29.04%. This market consists of intelligent software agents designed to interpret human speech for executing commands and accessing information across diverse digital platforms. Key factors propelling this growth include the widespread adoption of connected smart home devices and substantial advancements in natural language processing, which refine user interaction accuracy. Furthermore, the rising incorporation of contactless infotainment systems within the automotive industry is fostering wider adoption across various consumer groups.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.43 Billion
Market Size 2031USD 25.07 Billion
CAGR 2026-203129.04%
Fastest Growing SegmentSpeech Recognition
Largest MarketNorth America

Despite this significant expansion, the industry encounters a major obstacle regarding user privacy and data security, which threatens to limit broad acceptance among privacy-conscious consumers. Concerns regarding the unapproved recording and archiving of private conversations persist as a critical barrier for both developers and service providers. Data from National Public Media indicates that in 2024, 62 percent of the adult population in the United States utilized a smartphone-based voice assistant. While this statistic demonstrates the extensive reach of voice technology, it also emphasizes the essential need to resolve trust issues to maintain future market momentum.

Market Driver

The broadening of smart home and connected IoT ecosystems acts as a major catalyst for the widespread adoption of voice interface technology. As households increasingly install intelligent appliances, lighting, and security systems, voice assistants have become the indispensable central hub for home automation. This trend is reinforced by cross-brand interoperability standards that enable users to manage various devices via a single platform, thereby enhancing utility and reliance. For instance, Samsung reported in a September 2024 press release titled '10 Years With Samsung SmartThings' that their subscriber base exceeded 350 million by August 2024, illustrating the massive scale of connected living environments dependent on seamless voice interaction.

Concurrently, the incorporation of Generative AI and Large Language Models is transforming the capabilities of voice agents, transitioning them from strict command execution to fluid, context-sensitive dialogue. This technological evolution overcomes past limitations in understanding natural language, enabling more intricate queries and personalized support that appeals to digitally proficient users. A PYMNTS report from August 2024 titled 'GenAI and Voice Assistants' noted that 42 percent of Gen Z consumers used smartphone-integrated voice assistants, underscoring the specific attraction of these advanced interactions for younger generations. This improved functionality fosters wider engagement, with a TELUS Digital 'The Sound of the Future' report from October 2024 revealing that 81 percent of Americans engage with voice technology on a daily or weekly basis.

Market Challenge

The significant issue of user privacy and data security serves as a direct impediment to the growth of the Global Voice Assistant Market. Consumers are becoming increasingly cautious of intelligent software agents that might unintentionally record private discussions or reveal sensitive personal details to external threats. This anxiety generates a substantial lack of trust, causing prospective buyers to delay smart home device adoption and leading current users to restrict their usage of voice-activated capabilities. Consequently, when users feel that the convenience of voice commands compromises their digital security, the projected ubiquity of these systems in the automotive and retail sectors is seriously undermined.

Highlighting the gravity of these fears, the Interactive Advertising Bureau reported in 2025 that 80 percent of U.S. consumers were worried about their data being exploited for criminal purposes. This figure emphasizes the intensity of data security concerns, which function as a critical bottleneck for market advancement. As long as significant apprehension remains regarding the protection of stored information, the industry will face difficulties in converting cautious demographics into active users, thereby hindering the broad adoption rates required for sustained growth.

Market Trends

The rise of voice commerce and transactional functionalities is reshaping the market, with consumers increasingly utilizing verbal commands to execute complete purchases rather than just searching for items. This development marks a substantial transition from passive information gathering to active financial participation, facilitated by enhanced payment security and streamlined checkout processes. Retailers are actively implementing voice-enabled shopping solutions to attract younger demographics who value speed and convenience. For example, the PYMNTS 'How the World Does Digital' report from July 2024 indicated that 30.4 percent of Gen Z consumers used voice technology for weekly shopping, demonstrating the rapid acceptance of this transactional behavior among emerging consumer groups.

At the same time, the proliferation of domain-specific enterprise voice assistants is overhauling customer service operations by superseding inflexible interactive voice response systems with specialized, context-aware agents. In contrast to general-purpose consumer assistants, these industrial solutions utilize proprietary corporate data to manage complex, critical workflows like banking transactions and technical support with high accuracy. This focus enables organizations to automate large volumes of interactions while upholding quality standards. Reflecting this strategic shift, the Zendesk 'CX Trends 2024' report from February 2024 noted that 44 percent of financial services leaders intended to boost investment in voice as a support channel, indicating a move toward automated, industry-specific voice engagement.

Key Market Players

  • Amazon, Inc.
  • Apple Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Samsung Electronics Co., Ltd.
  • Baidu, Inc.
  • Nuance Communications, Inc.
  • Alibaba Group Holding Limited
  • Orange SA

Report Scope

In this report, the Global Voice Assistant Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Voice Assistant Market, By Technology

  • Speech Recognition
  • Text to Speech Recognition
  • Voice Recognition & Natural Language Processing

Voice Assistant Market, By Application

  • Messenger Bots
  • Websites
  • Contact Centers & Others

Voice Assistant Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Voice Assistant Market.

Available Customizations:

Global Voice Assistant Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Voice Assistant Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Technology (Speech Recognition, Text to Speech Recognition, Voice Recognition & Natural Language Processing)
    • 5.2.2. By Application (Messenger Bots, Websites, Contact Centers & Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Voice Assistant Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Technology
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Voice Assistant Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Technology
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Voice Assistant Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Technology
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Voice Assistant Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Technology
        • 6.3.3.2.2. By Application

7. Europe Voice Assistant Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Technology
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Voice Assistant Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Technology
        • 7.3.1.2.2. By Application
    • 7.3.2. France Voice Assistant Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Technology
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Voice Assistant Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Technology
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Voice Assistant Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Technology
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Voice Assistant Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Technology
        • 7.3.5.2.2. By Application

8. Asia Pacific Voice Assistant Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Technology
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Voice Assistant Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Technology
        • 8.3.1.2.2. By Application
    • 8.3.2. India Voice Assistant Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Technology
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Voice Assistant Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Technology
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Voice Assistant Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Technology
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Voice Assistant Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Technology
        • 8.3.5.2.2. By Application

9. Middle East & Africa Voice Assistant Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Technology
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Voice Assistant Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Technology
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Voice Assistant Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Technology
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Voice Assistant Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Technology
        • 9.3.3.2.2. By Application

10. South America Voice Assistant Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Technology
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Voice Assistant Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Technology
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Voice Assistant Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Technology
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Voice Assistant Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Technology
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Voice Assistant Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Amazon, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Apple Inc.
  • 15.3. Google LLC
  • 15.4. Microsoft Corporation
  • 15.5. IBM Corporation
  • 15.6. Samsung Electronics Co., Ltd.
  • 15.7. Baidu, Inc.
  • 15.8. Nuance Communications, Inc.
  • 15.9. Alibaba Group Holding Limited
  • 15.10. Orange SA

16. Strategic Recommendations

17. About Us & Disclaimer