優格飲料市場－全球產業規模、佔有率、趨勢、機會、預測：依產品類型、類別、通路、地區和競爭格局分類，2021-2031年

全球優格飲料市場預計將從 2025 年的 78.9 億美元成長到 2031 年的 107.1 億美元，複合年成長率為 5.22%。

這些發酵乳類飲料是透過使用特定的乳酸菌酸化牛奶製成的，其產品以其獨特的酸味和活性益生菌含量而聞名。市場成長的主要驅動力是消費者對免疫力和腸道健康日益成長的關注，這推動了對功​​能性營養產品的需求。此外，發酵過程自然降低了乳糖含量，使消化器官系統敏感人群也能享用，從而擴大了消費群，使其不再局限於傳統的乳類飲料飲用者。

根據歐洲乳業協會的數據，2024年歐洲發酵乳製品的消費量將達到775萬噸。雖然成熟市場呈現穩定成長態勢，但由於分銷和物流方面存在許多挑戰，全球成長面臨巨大阻力。維持活性乳酸菌的活性並確保產品安全需要溫控的連續低溫運輸，這導致營運成本增加，並限制了基礎設施不完善地區的市場擴張。

市場促進因素

消費者對益生菌和腸道健康的日益關注是推動全球優格飲料市場發展的主要動力。現代消費者將發酵飲料與增強免疫力、維護消化系統健康和平衡腸道菌叢等益處聯繫起來，使這些產品從小眾健康食品轉變為日常必需品。飲用優格和Kefir的日益流行清晰地反映了這一趨勢，消費者在購買時會高度關注潔淨標示和活性乳酸菌含量。例如，Lifeway Foods在2024年5月發布的2024年第一季財報中公佈，其淨銷售額為4,460萬美元，較去年同期成長17.8%。這一成長主要得益於該公司Kefir產品線的銷售成長，反映出消費者對易於取得、有益健康的飲用型益生菌的需求正在轉變。

此外，消費者對強化型和機能飲料的需求不斷成長，並推高了市場價值。製造商紛紛推出創新產品，宣稱其具有助眠和緩解壓力等功效。他們不再局限於傳統的改善消化功能，而是開發針對特定生理需求的高效配方，從而實現高價位和品牌忠誠度。 2024年5月，Yakult Honsha Co Ltd株式會社在其「截至2024年3月會計年度合併會計報告」中宣布，其淨銷售額達到5,030億日元，這主要得益於高附加價值功能性產品的強勁銷售。同樣，達能旗下「基礎乳製品及植物性產品」部門在2024年第一季的銷售額達到34.74億歐元，也展現了功能性發酵產品的龐大商業性規模。

市場挑戰

發酵乳類飲料市場成長的一大障礙在於其對無縫低溫運輸基礎設施的高度依賴。由於這類飲料含有活性益生菌，因此從生產到銷售全程都需要嚴格的溫度控制，以確保益生菌的有效性並防止產品變質。建構和維護此類專業分銷網路需要大量的資金投入，這不僅加重了生產商的營運負擔，而且在價格敏感的市場中也限制了產品的供應。

這種對物流的依賴限制了在交通網路分散、能源供應不穩定的地區進入市場。無法確保產品穩定性導致經銷商遭受重大廢棄物和經濟損失，實際上疏遠了開發中國家龐大的潛在消費群體。聯合國糧食及農業組織（糧農組織）指出，到2024年，由於冷藏基礎設施不足，發展中國家約有20%的乳製品在收穫後處理和儲存過程中損失。因此，製造商經常面臨進入這些地區的困難，市場成長也主要局限於物流能力完善的地區。

市場趨勢

隨著消費者尋求更道地、更營養的甜味乳類飲料替代品，傳統區域發酵食品的全球傳播正在重塑市場格局。消費者不再局限於常見的飲用型優格，而是開始青睞土耳其的阿亞蘭（Ayalan）和冰島的斯凱爾（Skyr）等具有獨特風味和天然高蛋白含量的文化特色食品。這一趨勢反映出消費者對加工最少、不含人工添加物且能帶來飽足感的食品的偏好。正如Arla Foods於2025年2月發布的2024年度報告所述，Arla Skyr品牌的營收成長了21.5%，凸顯了這些傳統發酵特色產品在全球市場上的日益成長的商業性成功。

