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市場調查報告書
商品編碼
1961437
行動用戶身份驗證市場 - 全球產業規模、佔有率、趨勢、機會和預測:按身份驗證方法、部署模式、組織規模、地區和競爭格局分類,2021-2031 年Mobile User Authentication Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Authentication Method, By Deployment Mode, By Organization Size, By Region & Competition, 2021-2031F |
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全球行動用戶身份驗證市場預計將從 2025 年的 38.2 億美元大幅成長至 2031 年的 174.7 億美元,複合年成長率為 28.84%。
行動用戶認證系統透過行動裝置驗證個人身份,並授予其安全存取數位服務、網路和應用程式的權限。推動該市場發展的主要因素是網路攻擊的增加以及對數位交易的嚴格法規結構,後者要求建立強大的檢驗系統。例如,英國金融協會的一份報告預測,到2025年,遠距購物詐騙案件將增加22%,凸顯了在行動生態系統中加強安全措施以保護金融機構和消費者的迫切需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 38.2億美元 |
| 市場規模:2031年 | 174.7億美元 |
| 複合年成長率:2026-2031年 | 28.84% |
| 成長最快的細分市場 | 多元素 |
| 最大的市場 | 北美洲 |
然而,市場在強大的安全通訊協定和用戶便利性之間面臨著巨大的挑戰。實施複雜的身份驗證層往往會影響使用者體驗,導致購物車放棄率上升和服務採用率下降。因此,企業面臨一項複雜的挑戰:如何在保護敏感資訊的同時,建立嚴格的身份驗證解決方案,避免設置過多障礙而疏遠合法用戶。
日益嚴峻的網路安全威脅和高發生率的身份盜竊事件是全球行動用戶身份驗證市場的主要促進因素。隨著行動裝置日益成為企業網路的主要入口,攻擊者正在轉變策略,利用這些終端進行攻擊,使得傳統的安全措施捉襟見肘,多因素身份驗證解決方案勢在必行。 Zimperium 於 2024 年 9 月發布的《2024 年全球行動威脅報告》顯示,目前 82% 的網路釣魚網站以行動裝置為目標,利用用戶信任竊取憑證。此外,微軟於 2024 年 10 月發布的《2024 年數位防禦報告》揭示了身分洩露的巨大規模,表明系統每秒攔截 7000 次密碼攻擊。這凸顯了超越靜態密碼的身份驗證基礎架構的普遍必要性。
同時,數位支付生態系統和行動商務的快速發展正在加速對無縫身份驗證流程的需求。金融機構面臨著既要確保流暢的使用者體驗,也要遵守嚴格監管規定的挑戰,隨著高價值交易的增加,這種平衡變得至關重要。根據GSMA於2024年3月發布的《2024年行動支付產業趨勢報告》,全球行動支付交易量每年超過1.4兆美元,較去年同期成長14%。為了安全地管理如此龐大的交易量,市場正朝著採用智慧身份驗證機制的方向發展,這些機制能夠在不影響數位商務速度的前提下,即時檢驗用戶身份。
全球行動用戶身份驗證市場面臨的一大障礙在於,如何在維持嚴格的安全標準和提供流暢的用戶體驗之間取得平衡。儘管企業實施多層檢驗通訊協定以應對複雜的網路威脅,但由此產生的複雜性往往會令合法用戶感到沮喪,導致交易中斷和應用程式棄用。這種情況使得服務供應商對全面實施高級身份驗證方法猶豫不決,擔心繁瑣的安全措施會疏遠客戶並降低用戶參與度。因此,由於企業試圖在不犧牲轉換率的情況下防止欺詐,市場成長面臨停滯的風險。
這種摩擦帶來的經濟影響在消費者行為中體現得淋漓盡致,尤其體現在流程疲勞和身分驗證資訊管理方面。 FIDO聯盟2025年的報告顯示,48%的消費者僅僅因為忘記密碼就放棄了網上購物,凸顯了繁瑣的身份驗證方式與收入損失之間的直接聯繫。當使用者在行動裝置的小螢幕上遇到繁瑣的身份驗證流程和複雜的密碼需求等障礙時,他們的耐心會迅速耗盡,導致客戶流失。這阻礙了安全移動身份驗證技術的廣泛應用。
隨著無密碼身分驗證標準的普及,市場正經歷一場變革。這些標準消除了對易受攻擊的靜態憑證的依賴。利用 WebAuthn 和 FIDO2通訊協定,這一趨勢以公開金鑰加密取代了共用金鑰,並輔以硬體金鑰和裝置內生物識別進行保護。這種轉變使企業能夠在最佳化行動用戶體驗的同時,有效抵禦網路釣魚攻擊,從而在便利性和安全性之間取得平衡。 Google 2024 年 5 月發布的報告《Google宣布超過 4 億個帳戶採用密碼金鑰》充分體現了這一轉變的規模,該報告指出,已有超過 4 億個帳戶啟用了密碼金鑰。這凸顯了人們正迅速轉向兼顧便利性和安全性的基於加密的登入方式。
同時,市場正轉向人工智慧驅動的生物辨識技術,以應對日益嚴重的合成身分詐騙威脅。隨著人工智慧生成的深度造假技術對傳統生物識別構成威脅,能夠分析細微動作、皮膚紋理和螢幕深度的複雜防詐騙層變得至關重要。這些技術能夠在遠端註冊過程中區分高度複雜的冒名頂替者和真實用戶,從而確保生物識別能夠有效抵禦逼真的人工智慧產生的冒名頂替。這項進展的驅動力源自於人工智慧金融犯罪的激增。根據Sumsub於2024年11月發布的《2024年身分詐騙報告》,全球深度造假詐騙案件數量在2023年至2024年間成長了四倍,因此,將人工智慧驅動的檢驗引擎持續整合到行動安全系統中已成為當務之急。
The Global Mobile User Authentication Market is projected to expand significantly, rising from USD 3.82 Billion in 2025 to USD 17.47 Billion by 2031, representing a CAGR of 28.84%. Mobile user authentication involves verifying a person's identity through portable devices to authorize secure access to digital services, networks, and applications. The market is primarily driven by the rising incidence of cyberattacks and strict regulatory frameworks regarding digital transactions, which demand strong validation systems. For instance, UK Finance reported a 22% increase in remote purchase fraud incidents in 2025, emphasizing the urgent need for enhanced security measures within the mobile ecosystem to safeguard both financial institutions and consumers.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 3.82 Billion |
| Market Size 2031 | USD 17.47 Billion |
| CAGR 2026-2031 | 28.84% |
| Fastest Growing Segment | Multi-factor |
| Largest Market | North America |
However, the market faces a significant obstacle regarding the tension between robust security protocols and user convenience. Implementing intricate authentication layers frequently interferes with the user experience, often resulting in increased cart abandonment and reduced service adoption. Consequently, organizations encounter the complex task of establishing rigorous identity verification solutions that protect sensitive information while avoiding the creation of prohibitive barriers that discourage legitimate users.
Market Driver
Rising cybersecurity threats and incidents of identity theft act as the main drivers for the Global Mobile User Authentication Market. As mobile devices increasingly serve as primary gateways for enterprise networks, attackers have pivoted to exploiting these endpoints, rendering traditional security measures insufficient and requiring multi-factor solutions. According to Zimperium's 'Global Mobile Threat Report 2024' from September 2024, 82% of phishing sites now specifically target mobile devices to harvest credentials by exploiting user trust. Additionally, Microsoft's 'Microsoft Digital Defense Report 2024' from October 2024 reveals the vast scale of identity compromise, noting that systems block 7,000 password attacks every second, which underscores the universal need for authentication infrastructures superior to static passwords.