同時，在消費者對原料透明度日益成長的需求推動下，有機配方和潔淨標示的興起正在改變產品開發格局。現代消費者傾向於避免人工甜味劑和防腐劑，並將成分清單的簡潔視為高品質的標誌。這種對純淨度的追求超越了基本的營養需求，消費者願意為獲得認證的有機產品支付更高的價格，以確保產品不含合成農藥。根據美國有機貿易協會（OTA）於2025年4月發布的《2025年有機市場報告》，美國有機優格的銷售量預計將成長10.5%，顯示成分透明的發酵乳製品市場擁有強勁的成長勢頭。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球優格飲料市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（酪乳、Kefir、飲用型優格、其他）
  • 按類別（調味、無添加物）
  • 分銷通路（大型超級市場、超級市場、便利商店、線上通路、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美優格飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲優格飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區優格飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲優格飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美優格飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球優格飲料市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Nestle SA
• Danone SA
• Lifeway Foods, Inc.
• PepsiCo, Inc.
• Yakult Honsha Co., Ltd.
• General Mills, Inc.
• Fonterra Co-operative Group Limited
• Emmi AG
• Meiji Holdings Co., Ltd
• Arla Foods amba

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Sour Milk Drinks Market is projected to expand from USD 7.89 Billion in 2025 to USD 10.71 Billion by 2031, registering a CAGR of 5.22%. These fermented dairy beverages are produced by acidifying milk using specific bacterial cultures, yielding a product known for its characteristic tart taste and live probiotic content. The market's growth is primarily anchored in increasing consumer focus on immunity and gut health, which fuels the demand for functional nutritional products. Additionally, the fermentation process naturally lowers lactose content, broadening accessibility for those with digestive sensitivities and expanding the consumer base beyond typical dairy drinkers.

Data from the European Dairy Association indicates that consumption of fermented dairy products in Europe reached 7.75 million tonnes in 2024. Despite strong performance in mature markets, global growth faces substantial hurdles related to distribution and logistics. The necessity for a continuous, temperature-controlled cold chain to preserve live culture viability and guarantee safety results in elevated operational costs and restricts market reach in areas lacking robust infrastructure.

Market Driver

Increasing consumer awareness regarding probiotics and gut health serves as a primary catalyst for the global sour milk drinks market. Contemporary consumers connect fermented beverages with benefits like immune support, digestive wellness, and microbiome balance, transforming these items from niche health products into everyday staples. This movement is highlighted by the rising popularity of drinkable yogurts and kefir, where buying choices are strongly swayed by clean labels and live culture content. For instance, Lifeway Foods, Inc. reported in their 'First Quarter 2024 Results' from May 2024 that net sales reached $44.6 million, a 17.8% year-over-year rise driven principally by volume growth in their kefir line, confirming the shift toward accessible, health-promoting drinkable probiotics.

The market value is further boosted by the growing demand for fortified and functional beverages, as producers introduce innovations offering benefits like sleep support and stress relief. Moving beyond standard digestion-focused claims, companies are creating high-potency formulations that address specific physiological requirements, allowing them to charge premium prices and build brand loyalty. In May 2024, Yakult Honsha Co., Ltd. reported in its 'Consolidated Financial Results for the Year Ended March 31, 2024' that net sales climbed to 503.0 billion yen, supported by strong sales of high-value functional items. Similarly, Danone's Essential Dairy and Plant-Based segment recorded €3,474 million in sales during the first quarter of 2024, demonstrating the vast commercial scale of functional fermented products.

Market Challenge

A major obstacle to the growth of the sour milk drinks market is the dependence on a seamless cold chain infrastructure. Because these beverages contain active live cultures, they demand rigorous temperature control from the manufacturing stage through to the point of sale to ensure probiotic effectiveness and prevent spoilage. Constructing and upholding these specialized distribution networks requires substantial capital investment, adding to manufacturers' operational burdens and limiting product availability in markets sensitive to price.

This logistical reliance restricts market entry in areas with fragmented transportation networks or inconsistent energy supplies. The inability to ensure product stability results in significant waste and financial losses for distributors, effectively alienating large potential consumer bases in developing nations. According to the Food and Agriculture Organization, approximately 20 percent of dairy products in developing economies were lost during post-harvest handling and storage in 2024 due to insufficient cooling infrastructure. As a result, manufacturers frequently face difficulties expanding into these regions, constraining the market's growth largely to areas with established logistics capabilities.

Market Trends

The sector is being reshaped by the global proliferation of traditional regional ferments, as consumers look for authentic, nutrient-rich alternatives to standard sweetened dairy drinks. Shoppers are expanding their horizons beyond typical drinkable yogurts to embrace cultural staples such as Turkish Ayran and Icelandic Skyr, which are prized for their distinctive tartness and naturally high protein levels. This trend signals a preference for minimally processed foods that provide satiety without artificial additives. As noted in Arla Foods' 'Annual Report 2024' from February 2025, revenue for the Arla Skyr brand rose by 21.5%, highlighting the increasing commercial success of these heritage-based, specialized fermented products in the global marketplace.

Concurrently, the push toward organic formulations and clean labels is transforming product development, fueled by increased demand for ingredient transparency. Modern consumers are turning away from synthetic sweeteners and artificial preservatives, viewing shorter ingredient lists as a marker of higher quality. This desire for purity goes beyond basic nutritional needs, with shoppers willing to pay more for certified organic products that ensure the absence of synthetic pesticides. According to the Organic Trade Association's '2025 Organic Market Report' released in April 2025, organic yogurt sales in the United States increased by 10.5%, emphasizing the strong economic drive behind transparently sourced fermented dairy goods.

Key Market Players

• Nestle S.A.
• Danone S.A.
• Lifeway Foods, Inc.
• PepsiCo, Inc.
• Yakult Honsha Co., Ltd.
• General Mills, Inc.
• Fonterra Co-operative Group Limited
• Emmi AG
• Meiji Holdings Co., Ltd
• Arla Foods amba

Report Scope

In this report, the Global Sour Milk Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sour Milk Drinks Market, By Product Type

• Buttermilk
• Kefir
• Drinking Yogurt
• Others

Sour Milk Drinks Market, By Category

• Flavored
• Unflavored

Sour Milk Drinks Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Sour Milk Drinks Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sour Milk Drinks Market.

Available Customizations:

Global Sour Milk Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sour Milk Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Buttermilk, Kefir, Drinking Yogurt, Others)
  • 5.2.2. By Category (Flavored, Unflavored)
  • 5.2.3. By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sour Milk Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Category
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sour Milk Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Sour Milk Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Sour Milk Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Distribution Channel

7. Europe Sour Milk Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Category
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sour Milk Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Sour Milk Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Sour Milk Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Sour Milk Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Sour Milk Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Sour Milk Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Category
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sour Milk Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Sour Milk Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Sour Milk Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Sour Milk Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Sour Milk Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Sour Milk Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Category
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sour Milk Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Sour Milk Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Sour Milk Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Distribution Channel

10. South America Sour Milk Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Category
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sour Milk Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Sour Milk Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Sour Milk Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sour Milk Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Nestle S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Danone S.A.
• 15.3. Lifeway Foods, Inc.
• 15.4. PepsiCo, Inc.
• 15.5. Yakult Honsha Co., Ltd.
• 15.6. General Mills, Inc.
• 15.7. Fonterra Co-operative Group Limited
• 15.8. Emmi AG
• 15.9. Meiji Holdings Co., Ltd
• 15.10. Arla Foods amba

16. Strategic Recommendations

17. About Us & Disclaimer