Concurrently, the rapid growth of digital payment ecosystems and mobile commerce is fueling the demand for seamless verification processes. Financial institutions face the challenge of adhering to strict regulatory compliance while ensuring a smooth user experience, a balance necessitated by the rise in high-value transactions. According to the GSMA's 'State of the Industry Report on Mobile Money 2024' released in March 2024, global mobile money transactions increased by 14% to exceed $1.4 trillion annually. To securely manage this volume, the market is adopting intelligent authentication mechanisms capable of validating user identity in real-time without hindering the velocity of digital commerce.
Market Challenge
A major impediment to the Global Mobile User Authentication Market is the conflict between upholding strict security standards and maintaining a fluid user experience. As organizations deploy multi-layered verification protocols to counter advanced cyber threats, the ensuing complexity often aggravates legitimate users, prompting them to abandon transactions or exit applications. This dynamic generates hesitation among service providers regarding the full adoption of advanced authentication measures, as they fear high-friction security barriers will deter customers and reduce engagement, thereby stalling market growth as businesses strive to prevent fraud without sacrificing conversion rates.
The economic repercussions of this friction are clearly reflected in consumer behavior, specifically regarding process fatigue and credential management. In 2025, the FIDO Alliance reported that 48% of consumers abandoned online purchases simply because they had forgotten their passwords, highlighting a direct link between burdensome authentication methods and revenue loss. When users encounter obstacles such as intrusive validation steps or complex password requirements on small mobile screens, their patience evaporates quickly, resulting in significant churn that limits the wider deployment of secure mobile authentication technologies.
Market Trends
The market is being transformed by the widespread adoption of passwordless authentication standards, which eliminate the dependency on vulnerable static credentials. By leveraging WebAuthn and FIDO2 protocols, this trend replaces shared secrets with public key cryptography secured by hardware keys or on-device biometrics. This shift allows organizations to neutralize phishing attacks while streamlining the mobile user experience, effectively balancing usability with security. The magnitude of this transition is illustrated by Google's May 2024 report, 'Google Announces Passkeys Adopted by Over 400 Million Accounts', which notes that over 400 million accounts have enabled passkeys, highlighting the rapid move toward cryptographic login methods that value both convenience and protection.
In parallel, the market is shifting toward AI-powered liveness detection to combat the growing threat of synthetic identity fraud. With generative AI deepfakes challenging traditional biometrics, advanced anti-spoofing layers that analyze micro-movements, skin texture, and screen depth have become indispensable. These technologies differentiate between high-fidelity spoofs and genuine users during remote onboarding, ensuring biometric verification remains effective against realistic AI-generated impersonations. This development is driven by a surge in AI-enabled financial crimes; according to Sumsub's 'Identity Fraud Report 2024' from November 2024, global deepfake fraud incidents quadrupled between 2023 and 2024, necessitating the integration of continuous, AI-driven verification engines into mobile security systems.
Report Scope
In this report, the Global Mobile User Authentication Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Mobile User Authentication Market.
Global Mobile User Authentication Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: